U.S. Graphic Design Business 2008-2013

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U.S. Graphic Design Business 2008-2013
Published on December 2008

Report Summary

This 74-page report offers an extensive examination of the changing nature of graphic design, and investigates the opportunities and
challenges for the industry and those businesses that serve and supply it.While a discussion of the impact of the current economic
recession on designers is included, the report also concentrates on the longer-term trends that are transforming graphic
communications. Specifically, an acceleration of shifts to electronic media, the growing prevalence of desktop design tools and the
changing nature of competition in the design industry, and the changing demographics of publishers, agencies, and other employers
of designers are all having dramatic effects on the market for design and the demographics of the industry as a whole.

Table of Content

Table of Contents

Introduction .........7

Industry Background..........7
What Is a Graphic Design Business'.............8
The Role of Freelancers.9
Increased Competition ...9
How This Report Is Organized.........10
For More Information .......10

Section 1: Design Demographics ....11

Industry Snapshot............12
Establishments.............12
Employees ...12
Size of Businesses by Employees ...............13
Births and Deaths.........13
Receipts/Revenues......13
Size of Businesses by Dollars Billed ............13
Payroll per Establishment ............13
Receipts per Employee14
Payroll per Employee...14
Capital Expenditures....14
Where the Boys (and Girls) Are ...15
Number of Establishments...............16
Number of Employees .....17
Size of Businesses by Employees...18
Size of Businesses by Employees'1997, 2004, 2009, 2013......18

U.S. Graphic Design Business 2008-2013 (From Slideshare) Page 1/6


Design Business Births and Deaths.21
Receipts/Revenues..........22
Size of Design Businesses by Dollars Billed....23
Payroll per Establishment 27
Receipts per Employee....28
Payroll per Employee.......29
Capital Expenditures........30
Capital Expenditures'New Equipment .......31
Capital Expenditures'Used Equipment ......32
Where are Graphic Designers Located'..........33

Section 2: Freelancer Demographics ..............35

Freelancer Snapshot .......35
Number of Freelancers 35
Freelancers' Receipts ..36
Freelancers' Receipts per Business.............36
Freelancer Capital Expenditures..36
Number of Design Freelancers........37
Freelancers' Receipts......38
Freelancer Receipts per Business...39
Total Freelancer Capital Expenditures.............40
Freelancer Capital Expenditures'New Equipment .....41
Freelancer Capital Expenditures'Used Equipment....42

Section 3: Graphic Design Industry Trends....43

The Economy...43
Business Conditions ........45
AIGA Confidence Index47
Green Printing..48
Lowered Barriers to Entry50
Multichannel Mix..............51
Current Media Use.......52
Anticipated Media Use .52
Media Proliferate..........53
Social Networking............56
Outsourcing .....58
Design Reading List.........59
Looking Forward'Design in 2025'.60

Section 4: Outlook for the Graphic Design Industry......63

Appendix A: Selected Bibliography.65

Articles/Reports ...............65
Government Data/Reports...............70



Appendix B: BLS Occupational Handbook.....71

Table of Figures

Figure 1: Number of Graphic Design Establishments (NAICS 54143), 1997'
2013............ 16
Figure 2: Number of Graphic Design Employees* (NAICS 54143), 1997'2013. 17
Figure 3: Size of Business by No. of Employees (NAICS 54143), 1997............. 18
Figure 7: Total Design Business Establishments (NAICS 54143), Births, and
Deaths, 1997'2013..... 21
Figure 8: Receipts per Design Establishment (NAICS 54143), Current$ and
Inflation-Adjusted to 2007$ ($1,000), 1997'2013 ....... 22
Figure 9: Size of Design Businesses by Dollars Billed ($000,000) (Current$),
2002............ 24
Figure 10: Size of Design Businesses by Dollars Billed ($000,000) (Inflationadjusted
to 2007$), 2002 ............ 24
2007............ 25
2009............ 25
2013............ 26
Figure 14: Payroll per Design Establishment (NAICS 54143), Current$ and
Figure 15: Receipts per Design Employee (NAICS 54143), Current$ and
Figure 16: Annual Payroll per Design Employee (NAICS 54143), Current$ and
Figure 17: Annual Design Business Capital Expenditures (NAICS 54143),
Current$ and Inflation-Adjusted to 2007$ ($1,000), 1997'2013.. 30
Figure 18: Capital Expenditures for New Equipment (NAICS 54143), Current$
and Inflation-Adjusted to 2007$ ($1,000), 1997'2013 31
Figure 19: Capital Expenditures for Used Equipment (NAICS 54143), Current$
and Inflation-Adjusted to 2007$ ($1,000), 1997'2013 32
Figure 20: Graphic Designers by Major Industry 33
Figure 21: Graphic Designers by Detailed Business Category........... 34
Figure 22: Freelance Design Businesses, 1997'2013....... 37
Figure 23: Freelance Design Business Receipts, Current$ and Inflation-Adjusted
to 2007$ ($000,000), 1997'2013 38
Figure 24: Freelance Design Receipts per Business, Current$ and Inflation-
Adjusted to 2007$ ($1,000), 1997'2013..... 39
Figure 25: Annual Design Freelancer Capital Expenditures, Current$ and
Figure 26: Freelancer Capital Expenditures for New Equipment, Current$ and



Figure 27: Freelancer Capital Expenditures for Used Equipment, Current$ and Inflation-Adjusted to 2007$ ($1,000), 1997'2013 .......
42
Figure 28: In 2008, Business Conditions for Our Firm Have Been..., Design
Firms, September 2008............... 45
Figure 29: We Expect Business Conditions in 2009 to Be..., Design Firms,
September 2008.......... 46
Figure 30: Business Confidence of Leading Graphic Designers, 2005'2008 .... 47
Figure 31: Please identify any of the items below as they relate to your
company's experience with 'environmentally responsible' or 'sustainable
printing'... (Note: Multiple responses permitted).......... 49
Figure 32: Please Identify Any of These Media In Which You Have Worked for
Clients in the Last 6 Months, Design Firms, September 2008..... 52
Figure 33: Please Identify Any of These Media which Will Grow in Use in Your
Client Work by More Than 10%, Design Firms ........... 53
Figure 34: Borders Tries to Make Book with Mobile Marketing .......... 55

Table of Tables

Table 1: Size of Business by No. of Employees (NAICS 54143), 1997'2013.... 20
Table 2: Size of Design Businesses by Dollars Billed ($000,000) (current$),
1997'2013 .. 23
Table 3: Size of Design Businesses by Dollars Billed ($000,000) (inflationadjusted
to 2007$), 1997'2013... 23
Table 4: The 1990'1991 Desktop Publishing 'Recession'. 44
Table 5: In 2008, Business Conditions for Our Firm Have Been..., Design Firms
by Employee Size, September 2008........... 46
Table 6: We Expect Business Conditions in 2009 to Be..., Design Firms by
Employee Size, September 2008 47


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