2. Energy Drinks
Energy drink slogans are as different as the drinks
themselves, but they all work to appeal to the ideal
consumer crowd. Energy drinks, unlike other beverages,
are traditionally marketed to a very small, specific
consumer group. For example, some energy drink
brands focus on extreme sports enthusiasts, others
cater to students and their energy needs, and still others
try to attract the video game crowd.
3. Summary
Energy drinks contain a variety of ingredients,
primarily caffeine or guarana and vitamins
Industry is driven by health and wellness trends
No scientific evidence to prove energy drink
claims
Energy drinks are primarily consumed by the
younger generation, people who are “on-the-go”
