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Market Research Report : Mobile value added services in india 2014 - Sample

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Abstract :
India houses 886.3 mn cellular subscribers. This huge subscriber base is approximately split in 70:30 between rural and urban users respectively. With falling prices of mobile voice calls and text messages, telecom operators are turning to additional services which are offered to customers; such services are called Mobile Value Added Services or MVAS. With diverse demography, lifestyle and consumer preferences amongst urban, sub-urban and rural consumers across the country, MVAS are destined to generate high returns.
Indian Telecom sector is betting big on MVAS segment with wide variety of products in variable price range. MVAS adoption is polished to increase by manifold with increasing numbers of mobile devices and rising demand for mobile contents across India. With modern mobile platforms mobile VAS is catering to the various needs in infotainment segment. Rise in disposable income has revolutionized consumers’ buying and spending pattern towards PC, mobile devices, communication equipment and services. It has catalyzed the trend of smartphone & featurephone which enhances the scope for MVAS with mobile apps and rich mobile content.

Table of Contents :
Slide 1: Executive Summary

Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12 – 2014-15), Inflation Rate: Monthly (Jul 2013 – Dec 2013)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Apr 2014 – Sep 2014)
Slide 4: Lending Rate: Annual (2011-12 – 2014-15), Trade Balance: Annual (2010-11 – 2013-14), FDI: Annual (2009-10 – 2012-13)

Introduction
Slide 5: Mobile Value Added Services – Overview, Fundamental MVAS Value Chain

Market Overview
Slide 6-10: Market Overview – Global, Market Overview – India, MVAS Components, MVAS Revenue Sharing Model, Major MVAS Delivery Platforms, SWOT Analysis of MVAS Market in India

Drivers & Challenges
Slide 11: Drivers and Challenges – Summary
Slide 12-20: Drivers
Slide 21: Challenges

Competitive Landscape
Slide 22: Porter’s Five Forces Analysis
Slide 23-30: Major Public Players
Slide 31-71: Major Private Players

Market Opportunities
Slide 72-73: Market Opportunity - Potential Verticals
Slide 74: Opportunity in Small and Medium Enterprises (SME)
Slide 75-78: Vendor Opportunities

Strategic Recommendations
Slide 79-81: Recommendations

Appendix
Slide 82: Key Ratios Description
Slide 83: Sources of Information

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Market Research Report : Mobile value added services in india 2014 - Sample

  1. 1. Mobile Value Added Services – India November 2014
  2. 2. 2 MOBILE VAS MARKET IN INDIA 2014.PPT Executive Summary Drivers: Market Overview Drivers & Challenges Competitive Landscape Mobile Value Added Services market size in India was valued at around INR x1 bn in 20-- Around x2% of the total revenue from p3 come from p4 as per 20-- - -- Product1 and Product2 usage are expected to grow side-by-side, helping each other mutually Challenges: Low Smartphone and Tablet Penetration in Rural Areas Low Average Revenue Per User Rising Mobile Device Adoption and Colossal Wireless Subscriber Base Increase in Disposable Income and Economic Advancement Introduction and Availability of Next Generation Cellular Networks Growing Demand for Rich Digital Contents Soaring Demand in Enterprises Extensive Usage of Plastic Money Key Players Geodesic Ltd. OnMobile Global Ltd. ACL Mobile Ltd. Altruist Technologies Pvt. Ltd. Comviva Technologies Ltd. Spice Digital Ltd.
  3. 3. 3 MOBILE VAS MARKET IN INDIA 2014.PPT •Macroeconomic Indicators •Introduction •Market Overview •Drivers and Challenges •Competitive Landscape •Market Opportunities •Strategic Recommendations •Appendix
  4. 4. 4 Economic Indicators (-/-) 11 12 13 14 15 c4 b4 a4 Q3 c3 b3 a3 Q2 d2 c2 b2 a2 Q1 INR tn Q4 d1 c1 b1 a1 GDP at Factor Cost: Quarterly Inflation Rate: Monthly 0.0 0.5 1.0 1.5 2.0 Jun 2013 - Jul 2013 p % Oct 2013 - Nov 2013 t Sep 2013 - Oct 2013 s Aug 2013 - Sep 2013 r Jul 2013 - Aug 2013 q MOBILE VAS MARKET IN INDIA 2014.PPT
  5. 5. 5 Introduction Mobile Value Added Services (MVAS) – Overview MOBILE VAS MARKET IN INDIA 2014.PPT •Mobile Value Added Services (MVAS) are the services provided by telecom operators directly or indirectly, beyond standard voice calls •Majority of the MVAS products have the following common characteristics, It is not a form of basic service, rather adds value to total service offering Stands alone in terms of profitability Stimulates incremental demand for core service(s) It may stand alone operationally It does not cannibalize basic service(s) It may provide operational or administrative synergy among other services and it is not merely for diversification Fundamental MVAS Value Chain Content Owner/ Service Provider Solution Developer Technology Enabler Network Operator Consumer •The basic content of the MVAS product which will be served to consumers, are provided by content owner or service providers •Solution developers create the core MVAS solution using software and technology tools •Technology enabler provides the technology platform for the MVAS solution to be developed •Network operators host the MVAS solution on their networks and offer the product to their customers
  6. 6. 6 Product1 and Product2 usage are expected to grow side-by-side, helping each other mutually • Mobile Value Added Services market size in India was valued at around INR x1 bn in 20-- • P1 and p2 prices have forced telecom companies in India to depend on revenues from other services such as MVAS for higher profitability  Around x2% of the total revenue from p3 come from p4 as per 20-- - --  Telecom operators, investing heavily on p5 and p6, is looking to leveraging p7 to generate returns and overcome aspect1 • P8 in India is at a growth phase currently wherein adoption has slowly started picking up along with p9 consumption, mutually benefiting each other to grow significantly  Considerable adoption is expected between 20-- and 20-- and p10 will attain maturity phase afterwards  P11, on the other hand, is in its initiation phase with a number of S1 yet to launch p12 Market Overview – India MOBILE VAS MARKET IN INDIA 2014.PPT Mobile VAS – Market Size & Growth 20-- +y% a6 INR bn 20-- a5 20-- a4 20-- 20-- a1 a3 20-- a2
  7. 7. 7 MOBILE VAS MARKET IN INDIA 2014.PPT Drivers & Challenges – Summary Drivers Rising Mobile Device Adoption and Colossal Wireless Subscriber Base Increase in Disposable Income and Economic Advancement Introduction and Availability of Next Generation Cellular Networks Growing Demand for Rich Mobile Contents Soaring Enterprise Demand Extensive Usage of Plastic Money Challenges Low Penetration in Rural Areas Low Average Revenue Per User
  8. 8. 8 MOBILE VAS MARKET IN INDIA 2014.PPT SAMPLE Porter’s Five Forces Analysis Bargaining Power of Buyers •Text text text text text text text text text text text text text text text text text text text text text text text text text Impact High Threat of New Entrants •Text text text text text text text text text text text text text text text text text text text text text text text text text Impact Medium Bargaining Power of Suppliers •Text text text text text text text text text text text text text text text text text text text text text text text text text Impact Medium Threat of Substitutes •Text text text text text text text text text text text text text text text text text text text text text text text text text Impact Low Competitive Rivalry •Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text Impact Medium
  9. 9. 9 SAMPLE Key Ratios of Top 4 Companies – Operational Basis (FY 2013) (1/3) Competitive Benchmarking (-/-) 0 % company4 d2 d1 company3 c2 c1 company2 b2 b1 company1 a2 a1 Net Margin Operating Margin •Company1 recorded operating margin of -%, higher than that of company2, company3 and company4 which recorded operating margin of -%, - and -% respectively •Thermax however recorded the highest net margin of -% higher than that of Ion Exchange, SPML and Va Tech Wabag which recorded net margins of -%, -% and -% respectively MOBILE VAS MARKET IN INDIA 2014.PPT
  10. 10. 10 SAMPLE Public: Domestic Company – Company 1 (1/4) Key People Products and Services Company Information Offices and Centres – India Corporate Address Tel No. Fax No. Website Year of Incorporation Ticker Symbol Stock Exchange Category Products/Services Sectors (EPC) Name Designation Head Office MOBILE VAS MARKET IN INDIA 2014.PPT
  11. 11. 11 SAMPLE Financial Snapshot Key Ratios Financial Summary •The company incurred a net loss of INR - bn in FY 2013, as compared to net profit of INR - bn in FY 2012 •The company reported total income of INR - bn in FY 2013, registering a decrease of -% over FY 2012 •The company earned an operating margin of -% in FY 2013, a decrease of - percentage points over FY 2012 •The company reported debt to equity ratio of - in FY 2013, an increase of - % over FY 2012 Key Financial Performance Indicators Indicators Value (17/01/2014) Market Capitalization (INR mn) Total Enterprise Value (INR mn) EPS (INR) PE Ratio (Absolute) Particulars y-o-y change (2013-12) 2013 2012 2011 2010 Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved Decline Net Profit/Loss Total Income 0 2010 s1 t1 INR bn INR bn 2013 t4 s4 2012 s3 t3 2011 s2 t2 Public: Domestic Company – Company 1 (2/4) MOBILE VAS MARKET IN INDIA 2014.PPT
  12. 12. 12 SAMPLE Key Business Segments Key Geographic Segments Business Highlights Description News Overview •Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text •Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text Extensive Product Portfolio •Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text 0% g1 2013 Construction and Engineering 0% 2013 f4 e4 2012 f3 e3 2011 f2 e2 2010 f1 e1 Overseas India Public: Domestic Company – Company 1 (3/4) MOBILE VAS MARKET IN INDIA 2014.PPT
  13. 13. 13 SAMPLE Public: Domestic Company – Company 1 (4/4) T O W S MOBILE VAS MARKET IN INDIA 2014.PPT
  14. 14. 14 SAMPLE Private: Domestic Company – Company 2 (1/5) Key People Products and Services Company Information Offices and Centres – India Category Products/Services Products Name Designation Ahmedabad Corporate Address Tel No. Fax No. Website Year of Incorporation Head Office MOBILE VAS MARKET IN INDIA 2014.PPT
  15. 15. 15 SAMPLE Shareholders of the Company as on 28.09.2012 Ownership Structure Name No. of Shares held X X Total 30% 70% Corporate Bodies Foreign holdings Private: Domestic Company – Company 2 (2/5) MOBILE VAS MARKET IN INDIA 2014.PPT
  16. 16. 16 SAMPLE Financial Snapshot Key Ratios Improved Decline Financial Summary •The company earned a net profit of INR - mn in FY 2013, as compared to net loss of INR - mn in FY 2012 •The company reported total income of INR - mn in FY 2013, registering an increase of -% over FY 2012 •The company earned an operating margin of -% in FY 2013, an increase of - percentage points over FY 2012 •The company reported debt to equity ratio of - in FY 2013, a decrease of -% over FY 2012 Net Profit/Loss Total Income 0 v3 u3 2011 2013 v4 u4 2012 INR mn INR mn v2 2010 u1 v1 u2 Private: Domestic Company – Company 2 (3/5) Particulars y-o-y change (2013-12) 2013 2012 2011 2010 Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Liquidity Ratios Current Ratio Cash Ratio Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover MOBILE VAS MARKET IN INDIA 2014.PPT
  17. 17. 17 SAMPLE Business Highlights Description News Overview •Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text •Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text Extensive Product Portfolio •Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text Private: Domestic Company – Company 2 (4/5) MOBILE VAS MARKET IN INDIA 2014.PPT
  18. 18. 18 SAMPLE Private: Domestic Company – Company 2 – SWOT Analysis (5/5) T O W S MOBILE VAS MARKET IN INDIA 2014.PPT
  19. 19. 19 MOBILE VAS MARKET IN INDIA 2014.PPT Market Opportunity - Potential Verticals (1/2) •text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text •text text text text text text text text text text text text text text text text text text text text text text text text text •text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text •text text text text text text text text text text text text text text text text text text text text text text text text text •text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text •text text text text text text text text text text text text text text text text text text text text text text text text text •text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text •text text text text text text text text text text text text text text text text text text text text text text text text text Education Financial Services Media & Entertainment Retail
  20. 20. 20 Strategic Recommendations (-/-) •Companies need to focus on specific1 and specific2 early to leverage on specific3 Recommendation1 Recommendation2 MOBILE VAS MARKET IN INDIA 2014.PPT
  21. 21. 21 Appendix Ratio Calculations Operating Margin (Operating Income/Revenues)*100 Net Margin (Net Profit / Revenues) *100 Profit Before Tax Margin (Income Before Tax / Revenues *100 Return on Equity (ROE) (Net Income / Shareholders Equity)*100 Return on Capital (ROCE) EBIT / (Total Assets – Current Liabilities)*100 Return on Working Capital (EBIT / Working Capital) *100 Return on Assets (EBIT / Total Assets)*100 Return on Fixed Assets (EBIT / Fixed Assets) *100 Operating Costs (% of Sales) (Operating Expenses / Sales) *100 Administration Costs (% of Sales) (Administrative Expenses / Sales) *100 Interest Costs (% of Sales) (Interest Expenses / Sales) *100 Ratio Calculations Current Ratio Current Assets / Current Liabilities Cash Ratio {(Cash & Bank Balance + Marketable Securities) / Current Liabilities)} Debt to Equity Total Liabilities / Shareholders Equity Debt to Capital Ratio {Total Debt / (Shareholders Equity + Total Debt)} Interest Coverage Ratio EBIT / Interest Expense Fixed Asset Turnover Sales / Fixed Assets Asset Turnover Sales / Total Assets Current Asset Turnover Sales / Current Assets Working Capital Turnover Sales / Working Capital Capital Employed Turnover Sales / (Shareholders Equity + Total Debt) MOBILE VAS MARKET IN INDIA 2014.PPT
  22. 22. 22 Sources of Information Open Sources Premium Databases Company Websites Annual Reports of Companies Telecommunication & Technology Magazines Magazines and Journals Regulatory Websites Leading Newspapers Electronic Media Print Media SECONDARY RESEARCH PRIMARY RESEARCH Interviews Leading Industry Experts MOBILE VAS MARKET IN INDIA 2014.PPT
  23. 23. 23 Thank you for the attention The Mobile Value Added Services – India 2014 report is a part of Netscribes’ Technology Series. For more detailed information or customized research requirements please contact: About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used in the preparation of this report, Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes. and prior permission is required for guidelines on reproduction. Phone: +91 22 4098 7600 E-Mail: info@netscribes.com MOBILE VAS MARKET IN INDIA 2014.PPT

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