SUMMARYAfter many years of being no more than a niche, the smart windows market now seems ready to take off.

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Smart Window Markets - 2012
Published on January 2012
Report Summary
SUMMARY
After many years of being no more than a niche, the smart windows market now seems ready to take off. NanoMarkets believes that
several factors are combining to make this happen. The most obvious perhaps is that there is growing awareness of energy
conservation, green building and fuel efficient transportation by building owners and governments. Second, the addressable markets
for smart windows are expanding rapidly as the result of the growing wealth in China, India and to some extent Latin America.
Concurrent with these demand side changes, improved smart windows technologies are emerging. And as a result of all this, we
believe that the smart windows market provides important growth opportunities to everyone from materials/coatings suppliers to glass
manufacturers to window manufacturers, not to mention end users such as builders, building owners, home owners, and
transportation owners.
With all these developments in mind, NanoMarkets is publishing this new report to pinpoint and quantify where the money will be
made ' and lost ' in the worldwide smart windows business. The report covers both traditional passive smart windows, as well as the
new breed of active electrochromic and thermochromic smart window technologies. It also discusses the numerous challenges that
will have to be overcome in this market to make new products a success.
This report analyzes the markets for self-dimming windows, self-cleaning windows and the smart windows of the future that will
combine window functionality with the ability to serve as either lighting or solar panels; or both. As with all NanoMarkets reports, this
report contains an eight-year forecast of shipments and revenues in this market and an appraisal of the latest strategies of major
players in this market. The report also discusses in which regional markets smart windows will do best, as well as the supply chain
dynamics in this business.
Table of Content
TABLE OF CONTENTS
Executive Summary
E.1 Opportunities for glass and windows firms
E.2 Opportunities for construction and architectural firms
E.3 Opportunities for automotive, aerospace, and other transportation firms
E.4 opportunities for materials and specialty chemical firms
E.5 Firms to watch in the smart windows space
E.6 summary of eight-year forecasts of smart window markets
Chapter One: Introduction
1.1 Background to this report
1.2 Objectives and scope of this report
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1.3 Methodology of this report
1.4 Plan of the report
Chapter Two: Smart Windows Markets: Dynamics and Opportunities
2.1 Key market drivers
2.1.1 Energy conservation
2.1.2 LEED design and construction
2.1.3 Fashion, novelty and luxury
2.1.4 Product differentiation
2.2 Residential markets for smart windows
2.2.1 Retrofit vs. new construction
2.2.2 Government incentives
2.3 Commercial and institutional building markets for smart windows
2.3.1 Government buildings
2.3.2 Private buildings
2.4 Key points from this chapter
Chapter Three: Smart Windows: Products, Technologies and Supply Chains
3.1 Recent technology, product and value proposition developments and their implications
3.1.1 Thermochromic windows
3.1.2 Electrochromic windows
3.1.3 Self-cleaning windows
3.2 Supply chain developments and their implications
3.2.1 Recent mergers in the smart glass sector
3.2.2 Potential backward integration by glass and glazing suppliers
3.2.3 Changing role of architects in the smart windows industry
Chapter Four: Eight-Year Forecasts of Smart Windows
4.1 Forecasting methodology
4.2 Forecast by type of product and technology
4.3 Forecasts by type of building
4.4 Forecast by geographical region
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