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The Shape of the 21st
Century Labour Market 1
The Shape of the 21st Century Labour Market:
Analysing the Call for More T-Shaped Professionals
Robbert Bosscher
I548367
University College Maastricht
Academic Year: 11/12
CAP3000: Capstone
Advisor: Dr. Ir. Peter Bollen
Date: 30-05-2012
Word count: 10193
Keywords: T-shaped, Service Science, SSMED, Goods dominant (G-D) logic to service
dominant (S-D) logic, Cellular organisation, HR, hiring practices, labour market.
The Shape of the 21st
Century Labour Market 2
Abstract
The 21st century will see an increased demand for T-shaped professionals. A professional with
a T-shaped profile has deep problem solving skills in his area of expertise, but also has the
technical, communication and ICT knowledge to operate in a complex environment and
cooperate with professionals from other fields to design holistic solutions for complex 21st
century problems. Developments leading to an increased demand for the T-shape analysed
by this paper are the transition from a goods-dominant (G-D) logic to a service-dominant (S-
D) logic, the transition from the matrix organisation structure to the cellular structure, and
our world’s increasing rate of change. The paper concludes that the T-shape is not ideal for
every situation, but that its importance is increasing.
The Shape of the 21st
Century Labour Market 3
Introduction 5
1. Method 7
2. Terminology 8
1.1. Introduction 8
1.1.1. I-shaped 8
1.1.2. H-shaped 10
1.1.3. Dash-shaped 10
1.1.4. T-shaped 11
1.1.5. Innovation 12
1.1.6. KAI scores 13
1.1.7. Service Science, Management, Engineering and Design (SSMED) 13
3. Changes in the Labour Market 15
3.1. Goods-Dominant (G-D) logic to Service-Dominant (S-D) logic 15
3.1.1. Implications for Professional Profiles 16
3.2. Changing Organisational Structures 17
3.2.1. The Network Organisation 18
3.2.2. The Cellular Organisation 18
3.2.3. Implications for Professional Profiles 19
3.3. Increasing Rate of Change 20
3.3.1. Implications for Professional Profiles 20
4. Changes per Discipline 22
4.1. IT 22
4.2. Management 23
4.3. Engineering 23
4.4. Medicine 24
4.5. Transport 25
4.6. Conclusion 26
5. Current Hiring Practices 27
The Shape of the 21st
Century Labour Market 4
5.1. Current Hiring practices 27
5.2. Conclusion 28
6. Discussion 29
6.1. How valid and realistic is the call for more T-shaped professionals? 29
7. Difficulties and Opportunities 30
7.1. Government 30
7.2. Employers 30
7.3. Higher Education 30
7.3. Students 31
8. Conclusion 32
Reference: 34
The Shape of the 21st
Century Labour Market 5
During the past century and up to the present our education system has been specializing
in delivering professionals with an in depth knowledge of their field. This deep knowledge
of their discipline has led to the term I-shaped professional. What the 21st century labour
market seems to be asking for are professionals who still have this knowledge, but also
have the communication and basic technical capabilities to cooperate well with
professionals in other parts of the system. These professionals can be said to be T-shaped:
with the vertical beam being in depth knowledge of their respective field, and the
horizontal beam the broader knowledge that helps the professional communicate with
other fields (Yahya, Mukhtar, Nielsen & Zakaria, 2011).
This paper identifies three developments presumably creating this higher demand
for the T-shape and examines the validity of the call for more T-shaped professionals.
This examination will attempt to both answer whether more T-shapes are needed, and
whether this relatively expensive professional profile can withstand a cost/benefit
analysis. The three developments are the shift from a goods-dominant (G-D) logic to a
service-dominant (S-D) logic, changes in organisational structures, and our world’s
increasing rate of change. While these developments all seem to be supporting the call for
an increased number of T-shaped professionals there are some potential problems that
might prevent this demand from being met. Potential problems for the rise of the T-
shape’s importance are the cost of education, unwillingness or inability of professionals to
become T-shaped, and the current silo based hiring practices (Bullen, Abraham,
Gallagher, Simon & Zwieg, 2009) (Hatch & Cunliffe, 2006). This paper will therefore not
only examine the historical and current developments and recommendations regarding
organization by academia; it will also examine developments in hiring practices to see
whether companies walk the talk regarding their valuation of T-shaped professionals.
In Section 1 there will be a short description of the methodology used. In section
2 the terminology of the key terms used will be explained. Terms elaborated on are the I-
, Dash-, H- and T-shaped professional; innovation, the Adaptive Innovator, the Kirton
Adaptor-Innovator Inventory (KAI); and Service Science, Management, Engineering
and Design (SSMED). In section 3 the developments supporting the paper’s hypothesis
will be examined. The developments examined are the shift from a goods-dominant (G-
D) logic to a service-dominant (S-D) logic, changes in organisational structures, and the
increasing rate of change. In section 4 the value of the T-shaped professional for several
disciplines will be examined. Examining current hiring practices, section 5 will then test
how this shape is valued in practice. In section 6 this knowledge is then used to discuss
The Shape of the 21st
Century Labour Market 6
the validity of the call for more T-shaped professionals. This paper argues that the
potential benefits outweigh the costs, and that therefore there is a good case to be made
for the value of T-shaped professionals. Section 7 discusses the difficulties and
opportunities of training T-shaped from the perspectives of the government, employers,
higher education and students. While the paper argues for the value of the T-shape, it
does not argue that it is the only good shape. Every professional profile has its pros and
cons and the T-shape is not the right shape for every person or organisation. The T-
shape is not the holy grail of professional profiles. However, there is an increased need for
these professionals and we cannot afford failure in educating enough of these
professionals.
The Shape of the 21st
Century Labour Market 7
1. Method
The findings of this paper are based on a review of relevant literature mainly gathered
from journal articles and books. This literature-based approach has been employed
because of the wide scope of the paper and the time constraints of the project. Because of
these it has been decided that an approach employing interviews and questionnaires
would both be unrealistic and of little use. The reason for it being unrealistic is a
combination of the large amount of interviews needed and the available time. The reason
for the irrelevance of interviews is the broad scope of the paper and the impossibility of
generalising local findings to a global scale. After a careful literature review three main
developments have been identified as relevant the question whether or not the T-shape
will increase in demand or not. These developments are the change from a goods-
dominant (G-D) logic to a service-dominant (S-D) logic, changes in organisational
structures and our world’s increasing rate of change. Since there might be differences
between different disciplines the disciplines on which literature was available are then
more closely examined to see whether the argument holds for all of them. To finalise the
examination current hiring practices are examined to see whether theory and practice
are in one line.
The Shape of the 21st
Century Labour Market 8
2. Terminology
2.1. Introduction
When discussing the characteristics of professional profiles one way of distinguishing
between different profiles is referring to their ‘shape.’ The shapes used to describe the
various professional profiles are the: I, H, Dash and T. While this paper focuses on
examining the demand for the T-shape in the 21st century it is still important to elaborate
on the other shapes. Only by stating the pros and cons of all shapes can an educated
decision be made about the 21st century labour market’s demand for the T-shape.
Referring to the shapes of the professionals’ skill sets is not the only method for describing
their professional profiles. A term often used to describe a type of professional with a T-
shaped profile is the term ‘adaptive innovator.’ Adaptive innovators are described as:
“People who are entrepreneurial and capable of systems thinking in many project roles they may fill during
their professional life. In contrast to the specialised problem solvers of the 20th century, who are sometimes
called ‘I-shaped’ professionals for their knowledge depth, Adaptive Innovators of the 21st century are still
grounded in their home disciplines but have strong communication skills across areas of business,
technology and social sciences. Hence, they are sometimes called T-shaped professionals” (IfM & IBM,
2008). Because of the high level of similarity between the T-shaped professional and
adaptive-innovator this term will not be further elaborated on. The Kirton adaptor-
innovator (KAI) score is a useful addition to the previous terms because of its ability to
describe professionals’ tendency to adapt or innovate, regardless of their shape (Kirton,
1976). After elaborating on these terms the emerging field of Service Science,
Management, Engineering and Design (SSMED) is examined. This emerging field is a
major driving force behind the call for the importance of the T-shape and can therefore
not be ignored.
2.1.1. I-shaped
The I-shaped professional is the professional ideal of the 20th century; in other terms
often referred to as an expert or specialist. These professionals have deep knowledge and
a high level of problem solving skills in their respective field (Spohrer, Golinelli, Piciocchi
& Bassano, 2010). Currently, universities are mainly geared towards educating this type
of professional. Reasons for this are cost-effectiveness, the demand from the labour
market and a culture biased to valuing experts over generalists (Bullen, Abraham,
Gallangher, Simon & Zwieg, 2009; Spohrer, Golinelli, Piciocchi & Bassano, 2010). The
The Shape of the 21st
Century Labour Market 9
cost-effectiveness comes from the fact that these professionals only have to be trained in
one field. From this it follows that they can develop a relatively high level of relevant skill
in a relatively short period of time. Next to this, these professionals can be trained by
using standard curriculums taught at the faculties of their focus. In the case of broader
educated professionals there is a need for coordination between different faculties. This
does not only give rise to potential logistical problems, but also makes the process of
education more expensive due to the additional costs coming from the increased need for
coordination, administration and academic advising (Rugarcia Felder, Woods & Stice,
2000). Another argument for the preference of the I-shape is that students can only learn
so much in a certain amount of time. Because of this constraint it is argued that priority
should be set on developing the specialist skills relevant to the students’ respective fields
(Chan, Chan, Scott & Chan, 2002). The claim that the labour market is still biased
towards the I-shape is supported by the white paper on the 2007 SSMED symposium at
Cambridge University (IfM & IBM, 2008) and by Bullen, Abraham, Simon and Zwieg
(2009). In their paper they conclude that while many IT companies claim they value the
T-shape, they still mainly employ I-shaped graduates for entry-level positions. It has been
suggested that one reason for this might be that when hiring I-shaped graduates you
know what you get. Another might be that many HR employees have enjoyed I-shaped
education as well. This might make them prone to hire people with professional profiles
similar to their own (Smith & McKeen, 2010). In spite of these clear advantages there are
those who argue that the I-shape can also be a disadvantage. Gabriel-Petit (2009) for
instance points out that in the case of a changing labour market it can be very difficult
and costly to re-skill the I-shaped professional.
A SWOT analysis (Pierce & Giles, 1989) of the I-shaped professional shows that
there currently still is a strong case for I-shaped education. This profile is cost- and time-
effective, still in high demand in the labour market and it is clear to the students and their
future employers what the student has been trained at. The weaknesses of the I-shape
mainly show in developments that will be discussed in the next section. An example of
the implications of these developments is the increased chance of an I-shaped
professionals field ceasing to exist. In this case it will potentially be very difficult and
costly to re-skill this professional. Next to this, the developments regarding organisational
structures show that while deep problem solving skills are still relevant, the 21st century
might ask more than that. Because of the tunnel vision of the I-shaped profile, I-shaped
professionals might miss out on opportunities that could have been exploited with a
The Shape of the 21st
Century Labour Market 10
broader skill set.
2.1.2. H-shaped
The H-shaped professional shares many characteristics with the I-shaped professional.
The difference is that the H-shaped professional is an expert not only in one, but in two
fields (Spohrer, Golinelli, Piciocchi & Bassano, 2010). Possible combinations are trade
law and business administration, and sustainability science and public policy. This H-
shape gives the professional a perspective that helps to connect two fields and make
decisions understanding the implications for both fields. Educating H-shaped
professionals is extremely expensive due to the need for two majors. A misconception
regarding the H-shape seems to be the idea that the beam connecting the two vertical
beams gives the H-shaped professional as broad a field of reference as the horizontal
beam of the T-shape. The correct way of viewing the horizontal beam of the H is as a
beam showing that the professional can connect TWO fields. While this already increases
the H-shaped professional’s possibilities in comparison to his I-shaped colleague, this still
leaves the H-shaped professional with a less broad field of reference than the T-shapes.
Conducting a SWOT analysis of the H-shape it becomes clear that the
understanding of more than one field gives the H-shaped professional an edge over the I-
shapes. In the case of an opportunity or threat in either field the professional can react in
a way beneficial to both field. The main weakness of the H-shape is the high cost of
education. Next to this it can also be argued that while expert knowledge of two fields is a
plus, it is still too limited for some of the complex multidisciplinary problems of the 21st
century (Hall, 1996; Spohrer, Golinelli, Piciocchi & Bassano, 2010).
2.1.3. Dash-shaped
The Dash-shaped professional is the exact opposite of the I-shaped professional. Whereas
the I-shape is an expert, the Dash-shaped professional is a generalist (Spohrer, Golinelli,
Piciocchi & Bassano, 2010). An example of a Dash-shaped graduate would be a Liberal
Arts graduate without a well-defined academic focus. Educating Dash-shaped
professionals is similar to educating I-shaped ones regarding cost- and time-effectiveness.
An advantage of this Dash-shape is that it is ideal for bridge building between different
fields (Hatch & Cunliffe, 2006). Many traditional organisations use this approach to
connect I-shapes from different fields by employing Dash-shapes for coordination (Miles,
Snow, Mathews, Miles & Coleman, 1997). An organisation with this structure might be
The Shape of the 21st
Century Labour Market 11
cost effective in a constant world. However, in a rapidly changing world it is likely to be
slow to react to threats and opportunities (Allred, Snow & Miles, 1996; Hall, 1996).
Because of this, some organisations are transforming their structure into a cellular one
(Section 3.2.2.). In contrast to the traditional structure, the cellular structure is one where
employing a high ratio of T-shapes might be more cost effective than hiring a mix of I-
and Dash-shapes.
A SWOT analysis of the Dash-shaped professional shows that in a traditional
organisation operating in a relatively constant world the cost- and time-effectiveness of
their education is their main strength. In this type of world and organisation they are
cost-effective bridge builders between the various specialised professionals and
departments of the company. However, with a world that is changing at an increasing
rate this argument might not hold much longer. The more independent professionals
become, the lower the demand for the Dash-shape. The Dash-shaped professional is a
jack-of-all-trades, but a master of none. In a world evolving towards valuing independent
problem solving this is likely to be a less and less demanded profile.
2.1.4. T-shaped
The T-shape was first mentioned in a 1991 newspaper article by David Guest (1991). In
“The hunt for the Renaissance Man of computing,” Guest describes the T-shaped
professional as a modern variation of the Renaissance Man: “equally comfortable with
information systems, modern management techniques and the 12-tone scale” (1991). Donofrio,
Spohrer and Zadeh describe T-shaped professionals as professionals having “problem-
solving (depth) and complex-communication (breadth) skills” (2010). They contrast the T-shape
with the ‘traditional’, highly specialised I-shapes. A major advantage of the T-shape is the
T-shape’s ability to not only solve complex problems in his own field, but also see the
implications of his work for other fields; making the process of holistic problem solving
easier. Next to knowing the implications of his actions for other fields, the T-shaped
professional is well equipped to know where to ask for help when the problem needs a
multidisciplinary solution. Because of this importance of communication, a decent level
of ICT skills is essential for becoming T-shaped (Hall, 1996). This makes the T-shaped
professional ideal for companies in which employees have much autonomy. With
organisational structures seeming to evolve towards this, the case for the T-shape seems
strong (Hall, 1996; Miles, Snow, Mathews, Miles & Coleman, 1997).
In a SWOT analysis the T-shaped professional scores his points with his ability to
The Shape of the 21st
Century Labour Market 12
work independently, but also cooperate with professionals from other fields. In a world
that is in need of holistic solutions and quick reactions to opportunities and threats these
are important skills. The main weakness is the relatively high cost of the T-shape’s
education. While being less expensive than the H-shape, the T-shape’s education is
relatively more expensive than those of the I- and Dash-shapes. However, with the
changes currently taking place in organisational structures, the T-shape might become
increasingly attractive and even more cost effective, especially compared to the Dash-
shape.
Figure 1. The T-shape.
2.1.5. Innovation
On a firm-level, Rogers defines innovation as: “the process of introducing new ideas to the firm
which result in increased firm performance” (1998). While there are more possible definitions of
innovation, for the purpose of this paper this definition suffices. The importance of
defining innovation lies in the different types of innovation brought forward by the I- and
T-shapes. Buxton argues that: “innovation asks for I-shaped people” (2009). Regarding a
certain type of innovation, Buxton is correct. Regarding very specialised technical
innovations, only comprising one field of expertise, the I-shape will have an edge over
other professionals. However, the 21st century is increasingly asking for holistic solutions
to multidisciplinary problems (Miles, Snow, Mathews, Miles & Coleman, 1997). This is
the type of innovation where the T-shape has an edge over the I-shape, and therefore it is
argued that that T-shape will increase in importance (Hall, 1996). It is not argued that
The Shape of the 21st
Century Labour Market 13
this type of innovation was not relevant in the 20th century, or that specialised innovation
will be obsolete in the 21st century; instead it is argued that both will still coexist, but that
holistic and multidisciplinary innovation will increase in importance.
2.1.6. KAI scores
Professional characteristics are not just described by referring to the ‘shape’ of the
professional’s profile. Another method is the Kirton Adaptor-Innovator (KAI) score
(Kirton, 1976). KAI scores are determined by asking people how difficult it is to present
themselves consistently over a long period of time as someone who has each of the 32
characteristics chosen by Kirton. KAI scores range from 32 to 160 and have a mean of
96. The higher the score, the more the person is an innovator. By themselves Kai scores
do not represent a value judgement because both adaptors and innovators have traits
valuable to business (King & Masters, 2011). In a relatively stable environment the
adaptor provides for stability, while in the worst case the innovator might exhibit
disruptive behaviour. However, in a less stable environment the innovators’ traits might
be necessary to adapt to the new environment in which the business finds itself. In such a
changing environment the adaptor will be slow to respond, leading to failure in reactions
to threats and opportunities. In relationship to the shapes that are the focus of this paper
it is not possible to give positions the different shapes have on the KAI scale; the reason
for this being that both specialists and generalists can either be adaptors or innovators.
What can be said is that in a complex, rapidly changing world, innovators with a T-shape
might be best able to translate their drive to innovate to holistic and multidisciplinary
solutions.
2.1.7. Service Science, Management, Engineering and Design (SSMED)
The term service science, management, engineering and design (SSMED), in short
service science, has first been coined by IBM in 2004 (IfM & IBM, 2008). It is a
specialisation of general systems theory; the interdisciplinary study of systems with the
goal of elucidating principles that can be used to explain all levels of all types of systems
in all fields of research (Weinberg, 2001; Spohrer, Golinelli, Piciocchi & Bassano, 2010).
However, unlike general systems theory it does not attempt to elucidate the mechanisms
that underlie all systems. The systems service science focuses on are those involving
human societal systems. A main reason why services science is emerging as a field is the
fact that since 2007 on a global scale service jobs outnumber any other type of jobs. In
The Shape of the 21st
Century Labour Market 14
this year, the percentage of service jobs worldwide was 42%, while jobs in agriculture and
manufacturing accounted for respectively 36.1 and 21.9% (IfM & IBM, 2008). Another
important argument for the emergence of service science is the decreasing attractiveness
of competing purely on the basis of economies of scale (Vargo & Lush, 2008).
In the study of human societal systems services science recognises three stages in
the evolution of value co-creating mechanisms and service system entities (Spohrer &
Maglio, 2009). Stage 1 is that of early human culture in which the dominant type of
entity is the family of the clan. Stage 2 describes the situation after the advent of written
laws and money with the dominant entity being the nation and the focus being on
supporting the legal and monetary structure. Stage 3 describes the age of globalisation in
which businesses are the dominant entity and the focus is on organising value co-creation
(Spohrer & Maglio, 2009).
In 2007 the US government recognised the value of service science by including it
in the America COMPETES Act (2007). Section 1106 (d) states that: “Service Science means
curricula, training, and research programs that are designed to teach individuals to apply scientific,
engineering, and management disciplines that integrate elements of computer science, operations research,
industrial engineering, business strategy, management sciences, and social and legal sciences, in order to
encourage innovation in how organizations create value for customers and shareholders that could not be
achieved through such disciplines working in isolation” (2007).
For this paper the importance of the emergence of service science lies both in the
demand it creates for T-shaped professionals and in the opportunities it creates for
educating them. In the last sentence of the section quoted from the COMPETES Act the
act refers to the cooperation between different disciplines. T-shaped professionals are
ideal for facilitating this cooperation. The opportunities service science brings are
possibilities for additional government and private funding of education, and the
recognition of the value of the T-shape (IfM & IBM, 2008). This might reduce the
current hiring bias towards I-shaped graduates and thereby increase the opportunities for
T-shaped graduates. In turn, this might have a positive effect on the attractiveness of T-
shaped education, and might reduce the problem of higher costs by showing that the
students receive value for money. An important part of service science and a main driver
for the demand for T-shaped professionals is the change from a goods-dominant (G-D)
logic to a service-dominant (S-D) logic. This, together with changes in organisational
structures and the increasing rate of change will be discussed in the next section.
The Shape of the 21st
Century Labour Market 15
3. Changes in the Labour Market
3.1. Goods-Dominant (G-D) logic to Service-Dominant (S-D) logic
The ‘traditional’ view on goods and services is a horizontal one, emphasising the
difference between goods and services (Vargo & Lush, 2008). This is the goods dominant
logic, in which the emphasis is on goods and in which services are an extra. It would be
incorrect to say that when applying this perspective there is no attention for service
quality. However, because the focus is on goods, the quality of the goods is likely to
receive more attention and resources than the quality of the services. Vargo and Lush
(2008) argue that currently we are in a transition from this goods-dominant (G-D) logic to
a service-dominant (S-D) logic. Contrary to the horizontal relationship of the G-D logic,
in S-D logic goods and services have a vertical relationship where the goods are part of
the bigger holistic view on services. When buying a lawnmower for instance, in S-D logic
you do not buy a lawnmower and expect good service with it. Instead, you expect good
service regarding your demand: the possibility to mow your lawn. In this view, the
lawnmower is merely a part of the service providing you're the possibility to do so.
While service-dominant thinking is often seen as a result and driver of the
emerging field of services science, this mode of thinking is not entirely new. Already in
1848 Frederic Bastiat argued that: “The great economic law is this: services are exchanged for
services… It is trivial, very commonplace; it is, nonetheless, the beginning, the middle, and the end of
economic science” (Vargo & Lush, 2008). While S-D logic is gaining increasing support there
is criticism to this perspective as well. A main criticism is that S-D logic creates a false
dichotomy (Brody, Pels & Saren, 2006). Vargo and Lush (2008) argue that this
dichotomy was first created by G-D logic. In their view, it is actually S-D logic that
resolves the dichotomy by transcending notions of goods and service by a higher-order
concept of service.
A good example of early S-D thinking is provided by Brown (2008) in the person
of Thomas Edison and his invention of the light bulb. Brown argues that by itself the
product was not much more than an interesting novelty. It only became so successful
because Edison managed to envision the bigger picture and the need for a power grid. It
was not just the invention of the light bulb, but also Edison’s holistic vision of the market
place that led to the success of the light bulb.
The Shape of the 21st
Century Labour Market 16
Figure 2: Differences between G-D and S-D logic. (Bjurklo, Edvardsson & Gebauer,
2009).
3.1.1. Implications for Professional Profiles
Edison can be regarded a T-shaped professional. He had deep problem solving skills in
his field, but also managed to see the bigger picture that helped make his products so
successful. It was this ability to envision a holistic view of the marketplace that made his
light bulb so successful (Brown, 2008). If Vargo and Lush (2008) are correct and S-D
thinking will continue to gain ground on G-D thinking, then this ability to see the bigger
picture is becoming increasingly important. Examining the professional profiles
introduced in section 2, the T-shape seems most appropriate for this. While the I-shaped
professional could have invented the light bulb, it would bee unlikely for this professional
to have envisioned a need for a power grid. The same counts for the H-shaped
professional regarding issues transcending his fields of expertise. The Dash-shaped
professional might have been able to envision the need of a power grid after hearing of
Edison’s invention of the light bulb, but could have not invented the light bulb by
himself.
In traditional companies where Dash-shaped professionals connect I-shaped
professionals it seems there might not be a need for T-shaped professionals. Dash- and I-
shaped professionals are less expensive to train and might therefore be the more
attractive option. This means that the G-D logic to S-D logic transition alone does not
make a very strong case for the call for more T-shaped professionals. However, when
combined with current changes in organisational structures and an increasing rate of
change this picture changes. These developments will therefore now be discussed starting
with changes in organisational structures.
The Shape of the 21st
Century Labour Market 17
3.2. Changing Organisational Structures
According to Allred, Snow and Miles (1996) there are three key ideas about
organisational structure. The first is that organisational structure dictates core
managerial competencies; the second that different organisation structures require a
different mix of managerial competencies. Finally, the third states that organisational
structure dictates how careers are managed. Especially point one and two are
important for the purpose of this paper. In the previous section it has been argued
that currently the role of the T-shaped professional might still be filled by a
combination of I- and Dash-shaped professionals. However, organisational structures
are changing, and according to Schein (1996) and Hall (1996) this should have an
effect on the competencies required. While it might be interesting to examine the full
history of the evolution of organisational structures since the latter half of the
nineteenth century, for this paper it suffices to start this examination in the latter half
of the twentieth century. To still place these developments in their larger historical
perspective, figure 3 shows the developments in organisational structures since 1850.
Figure 3: Organisational structures since 1850 (Miles, Snow, Mathews, Miles &
Coleman, 1997)
The Shape of the 21st
Century Labour Market 18
3.2.1. The Network Organisation
In the 1970’s it became evident that many large organisations were slow to respond to
threats and opportunities. It was in the 1980’s that companies such as Nike, Motorola
and Novell developed the network organisation (Hatch & Cunliffe, 2006). This was
achieved by downsizing, delayering and outsourcing; all with the purpose of becoming
more responsive. In a network organisation the network links independent firms who all
contribute their specific expertise to the organisation at large. Because of this network
structure, it became possible to let market forces work within the organisation and
thereby increase efficiency. Next to this, this structure allowed companies to become
more responsive and gave them a chance to focus on the things they were really good at.
At Nike for instance, both manufacturing and distribution are outsourced. Next to the
efficiency gain, an important advantage of the network structure is that relatively small
companies can have a major impact by teaming up with bigger players such as Nike or
IBM (Grugulis,Vincent, & Hebson, 2003; Zeleny, 2007).
3.2.2. The Cellular Organisation
According to Allred, Snow and Miles (1996) the cellular structure is the organisational
structure of the 21st century. While the network organisation already lowered the level
of bureaucracy present in previous structures, the cellular structure is aiming to lower
it even further. The idea of the cellular organisation structure is based on the
cooperation of the cells of a living organism. Each of these cells possesses the
fundamental functions of life and can act on its own. However, by cooperating with
other cells it can perform actions it would not manage to perform on its own. In this
context, the company guidelines can be seen as the DNA of the organisation. Allred,
Snow and Miles (1996), Hall (1996) and Hatch and Cunliffe (2006) realise that this
organisational structure might not be the right structure for every company.
Nevertheless, they argue that it will take a prominent position in the organisational
landscape of the 21st century.
An example of a cellular company is the Australian computer service
company Technical Computer Graphics (TCG). TCG is Australia’s largest privately
owned computer service business. However, TCG is not a single company in the
traditional sense. Its total of two hundred employees is divided over thirteen
independent companies that cooperate on a project basis. TCG projects make use of
The Shape of the 21st
Century Labour Market 19
a process called triangulation. In this process every project is executed by one TCG
firm, an outside firm, and a major customer. The TCG firm and the outside firm
provide technical knowhow, and the customer provides cash and receives contractual
rights and input in the development process in return. While only one TCG firm
actively participates in any one project, it is possible to ask for the help of other TCG
firms in the case of missing expertise; by doing this both TCG firms learn from
experience, just like the cells in a living organism (Mathews, 1993; Coleman, 1999).
Figure 4: Triangulation at TCG. (Miles et al, 1997)
3.2.3. Implications for Professional Profiles
The changes in organisational structures show a trend towards increased autonomy and a
more project based approach to organisation. One of the implications of this is that the
traditional rigid structure is increasingly disappearing and that job descriptions are
becoming increasingly vague. Instead of asking for specialists with only knowledge of
their specific field, structures such as the cellular structure ask for team players who are
still deep problem solvers in their respective fields, but who also have a basic
understanding of the fields of the people they cooperate with, and the communication
The Shape of the 21st
Century Labour Market 20
skills to reach these professionals and cooperate with them in a successful way (Gabriel-
Petit, 2009; Hall, 1996). By adding this development tot the G-D logic to S-D logic shift,
the case for an increased percentage of T-shaped professionals gains strength. While not
every company will shift to a cellular structure, the cellular structure’s increased
importance makes a strong case for the increased importance of the T-shape. Next to this
change in organisational structures there are also broader changes in the labour market.
One of these is the increasing rate of change. This increased change and the resulting
insecurity ask for professionals who are comfortable with dealing with changing job
descriptions and the absence of a clear career path (Schein, 1996; Hall, 1996). This
development leads to situations similar to those found in a cellular organisation, with
work being conducted on a project basis, and with the absence of a clear career path.
Because of this similarity and its importance to the call for the increased importance of
the T-shape, the increasing rate of change will now be discussed.
3.3. Increasing Rate of Change
3.3.1. Implications for Professional Profiles
Whether it is the driving- or facilitating force, there is a strong case to be made for
developments in the computer industry being of a major influence on our world’s rate of
change (Coleman, 1999). The possibilities given to us by modern technology have made
possible a level of connectivity and globalisation never before possible, and the
computing power making this possible is increasing at an exponential rate. This
exponential rate was already predicted 1965 by Gordon Moore and is now widely known
as Moore’s law (Lundstrom, 2003). Moore predicted that the number of transistors would
double every year. While this does not automatically lead to innovation, this exponential
growth is what makes possible the current rapid developments and innovation in
computer technology. Because of the new possibilities provided by this increasing
computing power we are now able to do many things previously impossible, fuelling the
rate of change. According to Spohrer, Golinelli, Piciocchi and Bassano, (2010) and Hall
(1996) the effect this has on our labour market is that soon the ‘traditional’ career will be
history. The end of the traditional career is the effect of the increased rate of change and
gives opportunities to a specific type of professional. As Hall puts it: “The career of the 21st
century will be protean, a career that is driven by the person, not the organisation, and that will be
reinvented by the person from time to time, as the person and environment change” (1996).
The Shape of the 21st
Century Labour Market 21
Research by psychologist Robert Kegan shows that less than half of the adults in
the sample of one of his experiments felt comfortable operating independently in a
complex environment (Kegan, 1994). While this might seem like a criticism to the
protean career, it can also be looked at from a different perspective. While approximately
one half of Kegan’s sample felt uncomfortable operating independently in a complex
environment there were still many others who did. It might therefore mean that instead
of being a criticism to the protean career, Kegan’s research indicates that in the future a
different type of person is likely to be successful. This idea is supported by examining the
driving forces behind the developments that are creating a need for the protean career.
Since these developments are driven by changes in the world and the labour market as a
whole those fearing independence will not stop them. Hall (1996) makes a convincing
argument for the attractiveness of the protean career to certain individuals. These
individuals are those who are comfortable operating autonomously without a clear career
path and job description, largely working on a project basis. This description of very
similar to the type of professional asked for in the cellular organisation structure and
therefore similar to that of the T-shaped professional.
The protean career asks for independent professionals who have strong problem
solving skills in their field, but also strong communication and ICT skills. Next to this, it
also asks for people who can be successful in different types of jobs and are comfortable
with job changes. Examining the professional shapes of section 2 the T-shape again
stands out as the ideal professional shape. Kegan’s research does not provide an
argument against this. Indeed, many people would feel uncomfortable in this type of
career. However, that does not mean that this change will not happen. It means that for
some the opportunities will decrease and that for others they will increase. The type of
professional whose opportunities are likely to increase is the T-shaped professional.
The Shape of the 21st
Century Labour Market 22
4. Changes per Discipline
While there seem to be trends indicating that the T-shape is becoming increasingly
attractive, this does not mean that this weights equally for different disciplines. Therefore,
in this section the advantages of the T-shape will be examined for the following
disciplines: IT, management, engineering, medicine and transport.
4.1. IT
It is in the IT sector that the most well known developments in service science and the call for
more T-shaped professionals have taken place. A major contributor to this development is
IBM. It was IBM that in 2004 coined the term service science, management, engineering and
design (SSMED – service science), and in the process of developing this field IBM has also
been advocating the importance of the T-shape (IfM & IBM, 2008; IBM, 2005). For the IT
sector the main driver for the increased importance of the T-shape seems to be the necessity
to bridge the communication gap between IT and business present in many organisations
(Bullen, Abraham, Gallagher, Simon & Zwieg, 2009; Smith & McKeen, 2010). This is
something that is almost impossible with only I-shaped professionals because most of these
professionals are not able to see the business implications of their work, and therefore are not
well equipped to communicate in a way that business understands (Smith & McKeen, 2010).
They might be really good at the technical part of their job, but not in communicating the
advantages of improvements in IT to their companies. Next to this, they might not fully
understand the needs of their companies, and therefore be unable to provide the best fitting
solutions. Because of this miscommunication between IT professionals and the rest of the
company it is not possible to reach IT’s full potential. In their paper “how to talk so business will
listen… and listen so business will talk,” Smith and McKeen (2010) argue that the T-shaped ICT
professional is the answer to this.
The exact percentage of T-shaped professionals that is needed will depend on the
type and size of the organisation. Not every IT professional needs the T-shape. However, for
those who have contact with the rest of the organisation it is definitely an edge. For larger
organisations a solution could be the employment of boundary spanners. Gittell, Seidner and
Wimbush describe boundary spanners as: “staff members whose primary task is to integrate the work of
other people around a project, process, or customer” (2010). Taking this approach would lower the
demand for T-shapes since only the boundary spanner contacts other departments. However,
even in this case the T-shape is still an advantage because of the better understanding of the
needs and limitations of other departments (Emmett, 2010).
The Shape of the 21st
Century Labour Market 23
Figure 4: Boundary Spanners. Based on: (Gittell, Seidner & Wimbush, 2010).
4.2. Management
Management is another discipline in which the T-shape is increasingly appreciated.
While in traditional organisations either an I- or a Dash-shape was considered the ideal
profile of the manager, the developments towards the network and cellular structure
make the T-shape increasingly important (Allred, Snow & Miles, 1996). The
organisational structures are becoming increasingly difficult to control and individual
divisions are becoming increasingly autonomous. This requires not only knowledge of the
field of the manager’s own department, but also the communication and ICT skills and
technical knowhow of other fields to contact the relevant departments and professionals
in the case of missing expertise in the manager’s own department. Together with the
increasing complexity of the business environment in our globalising world leads Emmett
(2008) to conclude that we need T-shaped managers at all levels in all value chain
businesses.
4.3. Engineering
Engineering is another discipline that is becoming increasingly complex and
The Shape of the 21st
Century Labour Market 24
multidisciplinary. Not only the technical aspect of the product has to be good, but also
aesthetics, sustainability and other factors are becoming increasingly important. Because
of this, increased communication and understanding of other disciplines is becoming
increasingly important (Rugarcia, Felder, Woods & Stice, 2000; Wang & Sheu, 2009).
According to Rugarcia, Felder, Woods and Stice: “Corporations and employers have frequently
and publicly complained about the lack of professional awareness and low levels of communication and
teamwork skills in engineering graduates” (2000). If this is the case, a T-shaped engineering
graduate is likely to have an edge over his I-shaped counterparts (Smith & McKeen,
2010). This need for improved communication and teamwork skills have been recognised
by the U.S. Accreditation Board for Engineering and Technology (ABET) in its
Engineering Criteria 2000. This initiative aims to ensure that: “All U.S. engineering
departments will have to demonstrate that besides having a firm grasp of science, mathematics and
engineering fundamentals, their graduates possess communication, multidisciplinary teamwork, and
lifelong learning skills and awareness of social and ethical considerations associated with the engineering
profession” (Felder, 1998). In line with the Engineering Criteria 2000 Chan, Chan, Scott
and Chan argue for curricula that educate aspiring construction professionals in a
multidisciplinary and an integrative-professional way (2002). They argue that this
approach should both be used in undergraduate education and in the continuing
professional education of practitioners.
4.4. Medicine
Traditionally the specialist (I-shape) and the general practitioner (Dash-shape) seem to
have been the mainly appreciated professionals in the medical profession. However, in a
world with an increasing rate of change in research and education, the appeal of the T-
shape seems to be increasing. According to Donofrio, Spohrer and Zadeh (2010) those
graduates who have combined and developed research, professional and entrepreneurial
skills by working alongside experienced researchers and industry representatives are
already some of the most sought after graduates. One of the reasons for this is the high
amount of teaching done by clinicians and the resulting importance of communication
skills. In the U.S. clinicians did ¾ of medical teaching in 2006 (Joyce, Piterman &
Wesselingh, 2009). Other important driving factors are the increased importance of
knowledge of market forces, technology and legal issues. Legal issues already seem
important enough for medical schools to offer electives in legal issues as an answer to the
increased amount of lawsuits medical professionals are confronted with nowadays
The Shape of the 21st
Century Labour Market 25
(DeCosta & DeCosta, 2006). An argument against the T-shape is provided by Buxton
(2009). Buxton argues that innovation asks for I-shaped professionals. This is indeed true
for specialist innovation. However, innovation of the kind that spans across disciplines
will prefer the T-shape for its power to connect these disciplines and envision holistic
solutions (Sussmann, 1999). Because it is this type of innovation that is becoming
increasingly important, the argument for the increased importance of the T-shape still
holds. Another point against the increased importance of the T-shape is the argument
that the I-shape in cooperation with the Dash-shape is to be preferred over the T-shape
because this approach is more cost-effective (IfM & IBM, 2008). However, this argument
might soon be outdated. The reasons for this are that at the time this organisational
structure emerged the rate of change was still relatively low, and that technology was
relatively static over a complete human life span (Donofrio, Spohrer & Zadeh, 2010). In a
world with more rapid change, chances increase for specialists to lose their jobs because
of a changing labour market, or for technology to change structure several times during a
lifetime. Because T-shapes already have some degree of interactional expertise with other
areas re-skilling them is likely to be less costly than re-skilling I-shapes. Therefore, in the
long run, T-shapes might even be the more cost effective option (Donofrio, Spohrer &
Zadeh, 2010).
4.5. Transport
In his 1999 paper, Sussman advocates the importance of professionals with a broad
understanding of technology, systems and institutions in the transportation domain (the
horizontal beam of the T), and in-depth knowledge in one specialty (the vertical beam of
the T). Sussman advocates this because these professionals are best equipped for solving
complicated transportation problems by combining their expert knowledge with their
ability to see the bigger picture, and because of their appreciation of the strengths of
other professionals. In a 1995 paper he states: “An understanding of the world of transportation
systems, together with analysis tools, a sound grasp of the institutional framework and knowledge of
technology and its potential, are the sine qua non of the ‘new transportation professional’” (Sussman,
1995). According to Sussman and Emmett reasons for this increased importance of the
T-shape for transportation are the new global nature of transport, developments in
technology, the increased need to focus on social and environmental externalities and the
changing organisational and institutional relationships among providers and users of
transportation services (Sussman, 1999; Emmett, 2008).
The Shape of the 21st
Century Labour Market 26
4.6. Conclusion
While different disciplines have different specific needs, the general trend seems to be
that the T-shape is gaining appreciation and importance. Whether it is IT, management,
engineering, medicine or transport; all disciplines show a trend of increased importance
of the T-shape. However, while the T-shape might be advocated on paper, the reality of
hiring practices might be different. Therefore, in the next section current hiring practices
will be examined to see whether these disciplines walk their talk.
The Shape of the 21st
Century Labour Market 27
5. Current Hiring Practices
The evidence seems to suggest that there is a need for more T-shaped professionals.
However, other evidence suggests that even companies that claim to be looking for the T-
shape still mainly employ I-shaped graduates for entry-level positions. Is this really the
case? And if yes, what are the reasons for this?
5.1. Current Hiring practices
According to Bullen, Abraham, Gallagher, Simon and Zwieg (2009) many IT companies
in the U.S. that claim to prefer the T-shape still mainly employ I-shaped graduates. In
their paper they observe that both the IT service providers and their clients appreciate
the T-shaped skill set. The clients rank technical skills as most important. However, they
also appreciate ‘softer skills’ such as communication, industry knowledge and functional
process knowledge. These are also the skills that clients identify as often missing.
Providers also seem to seek a blend of technical and soft skills. However, on top of the
mentioned skills they also include project management skills. These include project
planning, budgeting, working with virtual teams and user relationship management.
Because of this, it might be surprising to see that these companies till mainly hire I-
shaped graduates for entry-level positions. In this, there seems to be a difference between
employees hired in high- and low-wage locations. In the low-wage locations it are mainly
the technical skills that are valued. In high-wage locations there seems to be an increasing
trend towards appreciating soft skills as well. This might indicate that while currently
there is still a bias towards I-shaped graduates, this might change in the future.
Examining a potential reason for this bias makes this scenario even more likely. At least
for the IT sector one of the important reasons for the I-shape bias might be that many
HR employees in the IT sector have enjoyed an I-shaped education themselves and
might therefore feel comfortable in evaluating and hiring this type of entry-level
candidate. If this is the main reason for the bias towards the hiring of I-shapes this might
change once the T-shape is becoming more common among employees. Since in mid-
career recruitment the T-shape is already an important factor in evaluation, this
development could potentially take place in the near future (Bullen, Abraham, Gallagher,
Simon & Zwieg, 2009; Smith & McKeen, 2010).
Of course the IT sector cannot be used to generalise to other disciplines.
However, it can be assumed that there is a fair chance that similar hiring biases are in
The Shape of the 21st
Century Labour Market 28
place there as well. Due to the absence of relevant literature it is currently not possible to
determine this. It is therefore important that research is done for other sectors as well if
we wish to understand the mechanics behind the potentially increasing importance of the
T-shape.
Next to this potentially temporary bias another reason for hiring I-shaped
graduates might be that some companies might prefer to develop the horizontal beam of
the T on the job, instead of in university. Since people can learn only so much in their
time in university these companies might value technical knowhow above the softer skills.
Examples of on the job training are the rotational system in which people are rotated
through various functions during their traineeship (Hall, 1996), and the Japanese hiring
system in which upon hiring it is not even clear yet what function the graduate will fulfil
(Segers, 2009). In the Japanese system students do their job-hunting in their junior year
of university and enter the company after graduating a year later. During the year that
follows they receive extensive company training and will try out several functions. Only
after this they will be assigned a specific function.
5.2. Conclusion
While companies might not hire as many T-shaped graduates as they claim they would
like to this does not make a case against the value of the T-shape. This discrepancy might
be due to a bias of current HR employees, or because the company prefers on the job
training. Because of this the question of how and when to train the T-shape becomes
relevant. This is something that might differ per discipline. While in IT empirical data
shows that companies still largely hire I-shaped graduates, evidence from medicine seems
to suggest that the T-shape is already very much sought after (Donofrio, Spohrer &
Zadeh, 2010). The question of when and where to train the horizontal beam of the T is
important because of the allocation of resources. If companies in a certain sector prefer
on the job training to skills acquired in university, it would be a waste for universities to
spend too much time and money on these skills. However, in the case of for instance
medicine there seems to be a case for the development of the horizontal beam during
education. Because of these differences and the importance of resource allocation it is
important that more research is done in this direction. While it is currently not possible to
answer the question of when and where to train the horizontal beam of the T, by now it
seems possible to validate or invalidate the call for more T-shaped professionals. In the
next section the validity of this claim is examined.
The Shape of the 21st
Century Labour Market 29
6. Discussion
6.1. How valid and realistic is the call for more T-shaped professionals?
In the previous sections the following developments pointing towards the increased need
for T-shaped professionals have been examined:
- The transition from a goods-dominant (G-D) logic to a service-dominant (S-D) logic.
- The development from the matrix to the cellular organisational structure.
- The increasing rate of change
All three developments show that in theory there is a strong case to be made for the T-
shaped skill set. However, as seen in section 5, there is evidence to suggest that even
companies that claim to value the T-shape actually still mainly hire I-shaped graduates.
However, this is mainly true for low-wage locations and entry-level positions. Possible
explanations for this bias towards the I-shape are the professional background of the HR
personnel, the potentially different nature of the work in high- and low-wage locations
and a potential preference of companies to train the horizontal beam of the T on the job.
Another criticism to the T-shape is that even if it would be valuable, it is simply too
expensive. According to this argument, both time and money do not permit the training
of such people on a large scale. Currently this indeed seems to be true. In the network
structure it is still possible to connect I-shaped employees by employing several Dash-
shapes. However, looking at developments in the labour market it can be observed that
in the future the relatively higher price that has to be paid for the T-shape might become
worth it. A final criticism seems to be delivered by the research of psychologist Robert
Kegan whose research showed that less than half his subjects were comfortable working
in the environment in which T-shapes would feel comfortable. However, this still leaves
many others who might feel comfortable in this environment. This would mean that
indeed not everyone has the potential to become T-shaped, but that there are still
enough individuals who have this potential. If this is the case, than instead of being an
argument against the feasibility of the call for more T-shapes it indicates that in the future
the professional profile that is likely to make one successful is likely to change.
The Shape of the 21st
Century Labour Market 30
7. Difficulties and Opportunities
7.1. Government
For governments the importance of training T-shaped professionals lies in the
importance of the competitiveness of their countries. In a changing world it is important
for countries to have the right people to tackle both today’s and tomorrow’s problems. It
seems that the U.S. government is already taking steps in this direction with initiatives
such as the COMPETES Act and the Engineering Criteria 2000. Next to regulations
financial stimulation might be a good option as well. Training T-shaped professionals is
more expensive than training I- and Dash-shapes and therefore this stimulation might be
needed to convince students and universities to pursue T-shaped education. However,
governments should be spending this money wisely and therefore the benefits of
developing the T-shape during higher education should be examined for each discipline.
Next to this it should be recognised that the T-shape is not the right shape for everyone,
and that not everyone has to have the T-shape.
7.2. Employers
For employers the most important thing seems to be the need to clearly state what type of
professional is demanded. If as in the Japanese case companies indeed prefer to develop
the T-shape on the job, this can save universities large sums of money. Next to this, it
gives students the opportunity to focus on their in depth knowledge during university, in
the knowledge that they can develop the horizontal beam of the T on the job. If on the
other hand companies would prefer to hire graduates who already developed this beam
during their education this should also be clearly communicated. If this preference is
clearly communicated it might motivate students to develop these skills either by
including it in their studies of by extra curricular activities. Next to this, this message and
the resulting demand from the student side can help convince universities to offer the
right programmes and governments to financially stimulate these.
7.3. Higher Education
In the 20th century universities have developed into institutions specialised in providing
the labour market with I-shaped professionals (Sussman, 1999). While an increase in the
percentage of T-shaped professionals would be valuable, there is no need to stop doing
The Shape of the 21st
Century Labour Market 31
this and instead only focus on the education of T-shapes. However, it would be good to
make it possible to develop the T-shape while studying. A possibility would be the
establishment of minors in service science, or the establishment of multidisciplinary
projects involving both staff and students from different faculties (Yahya, Mukhtar,
Nielsen & Zakaria, 2011). The reasons for the focus of the proposed minor being service
science are that this can be useful for students of every discipline, and that the holistic
approach to problem solving employed by service science is ideal for the development of
the T-shape (IfM & IBM, 2008). Next to this, as shown by regulation such as the
COMPETES Act, service science is already becoming increasingly recognised by
governments. Because of this, it might be easier to attract funds for service science than
funds specifically targeting the training of T-shapes.
7.3. Students
Students teem to be the victims of the unclear messages from the other stakeholders. This
inclarity leaves unclear whether they should spend time and money on developing the T-
shape during their studies or not? It is therefore important for the other parties to start
communicating more clearly in order to enable students to make the right decisions.
However, there are things students can do as well. Even if these is still a preference for I-
shaped graduates for entry-level positions, later in their careers professionals are expected
to have a more T-shaped profile. Next to this, developments such as the transition from a
goods-dominant logic to a service-dominant logic, changing organisational structures and
the increasing rate of change all show a trend towards an increased importance of the T-
shape. If therefore the students can find ways such as extracurricular activities to
complement their I-shaped studies this should provide them with an edge over others
who have not done this. This edge might not show in the students’ first job application,
but is likely to be beneficial in later stages of the students’ careers.
The Shape of the 21st
Century Labour Market 32
8. Conclusion
This paper examined the call for an increase in the percentage of T-shaped professionals
in the future labour market. In this is has analysed three main developments that point
towards a trend of an increasing importance of the T-shape. The first of these is the
transition from a goods-dominant (G-D) logic to a service-dominant (S-D) logic. The
holistic approach to problem solving offered by the latter asks for a better understanding
of the bigger picture than the goods centred approach of the former. Because of this it is
increasingly important to understand and appreciate the strengths and weaknesses of
professionals from other fields than your own, and to have the communication and ICT
skills to reach and understand these people. The T-shaped professional possesses these
skills while at the same time still being a deep problem solver in his own field. The second
development that was examined is the changing of organisational structure. The change
that was focused on was the transition from the network structure to the cellular
structure. While the network structure already asks for a relatively high amount of
autonomy on the part of the employee, the cellular structure is even increasing this
demand. The cellular structure asks for employees and departments to act in a way
similar to the behaviour of the cells of a living organism, connected to the rest of the
company by the company DNA in the form of the company guidelines. In order to
operate in such a company the employees should have the deep problem solving skills
needed to solve complicated problems in their own discipline, but also have an
understanding and appreciation of other relevant fields, and the communication and
ICT skills to cooperate with professionals from these fields. Again the T-shape stands out
as the best fit. The third development is the increased rate of change and the resulting
increased insecurity. If the career of the 21st century is indeed a protean career as argued
by Hall, the professional of the 21st century should feel comfortable operating in such an
environment. In such an environment the professional is expected to be able to operate
in a mainly project based work environment in which his job and job description changes
from time to time, and in which communication with other fields is of crucial
importance. This development also points to the T-shape as the ideal fit.
The criticisms to the importance of the T-shape range from the findings of
psychologist Robert Kegan to the argument that developing the T-shape is too expensive,
to the argument that it is best to develop the T-shape on the job. Neither of these
arguments makes a convincing case against the T-shape as a valuable profile for the 21st
The Shape of the 21st
Century Labour Market 33
century professional. These critiques are mainly operational and argue that for difficulties
in meeting the demand for the number of needed T-shapes. The finding of Kegan’s
research was that less than half the adults in his sample felt comfortable operating
independently in a complex environment. Other than an argument against the
importance of the T-shape, this can be seen as an indication that if the T-shape will
indeed become increasingly important it is another type of people that are likely to
become successful. The argument that the T-shape is too expensive might still hold now,
but will likely change in the near future. Once the importance of the T-shape becomes
obvious to governments, higher education, employers and students; the higher costs
might be regarded as a worthwhile investment. The argument that it is best to develop
the T-shape on the job is also not intrinsically against the value of the T-shape. It is
merely operational and even if true does not make a case against it. The importance of
this argument lies in the effect it has on the ideal allocation of resources. If it would
indeed be the case it would be a waste for governments, higher education and students to
spend their resources on developing the horizontal beam of the T before graduation.
However, that still does not make a case against the value of the T-shape in itself.
The paper has also identified differences between different disciplines regarding
the demand for the T-shape and the potential differences regarding the preferred method
of training. Because of these potential differences it is important for future research to
focus on these differences in order to achieve the best possible allocation of resources. If a
certain sector or country would prefer on the job training then training in university
might be a waste. However, if the sector prefers to hire T-shaped already at an entry-
level this should be an incentive for governments, higher education and students to
already develop the horizontal beam during their education. The most important thing
next to this research seems to be clear communication from companies regarding the
profile they are looking for, and a commitment to this in entry-level hiring. If both
indicate a demand for the T-shape, governments, higher education and students are
likely to respond to this demand. Finally, it is important to note that this paper does not
argue for the education of generalists. Generalists are Dash-shaped professionals who are
jacks-of-all-trades but masters of none. The paper argues for professionals with both a
highly developed vertical beam in the form of deep problem solving skills in one field,
and a highly developed horizontal beam in the form of knowledge and appreciation of
other fields and the communication and ICT skills to be able to interact with these fields
and design holistic solutions to tomorrow’s problems.
The Shape of the 21st
Century Labour Market 34
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Capstone - Final Version - Robbert Bosscher - i548367-1

  • 1. The Shape of the 21st Century Labour Market 1 The Shape of the 21st Century Labour Market: Analysing the Call for More T-Shaped Professionals Robbert Bosscher I548367 University College Maastricht Academic Year: 11/12 CAP3000: Capstone Advisor: Dr. Ir. Peter Bollen Date: 30-05-2012 Word count: 10193 Keywords: T-shaped, Service Science, SSMED, Goods dominant (G-D) logic to service dominant (S-D) logic, Cellular organisation, HR, hiring practices, labour market.
  • 2. The Shape of the 21st Century Labour Market 2 Abstract The 21st century will see an increased demand for T-shaped professionals. A professional with a T-shaped profile has deep problem solving skills in his area of expertise, but also has the technical, communication and ICT knowledge to operate in a complex environment and cooperate with professionals from other fields to design holistic solutions for complex 21st century problems. Developments leading to an increased demand for the T-shape analysed by this paper are the transition from a goods-dominant (G-D) logic to a service-dominant (S- D) logic, the transition from the matrix organisation structure to the cellular structure, and our world’s increasing rate of change. The paper concludes that the T-shape is not ideal for every situation, but that its importance is increasing.
  • 3. The Shape of the 21st Century Labour Market 3 Introduction 5 1. Method 7 2. Terminology 8 1.1. Introduction 8 1.1.1. I-shaped 8 1.1.2. H-shaped 10 1.1.3. Dash-shaped 10 1.1.4. T-shaped 11 1.1.5. Innovation 12 1.1.6. KAI scores 13 1.1.7. Service Science, Management, Engineering and Design (SSMED) 13 3. Changes in the Labour Market 15 3.1. Goods-Dominant (G-D) logic to Service-Dominant (S-D) logic 15 3.1.1. Implications for Professional Profiles 16 3.2. Changing Organisational Structures 17 3.2.1. The Network Organisation 18 3.2.2. The Cellular Organisation 18 3.2.3. Implications for Professional Profiles 19 3.3. Increasing Rate of Change 20 3.3.1. Implications for Professional Profiles 20 4. Changes per Discipline 22 4.1. IT 22 4.2. Management 23 4.3. Engineering 23 4.4. Medicine 24 4.5. Transport 25 4.6. Conclusion 26 5. Current Hiring Practices 27
  • 4. The Shape of the 21st Century Labour Market 4 5.1. Current Hiring practices 27 5.2. Conclusion 28 6. Discussion 29 6.1. How valid and realistic is the call for more T-shaped professionals? 29 7. Difficulties and Opportunities 30 7.1. Government 30 7.2. Employers 30 7.3. Higher Education 30 7.3. Students 31 8. Conclusion 32 Reference: 34
  • 5. The Shape of the 21st Century Labour Market 5 During the past century and up to the present our education system has been specializing in delivering professionals with an in depth knowledge of their field. This deep knowledge of their discipline has led to the term I-shaped professional. What the 21st century labour market seems to be asking for are professionals who still have this knowledge, but also have the communication and basic technical capabilities to cooperate well with professionals in other parts of the system. These professionals can be said to be T-shaped: with the vertical beam being in depth knowledge of their respective field, and the horizontal beam the broader knowledge that helps the professional communicate with other fields (Yahya, Mukhtar, Nielsen & Zakaria, 2011). This paper identifies three developments presumably creating this higher demand for the T-shape and examines the validity of the call for more T-shaped professionals. This examination will attempt to both answer whether more T-shapes are needed, and whether this relatively expensive professional profile can withstand a cost/benefit analysis. The three developments are the shift from a goods-dominant (G-D) logic to a service-dominant (S-D) logic, changes in organisational structures, and our world’s increasing rate of change. While these developments all seem to be supporting the call for an increased number of T-shaped professionals there are some potential problems that might prevent this demand from being met. Potential problems for the rise of the T- shape’s importance are the cost of education, unwillingness or inability of professionals to become T-shaped, and the current silo based hiring practices (Bullen, Abraham, Gallagher, Simon & Zwieg, 2009) (Hatch & Cunliffe, 2006). This paper will therefore not only examine the historical and current developments and recommendations regarding organization by academia; it will also examine developments in hiring practices to see whether companies walk the talk regarding their valuation of T-shaped professionals. In Section 1 there will be a short description of the methodology used. In section 2 the terminology of the key terms used will be explained. Terms elaborated on are the I- , Dash-, H- and T-shaped professional; innovation, the Adaptive Innovator, the Kirton Adaptor-Innovator Inventory (KAI); and Service Science, Management, Engineering and Design (SSMED). In section 3 the developments supporting the paper’s hypothesis will be examined. The developments examined are the shift from a goods-dominant (G- D) logic to a service-dominant (S-D) logic, changes in organisational structures, and the increasing rate of change. In section 4 the value of the T-shaped professional for several disciplines will be examined. Examining current hiring practices, section 5 will then test how this shape is valued in practice. In section 6 this knowledge is then used to discuss
  • 6. The Shape of the 21st Century Labour Market 6 the validity of the call for more T-shaped professionals. This paper argues that the potential benefits outweigh the costs, and that therefore there is a good case to be made for the value of T-shaped professionals. Section 7 discusses the difficulties and opportunities of training T-shaped from the perspectives of the government, employers, higher education and students. While the paper argues for the value of the T-shape, it does not argue that it is the only good shape. Every professional profile has its pros and cons and the T-shape is not the right shape for every person or organisation. The T- shape is not the holy grail of professional profiles. However, there is an increased need for these professionals and we cannot afford failure in educating enough of these professionals.
  • 7. The Shape of the 21st Century Labour Market 7 1. Method The findings of this paper are based on a review of relevant literature mainly gathered from journal articles and books. This literature-based approach has been employed because of the wide scope of the paper and the time constraints of the project. Because of these it has been decided that an approach employing interviews and questionnaires would both be unrealistic and of little use. The reason for it being unrealistic is a combination of the large amount of interviews needed and the available time. The reason for the irrelevance of interviews is the broad scope of the paper and the impossibility of generalising local findings to a global scale. After a careful literature review three main developments have been identified as relevant the question whether or not the T-shape will increase in demand or not. These developments are the change from a goods- dominant (G-D) logic to a service-dominant (S-D) logic, changes in organisational structures and our world’s increasing rate of change. Since there might be differences between different disciplines the disciplines on which literature was available are then more closely examined to see whether the argument holds for all of them. To finalise the examination current hiring practices are examined to see whether theory and practice are in one line.
  • 8. The Shape of the 21st Century Labour Market 8 2. Terminology 2.1. Introduction When discussing the characteristics of professional profiles one way of distinguishing between different profiles is referring to their ‘shape.’ The shapes used to describe the various professional profiles are the: I, H, Dash and T. While this paper focuses on examining the demand for the T-shape in the 21st century it is still important to elaborate on the other shapes. Only by stating the pros and cons of all shapes can an educated decision be made about the 21st century labour market’s demand for the T-shape. Referring to the shapes of the professionals’ skill sets is not the only method for describing their professional profiles. A term often used to describe a type of professional with a T- shaped profile is the term ‘adaptive innovator.’ Adaptive innovators are described as: “People who are entrepreneurial and capable of systems thinking in many project roles they may fill during their professional life. In contrast to the specialised problem solvers of the 20th century, who are sometimes called ‘I-shaped’ professionals for their knowledge depth, Adaptive Innovators of the 21st century are still grounded in their home disciplines but have strong communication skills across areas of business, technology and social sciences. Hence, they are sometimes called T-shaped professionals” (IfM & IBM, 2008). Because of the high level of similarity between the T-shaped professional and adaptive-innovator this term will not be further elaborated on. The Kirton adaptor- innovator (KAI) score is a useful addition to the previous terms because of its ability to describe professionals’ tendency to adapt or innovate, regardless of their shape (Kirton, 1976). After elaborating on these terms the emerging field of Service Science, Management, Engineering and Design (SSMED) is examined. This emerging field is a major driving force behind the call for the importance of the T-shape and can therefore not be ignored. 2.1.1. I-shaped The I-shaped professional is the professional ideal of the 20th century; in other terms often referred to as an expert or specialist. These professionals have deep knowledge and a high level of problem solving skills in their respective field (Spohrer, Golinelli, Piciocchi & Bassano, 2010). Currently, universities are mainly geared towards educating this type of professional. Reasons for this are cost-effectiveness, the demand from the labour market and a culture biased to valuing experts over generalists (Bullen, Abraham, Gallangher, Simon & Zwieg, 2009; Spohrer, Golinelli, Piciocchi & Bassano, 2010). The
  • 9. The Shape of the 21st Century Labour Market 9 cost-effectiveness comes from the fact that these professionals only have to be trained in one field. From this it follows that they can develop a relatively high level of relevant skill in a relatively short period of time. Next to this, these professionals can be trained by using standard curriculums taught at the faculties of their focus. In the case of broader educated professionals there is a need for coordination between different faculties. This does not only give rise to potential logistical problems, but also makes the process of education more expensive due to the additional costs coming from the increased need for coordination, administration and academic advising (Rugarcia Felder, Woods & Stice, 2000). Another argument for the preference of the I-shape is that students can only learn so much in a certain amount of time. Because of this constraint it is argued that priority should be set on developing the specialist skills relevant to the students’ respective fields (Chan, Chan, Scott & Chan, 2002). The claim that the labour market is still biased towards the I-shape is supported by the white paper on the 2007 SSMED symposium at Cambridge University (IfM & IBM, 2008) and by Bullen, Abraham, Simon and Zwieg (2009). In their paper they conclude that while many IT companies claim they value the T-shape, they still mainly employ I-shaped graduates for entry-level positions. It has been suggested that one reason for this might be that when hiring I-shaped graduates you know what you get. Another might be that many HR employees have enjoyed I-shaped education as well. This might make them prone to hire people with professional profiles similar to their own (Smith & McKeen, 2010). In spite of these clear advantages there are those who argue that the I-shape can also be a disadvantage. Gabriel-Petit (2009) for instance points out that in the case of a changing labour market it can be very difficult and costly to re-skill the I-shaped professional. A SWOT analysis (Pierce & Giles, 1989) of the I-shaped professional shows that there currently still is a strong case for I-shaped education. This profile is cost- and time- effective, still in high demand in the labour market and it is clear to the students and their future employers what the student has been trained at. The weaknesses of the I-shape mainly show in developments that will be discussed in the next section. An example of the implications of these developments is the increased chance of an I-shaped professionals field ceasing to exist. In this case it will potentially be very difficult and costly to re-skill this professional. Next to this, the developments regarding organisational structures show that while deep problem solving skills are still relevant, the 21st century might ask more than that. Because of the tunnel vision of the I-shaped profile, I-shaped professionals might miss out on opportunities that could have been exploited with a
  • 10. The Shape of the 21st Century Labour Market 10 broader skill set. 2.1.2. H-shaped The H-shaped professional shares many characteristics with the I-shaped professional. The difference is that the H-shaped professional is an expert not only in one, but in two fields (Spohrer, Golinelli, Piciocchi & Bassano, 2010). Possible combinations are trade law and business administration, and sustainability science and public policy. This H- shape gives the professional a perspective that helps to connect two fields and make decisions understanding the implications for both fields. Educating H-shaped professionals is extremely expensive due to the need for two majors. A misconception regarding the H-shape seems to be the idea that the beam connecting the two vertical beams gives the H-shaped professional as broad a field of reference as the horizontal beam of the T-shape. The correct way of viewing the horizontal beam of the H is as a beam showing that the professional can connect TWO fields. While this already increases the H-shaped professional’s possibilities in comparison to his I-shaped colleague, this still leaves the H-shaped professional with a less broad field of reference than the T-shapes. Conducting a SWOT analysis of the H-shape it becomes clear that the understanding of more than one field gives the H-shaped professional an edge over the I- shapes. In the case of an opportunity or threat in either field the professional can react in a way beneficial to both field. The main weakness of the H-shape is the high cost of education. Next to this it can also be argued that while expert knowledge of two fields is a plus, it is still too limited for some of the complex multidisciplinary problems of the 21st century (Hall, 1996; Spohrer, Golinelli, Piciocchi & Bassano, 2010). 2.1.3. Dash-shaped The Dash-shaped professional is the exact opposite of the I-shaped professional. Whereas the I-shape is an expert, the Dash-shaped professional is a generalist (Spohrer, Golinelli, Piciocchi & Bassano, 2010). An example of a Dash-shaped graduate would be a Liberal Arts graduate without a well-defined academic focus. Educating Dash-shaped professionals is similar to educating I-shaped ones regarding cost- and time-effectiveness. An advantage of this Dash-shape is that it is ideal for bridge building between different fields (Hatch & Cunliffe, 2006). Many traditional organisations use this approach to connect I-shapes from different fields by employing Dash-shapes for coordination (Miles, Snow, Mathews, Miles & Coleman, 1997). An organisation with this structure might be
  • 11. The Shape of the 21st Century Labour Market 11 cost effective in a constant world. However, in a rapidly changing world it is likely to be slow to react to threats and opportunities (Allred, Snow & Miles, 1996; Hall, 1996). Because of this, some organisations are transforming their structure into a cellular one (Section 3.2.2.). In contrast to the traditional structure, the cellular structure is one where employing a high ratio of T-shapes might be more cost effective than hiring a mix of I- and Dash-shapes. A SWOT analysis of the Dash-shaped professional shows that in a traditional organisation operating in a relatively constant world the cost- and time-effectiveness of their education is their main strength. In this type of world and organisation they are cost-effective bridge builders between the various specialised professionals and departments of the company. However, with a world that is changing at an increasing rate this argument might not hold much longer. The more independent professionals become, the lower the demand for the Dash-shape. The Dash-shaped professional is a jack-of-all-trades, but a master of none. In a world evolving towards valuing independent problem solving this is likely to be a less and less demanded profile. 2.1.4. T-shaped The T-shape was first mentioned in a 1991 newspaper article by David Guest (1991). In “The hunt for the Renaissance Man of computing,” Guest describes the T-shaped professional as a modern variation of the Renaissance Man: “equally comfortable with information systems, modern management techniques and the 12-tone scale” (1991). Donofrio, Spohrer and Zadeh describe T-shaped professionals as professionals having “problem- solving (depth) and complex-communication (breadth) skills” (2010). They contrast the T-shape with the ‘traditional’, highly specialised I-shapes. A major advantage of the T-shape is the T-shape’s ability to not only solve complex problems in his own field, but also see the implications of his work for other fields; making the process of holistic problem solving easier. Next to knowing the implications of his actions for other fields, the T-shaped professional is well equipped to know where to ask for help when the problem needs a multidisciplinary solution. Because of this importance of communication, a decent level of ICT skills is essential for becoming T-shaped (Hall, 1996). This makes the T-shaped professional ideal for companies in which employees have much autonomy. With organisational structures seeming to evolve towards this, the case for the T-shape seems strong (Hall, 1996; Miles, Snow, Mathews, Miles & Coleman, 1997). In a SWOT analysis the T-shaped professional scores his points with his ability to
  • 12. The Shape of the 21st Century Labour Market 12 work independently, but also cooperate with professionals from other fields. In a world that is in need of holistic solutions and quick reactions to opportunities and threats these are important skills. The main weakness is the relatively high cost of the T-shape’s education. While being less expensive than the H-shape, the T-shape’s education is relatively more expensive than those of the I- and Dash-shapes. However, with the changes currently taking place in organisational structures, the T-shape might become increasingly attractive and even more cost effective, especially compared to the Dash- shape. Figure 1. The T-shape. 2.1.5. Innovation On a firm-level, Rogers defines innovation as: “the process of introducing new ideas to the firm which result in increased firm performance” (1998). While there are more possible definitions of innovation, for the purpose of this paper this definition suffices. The importance of defining innovation lies in the different types of innovation brought forward by the I- and T-shapes. Buxton argues that: “innovation asks for I-shaped people” (2009). Regarding a certain type of innovation, Buxton is correct. Regarding very specialised technical innovations, only comprising one field of expertise, the I-shape will have an edge over other professionals. However, the 21st century is increasingly asking for holistic solutions to multidisciplinary problems (Miles, Snow, Mathews, Miles & Coleman, 1997). This is the type of innovation where the T-shape has an edge over the I-shape, and therefore it is argued that that T-shape will increase in importance (Hall, 1996). It is not argued that
  • 13. The Shape of the 21st Century Labour Market 13 this type of innovation was not relevant in the 20th century, or that specialised innovation will be obsolete in the 21st century; instead it is argued that both will still coexist, but that holistic and multidisciplinary innovation will increase in importance. 2.1.6. KAI scores Professional characteristics are not just described by referring to the ‘shape’ of the professional’s profile. Another method is the Kirton Adaptor-Innovator (KAI) score (Kirton, 1976). KAI scores are determined by asking people how difficult it is to present themselves consistently over a long period of time as someone who has each of the 32 characteristics chosen by Kirton. KAI scores range from 32 to 160 and have a mean of 96. The higher the score, the more the person is an innovator. By themselves Kai scores do not represent a value judgement because both adaptors and innovators have traits valuable to business (King & Masters, 2011). In a relatively stable environment the adaptor provides for stability, while in the worst case the innovator might exhibit disruptive behaviour. However, in a less stable environment the innovators’ traits might be necessary to adapt to the new environment in which the business finds itself. In such a changing environment the adaptor will be slow to respond, leading to failure in reactions to threats and opportunities. In relationship to the shapes that are the focus of this paper it is not possible to give positions the different shapes have on the KAI scale; the reason for this being that both specialists and generalists can either be adaptors or innovators. What can be said is that in a complex, rapidly changing world, innovators with a T-shape might be best able to translate their drive to innovate to holistic and multidisciplinary solutions. 2.1.7. Service Science, Management, Engineering and Design (SSMED) The term service science, management, engineering and design (SSMED), in short service science, has first been coined by IBM in 2004 (IfM & IBM, 2008). It is a specialisation of general systems theory; the interdisciplinary study of systems with the goal of elucidating principles that can be used to explain all levels of all types of systems in all fields of research (Weinberg, 2001; Spohrer, Golinelli, Piciocchi & Bassano, 2010). However, unlike general systems theory it does not attempt to elucidate the mechanisms that underlie all systems. The systems service science focuses on are those involving human societal systems. A main reason why services science is emerging as a field is the fact that since 2007 on a global scale service jobs outnumber any other type of jobs. In
  • 14. The Shape of the 21st Century Labour Market 14 this year, the percentage of service jobs worldwide was 42%, while jobs in agriculture and manufacturing accounted for respectively 36.1 and 21.9% (IfM & IBM, 2008). Another important argument for the emergence of service science is the decreasing attractiveness of competing purely on the basis of economies of scale (Vargo & Lush, 2008). In the study of human societal systems services science recognises three stages in the evolution of value co-creating mechanisms and service system entities (Spohrer & Maglio, 2009). Stage 1 is that of early human culture in which the dominant type of entity is the family of the clan. Stage 2 describes the situation after the advent of written laws and money with the dominant entity being the nation and the focus being on supporting the legal and monetary structure. Stage 3 describes the age of globalisation in which businesses are the dominant entity and the focus is on organising value co-creation (Spohrer & Maglio, 2009). In 2007 the US government recognised the value of service science by including it in the America COMPETES Act (2007). Section 1106 (d) states that: “Service Science means curricula, training, and research programs that are designed to teach individuals to apply scientific, engineering, and management disciplines that integrate elements of computer science, operations research, industrial engineering, business strategy, management sciences, and social and legal sciences, in order to encourage innovation in how organizations create value for customers and shareholders that could not be achieved through such disciplines working in isolation” (2007). For this paper the importance of the emergence of service science lies both in the demand it creates for T-shaped professionals and in the opportunities it creates for educating them. In the last sentence of the section quoted from the COMPETES Act the act refers to the cooperation between different disciplines. T-shaped professionals are ideal for facilitating this cooperation. The opportunities service science brings are possibilities for additional government and private funding of education, and the recognition of the value of the T-shape (IfM & IBM, 2008). This might reduce the current hiring bias towards I-shaped graduates and thereby increase the opportunities for T-shaped graduates. In turn, this might have a positive effect on the attractiveness of T- shaped education, and might reduce the problem of higher costs by showing that the students receive value for money. An important part of service science and a main driver for the demand for T-shaped professionals is the change from a goods-dominant (G-D) logic to a service-dominant (S-D) logic. This, together with changes in organisational structures and the increasing rate of change will be discussed in the next section.
  • 15. The Shape of the 21st Century Labour Market 15 3. Changes in the Labour Market 3.1. Goods-Dominant (G-D) logic to Service-Dominant (S-D) logic The ‘traditional’ view on goods and services is a horizontal one, emphasising the difference between goods and services (Vargo & Lush, 2008). This is the goods dominant logic, in which the emphasis is on goods and in which services are an extra. It would be incorrect to say that when applying this perspective there is no attention for service quality. However, because the focus is on goods, the quality of the goods is likely to receive more attention and resources than the quality of the services. Vargo and Lush (2008) argue that currently we are in a transition from this goods-dominant (G-D) logic to a service-dominant (S-D) logic. Contrary to the horizontal relationship of the G-D logic, in S-D logic goods and services have a vertical relationship where the goods are part of the bigger holistic view on services. When buying a lawnmower for instance, in S-D logic you do not buy a lawnmower and expect good service with it. Instead, you expect good service regarding your demand: the possibility to mow your lawn. In this view, the lawnmower is merely a part of the service providing you're the possibility to do so. While service-dominant thinking is often seen as a result and driver of the emerging field of services science, this mode of thinking is not entirely new. Already in 1848 Frederic Bastiat argued that: “The great economic law is this: services are exchanged for services… It is trivial, very commonplace; it is, nonetheless, the beginning, the middle, and the end of economic science” (Vargo & Lush, 2008). While S-D logic is gaining increasing support there is criticism to this perspective as well. A main criticism is that S-D logic creates a false dichotomy (Brody, Pels & Saren, 2006). Vargo and Lush (2008) argue that this dichotomy was first created by G-D logic. In their view, it is actually S-D logic that resolves the dichotomy by transcending notions of goods and service by a higher-order concept of service. A good example of early S-D thinking is provided by Brown (2008) in the person of Thomas Edison and his invention of the light bulb. Brown argues that by itself the product was not much more than an interesting novelty. It only became so successful because Edison managed to envision the bigger picture and the need for a power grid. It was not just the invention of the light bulb, but also Edison’s holistic vision of the market place that led to the success of the light bulb.
  • 16. The Shape of the 21st Century Labour Market 16 Figure 2: Differences between G-D and S-D logic. (Bjurklo, Edvardsson & Gebauer, 2009). 3.1.1. Implications for Professional Profiles Edison can be regarded a T-shaped professional. He had deep problem solving skills in his field, but also managed to see the bigger picture that helped make his products so successful. It was this ability to envision a holistic view of the marketplace that made his light bulb so successful (Brown, 2008). If Vargo and Lush (2008) are correct and S-D thinking will continue to gain ground on G-D thinking, then this ability to see the bigger picture is becoming increasingly important. Examining the professional profiles introduced in section 2, the T-shape seems most appropriate for this. While the I-shaped professional could have invented the light bulb, it would bee unlikely for this professional to have envisioned a need for a power grid. The same counts for the H-shaped professional regarding issues transcending his fields of expertise. The Dash-shaped professional might have been able to envision the need of a power grid after hearing of Edison’s invention of the light bulb, but could have not invented the light bulb by himself. In traditional companies where Dash-shaped professionals connect I-shaped professionals it seems there might not be a need for T-shaped professionals. Dash- and I- shaped professionals are less expensive to train and might therefore be the more attractive option. This means that the G-D logic to S-D logic transition alone does not make a very strong case for the call for more T-shaped professionals. However, when combined with current changes in organisational structures and an increasing rate of change this picture changes. These developments will therefore now be discussed starting with changes in organisational structures.
  • 17. The Shape of the 21st Century Labour Market 17 3.2. Changing Organisational Structures According to Allred, Snow and Miles (1996) there are three key ideas about organisational structure. The first is that organisational structure dictates core managerial competencies; the second that different organisation structures require a different mix of managerial competencies. Finally, the third states that organisational structure dictates how careers are managed. Especially point one and two are important for the purpose of this paper. In the previous section it has been argued that currently the role of the T-shaped professional might still be filled by a combination of I- and Dash-shaped professionals. However, organisational structures are changing, and according to Schein (1996) and Hall (1996) this should have an effect on the competencies required. While it might be interesting to examine the full history of the evolution of organisational structures since the latter half of the nineteenth century, for this paper it suffices to start this examination in the latter half of the twentieth century. To still place these developments in their larger historical perspective, figure 3 shows the developments in organisational structures since 1850. Figure 3: Organisational structures since 1850 (Miles, Snow, Mathews, Miles & Coleman, 1997)
  • 18. The Shape of the 21st Century Labour Market 18 3.2.1. The Network Organisation In the 1970’s it became evident that many large organisations were slow to respond to threats and opportunities. It was in the 1980’s that companies such as Nike, Motorola and Novell developed the network organisation (Hatch & Cunliffe, 2006). This was achieved by downsizing, delayering and outsourcing; all with the purpose of becoming more responsive. In a network organisation the network links independent firms who all contribute their specific expertise to the organisation at large. Because of this network structure, it became possible to let market forces work within the organisation and thereby increase efficiency. Next to this, this structure allowed companies to become more responsive and gave them a chance to focus on the things they were really good at. At Nike for instance, both manufacturing and distribution are outsourced. Next to the efficiency gain, an important advantage of the network structure is that relatively small companies can have a major impact by teaming up with bigger players such as Nike or IBM (Grugulis,Vincent, & Hebson, 2003; Zeleny, 2007). 3.2.2. The Cellular Organisation According to Allred, Snow and Miles (1996) the cellular structure is the organisational structure of the 21st century. While the network organisation already lowered the level of bureaucracy present in previous structures, the cellular structure is aiming to lower it even further. The idea of the cellular organisation structure is based on the cooperation of the cells of a living organism. Each of these cells possesses the fundamental functions of life and can act on its own. However, by cooperating with other cells it can perform actions it would not manage to perform on its own. In this context, the company guidelines can be seen as the DNA of the organisation. Allred, Snow and Miles (1996), Hall (1996) and Hatch and Cunliffe (2006) realise that this organisational structure might not be the right structure for every company. Nevertheless, they argue that it will take a prominent position in the organisational landscape of the 21st century. An example of a cellular company is the Australian computer service company Technical Computer Graphics (TCG). TCG is Australia’s largest privately owned computer service business. However, TCG is not a single company in the traditional sense. Its total of two hundred employees is divided over thirteen independent companies that cooperate on a project basis. TCG projects make use of
  • 19. The Shape of the 21st Century Labour Market 19 a process called triangulation. In this process every project is executed by one TCG firm, an outside firm, and a major customer. The TCG firm and the outside firm provide technical knowhow, and the customer provides cash and receives contractual rights and input in the development process in return. While only one TCG firm actively participates in any one project, it is possible to ask for the help of other TCG firms in the case of missing expertise; by doing this both TCG firms learn from experience, just like the cells in a living organism (Mathews, 1993; Coleman, 1999). Figure 4: Triangulation at TCG. (Miles et al, 1997) 3.2.3. Implications for Professional Profiles The changes in organisational structures show a trend towards increased autonomy and a more project based approach to organisation. One of the implications of this is that the traditional rigid structure is increasingly disappearing and that job descriptions are becoming increasingly vague. Instead of asking for specialists with only knowledge of their specific field, structures such as the cellular structure ask for team players who are still deep problem solvers in their respective fields, but who also have a basic understanding of the fields of the people they cooperate with, and the communication
  • 20. The Shape of the 21st Century Labour Market 20 skills to reach these professionals and cooperate with them in a successful way (Gabriel- Petit, 2009; Hall, 1996). By adding this development tot the G-D logic to S-D logic shift, the case for an increased percentage of T-shaped professionals gains strength. While not every company will shift to a cellular structure, the cellular structure’s increased importance makes a strong case for the increased importance of the T-shape. Next to this change in organisational structures there are also broader changes in the labour market. One of these is the increasing rate of change. This increased change and the resulting insecurity ask for professionals who are comfortable with dealing with changing job descriptions and the absence of a clear career path (Schein, 1996; Hall, 1996). This development leads to situations similar to those found in a cellular organisation, with work being conducted on a project basis, and with the absence of a clear career path. Because of this similarity and its importance to the call for the increased importance of the T-shape, the increasing rate of change will now be discussed. 3.3. Increasing Rate of Change 3.3.1. Implications for Professional Profiles Whether it is the driving- or facilitating force, there is a strong case to be made for developments in the computer industry being of a major influence on our world’s rate of change (Coleman, 1999). The possibilities given to us by modern technology have made possible a level of connectivity and globalisation never before possible, and the computing power making this possible is increasing at an exponential rate. This exponential rate was already predicted 1965 by Gordon Moore and is now widely known as Moore’s law (Lundstrom, 2003). Moore predicted that the number of transistors would double every year. While this does not automatically lead to innovation, this exponential growth is what makes possible the current rapid developments and innovation in computer technology. Because of the new possibilities provided by this increasing computing power we are now able to do many things previously impossible, fuelling the rate of change. According to Spohrer, Golinelli, Piciocchi and Bassano, (2010) and Hall (1996) the effect this has on our labour market is that soon the ‘traditional’ career will be history. The end of the traditional career is the effect of the increased rate of change and gives opportunities to a specific type of professional. As Hall puts it: “The career of the 21st century will be protean, a career that is driven by the person, not the organisation, and that will be reinvented by the person from time to time, as the person and environment change” (1996).
  • 21. The Shape of the 21st Century Labour Market 21 Research by psychologist Robert Kegan shows that less than half of the adults in the sample of one of his experiments felt comfortable operating independently in a complex environment (Kegan, 1994). While this might seem like a criticism to the protean career, it can also be looked at from a different perspective. While approximately one half of Kegan’s sample felt uncomfortable operating independently in a complex environment there were still many others who did. It might therefore mean that instead of being a criticism to the protean career, Kegan’s research indicates that in the future a different type of person is likely to be successful. This idea is supported by examining the driving forces behind the developments that are creating a need for the protean career. Since these developments are driven by changes in the world and the labour market as a whole those fearing independence will not stop them. Hall (1996) makes a convincing argument for the attractiveness of the protean career to certain individuals. These individuals are those who are comfortable operating autonomously without a clear career path and job description, largely working on a project basis. This description of very similar to the type of professional asked for in the cellular organisation structure and therefore similar to that of the T-shaped professional. The protean career asks for independent professionals who have strong problem solving skills in their field, but also strong communication and ICT skills. Next to this, it also asks for people who can be successful in different types of jobs and are comfortable with job changes. Examining the professional shapes of section 2 the T-shape again stands out as the ideal professional shape. Kegan’s research does not provide an argument against this. Indeed, many people would feel uncomfortable in this type of career. However, that does not mean that this change will not happen. It means that for some the opportunities will decrease and that for others they will increase. The type of professional whose opportunities are likely to increase is the T-shaped professional.
  • 22. The Shape of the 21st Century Labour Market 22 4. Changes per Discipline While there seem to be trends indicating that the T-shape is becoming increasingly attractive, this does not mean that this weights equally for different disciplines. Therefore, in this section the advantages of the T-shape will be examined for the following disciplines: IT, management, engineering, medicine and transport. 4.1. IT It is in the IT sector that the most well known developments in service science and the call for more T-shaped professionals have taken place. A major contributor to this development is IBM. It was IBM that in 2004 coined the term service science, management, engineering and design (SSMED – service science), and in the process of developing this field IBM has also been advocating the importance of the T-shape (IfM & IBM, 2008; IBM, 2005). For the IT sector the main driver for the increased importance of the T-shape seems to be the necessity to bridge the communication gap between IT and business present in many organisations (Bullen, Abraham, Gallagher, Simon & Zwieg, 2009; Smith & McKeen, 2010). This is something that is almost impossible with only I-shaped professionals because most of these professionals are not able to see the business implications of their work, and therefore are not well equipped to communicate in a way that business understands (Smith & McKeen, 2010). They might be really good at the technical part of their job, but not in communicating the advantages of improvements in IT to their companies. Next to this, they might not fully understand the needs of their companies, and therefore be unable to provide the best fitting solutions. Because of this miscommunication between IT professionals and the rest of the company it is not possible to reach IT’s full potential. In their paper “how to talk so business will listen… and listen so business will talk,” Smith and McKeen (2010) argue that the T-shaped ICT professional is the answer to this. The exact percentage of T-shaped professionals that is needed will depend on the type and size of the organisation. Not every IT professional needs the T-shape. However, for those who have contact with the rest of the organisation it is definitely an edge. For larger organisations a solution could be the employment of boundary spanners. Gittell, Seidner and Wimbush describe boundary spanners as: “staff members whose primary task is to integrate the work of other people around a project, process, or customer” (2010). Taking this approach would lower the demand for T-shapes since only the boundary spanner contacts other departments. However, even in this case the T-shape is still an advantage because of the better understanding of the needs and limitations of other departments (Emmett, 2010).
  • 23. The Shape of the 21st Century Labour Market 23 Figure 4: Boundary Spanners. Based on: (Gittell, Seidner & Wimbush, 2010). 4.2. Management Management is another discipline in which the T-shape is increasingly appreciated. While in traditional organisations either an I- or a Dash-shape was considered the ideal profile of the manager, the developments towards the network and cellular structure make the T-shape increasingly important (Allred, Snow & Miles, 1996). The organisational structures are becoming increasingly difficult to control and individual divisions are becoming increasingly autonomous. This requires not only knowledge of the field of the manager’s own department, but also the communication and ICT skills and technical knowhow of other fields to contact the relevant departments and professionals in the case of missing expertise in the manager’s own department. Together with the increasing complexity of the business environment in our globalising world leads Emmett (2008) to conclude that we need T-shaped managers at all levels in all value chain businesses. 4.3. Engineering Engineering is another discipline that is becoming increasingly complex and
  • 24. The Shape of the 21st Century Labour Market 24 multidisciplinary. Not only the technical aspect of the product has to be good, but also aesthetics, sustainability and other factors are becoming increasingly important. Because of this, increased communication and understanding of other disciplines is becoming increasingly important (Rugarcia, Felder, Woods & Stice, 2000; Wang & Sheu, 2009). According to Rugarcia, Felder, Woods and Stice: “Corporations and employers have frequently and publicly complained about the lack of professional awareness and low levels of communication and teamwork skills in engineering graduates” (2000). If this is the case, a T-shaped engineering graduate is likely to have an edge over his I-shaped counterparts (Smith & McKeen, 2010). This need for improved communication and teamwork skills have been recognised by the U.S. Accreditation Board for Engineering and Technology (ABET) in its Engineering Criteria 2000. This initiative aims to ensure that: “All U.S. engineering departments will have to demonstrate that besides having a firm grasp of science, mathematics and engineering fundamentals, their graduates possess communication, multidisciplinary teamwork, and lifelong learning skills and awareness of social and ethical considerations associated with the engineering profession” (Felder, 1998). In line with the Engineering Criteria 2000 Chan, Chan, Scott and Chan argue for curricula that educate aspiring construction professionals in a multidisciplinary and an integrative-professional way (2002). They argue that this approach should both be used in undergraduate education and in the continuing professional education of practitioners. 4.4. Medicine Traditionally the specialist (I-shape) and the general practitioner (Dash-shape) seem to have been the mainly appreciated professionals in the medical profession. However, in a world with an increasing rate of change in research and education, the appeal of the T- shape seems to be increasing. According to Donofrio, Spohrer and Zadeh (2010) those graduates who have combined and developed research, professional and entrepreneurial skills by working alongside experienced researchers and industry representatives are already some of the most sought after graduates. One of the reasons for this is the high amount of teaching done by clinicians and the resulting importance of communication skills. In the U.S. clinicians did ¾ of medical teaching in 2006 (Joyce, Piterman & Wesselingh, 2009). Other important driving factors are the increased importance of knowledge of market forces, technology and legal issues. Legal issues already seem important enough for medical schools to offer electives in legal issues as an answer to the increased amount of lawsuits medical professionals are confronted with nowadays
  • 25. The Shape of the 21st Century Labour Market 25 (DeCosta & DeCosta, 2006). An argument against the T-shape is provided by Buxton (2009). Buxton argues that innovation asks for I-shaped professionals. This is indeed true for specialist innovation. However, innovation of the kind that spans across disciplines will prefer the T-shape for its power to connect these disciplines and envision holistic solutions (Sussmann, 1999). Because it is this type of innovation that is becoming increasingly important, the argument for the increased importance of the T-shape still holds. Another point against the increased importance of the T-shape is the argument that the I-shape in cooperation with the Dash-shape is to be preferred over the T-shape because this approach is more cost-effective (IfM & IBM, 2008). However, this argument might soon be outdated. The reasons for this are that at the time this organisational structure emerged the rate of change was still relatively low, and that technology was relatively static over a complete human life span (Donofrio, Spohrer & Zadeh, 2010). In a world with more rapid change, chances increase for specialists to lose their jobs because of a changing labour market, or for technology to change structure several times during a lifetime. Because T-shapes already have some degree of interactional expertise with other areas re-skilling them is likely to be less costly than re-skilling I-shapes. Therefore, in the long run, T-shapes might even be the more cost effective option (Donofrio, Spohrer & Zadeh, 2010). 4.5. Transport In his 1999 paper, Sussman advocates the importance of professionals with a broad understanding of technology, systems and institutions in the transportation domain (the horizontal beam of the T), and in-depth knowledge in one specialty (the vertical beam of the T). Sussman advocates this because these professionals are best equipped for solving complicated transportation problems by combining their expert knowledge with their ability to see the bigger picture, and because of their appreciation of the strengths of other professionals. In a 1995 paper he states: “An understanding of the world of transportation systems, together with analysis tools, a sound grasp of the institutional framework and knowledge of technology and its potential, are the sine qua non of the ‘new transportation professional’” (Sussman, 1995). According to Sussman and Emmett reasons for this increased importance of the T-shape for transportation are the new global nature of transport, developments in technology, the increased need to focus on social and environmental externalities and the changing organisational and institutional relationships among providers and users of transportation services (Sussman, 1999; Emmett, 2008).
  • 26. The Shape of the 21st Century Labour Market 26 4.6. Conclusion While different disciplines have different specific needs, the general trend seems to be that the T-shape is gaining appreciation and importance. Whether it is IT, management, engineering, medicine or transport; all disciplines show a trend of increased importance of the T-shape. However, while the T-shape might be advocated on paper, the reality of hiring practices might be different. Therefore, in the next section current hiring practices will be examined to see whether these disciplines walk their talk.
  • 27. The Shape of the 21st Century Labour Market 27 5. Current Hiring Practices The evidence seems to suggest that there is a need for more T-shaped professionals. However, other evidence suggests that even companies that claim to be looking for the T- shape still mainly employ I-shaped graduates for entry-level positions. Is this really the case? And if yes, what are the reasons for this? 5.1. Current Hiring practices According to Bullen, Abraham, Gallagher, Simon and Zwieg (2009) many IT companies in the U.S. that claim to prefer the T-shape still mainly employ I-shaped graduates. In their paper they observe that both the IT service providers and their clients appreciate the T-shaped skill set. The clients rank technical skills as most important. However, they also appreciate ‘softer skills’ such as communication, industry knowledge and functional process knowledge. These are also the skills that clients identify as often missing. Providers also seem to seek a blend of technical and soft skills. However, on top of the mentioned skills they also include project management skills. These include project planning, budgeting, working with virtual teams and user relationship management. Because of this, it might be surprising to see that these companies till mainly hire I- shaped graduates for entry-level positions. In this, there seems to be a difference between employees hired in high- and low-wage locations. In the low-wage locations it are mainly the technical skills that are valued. In high-wage locations there seems to be an increasing trend towards appreciating soft skills as well. This might indicate that while currently there is still a bias towards I-shaped graduates, this might change in the future. Examining a potential reason for this bias makes this scenario even more likely. At least for the IT sector one of the important reasons for the I-shape bias might be that many HR employees in the IT sector have enjoyed an I-shaped education themselves and might therefore feel comfortable in evaluating and hiring this type of entry-level candidate. If this is the main reason for the bias towards the hiring of I-shapes this might change once the T-shape is becoming more common among employees. Since in mid- career recruitment the T-shape is already an important factor in evaluation, this development could potentially take place in the near future (Bullen, Abraham, Gallagher, Simon & Zwieg, 2009; Smith & McKeen, 2010). Of course the IT sector cannot be used to generalise to other disciplines. However, it can be assumed that there is a fair chance that similar hiring biases are in
  • 28. The Shape of the 21st Century Labour Market 28 place there as well. Due to the absence of relevant literature it is currently not possible to determine this. It is therefore important that research is done for other sectors as well if we wish to understand the mechanics behind the potentially increasing importance of the T-shape. Next to this potentially temporary bias another reason for hiring I-shaped graduates might be that some companies might prefer to develop the horizontal beam of the T on the job, instead of in university. Since people can learn only so much in their time in university these companies might value technical knowhow above the softer skills. Examples of on the job training are the rotational system in which people are rotated through various functions during their traineeship (Hall, 1996), and the Japanese hiring system in which upon hiring it is not even clear yet what function the graduate will fulfil (Segers, 2009). In the Japanese system students do their job-hunting in their junior year of university and enter the company after graduating a year later. During the year that follows they receive extensive company training and will try out several functions. Only after this they will be assigned a specific function. 5.2. Conclusion While companies might not hire as many T-shaped graduates as they claim they would like to this does not make a case against the value of the T-shape. This discrepancy might be due to a bias of current HR employees, or because the company prefers on the job training. Because of this the question of how and when to train the T-shape becomes relevant. This is something that might differ per discipline. While in IT empirical data shows that companies still largely hire I-shaped graduates, evidence from medicine seems to suggest that the T-shape is already very much sought after (Donofrio, Spohrer & Zadeh, 2010). The question of when and where to train the horizontal beam of the T is important because of the allocation of resources. If companies in a certain sector prefer on the job training to skills acquired in university, it would be a waste for universities to spend too much time and money on these skills. However, in the case of for instance medicine there seems to be a case for the development of the horizontal beam during education. Because of these differences and the importance of resource allocation it is important that more research is done in this direction. While it is currently not possible to answer the question of when and where to train the horizontal beam of the T, by now it seems possible to validate or invalidate the call for more T-shaped professionals. In the next section the validity of this claim is examined.
  • 29. The Shape of the 21st Century Labour Market 29 6. Discussion 6.1. How valid and realistic is the call for more T-shaped professionals? In the previous sections the following developments pointing towards the increased need for T-shaped professionals have been examined: - The transition from a goods-dominant (G-D) logic to a service-dominant (S-D) logic. - The development from the matrix to the cellular organisational structure. - The increasing rate of change All three developments show that in theory there is a strong case to be made for the T- shaped skill set. However, as seen in section 5, there is evidence to suggest that even companies that claim to value the T-shape actually still mainly hire I-shaped graduates. However, this is mainly true for low-wage locations and entry-level positions. Possible explanations for this bias towards the I-shape are the professional background of the HR personnel, the potentially different nature of the work in high- and low-wage locations and a potential preference of companies to train the horizontal beam of the T on the job. Another criticism to the T-shape is that even if it would be valuable, it is simply too expensive. According to this argument, both time and money do not permit the training of such people on a large scale. Currently this indeed seems to be true. In the network structure it is still possible to connect I-shaped employees by employing several Dash- shapes. However, looking at developments in the labour market it can be observed that in the future the relatively higher price that has to be paid for the T-shape might become worth it. A final criticism seems to be delivered by the research of psychologist Robert Kegan whose research showed that less than half his subjects were comfortable working in the environment in which T-shapes would feel comfortable. However, this still leaves many others who might feel comfortable in this environment. This would mean that indeed not everyone has the potential to become T-shaped, but that there are still enough individuals who have this potential. If this is the case, than instead of being an argument against the feasibility of the call for more T-shapes it indicates that in the future the professional profile that is likely to make one successful is likely to change.
  • 30. The Shape of the 21st Century Labour Market 30 7. Difficulties and Opportunities 7.1. Government For governments the importance of training T-shaped professionals lies in the importance of the competitiveness of their countries. In a changing world it is important for countries to have the right people to tackle both today’s and tomorrow’s problems. It seems that the U.S. government is already taking steps in this direction with initiatives such as the COMPETES Act and the Engineering Criteria 2000. Next to regulations financial stimulation might be a good option as well. Training T-shaped professionals is more expensive than training I- and Dash-shapes and therefore this stimulation might be needed to convince students and universities to pursue T-shaped education. However, governments should be spending this money wisely and therefore the benefits of developing the T-shape during higher education should be examined for each discipline. Next to this it should be recognised that the T-shape is not the right shape for everyone, and that not everyone has to have the T-shape. 7.2. Employers For employers the most important thing seems to be the need to clearly state what type of professional is demanded. If as in the Japanese case companies indeed prefer to develop the T-shape on the job, this can save universities large sums of money. Next to this, it gives students the opportunity to focus on their in depth knowledge during university, in the knowledge that they can develop the horizontal beam of the T on the job. If on the other hand companies would prefer to hire graduates who already developed this beam during their education this should also be clearly communicated. If this preference is clearly communicated it might motivate students to develop these skills either by including it in their studies of by extra curricular activities. Next to this, this message and the resulting demand from the student side can help convince universities to offer the right programmes and governments to financially stimulate these. 7.3. Higher Education In the 20th century universities have developed into institutions specialised in providing the labour market with I-shaped professionals (Sussman, 1999). While an increase in the percentage of T-shaped professionals would be valuable, there is no need to stop doing
  • 31. The Shape of the 21st Century Labour Market 31 this and instead only focus on the education of T-shapes. However, it would be good to make it possible to develop the T-shape while studying. A possibility would be the establishment of minors in service science, or the establishment of multidisciplinary projects involving both staff and students from different faculties (Yahya, Mukhtar, Nielsen & Zakaria, 2011). The reasons for the focus of the proposed minor being service science are that this can be useful for students of every discipline, and that the holistic approach to problem solving employed by service science is ideal for the development of the T-shape (IfM & IBM, 2008). Next to this, as shown by regulation such as the COMPETES Act, service science is already becoming increasingly recognised by governments. Because of this, it might be easier to attract funds for service science than funds specifically targeting the training of T-shapes. 7.3. Students Students teem to be the victims of the unclear messages from the other stakeholders. This inclarity leaves unclear whether they should spend time and money on developing the T- shape during their studies or not? It is therefore important for the other parties to start communicating more clearly in order to enable students to make the right decisions. However, there are things students can do as well. Even if these is still a preference for I- shaped graduates for entry-level positions, later in their careers professionals are expected to have a more T-shaped profile. Next to this, developments such as the transition from a goods-dominant logic to a service-dominant logic, changing organisational structures and the increasing rate of change all show a trend towards an increased importance of the T- shape. If therefore the students can find ways such as extracurricular activities to complement their I-shaped studies this should provide them with an edge over others who have not done this. This edge might not show in the students’ first job application, but is likely to be beneficial in later stages of the students’ careers.
  • 32. The Shape of the 21st Century Labour Market 32 8. Conclusion This paper examined the call for an increase in the percentage of T-shaped professionals in the future labour market. In this is has analysed three main developments that point towards a trend of an increasing importance of the T-shape. The first of these is the transition from a goods-dominant (G-D) logic to a service-dominant (S-D) logic. The holistic approach to problem solving offered by the latter asks for a better understanding of the bigger picture than the goods centred approach of the former. Because of this it is increasingly important to understand and appreciate the strengths and weaknesses of professionals from other fields than your own, and to have the communication and ICT skills to reach and understand these people. The T-shaped professional possesses these skills while at the same time still being a deep problem solver in his own field. The second development that was examined is the changing of organisational structure. The change that was focused on was the transition from the network structure to the cellular structure. While the network structure already asks for a relatively high amount of autonomy on the part of the employee, the cellular structure is even increasing this demand. The cellular structure asks for employees and departments to act in a way similar to the behaviour of the cells of a living organism, connected to the rest of the company by the company DNA in the form of the company guidelines. In order to operate in such a company the employees should have the deep problem solving skills needed to solve complicated problems in their own discipline, but also have an understanding and appreciation of other relevant fields, and the communication and ICT skills to cooperate with professionals from these fields. Again the T-shape stands out as the best fit. The third development is the increased rate of change and the resulting increased insecurity. If the career of the 21st century is indeed a protean career as argued by Hall, the professional of the 21st century should feel comfortable operating in such an environment. In such an environment the professional is expected to be able to operate in a mainly project based work environment in which his job and job description changes from time to time, and in which communication with other fields is of crucial importance. This development also points to the T-shape as the ideal fit. The criticisms to the importance of the T-shape range from the findings of psychologist Robert Kegan to the argument that developing the T-shape is too expensive, to the argument that it is best to develop the T-shape on the job. Neither of these arguments makes a convincing case against the T-shape as a valuable profile for the 21st
  • 33. The Shape of the 21st Century Labour Market 33 century professional. These critiques are mainly operational and argue that for difficulties in meeting the demand for the number of needed T-shapes. The finding of Kegan’s research was that less than half the adults in his sample felt comfortable operating independently in a complex environment. Other than an argument against the importance of the T-shape, this can be seen as an indication that if the T-shape will indeed become increasingly important it is another type of people that are likely to become successful. The argument that the T-shape is too expensive might still hold now, but will likely change in the near future. Once the importance of the T-shape becomes obvious to governments, higher education, employers and students; the higher costs might be regarded as a worthwhile investment. The argument that it is best to develop the T-shape on the job is also not intrinsically against the value of the T-shape. It is merely operational and even if true does not make a case against it. The importance of this argument lies in the effect it has on the ideal allocation of resources. If it would indeed be the case it would be a waste for governments, higher education and students to spend their resources on developing the horizontal beam of the T before graduation. However, that still does not make a case against the value of the T-shape in itself. The paper has also identified differences between different disciplines regarding the demand for the T-shape and the potential differences regarding the preferred method of training. Because of these potential differences it is important for future research to focus on these differences in order to achieve the best possible allocation of resources. If a certain sector or country would prefer on the job training then training in university might be a waste. However, if the sector prefers to hire T-shaped already at an entry- level this should be an incentive for governments, higher education and students to already develop the horizontal beam during their education. The most important thing next to this research seems to be clear communication from companies regarding the profile they are looking for, and a commitment to this in entry-level hiring. If both indicate a demand for the T-shape, governments, higher education and students are likely to respond to this demand. Finally, it is important to note that this paper does not argue for the education of generalists. Generalists are Dash-shaped professionals who are jacks-of-all-trades but masters of none. The paper argues for professionals with both a highly developed vertical beam in the form of deep problem solving skills in one field, and a highly developed horizontal beam in the form of knowledge and appreciation of other fields and the communication and ICT skills to be able to interact with these fields and design holistic solutions to tomorrow’s problems.
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