The Spirits in Hong Kong report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.Product coverage includes: whisk(e)y, brandy and cognac, white spirits (gin, vodka), rum, tequila and liqueurs.Data coverage: market sizes (historic and forecasts), company shares and brand shares.Why buy this report'* Get a detailed picture of the spirits industry;* Pinpoint growth sectors and identify factors driving change;* Understand the competitive environment, the market's major players and leading brands;* Use five-year forecasts to assess how the market is predicted to develop.

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Spirits in Hong Kong, China
Published on January 2010
Report Summary
The Spirits in Hong Kong report offers a comprehensive guide to the size and shape of the market at a national level. It provides the
latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading
brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts
to 2013 illustrate how the market is set to change.
Product coverage includes: whisk(e)y, brandy and cognac, white spirits (gin, vodka), rum, tequila and liqueurs.
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report'
* Get a detailed picture of the spirits industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Content
Spirits in Hong Kong, China
Euromonitor International
January 2010
List of Contents and Tables
Executive Summary
Economic Downturn Hampers Value Growth
Stricter Drink-driving Penalties and A Smoking Ban in Bars
Hong Kong Aims To Become A Wine and Dine Hub
Strong Growth in Sales Through Supermarkets/hypermarkets
Alcoholic Drinks Is Expected To Rebound Over the Forecast Period
Key Trends and Developments
New Legislation on Drink-driving and Smoking Impacts On-trade Sales
Greater Appreciation of Alcoholic Drinks Paves the Way for Premiumisation
Fierce Competition Expected As Hong Kong Evolves Into A Wine and Dine Hub
Just-in-time Business Model To Alleviate Lack of Storage Space
Specialist Retailers
Summary 1 Leading Specialist Retailers 2008
Market Mergers and Acquisitions Activity
Legislation
Spirits in Hong Kong, China Page 1/6

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Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2009
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2009
Table 3 Selling Margin of a Typical Beer Brand 2009 - San Miguel
Table 4 Selling Margin of a Typical Wine Brand 2009 - Wolf Blass Yellow Label
Table 5 Selling Margin of a Typical Spirits Brand 2009 - Chivas Regal 12 YO
Operating Environment
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2004-2009
Market Data
Table 7 Sales of Alcoholic Drinks by Sector: Total Volume 2004-2009
Table 8 Sales of Alcoholic Drinks by Sector: Total Value 2004-2009
Table 9 Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2004-2009
Table 10 Sales of Alcoholic Drinks by Sector: % Total Value Growth 2004-2009
Table 11 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Volume 2009
Table 12 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: Value 2009
Table 13 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Volume 2009
Table 14 Sales of Alcoholic Drinks by Sector by On-trade vs Off-trade Split: % Value 2009
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2005-2009
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2009
Table 17 Off-trade Sales of Alcoholic Drinks by Sector and Distribution Format: % Volume Analysis 2009
Table 18 Forecast Sales of Alcoholic Drinks by Sector: Total Volume 2009-2014
Table 19 Forecast Sales of Alcoholic Drinks by Sector: Total Value 2009-2014
Table 20 Forecast Sales of Alcoholic Drinks by Sector: % Total Volume Growth 2009-2014
Table 21 Forecast Sales of Alcoholic Drinks by Sector: % Total Value Growth 2009-2014
Definitions
Published Data Comparisons
Summary 2 Research Sources
Eugina Ltd
Strategic Direction
Key Facts
Summary 3 Eugina Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Eugina Ltd: Competitive Position 2009
Handpicked Wines (hk) Ltd
Strategic Direction
Key Facts
Summary 5 Handpicked Wines (HK) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Jebsen & Co Ltd
Strategic Direction
Key Facts
Summary 6 Jebsen & Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
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Summary 7 Jebsen & Co Ltd: Competitive Position 2009
San Miguel Brewery Hong Kong Ltd
Strategic Direction
Key Facts
Summary 8 San Miguel Brewery Hong Kong Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 San Miguel Brewery Hong Kong Ltd: Competitive Position 2009
Telford International Co Ltd
Strategic Direction
Key Facts
Summary 10 Telford International Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Telford International Co Ltd: Competitive Position 2009
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Sector Background
Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
Sector Data
Table 22 Sales of Spirits by Subsector: Total Volume 2004-2009
Table 23 Sales of Spirits by Subsector: Total Value 2004-2009
Table 24 Sales of Spirits by Subsector: % Total Volume Growth 2004-2009
Table 25 Sales of Spirits by Subsector: % Total Value Growth 2004-2009
Table 26 Sales of Spirits by On-trade vs Off-trade Split: Volume 2004-2009
Table 27 Sales of Spirits by On-trade vs Off-trade Split: Value 2004-2009
Table 28 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2004-2009
Table 29 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2004-2009
Table 30 Sales of Other Blended Scotch Whisky by Premium/Super-premium Split 2004-2009
Table 31 Sales of Gin by Premium/Super-premium Split 2004-2009
Table 32 Sales of Vodka by Premium/Super-premium Split 2004-2009
Table 33 Sales of Flavoured vs Non-flavoured Vodka 2004-2009
Table 34 Spirits Production, Imports and Exports: Total Volume 2003-2008
Table 35 Spirits Exports by Country of Destination: Total Volume 2003-2008
Table 36 Spirits Exports by Country of Destination: Total Value 2003-2008
Table 37 Spirits Imports by Country of Origin: Total Volume 2003-2008
Table 38 Spirits Imports by Country of Origin: Total Value 2003-2008
Table 39 Whisk(e)y Production, Imports and Exports: Total Volume 2003-2008
Table 40 Brandy & Cognac Production, Imports and Exports: Total Volume 2003-2008
Table 41 Vodka Production, Imports and Exports: Total Volume 2003-2008
Table 42 Gin Production, Imports and Exports: Total Volume 2003-2008
Table 43 Rum Production, Imports and Exports: Total Volume 2003-2008
Table 44 Liqueurs Production: Total Volume 2003-2008
Table 45 Company Shares of Spirits by National Brand Owner 2005-2009
Table 46 Company Shares of Spirits by Global Brand Owner 2005-2009
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Table 47 Brand Shares of Spirits 2006-2009
Table 48 Forecast Sales of Spirits by Subsector: Total Volume 2009-2014
Table 49 Forecast Sales of Spirits by Subsector: Total Value 2009-2014
Table 50 Forecast Sales of Spirits by Subsector: % Total Volume Growth 2009-2014
Table 51 Forecast Sales of Spirits by Subsector: % Total Value Growth 2009-2014
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