Personal Information
Organization / Workplace
São Paulo Area, Brazil Brazil
Occupation
Global Strategy & Insights Sr manager
Industry
Consumer Products
About
• 13 years of experience in the market research, strategy, innovation & communication area.
• Management of GLOBAL, REGIONAL and LOCAL projects and brands.
• Career development mainly in a FMCG multinational companies
• Experience also in research companies (supplier & client)
• Led qualitative and quantitative consumer AD HOC & continuous research, as well as shopper understanding projects
• Consumer groups moderation; workshops leadership, volumetric studies, continuous data monitor.
• Leading teams of 4 direct reports & several partners across global regions
• Led Strategic Research to build Strategic Marketing Plans and Brand Vision definition.
• Led Validation research of 6P’s (e.g...
- Presentations
- Documents
- Infographics
ECR Europe Forum '08. Differentiate or die: shopper-driven solutions
ECR Community
•
14 years ago
Digital Transformation in Food and Retail
Scopernia
•
8 years ago
Nivea Campaign Case Study
Sakshi Bansal
•
7 years ago
Nivea
Pranav Jha
•
12 years ago
Nivea IMC presentation
ganeshdigitaldutta
•
8 years ago
Estrátegia de Marketing - Nivea
Débora Pereira
•
7 years ago
Case Study on Nivea
Biswajeet Sahu
•
6 years ago
User generated content in Unilever
gueste1692d
•
16 years ago
Hindustan Unilever Limited Marketing Strategies
Koushik Dutta
•
9 years ago
Unilever report
mann89
•
12 years ago
Nivea communications journal
Nele Ri
•
9 years ago
Nivea - world largest skin care brand
Katharina_H
•
12 years ago
Nivea
Jayati1305
•
6 years ago
NIVEA Marketing Communication Analysis
Siriwan Siriwangsanti
•
10 years ago
Nivea Marketing Strategy
Surabhi Gupta
•
6 years ago
Digital Strategy For Nivea Cosmetics
Antonnette Smith
•
8 years ago
Nivea presentation
MKTGatHPU
•
13 years ago
Nivea Case Study
Nikita Sanghvi
•
13 years ago
Beiersdorf Case Study (2012-2014)
Digitall
•
9 years ago
Health & Wellness 2014 Snapshot (Look for the 2015 Update by Schieber Research)
Hamutal Schieber
•
10 years ago