Hotel Restoran Sun Rise will be established near the European Corridor 10 to provide food, rest, and lodging to travelers of the road. It will require $3 million in loans, with 70% from investors and 30% from a Serbian bank, and will take one year to build. The hotel aims to satisfy all travelers on Corridor 10 through its European cuisine, convenience, and affordable but upscale prices supported by marketing. It expects to become profitable within its first year of opening and eventually be sold to experienced real estate investors.

1. Appendix
Page 1
Executive Summary
Hotel Restoran Sun Rise is mainly an eating establishment
focusing on healthy, nutritious foods and phenomenal rest
for all people who traverse Corridor 10.
Sun Rise will be established next to the European road
Corridor 10. The main guests will be passengers.
The European Cuisine will be on the menu.
Behind that Sun Rise will have a room for sleeping and rest
to all passengers. The parking garage will also be present.
The funding must cover 70% of the project, this amount I
hope I will get from you {The Investor} and the rest of the
30% I will receive from Republica Serbia Bank when we
receive your loan.
We need one year to build and five years to develop the
job, so we would need a grace period of six years.
The company will have a comprehensive marketing,
advertising, and promotion campaign that will maximize
word-of-mouth marketing and will consist of radio, printed
material, billboards and discounts.
The company has planned to offer its products at a slightly
higher price than that of its competitors. This is to provide
credibility to its clients as an upscale establishment that
provides a unique menu. This will also provide the funds to
cover the higher than expected operating costs due to the
differentiated and expanded menu.

2. Appendix
Page 2
Keys to Success
 Repeat business. Every customer who comes in once
should want to return, and recommend us. Word-of-
mouth marketing is a powerful ally.
 Location. Convenience is essential to us, we need to be
close to our market because we are not trying to get
people to travel to reach us.
 The right food, variety with a Pacific Rim theme, with a
price high enough to establish credibility, but not so high
as to limit customers.
Chart: Highlights

3. Appendix
Page 3
Mission
Sun Rise will have a mission to satisfy all travellers, passengers,
tourists, local people and everyone who traverse Corridor 10.
Hotel Restoran Sun Rise

4. Appendix
Page 4
Start-up Summary
For our Start-up Summary we
will need a 70% loan in the
amount of $3M and 30% we
will receive from Republica
Serbia Bank.
Table: Start-up Funding
Start-up Funding

5. Appendix
Page 5
Start-up Expenses
to Fund
$1,31
5,800
Start-up Assets to
Fund
$54,2
00
Total Funding
Required
$60,0
00
Assets
Non-cash Assets
from Start-up
$26,0
00
Cash
Requirements
from Start-up
$28,2
00
Additional Cash
Raised
$0
Cash Balance on
Starting Date
$28,2
00
Total Assets $54,2
00

6. Appendix
Page 6
Liabilities and
Capital
Liabilities
Current Borrowing $230,
000
Long-term
Liabilities
$0
Accounts Payable
(Outstanding Bills)
$0
Other Current
Liabilities (interest-
free)
$1,00
0,000
Total Liabilities $2,13
0,000
Capital

7. Appendix
Page 7
Planned
Investment
Owner/founder $0
Other $0
Additional
Investment
Requirement
$0
Total Planned
Investment
$5,00
0,000
Loss at Start-up
(Start-up
Expenses)
Total Capital 0
Total Capital and
Liabilities

8. Appendix
Page 8
Total Funding $5,09
6,200
Next Picture Graph shows
projected profit for the next 5
years.

9. Appendix
Page 9
Company Locations and Facilities
Sun Rise will be located near
Corridor 10. Address Oraovica
bb, 16220 Grdelica.
Sales Literature
Our main sales literature will
consist of flyers sent though the
mail, and promotional

10. Appendix
Page 10
advertisements offered to local
businesses.
Promotional Strategy
The company plans to use local
radio as one of the means for
promotion. We will make
arrangements to have a grand
opening party that will include
having a local radio station
participate and air it over the
radio. In addition the company is
planning to use flyers to local
businesses, direct mailers,
billboards, etc. Billboards
and radio will be used for the
first six months to establish
customer awareness and product
attractiveness. Mailers and flyers

11. Appendix
Page 11
will then be used to advertise
sales promotions that will help
bring in customers. One
fortunate aspect of the hotel
business is that once a potential
customer steps into the
establishment, the chances of
purchase are very high. So the
promotional plan will be to draw
people in to the deli and then
seek to provide them with a
superior eating experience.

12. Appendix
Page 12
Sales Strategy
We need to offer fast service at
peak times. The key is a good
crowd balance, so that we
never look empty but we are
never so full that we turn
people away. Lines have to
move fast.
Management Summary
This is going to be a big hotel
with a vast list of employee
categories including principal,
principal of personnel, counter
clerks, kitchen help, busboys,

13. Appendix
Page 13
waitresses, maids, security,
porter, receptionist.
Sun Rise will be operational 24
hours, 7 days in a week.
Conclusion
Hotel Restoran Sun Rise is a
great investment that brings
fortune to all of those involved.
Given its location and that the
European Road Corridor 10
where travellers, passing
tourists, business people, truck
drivers, local people can say
that its very location

14. Appendix
Page 14
contributes to the hotel’s allure
and shine after a short time. If
you invest in our project you
will not regret it because this
hotel has a lot of potential to
become the next Marriot or
Sheraton. We expect good to
great earnings after the first
year of opening.
Exit Strategy
Our exit strategy will be to sell
the hotel and all of it’s stocks /
shares to an experienced
Commercial Real Estate
Investor / Stock Broker.

15. Appendix
Page 15
Miljana Milic
Rodney Cherizol