Attention brought on health and wellness was essential in 2009, coming from all kinds of sources such as television and newspapers as well as doctors, pharmacists and dieticians. One strong reason behind the trend towards healthiness arose from the discussions based around the H1N1 virus, with the story hitting headlines for several weeks during the summer. Companies active in vitamins and dietary supplements managed to drive demand to their benefit by placing more of an emphasis on products whi

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Vitamins and Dietary Supplements - Greece
Published on March 2010
Report Summary
Attention brought on health and wellness was essential in 2009, coming from all kinds of sources such as television and newspapers
as well as doctors, pharmacists and dieticians. One strong reason behind the trend towards healthiness arose from the discussions
based around the H1N1 virus, with the story hitting headlines for several weeks during the summer. Companies active in vitamins and
dietary supplements managed to drive demand to their benefit by placing more of an emphasis on products whi
Table of Content
Vitamins and Dietary Supplements in Greece
Euromonitor International
March 2010
List of Contents and Tables
Executive Summary
Recession Has Marginal Effect on Consumer Healthcare
Smokers and Obese Consumers Drive Sales
Scepticism and Loyalty Continues To Hinder New Entrants
Healthfood Stores Continue To Expand
Recession Expected To Bypass Consumer Healthcare
Key Trends and Developments
Merging Health and Beauty Trends Impact Healthcare
Effects of the Recession and Growing Price Awareness
Contemporary Lifestyles Offer Prosperous Ground for Growth
Reluctance and Scepticism About Product Effectiveness Still Hinders Penetration
Manufacturers Acknowledge the Significance of Communication
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services 2004-2009
Table 2 Life Expectancy at Birth 2004-2009
Market Data
Table 3 Sales of Consumer Health by Sector: Value 2004-2009
Table 4 Sales of Consumer Health by Sector: % Value Growth 2004-2009
Table 5 Consumer Health Company Shares by Value 2005-2009
Table 6 Consumer Health Brand Shares by Value 2006-2009
Table 7 Penetration of Private Label by Sector 2004-2009
Table 8 Sales of Consumer Health by Distribution Format: % Analysis 2004-2009
Table 9 Sales of Consumer Health by Sector and Distribution Format: % Analysis 2009
Table 10 Forecast Sales of Consumer Health by Sector: Value 2009-2014
Table 11 Forecast Sales of Consumer Health by Sector: % Value Growth 2009-2014
Appendix
OTC Registration and Classification
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Advertising
Packaging
Labelling
Distribution
Pricing
Vitamins and Dietary Supplements Registration and Classification
EU Legislation
Self-medication and Preventative Medicine
Generics
Switches
Definitions
Summary 1 Research Sources
Alapis Pharma SA
Strategic Direction
Key Facts
Summary 2 Alapis Pharma SA: Key Facts
Summary 3 Alapis Pharma SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Alapis Pharma SA: Competitive Position 2009
Elpen SA
Strategic Direction
Key Facts
Summary 5 Elpen SA: Key Facts
Summary 6 Elpen SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Elpen SA: Competitive Position 2009
Iso Plus SA
Strategic Direction
Key Facts
Summary 8 Iso Plus SA: Key Facts
Summary 9 Iso Plus SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Iso Plus SA: Competitive Position 2009
Korres Natural Products SA
Strategic Direction
Key Facts
Summary 11 Korres Natural Products SA: Key Facts
Summary 12 Korres Natural Products SA: Operational Indicators
Company Background
Production
Competitive Positioning
Power Health Hellas SA
Strategic Direction
Key Facts
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Summary 14 Power Health Hellas SA: Key Facts
Summary 15 Power Health Hellas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Power Health Hellas SA: Competitive Position 2009
Headlines
Trends
Overview
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Summary 17 Dietary Supplements: Brand Ranking by Positioning
Table 12 Sales of Vitamins and Dietary Supplements by Subsector: Value 2004-2009
Table 13 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2004-2009
Table 14 Folic Acid v Other B Vitamins 2004-2009
Table 15 Dietary Supplements by Positioning 2006-2009
Table 16 Vitamins and Dietary Supplements Company Shares by Value 2005-2009
Table 17 Vitamins and Dietary Supplements Brand Shares by Value 2006-2009
Table 18 Vitamins Brand Shares by Value 2006-2009
Table 19 Dietary Supplements Brand Shares by Value 2006-2009
Table 20 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2009-2014
Table 21 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2009-2014
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