11. Fame
Us
the ever-widening sense
of intimacy we have with
our celebrities, the feeling
of control we have over
their self - expression and
the growing sentiment
that we ourselves are
12. KEY PREDICTION: All marketing becomes marke
KEY INSIGHT: Celebrities like being with other ce
20. “We are being treated
like marketing lab rats.
Sooner than later, we
will all rise up against
– Time
the marketing machine Out
and go back to the
basics.”
21.
22.
23. Our culture’s epidemics of
obesity, depression, addiction and
compulsive spending trace their origins
to our endless quest for novelty and
24.
25.
26. AnonymUs
the growing conviction that so much of
social media is
communal narcissism, the
impulse to unplug
from a culture of celebrity
worship, and the
30. #4 Give
people a
changing the world
means of
for the better
Editor's Notes
It’s pretty hard to find any prediction made in the 1970s about our world that is more accurate than good old Andy Warhol’s prediction. And we see the pervasive evidence of this everywhere in the world. Two cool examples, let me show you.
South Korean shopping mall wall ad for Nikon. When you pass by on the red carpet, motion sensors activate an HDTV loop of paparazzi's photographing you.
A sun visor in Brazil turns the tables and makes every passerby into a paparazzi.
Turns out 1 in 4 Millennials actually expect to be famous in their own future!Are they just delusional or is something happening we GenX and Boomers maybe don’t get?
How could so many Millennials expect to be famous?They’ve been directly involved in making other people famous!Look at how 1 in 4 does social media “heavy lifting.”Here is Sarah Zucker – an influential fashion blogger on tumblr who got invited to cover NY Fashion Week by virtue of her cleverness and following.
And what happened in the music business is happening to brands.You got to have fans.This is true for us.And it’s true for our Millennials.THEY want fans too!
Like Lady Gaga – 8 million strong.Look how she talks to her fans.“I love you little monsters.”Look how they talk to her.“You still aint shit Lady Gaga.”
We all helped make the JK wedding dance famous.
And the role of mass media and pop culture will never be the same.Now the TV show imitates us – not vice versa.
So Us Weekly gives voice to what we are all experiencing.
Hence the name FameUs!
So here’s the new rules.How do we create that FameUs feeling?Here are four examples from Mirrorball….
