OAPEN-NL
Costs of monographs
OAPEN-NL Final Seminar
22 October 2013
Ronald Snijder
Contents
•
•
•
•

Research setup
Results
Funding models
Conclusion
Starting points
• OA costs and print costs
• OA costs:
– Fixed
– Flexible

• Just costs, no profits
• No VAT
• Analysis on book level, not by publisher
Division of costs
OA Costs:

Print costs:

Peer review (fixed)

Printing, binding

Platform (fixed)

Distribution

Marketing

Overhead/indirect personnel costs

Editing/direct personnel costs

Other/direct costs

DTP

Marketing

Overhead/indirect personnel costs

Royalties

Other/direct costs
Royalties
Cover
Highest and lowest
Highest
Total costs
Total OA costs
OA fixed
OA variable
Print costs

Lowest
€ 20,660

€ 6,082

€ 9,490

€ 3,085

€ 825

€ 25

€ 8,965

€ 2,460

€ 11,170

€ 2,997
Book 17
Book 43
Book 42
Book 14
Book 6
Book 50
Book 59
Book 35
Book 19
Book 2
Book 34
Book 24
Book 46
Book 45
Book 47
Book 26
Book 18
Book 44
Book 16
Book 55
Book 9
Book 65
Book 62
Book 32
Book 33
Book 15
Book 3
Book 22
Book 39
Book 51
Book 38
Book 37
Book 63
Book 60
Book 5
Book 11
Book 8
Book 41
Book 57
Book 1
Book 7
Book 13
Book 4
Book 53
Book 58
Book 20
Book 52
Book 10
Book 12
Book 56

Costs: per book – print, OA
Total costs

€ 25,000.00

€ 20,000.00

€ 15,000.00

€ 10,000.00

€ 5,000.00

€ 0.00

OA costs - fixed
OA costs - variable
Total print
Book 17
Book 15
Book 46
Book 55
Book 62
Book 65
Book 51
Book 42
Book 33
Book 44
Book 63
Book 34
Book 16
Book 50
Book 45
Book 18
Book 37
Book 11
Book 43
Book 38
Book 47
Book 14
Book 58
Book 10
Book 19
Book 39
Book 12
Book 57
Book 56
Book 41
Book 52
Book 53
Book 2
Book 5
Book 20
Book 35
Book 1
Book 22
Book 24
Book 32
Book 3
Book 8
Book 7
Book 6
Book 60
Book 9
Book 26
Book 13
Book 59
Book 4

Costs: per page – print, OA
Costs per page

€ 70.000

€ 60.000

€ 50.000

€ 40.000

€ 30.000

€ 20.000

€ 10.000

€ .000

Page: OA - fixed
Page: OA - variable
Page: print
Differences explained
• Three categories with large fluctuations:
– Editing/direct personnel costs
– DTP
– Overhead/indirect personnel costs

• 40% of costs (on average)
• Printing and binding:
– 35% of costs (on average)
– Constant factor
The costs of monographs – a model
OA Costs:

Print costs:

Peer review (fixed)

€ 205.68

Printing, binding

€ 2,867.34

Platform (fixed)

€ 113.04

Distribution

€ 1,565.22

Marketing

€ 263.04

Overhead/indirect personnel costs

€ 591.38

Editing/direct personnel costs

€ 1,947.76

Other/direct costs

€ 375.22

DTP

€ 1,791.41

Marketing

€ 436.83

Overhead/indirect personnel costs

€ 1,185.41

Royalties

€ 359.88

Other/direct costs
Royalties

€ 145.65
€ 25.83

Cover

€ 292.93

Total

€ 5,970.75

Total

€ 6,195.87
The costs of monographs –
percentages (1/3)
Other/direct
costs; 3%
Overhead/indirect
personnel costs;
5%

Royalties; 3% OA-Peer review
OA-Platform
(fixed); 2% (fixed); 1%
Marketing;
4%

OA-Marketing; 2%

OA-Editing/direct
personnel costs;
16%

Distribution;
13%

OA-DTP; 15%

Printing, binding;
23%

OA-Cover; 2%

OAOAOverhead/indirect
Other/direct personnel costs;
OA-Royalties; 0% costs; 1%
10%
The costs of monographs –
percentages (2/3)
Peer review
(fixed); 2%

Platform
(fixed); 1%

Marketing; 2%
Editing/direct
personnel costs;
16%

OA costs:
• € 5,970.75
• 49.1%

DTP; 15%

Cover; 2%
Royalties; 0%

Overhead/indirect
personnel costs;
10%
Other/direct costs;
1%
The costs of monographs –
percentages (3/3)
Other/direct costs;
3%

Marketing; 4%
Royalties; 3%

Overhead/indirect
personnel costs;
5%

Distribution; 13%

Printing, binding;
23%

Print costs:
• € 6,195.87
• 50.9%
Two funding models
Proposed options for funders, based on costs data:
• Open Access costs
–
–
–
–

Books up to 350 pages: € 4,500
Starting from page 351: € 12.50 per page
Maximum funding: € 7,500
Publishers are expected to sell paper copies

• Non printing costs
–
–
–
–

Books up to 350 pages: € 6,250
Starting from page 351: € 20 per page
Maximum funding: € 10,000
No additional sales: OA version only
Funding options and the pilot
How would funding options fare in the pilot?
Type
OA costs – fixed funding

Funding costs Costs < funding Published formats
€ 300,000
€ 31,032
OA version
Paper version
OA costs – adjusted funding
€ 253,200
€ 9,955
OA version
Paper version
Non-printing costs – fixed funding
€ 372,576
€ 29,686 OA version only
Non-printing costs – adjusted funding
€ 354,172
€ 24,429 OA version only

Adjusted options:
• Cheaper
• More flexible
Conclusion
What did we achieve?
• Costs model:
– Average monograph costs € 12,000
– 49% is OA costs, 51% is print/distribution costs

• Insight in significant factors:
– Editing/direct personnel costs; DTP; Overhead/indirect personnel
costs – 40 %
– Printing and binding – 35%

• Funding models:
– Hybrid: selling paper copies
– OA only

What’s next?
• To be decided by: Authors; Publishers; Funders; Libraries; …
Thank you!
More on OAPEN:
• www.oapen.org
• www.oapen.nl
• www.oapen-uk.jiscebooks.org
• Twitter:@Oapenbooks
Directory of Open Access Books:
• www.doabooks.org
• Twitter: @Doabooks
Contact me:
• r.snijder@oapen.org
• Twitter: @Ronaldsnijder

OAPEN-NL - Costs of monographs

  • 1.
    OAPEN-NL Costs of monographs OAPEN-NLFinal Seminar 22 October 2013 Ronald Snijder
  • 2.
  • 3.
    Starting points • OAcosts and print costs • OA costs: – Fixed – Flexible • Just costs, no profits • No VAT • Analysis on book level, not by publisher
  • 4.
    Division of costs OACosts: Print costs: Peer review (fixed) Printing, binding Platform (fixed) Distribution Marketing Overhead/indirect personnel costs Editing/direct personnel costs Other/direct costs DTP Marketing Overhead/indirect personnel costs Royalties Other/direct costs Royalties Cover
  • 5.
    Highest and lowest Highest Totalcosts Total OA costs OA fixed OA variable Print costs Lowest € 20,660 € 6,082 € 9,490 € 3,085 € 825 € 25 € 8,965 € 2,460 € 11,170 € 2,997
  • 6.
    Book 17 Book 43 Book42 Book 14 Book 6 Book 50 Book 59 Book 35 Book 19 Book 2 Book 34 Book 24 Book 46 Book 45 Book 47 Book 26 Book 18 Book 44 Book 16 Book 55 Book 9 Book 65 Book 62 Book 32 Book 33 Book 15 Book 3 Book 22 Book 39 Book 51 Book 38 Book 37 Book 63 Book 60 Book 5 Book 11 Book 8 Book 41 Book 57 Book 1 Book 7 Book 13 Book 4 Book 53 Book 58 Book 20 Book 52 Book 10 Book 12 Book 56 Costs: per book – print, OA Total costs € 25,000.00 € 20,000.00 € 15,000.00 € 10,000.00 € 5,000.00 € 0.00 OA costs - fixed OA costs - variable Total print
  • 7.
    Book 17 Book 15 Book46 Book 55 Book 62 Book 65 Book 51 Book 42 Book 33 Book 44 Book 63 Book 34 Book 16 Book 50 Book 45 Book 18 Book 37 Book 11 Book 43 Book 38 Book 47 Book 14 Book 58 Book 10 Book 19 Book 39 Book 12 Book 57 Book 56 Book 41 Book 52 Book 53 Book 2 Book 5 Book 20 Book 35 Book 1 Book 22 Book 24 Book 32 Book 3 Book 8 Book 7 Book 6 Book 60 Book 9 Book 26 Book 13 Book 59 Book 4 Costs: per page – print, OA Costs per page € 70.000 € 60.000 € 50.000 € 40.000 € 30.000 € 20.000 € 10.000 € .000 Page: OA - fixed Page: OA - variable Page: print
  • 8.
    Differences explained • Threecategories with large fluctuations: – Editing/direct personnel costs – DTP – Overhead/indirect personnel costs • 40% of costs (on average) • Printing and binding: – 35% of costs (on average) – Constant factor
  • 9.
    The costs ofmonographs – a model OA Costs: Print costs: Peer review (fixed) € 205.68 Printing, binding € 2,867.34 Platform (fixed) € 113.04 Distribution € 1,565.22 Marketing € 263.04 Overhead/indirect personnel costs € 591.38 Editing/direct personnel costs € 1,947.76 Other/direct costs € 375.22 DTP € 1,791.41 Marketing € 436.83 Overhead/indirect personnel costs € 1,185.41 Royalties € 359.88 Other/direct costs Royalties € 145.65 € 25.83 Cover € 292.93 Total € 5,970.75 Total € 6,195.87
  • 10.
    The costs ofmonographs – percentages (1/3) Other/direct costs; 3% Overhead/indirect personnel costs; 5% Royalties; 3% OA-Peer review OA-Platform (fixed); 2% (fixed); 1% Marketing; 4% OA-Marketing; 2% OA-Editing/direct personnel costs; 16% Distribution; 13% OA-DTP; 15% Printing, binding; 23% OA-Cover; 2% OAOAOverhead/indirect Other/direct personnel costs; OA-Royalties; 0% costs; 1% 10%
  • 11.
    The costs ofmonographs – percentages (2/3) Peer review (fixed); 2% Platform (fixed); 1% Marketing; 2% Editing/direct personnel costs; 16% OA costs: • € 5,970.75 • 49.1% DTP; 15% Cover; 2% Royalties; 0% Overhead/indirect personnel costs; 10% Other/direct costs; 1%
  • 12.
    The costs ofmonographs – percentages (3/3) Other/direct costs; 3% Marketing; 4% Royalties; 3% Overhead/indirect personnel costs; 5% Distribution; 13% Printing, binding; 23% Print costs: • € 6,195.87 • 50.9%
  • 13.
    Two funding models Proposedoptions for funders, based on costs data: • Open Access costs – – – – Books up to 350 pages: € 4,500 Starting from page 351: € 12.50 per page Maximum funding: € 7,500 Publishers are expected to sell paper copies • Non printing costs – – – – Books up to 350 pages: € 6,250 Starting from page 351: € 20 per page Maximum funding: € 10,000 No additional sales: OA version only
  • 14.
    Funding options andthe pilot How would funding options fare in the pilot? Type OA costs – fixed funding Funding costs Costs < funding Published formats € 300,000 € 31,032 OA version Paper version OA costs – adjusted funding € 253,200 € 9,955 OA version Paper version Non-printing costs – fixed funding € 372,576 € 29,686 OA version only Non-printing costs – adjusted funding € 354,172 € 24,429 OA version only Adjusted options: • Cheaper • More flexible
  • 15.
    Conclusion What did weachieve? • Costs model: – Average monograph costs € 12,000 – 49% is OA costs, 51% is print/distribution costs • Insight in significant factors: – Editing/direct personnel costs; DTP; Overhead/indirect personnel costs – 40 % – Printing and binding – 35% • Funding models: – Hybrid: selling paper copies – OA only What’s next? • To be decided by: Authors; Publishers; Funders; Libraries; …
  • 16.
    Thank you! More onOAPEN: • www.oapen.org • www.oapen.nl • www.oapen-uk.jiscebooks.org • Twitter:@Oapenbooks Directory of Open Access Books: • www.doabooks.org • Twitter: @Doabooks Contact me: • r.snijder@oapen.org • Twitter: @Ronaldsnijder