The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its eighteenth year.

1. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
The CHILDWISE Monitor Report 2011-12
Published on January 2012
Report Summary
The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes
and key behaviour, now in its eighteenth year. This year, more than 2700 children aged 5-16 across the United Kingdom were
interviewed in depth on a range of topics.
The 2011/2012 Monitor Survey covers:
- Internet: access, frequency / time spent online, favourite websites, gaming, social networking, social gaming
- Computers: ownership and usage, laptops / tablets
- Games consoles: games console ownership, gaming behaviour, time spent playing, favourite games
- Mobile phones: ownership, usage, time spent using, smart phones, apps, who pays, how are calls paid for, monthly spend
- TV: time spent watching, channels watched, favourite programmes, TV ownership, on-demand TV
- Music: accessing music, favourite groups, downloading music
- Reading: favourites, frequency / time spent reading, reading online, ebook readers
- Cinema: cinema going, favourite films, downloading films
- Money: pocket money and earnings, ad-hoc handouts, spending and saving
- Self purchase: categories bought from, buying online
- Advertising: favourite / least favourite TV adverts, online advertising
- Sports and activities: weekly hours in / out of school, 2012 Olympics, logo and mascots
- Communication and skills: skills known, preferred methods of communication
Table of Content
OVERVIEW AND SUMMARY
INTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children
CHILDREN AND THEIR MEDIA
COMPUTERS AND THE INTERNET 'SUMMARY
1.1 Computers in home
1.2 Using the Internet
1.3 Internet usage ' Frequency and time spent
1.4 Use of the Internet
1.5 Favourite websites
The CHILDWISE Monitor Report 2011-12 (From Slideshare) Page 1/6

2. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
1.6 Online social networking and gaming
1.7 Games and other websites
1.8 Using social networking sites
GAMES CONSOLES ' SUMMARY
2.1 Ownership of games consoles
2.2 Games consoles
2.3 Time spent playing on games consoles
2.4 When games consoles are played
2.5 Other activities carried out on games consoles
2.6 Favourite computer games
MOBILE PHONES ' SUMMARY
3.1 Ownership of mobile phones
3.2 Mobile phone usage
3.3 Mobile phone networks
3.4 Mobile phone activities
3.5 Internet access via mobile phones
3.6 Downloading and using applications
3.7 Phone payment methods and amount spent
3.8 Differences between subgroups
TELEVISION VIEWING ' SUMMARY
4.1 Viewing per day
4.2 TV through the day
4.3 Access to multi-channel TV
4.4 Television in own room
4.5 Favourite TV channels
4.6 Channels watched in the last week
4.7 Variations in viewing between the sexes
4.8 Favourite TV programmes
4.9 Involvement in favourite programme
4.10 Watching TV
MUSIC ' SUMMARY
5.1 Listening to music
5.2 Favourite group or singer
5.3 Involvement with favourite groups and singers
5.4 Accessing music
5.5 Downloading music
READING ' SUMMARY
6.1 Favourite magazine or comic
6.2 Purchase of magazines and comics
6.3 Purchase of books
6.4 Reading magazines and comics
6.5 Reading books
6.6 Reading through the day
The CHILDWISE Monitor Report 2011-12 (From Slideshare) Page 2/6

3. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
6.7 Amount of time spent reading
6.8 Reading online
6.9 eBooks
CINEMA ' SUMMARY
7.1 Cinema going
7.2 Favourite films seen recently
7.3 Downloading films
CHILDREN'S EQUIPMENT ' SUMMARY
8.1 Equipment overview
8.2 Equipment children can't live without
MEDIA THROUGH THE DAY ' SUMMARY
9.1 Media throughout the day
9.2 Cross media activity
THE CHILD CONSUMER
MONEY' SUMMARY
10.1 Pocket money, allowance and jobs
10.2 Weekly income
10.3 Other money from other sources
10.4 Spending and saving
CHILDREN'S PURCHASING ' SUMMARY
11.1 Overall purchasing
11.2 Sweets and chocolate
11.3 Crisps and snacks
11.4 Soft drinks
11.5 Music and CDs
11.6 Clothes
11.7 Going out (eg. Cinema, McDonald's)
11.8 Magazines and comics
11.9 Computer software / Console games
11.10 Toys
11.11 Footwear
11.12 DVDs / Blu-Ray
11.13 Accessories (eg. Jewellery)
11.14 Books
11.15 Sports gear and equipment
11.16 Toiletries/Hair products/Make-up
11.17 % ever buying (bought in last month) by age and sex
11.18 Online purchasing
CHILDREN AND THE OUTSIDE WORLD
ADVERTISING ' SUMMARY
The CHILDWISE Monitor Report 2011-12 (From Slideshare) Page 3/6

4. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
12.1 TV advertising - adverts they like
12.2 TV advertising - adverts they don't like
12.3 Online advertising
SPORT & ACTIVITIES ' SUMMARY
13.1 Time spent playing sport
13.2 Olympic Games
13.3 Involvement in 2012 Olympic Gamess
13.4 The London 2012 Olympic logo
13.5 The London 2012 Olympic mascots
13.6 Olympic merchandise
COMMUNICATION & SKILLS ' SUMMARY
14.1 Skills known
14.2 Preferred methods of communication
APPENDIX
About CHILDWISE
CHILDWISE product purchasing terms and conditions
The CHILDWISE Monitor Report 2011-12 (From Slideshare) Page 4/6

5. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
If you have any questions please visit http://www.reportlinker.com/notify/contact
Order Information
Please verify that the product information is correct and select the format(s) you require.
The CHILDWISE Monitor Report 2011-12
Product Formats
Please select the product formats and the quantity you require.
Digital Copy--USD 2 250.00 Quantity: _____
Contact Information
Please enter all the information below in BLOCK CAPITALS
Title: Mr Mrs Dr Miss Ms Prof
First Name: _____________________________ Last Name: __________________________________
Email Address: __________________________________________________________________________
Job Title: __________________________________________________________________________
Organization: __________________________________________________________________________
Address: __________________________________________________________________________
City: __________________________________________________________________________
Postal / Zip Code: __________________________________________________________________________
Country: __________________________________________________________________________
Phone Number: __________________________________________________________________________
Fax Number: __________________________________________________________________________
The CHILDWISE Monitor Report 2011-12 (From Slideshare) Page 5/6

6. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
Payment Information
Please indicate the payment method, you would like to use by selecting the appropriate box.
Payment by credit card Card Number: ______________________________________________
Expiry Date __________ / _________
CVV Number _____________________
Card Type (ex: Visa, Amex…) _________________________________
Payment by wire transfer Crédit Mutuel
RIB : 10278 07314 00020257701 89
BIC : CMCIFR2A
IBAN : FR76 1027 8073 1400 0202 5770 189
Payment by check UBIQUICK SAS
16 rue Grenette – 69002 LYON, FRANCE
Customer signature:
Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at
http://www.reportlinker.com/index/terms
Please fax this form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
The CHILDWISE Monitor Report 2011-12 (From Slideshare) Page 6/6