1. BIO
3 26 15 Update
Rob Zache, CCIM, CHA
President
608-662-1661
rzache@centralplacere.com
Experience:
• 36 years in Retail, Hotel, Restaurant & Office Real Estate, Development & Brokerage
• 16 years VP—Real Estate & Development, The Raymond Group, Madison
o Part of Two National Hotel Developer of the Year teams (Hilton and Promus)
o Over 40 successful new-build hotels developed across the Midwest over 20 years
• 20 Years, Owner, Central Place Real Estate
o Commercial RE Brokerage, Leasing, Development& Consulting
o Specializations include Retail, Hotels, Restaurants, Office, & Land
• CCIM Designation 1993 (Certified Commercial Investment Member)
• CHA Designation 1991 (Certified Hospitality Administrator) w/ 10 Years in Hotel Operations
• Over 125 Successful Retail, Restaurant, Hotel & Commercial Projects
• Over $1 billion in Total Project Value of Completed Client Projects
Specialties
• Specialties: Retail, Hotel & Restaurant site selection, brokerage & development
• Retail leasing, brokerage & development
• Office brokerage, leasing & development
• Housing development
• Development Services for Client projects
Personal:
• Current Owner & Managing Broker of Central Place Real Estate, Madison, WI (1995-
Present)
• Former Vice President of Raymond Management Company (RMC), Madison, WI, owner,
operator & developer of hotels & restaurants throughout the Midwest. Duties included new-
build real estate development, site selection & acquisition, planning/architecture, municipal
entitlements, and hotel operations & management. (1979-1995)
• Greater Madison Convention & Visitors Bureau – Chairman, Board of Directors
• City of Madison ‘s Frank Lloyd Wright Monona Terrace Convention Center Commission
• Monona Terrace Convention Center Referendum Campaign – Board of Directors
• Spirit of Greater Madison (GMCVB Foundation), Board of Directors, Treasurer
• Wisconsin Innkeepers Association – Board of Directors
• CCIM Wisconsin Chapter – President, Board of Directors
• Arthritis Foundation – Board of Directors, Distinguished Service Award
• Downtown Madison Rotary Club
• State of Wisconsin Broker's License

2. • University of Wisconsin-Madison, Graduate, Construction Administration & Real Estate
• Nationally Ranked Member U.W. Gymnastics Team, 4 time letter winner & W-Club
Member
• Married, Terese (Terese Zache Designs), 2 Daughters, 5 Grandkids
Published in:
• Donald Trump: The Best Real Estate Advice I Ever Received (2006)
• Madison, The Good Life (fall 2015)
• CCIM Journal, Developing a New Approach
• CCIM Journal, Hidden Treasures
• Madison Magazine, Green Development
• Wisconsin State Journal, Executive Q & A
• Business Watch, Renaissance Road—Madison Development Trends
Affiliations
• CCIM, Certified Commercial Investment Member
• ICSC, International Council of Shopping Centers
• CHA, Certified Hospitality Administrator
• CBG, Commercial Brokers Group, Madison
• RASCW, Realtors Association of South Central Wisconsin
• GMCVB, Greater Madison Convention & Visitors Bureau
• MCC, Middleton Chamber of Commerce
• GMCC, Greater Madison Chamber of Commerce
TRACK RECORD—Rob Zache, CCIM, CHA
In-House Development Portfolio—Development, Ownership, Management
• Spring Creek Apartments, Middleton, 16 units
• Junction Center, 3-Lot Master Plan, Madison West
o Outback Steakhouse
o Anchor Bank
o Kessler Diamond Center
• Nolen Center, 12,500 SqFt office building, John Nolen Drive, Madison
• 610 & 660 John Nolen Drive, a 2-lot Master Plan, Madison, WI
o 660 John Nolen Dr., 32,500 SqFt multi-tenant office building
o 610 John Nolen Dr., 130 Room Holiday Inn Express (developed by others)
• Elderberry Road housing, Madison, WI(
• Mound Street housing, Madison, WI
• 4.5 acre parcel bought & sold to Globe University, Deming Way, Madison, WI
• 2 acre parcel bought & sold to senior living campus, Allen Blvd, Middleton, WI
Hotels/Hospitality—Tenant Rep, Site Selection, Development Services, Operations
• O'Hare International Airport (Chicago, IL)
o New 260 room, 9-story Hilton Garden Inn (largest in the USA)

3. • Skokie (Chicago), IL
o New 8-story, 225 room Hampton Inn & Suites Hotel (largest in USA)
o Ruby Tuesday’s restaurant
o 150 room Extended Stay America
• St. Louis (Downtown), MO
o Existing 16-story hi-rise conversion to a new 180-room Hampton Inn Hotel
o National restaurant, & parking ramp
• Madison/Middleton, WI
o Country Inn & Suites—West
o Hilton Garden Inn—West
o Residence Inn by Marriott-West
o Extended Stay America—West
o Studio Plus—West
o Hampton Inn Hotel—West
o Hampton Inn Hotel—East
o Courtyard by Marriott—East
o Super 8 Motel-South
o City Committee for Hilton Hotel Monona Terrace—Downtown
o Monona Terrace Convention Center—Downtown
o Alliant Energy Center Work Group—for the redevelopment of the Alliant Center
o Hyatt Place (project terminated due to 2008 crash)
• Hampton Inn & Suites & related projects
o Illinois:
 Hoffman Estates
 Skokie (including national restaurant and 150 room Extended Stay America)
 Elgin
 Joliet/North (including Motel 6)
 Joliet/South
 Rockford (including Extended Stay America and Country Kitchen
restaurant)
o Missouri
 Independence/KC
 Lees Summit/KC
 Liberty/KC (including freestanding Bob Evans restaurant)
 Columbia (including freestanding Burger King)
 St. Louis
• Downtown (including national restaurant and parking ramp)
• St. Charles
o Minnesota
 Rochester
o Wisconsin
 Appleton (including 5 acre DNR wetlands restoration project)
 Eau Claire
 Green Bay
 La Crosse

4. • North
• Onalaska (including Country Kitchen Restaurant)
 Milwaukee
• Airport
• Northwest
• Brookfield (including Perkins Restaurant and office building)
 Wausau
o Arkansas
 Rogers
• Super 8 Motels—Wisconsin
o Appleton (including Rocky Rococo Restaurant)
o Beaver Dam
o Madison/South
o Milwaukee/Germantown
o Menomonee
o Sun Prairie
o Wausau (including McDonald’s Restaurant)
• Other hotels—Illinois
o Extended Stay America-Rockford
o Studio Plus-Rockford
o Motel 6- Joliet
Restaurants—Tenant Rep, Site Selection, Development Services
• Outback Steakhouse Restaurants (Exclusive state rep)
o Madison
 East
 West
o Milwaukee
 Brookfield
 Southridge
 Fox Point
o Appleton
o La Crosse
o Eau Claire
• Carrabba’s Italian Grill
o Milwaukee
 Brookfield
 Southridge
• Bonefish Grill
o Milwaukee/Brookfield
• Cheeseburger in Paradise
o Madison/West
• Victor Allen Coffee - Madison/East
• Hooter’s Restaurants
o Milwaukee Brookfield

5. o Madison East
• Rocky Rococo Pizza
o Madison South
o Appleton
o Albert Lea, MN
o Rochester, MN
• Country Kitchen Restaurants
o Approx. 25 locations in Wisconsin, Illinois & Minnesota
• Steak n Shake
o Madison
o Janesville
• Melting Pot
o Madison
Retail—Leasing, Brokerage, Tenant Rep & Site Selection, Development Services
• Greenway Station, 350,000 SqFt New Lifestyle Center, Middleton, WI—Local Leasing
Agent
o Hilton Garden Inn
o Residence Inn
o Cheeseburger In Paradise
o Claddagh Irish Pub
o Johnny’s Italian Steakhouse
o TGIFriday’s
o Boston’s Gourmet Pizza
o Panchero’s Mexican Grill
o Bear Rock Cafe
o Twisted Spoon
o Terese Zache Designs
o Ulla Eyewear
o Finish It
o Savoir Faire
o The Museum store
o Oshkosh B’Gosh
• Hilldale Shopping Center Redevelopment, 400,000 SqFt, Madison, WI—Local Leasing
Agent
o Anala Salon & Spa
o Fleming’s Prime Steakhouse & Wine Bar
o Great Dane Pub & Brewing Company
o Pasqual’s Southwest Grill
o Sushi Muramoto Restaurant
o Terese Zache Designs
o Title Nine
• Prairie Lakes, Sun Prairie 100 acre Retail-Mixed Use Center—Brokerage, Leasing Agent &
Development Services
o Marcus Theaters, 115,000 SqFt multi-screen Cineplex

6. o 20,000 SqFt of various in-line & freestanding tenants terminated due to 2008 Crash
• Arbor Gate—Leasing Agent & Development Services
o 200,000 SqFt retail/office mixed use project, Madison South
• Rockford Crossing—Brokerage, Leasing Agent & Development Services
o 35 Acre retail, hotel, restaurant master plan, development services & brokerage
• Shops at Arbor Lake—Leasing Services
o Leasing assistance to Red Development for various in-line tenants, Minneapolis,
MN
• Roundy’s Grocery Store—Brokerage & Leasing
o Kenosha, 55,000 SqFt new grocery store
• Kessler’s Diamond Center, Gateway 2000 Computers, Outback Steakhouse, Madison--
Development
• Steinhafel’s furniture site (former Sam’s Club site), Madison East
• Don’s Home Furniture, Madison—Leasing
Office—Development, Management, Development Services, Brokerage & Leasing
• 660 John Nolen, 32,500 SqFt multi-tenant
• Nolen Center, 11,500 SqFt single tenant
• Wisconsin Medical Society, 20,000 SqFt multi-tenant
• 999 Fourier Drive, 40,000 SqFt multi-tenant
• Arbor Gate, 200,000 SqFt retail/office mixed use
• Terrace Crossroads, 75,000 SqFt retail/office mixed use
Brands & Clients—Partial List & Highlights
• Hotels
o Hilton Hotels
 Hampton Inns, Hampton Inns & Suites
o Marriott Hotels
 Courtyard by Marriott, Residence Inns, Fairfield Ins & Suites
o Country Inns & Suites
o Super 8 Motels
o Hyatt Place Hotels
o Others: Studio Plus, Extended Stay America, Motel 6
• Restaurants
o OSI Partners (largest restaurant group in the US)
 Outback Steakhouse
 Carrabba’s Italian Grill
 Cheeseburger in Paradise
 Bonefish Grill
o Claddagh Irish Pub
o Johnny’s Italian Steakhouse
o TGIFriday’s
o Rocky Rococo
o Melting Pot
o Hooter’s

7. o Burger King
o McDonald’s
o Bob Evans Farms Restaurant
o Victor Allen’s Coffee
• Developers
o The Raymond Group, Madison
o North Central Group, Madison
o Kinseth Hospitality, Iowa
o Red Development, Scottsdale, Arizona
o Joseph Freed Associates, Chicago
o Mortenson Investment Group, Madison
o Prairie Lakes Development, Sun Prairie, WI
p/marketing/bios/Rob Zache bio 3 25 15