Brochure for the learning and development programs we offer throughout Asia for professional service firms in conjunction with Harvard Business Publishing and JCCI

1. SRC Associates and
John Clements
Unique Training Programmes
By combining the expertise and
experience of SRC Associates Ltd in
for Developing the Competitiveness of
working with professional service firms Professional Service Firms
in Asia with experience and depth in
leadership development resources at
Delivering tailored training programmes for
John Clements and its partnership with
the professional services sector in Asia
Harvard Business Publishing, we are
now able to offer comprehensive
“Learning is a lifelong process of keeping abreast of
training programmes specifically change - and the most pressing task is to teach people
how to learn”.
customised for the professional Peter Drucker
services sector.

2. PROGRAMME HIGHLIGHTS
Competencies and Topics Programme Delivery Our Approach
Our Approach
The programmes can be customised in terms of Blended design
John Clements, in their partnership with Harvard
length, content, delivery style, facilitators, duration as
Business Publishing, have developed a range of Self paced courses combined with
well as target audience to suit varying firm levels,
programmes based on key competencies that have facilitated case discussions
including:
proven to be significant predictors of firm success.
These competencies (listed below) and the • Senior partners and executives
programmes can be customised based on each Comprehensive focus across management
• Junior partners
firms needs and the terminology the firm may • New Partners • Different needs at different levels
already use. • Emphasis on strengthening foundation skills
• Managers
• Business acumen • High potential partners and leaders i. Tied to business strategy:
• Business results • Associates and other junior professionals ii. Executive engagement and commitment
• Change iii. Leaders engaged as teachers
We have developed over 50 topics and modules that
• Communication iv. Participant centered approach (PCL) - case
can be delivered in a variety of ways based on the
• Creativity and innovation studies
competencies you wish to build. These delivery
• Customer and client focus v. Facilitation by SRC Associates, other experts
methods include:
• Decision making and Harvard faculty as per your needs
• Face to face facilitation
• Integrity
• Workshops and seminars
• Leadership The Case Method
• Courses and lecture based
• Self development
• Mini MBA and executive courses spanning over a Energizes participants:
• Strategy
longer time period • Real life situations easier to relate to than theory
• Talent management
• Teamwork
• Combination of on and off line delivery • Fully engages more than passive listening to a
lecture
SRC, has taken these competencies and developed a Using Harvard Faculty
•
• Learning and discussion centered on participants
range of topics and modules around the following interactions
six key areas that address specific competencies Whilst the vast majority of programmes are delivered • Applicable to current situations
customised for professional service firms: by SRC, John Clements and our associated experts, • Enables the development of one’s own framework
1. Leadership you may wish to bring in Harvard faculty members to for dealing with business problems
2. Innovation, change and the future deliver certain topics or workshops in combination • Every class provides opportunity for risk taking and
with SRC. This gives you access to some of the new learning
3. Strategy and strategic change
leading minds in their field with the support of the
4. Marketing: building a market driven and client
focused firm HBS name behind them. Face to face facilitation can
be done via web conferencing or on location
5. Value pricing and alternative fees
according to your needs and budget considerations.
6. Knowledge, KM, and learning

3. SAMPLE TOPICS FOR PROFESSIONAL SERVICE
Leadership Case Study - Deloitte Indonesia: leadership
Leadership Knowledge, KMKM and learning
Knowledge, and learning
development programme
• Leading a professional services firm (PSF) • Introduction to KM in PSFs
Target audience - 30 managers
• New practice group leader • KM applications and practices
KM processes in PSFs Competencies - innovation and creativity,
• New managing partner •
communication, effective teams, business acumen
• Leading change Knowledge policies
Aligning KM processes to strategy Duration - 4 months
• Coaching and mentoring •
• Managing for profitability • Driving decision making with KM Methodology - blended learning, participant centred
• Dealing with difficult interpersonal and • KM enablers for successful implementation Focus areas - performance improvement and skill
performance issues enhancement
• Motivation and talent retention
Marketing: building a market driven and
•
• Measuring and building a high performance culture client focused firm Action learning - projects were assigned each month
upon learning of each competency
• Strategic marketing for PSFs
• Leading and managing “Gen” Y
• The application of marketing to a PSF
Innovation, change and the future • How clients buy professional services Using these topics - you decide what
• Branding a PSF works best for you:
• Innovation in PSFs • Building a marketing culture and client focused firm
• A new world: the changing landscape for PSFs • Managing client relationships and satisfaction
• Business models in PSFs • Developing new services
• Technology and its impact on PSFs • Starting a new practice
SRC/John
Responsiveness - what is it and how to build it?
Strategy and strategic change •
Clements
• Internal branding & values management
facilitation and
• Strategic change for PSFs • Building and managing key client teams
associated
• Strategy development and execution • Building industry teams
experts
• Driving competitiveness for PSFs • Marketing as the driver of profitability
• Strategic differentiation • Strategy & marketing of thought leadership
• Strategic innovation • Aligning marketing, BD & fee earners
• Internationalization strategy • Strategic selling Length
• Premium pricing and strategy • Developing a value proposition for a PSF Topics
Harvard faculty
• Leveraging intellectual capital • Integrating marketing and BD
facilitation Duration
• Marketing promotions and communications
Value pricing and alternative fees
•
• Building a personal marketing & BD plan Delivery style
• How to charge a premium price • BD for associates/partners Management level
• Value pricing and alternative fees • Individual branding: raising your visibility
• Implementing alternative fees • Social media and Web 2.0

4. SRC ASSOCIATES LTD AND JOHN CLEMENTS CONSULTANTS, IN ITS
PARTNERSHIP WITH HARVARD BUSINESS PUBLISHING - DELIVERING
CUSTOMISED CONTENT FOR PROFESSIONAL SERVICE FIRMS
Content Customized for What does this mean for you?
This means we can draw on the extensive resources of HBP (such as e-learning, case studies, cafes, faculty, single
Professional Service Firms topic portals, etc.) and develop content and training programmes that are specifically relevant for professional
in Asia service firms. In line with the overall consulting work of SRC, the training content and methodologies are intended
to drive the competitiveness of the firm and individuals involved.
SRC together with John Clements in its
partnership with Harvard Business Publishing
(HBP), part of the Harvard Business School, have
devised a range of leadership development
programmes specifically for professional
MBA Program
service firms (PSFs). These blended curriculums
can significantly drive the learning and
competitiveness of your firm forward. They are
specific for PSFs because we have adapted the
content to include: Executive
 Real HBP cases and war stories from PSFs
Education
 Research and best practice examples from
the professional services industry
 Client perspectives, research and anecdotal
evidence
Harvard
 Insight from our consulting experience of
working with over 100 such firms Business
 Methodologies and frameworks that have
proven applicability to PSFs unlike many of Corporate
the generic strategy and marketing
methodologies that may have limited
relevance to your context
Learning
SRC Associates Ltd John Clements Consultants, Inc. in partnership with,
Harvard Business Publishing
Robert Sawhney Email: bob@srchk.com
Unit C, 21/F Tel: (852) 28921105 Joel Schapero Email: joel@schapero.com
CNT Tower, 338 Hennessy Rd Fax: (852) 28928616 2301 World Wide House Tel: (852) 2169 6334
Wanchai www.srchk.com 19 Des Voeux Road, Central Fax: (852) 2169 6300
Hong Kong Central www.johnclements.com
Hong Kong www.harvardbusiness.org/corporate