Plastic packaging to make further inroads into paperIn 17 selected markets where plastic and paper compete as packaging materials, plastic is expected to increase its share of the market to 49 percent (in pounds) in 2014 as it makes further inroads into paper applications. The percentage understates plastic's share since less plastic is required than paper in most applications due to its lighter weight. In addition, plastic has greater ability for lightweighting than does paper. Plastic has made the greatest gains in primary packaging but remains much less significant than paper and paperboard in secondary packaging and shipping containers.Plastic packaging growth to outpace paper packagingPlastic packaging growth by volume is expected to outpace that of paper packaging through 2014 in nearly all competitive markets covered in this study and is forecast to expand 2.3 percent per year through 2014. Advances for plastic will be the result of its competitive cost and performance advantages, including light weight, moisture resistance, enhanced barrier properties and puncture resistance. Plastic has continued to expand its share in a number of markets despite the sharp spike in resin prices in recent years. More moderate resin pricing through 2014 and the development of new applications for biodegradable plastics should make plastic even more competitive against paper. Though paper packaging will post more limited advances or continue to decline in the majority of markets through 2014, paper will log relatively favorable gains in a handful of markets and maintain a substantial lead over plastic. These markets include foodservice, protective packaging, and soy and other nondairy beverages. Opportunities in the foodservice and protective packaging markets will also reflect improved outlooks for consumer spending and manufacturing activity. Moreover, increased emphasis on packaging sustainability will enhance the competitiveness of paper in some applications based on environmental advantages including recyclability, renewability and biodegradability.Rigid packaging to grow slightly faster than flexibleRigid packaging demand in competitive markets will expand at a slightly faster pace than that of flexible packaging based on above-average growth for tubs and cups, trays and other plastic containers such as clamshells and two-piece high visibility plastic containers. Gains will also be helped by rebounds in demand for shipping drums and protective packaging following a depressed base in 2009. Based on the widespread use of products such as folding and gabletop cartons, ovenable trays and paper-based protective packaging, paper will maintain its lead over plastic in rigid packaging through 2014. However, plastic will continue to gain ground in competitive rigid packaging. Flexible packaging gains will be aided by above-average growth for protective packaging and pouches. Improved manufacturing output and Internet sales will bode well for products such as air pillows and bubble packaging, which provide cost-effective options in the protection of goods from shock, vibration, abrasion and other damaging effects of shipping and handling. Pouches will make further inroads into rigid packaging and other types of flexible packaging based on attributes of cost effectiveness, enhanced barrier properties, space savings, lighter weight, aesthetic appeal and source reduction capabilities.Study coverageThis new industry study, Paper versus Plastic in Packaging, presents historical demand data (1999, 2004 and 2009) plus forecasts for 2014 and 2019 by competitive packaging material, type and application. The study also considers market environment factors, evaluates company market share and profiles more than 35 industry players, including Amcor, Bemis and Exopack.

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Paper Vs Plastic in Packaging
Published on December 2010
Report Summary
Plastic packaging to make further inroads into paper
In 17 selected markets where plastic and paper compete as packaging materials, plastic is expected to increase its share of the
market to 49 percent (in pounds) in 2014 as it makes further inroads into paper applications. The percentage understates plastic's
share since less plastic is required than paper in most applications due to its lighter weight. In addition, plastic has greater ability for
lightweighting than does paper. Plastic has made the greatest gains in primary packaging but remains much less significant than
paper and paperboard in secondary packaging and shipping containers.
Plastic packaging growth to outpace paper packaging
Plastic packaging growth by volume is expected to outpace that of paper packaging through 2014 in nearly all competitive markets
covered in this study and is forecast to expand 2.3 percent per year through 2014. Advances for plastic will be the result of its
competitive cost and performance advantages, including light weight, moisture resistance, enhanced barrier properties and puncture
resistance. Plastic has continued to expand its share in a number of markets despite the sharp spike in resin prices in recent years.
More moderate resin pricing through 2014 and the development of new applications for biodegradable plastics should make plastic
even more competitive against paper. Though paper packaging will post more limited advances or continue to decline in the majority
of markets through 2014, paper will log relatively favorable gains in a handful of markets and maintain a substantial lead over plastic.
These markets include foodservice, protective packaging, and soy and other nondairy beverages. Opportunities in the foodservice
and protective packaging markets will also reflect improved outlooks for consumer spending and manufacturing activity. Moreover,
increased emphasis on packaging sustainability will enhance the competitiveness of paper in some applications based on
environmental advantages including recyclability, renewability and biodegradability.
Rigid packaging to grow slightly faster than flexible
Rigid packaging demand in competitive markets will expand at a slightly faster pace than that of flexible packaging based on
above-average growth for tubs and cups, trays and other plastic containers such as clamshells and two-piece high visibility plastic
containers. Gains will also be helped by rebounds in demand for shipping drums and protective packaging following a depressed
base in 2009. Based on the widespread use of products such as folding and gabletop cartons, ovenable trays and paper-based
protective packaging, paper will maintain its lead over plastic in rigid packaging through 2014. However, plastic will continue to gain
ground in competitive rigid packaging. Flexible packaging gains will be aided by above-average growth for protective packaging and
pouches. Improved manufacturing output and Internet sales will bode well for products such as air pillows and bubble packaging,
which provide cost-effective options in the protection of goods from shock, vibration, abrasion and other damaging effects of shipping
and handling. Pouches will make further inroads into rigid packaging and other types of flexible packaging based on attributes of cost
effectiveness, enhanced barrier properties, space savings, lighter weight, aesthetic appeal and source reduction capabilities.
Study coverage
This new industry study, Paper versus Plastic in Packaging, presents historical demand data (1999, 2004 and 2009) plus forecasts for
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2014 and 2019 by competitive packaging material, type and application. The study also considers market environment factors,
evaluates company market share and profiles more than 35 industry players, including Amcor, Bemis and Exopack.
Table of Content
TABLE OF CONTENTS
INTRODUCTION xi
I. EXECUTIVE SUMMARY 1
II. MARKET ENVIRONMENT 4
General 4
Macroeconomic Outlook 5
Demographic & Household Trends 9
Consumer Income & Spending 11
Retail Sales 13
Manufacturing Outlook 16
Nondurable Goods 17
Food Industry Outlook 19
Beverage Outlook 22
Chemicals & Other Nondurables 25
Durable Goods 27
Historical Market Trends 28
Raw Material Pricing Trends 31
Paper & Paperboard 32
Plastic 34
Environmental & Regulatory Considerations 36
Recycling Trends 39
III. PACKAGING OVERVIEW 42
Competitive Packaging Variables 42
Performance 45
Pricing 46
Aesthetics & Marketing Value 46
Packaging Types 47
Rigid Containers 49
Folding & Other Cartons 53
Protective Packaging 54
Bottles 55
Tubs & Cups 57
Trays 57
Drums 58
Other Rigid Containers 59
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Bags & Wraps 63
Retail Bags & Sacks 64
Protective Packaging 65
Shipping Sacks 66
Pouches 67
Packaging Materials 69
Competitive Growth 71
Paper Packaging 77
Plastic Packaging 82
IV. COMPETITIVE PRODUCT PACKAGING 88
General 88
Meat, Poultry & Seafood 90
Plastic 93
Flexible Packaging 94
Trays 96
Rigid Containers 98
Paper 99
Milk 101
Plastic 104
Paperboard 108
Dairy Products 110
Plastic 113
Rigid Containers 114
Flexible Packaging 116
Pouches 117
Paper 119
Fruit Beverages 121
Plastic 124
Bottles 126
Pouches & Cans 128
Paper 129
Laundry Detergents 131
Plastic 133
Paperboard 135
Baked Goods 136
Plastic 138
Flexible Packaging 139
Rigid Containers 141
Paper 142
Egg Cartons 143
Plastic 144
Molded Pulp 146
Candy & Confections 148
Paper 151
Plastic 154
Flexible Packaging 154
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Rigid Containers 156
Pet Food 157
Paper 159
Plastic 161
Frozen Food 162
Paper 165
Rigid Containers 166
Trays 168
Flexible Packaging 169
Plastic 170
Flexible Packaging 170
Trays 172
Pouches 174
Foodservice 175
Paper 177
Rigid Containers 178
Flexible Packaging 180
Plastic 182
Dry Food 184
Paper 186
Plastic 188
Flexible Packaging 189
Rigid Containers 191
Soy & Other Nondairy Beverages 192
V. COMPETITIVE SHIPPING & RETAIL PRODUCTS 196
General 196
Drums 198
Plastic 201
Characteristics 203
Producers 204
Fibre 204
Characteristics 207
Producers 208
Retail Bags & Sacks 209
Plastic 211
Paper 216
Protective Packaging 219
Paper 222
Plastic 224
Shipping Sacks 228
Paper 231
Characteristics 233
Producers 235
Plastic 236
Characteristics 238
Producers 239
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VI. INDUSTRY STRUCTURE 241
General 241
Market Leaders 242
Plastic 245
Flexible Packaging 245
Rigid Packaging 248
Paper 251
Shipping & Retail Products 253
Acquisitions & Divestitures 255
Manufacturing & Product Development 258
Marketing & Distribution 263
Competitive Strategies 264
Cooperative Agreements 267
Company Profiles 270
Accredo Packaging, see Advance Polybag
Advance Polybag Incorporated 271
Alcan Packaging Food Americas, see Bemis
Amcor Limited 272
Associated Packaging Technologies, see Sonoco Products
BagcraftPapercon, see Packaging Dynamics
Bemis Company Incorporated 277
Berry Plastics Corporation 282
Biosphere Industries, see Sealed Air
Bryce Corporation 286
Caraustar Industries Incorporated 287
Consolidated Container Company LLC 288
Constar International Incorporated 289
Cryovac, see Sealed Air
Curwood, see Bemis
Dart Container Corporation 291
Dolco Packaging, see Tekni-Plex
DuPont (EI) de Nemours 292
Duro Bag Manufacturing Company 295
Evergreen Packaging Group, see Reynolds Group
Exopack Holding Corporation 297
Fold-Pak, see Rock-Tenn
Georgia-Pacific, see Koch Industries
Graham Packaging Company Incorporated 300
Graphic Packaging Holding Company 302
Greif Incorporated 306
Hilex Poly Company LLC 308
Hood Companies Incorporated 309
Huhtamaki Oyj 311
International Paper Company 314
Johnson Bryce, see Bryce
Koch Industries Incorporated 316
MAUSER AG 318
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MeadWestvaco Corporation 320
Milprint, see Bemis
Newspring Industrial, see Reynolds Group
Packaging Dynamics Corporation 323
Pactiv, see Reynolds Group
Plastipak Holdings Incorporated 325
Pliant, see Berry Plastics
Printpack Incorporated 327
PurePlast, see Tekni-Plex
PWP Industries, see Reynolds Group
Reynolds Group Holdings Limited 329
Rio Tinto Group 338
Rock-Tenn Company 339
RTS Packaging, see Rock-Tenn and Sonoco Products
Sealed Air Corporation 343
Shorewood Packaging, see International Paper
SIG Combibloc Group, see Reynolds Group
Silgan Holdings Incorporated 348
Smurfit-Stone Container Corporation 350
Solo Cup Company 352
Sonoco Products Company 354
Superfos Packaging, see Berry Plastics
Tekni-Plex Incorporated 359
Tetra Laval International SA 361
Thilmany Papers, see Packaging Dynamics
Weyerhaeuser Company 363
Other Companies in Paper & Plastic Packaging 364
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
Summary Table 3
SECTION II -- MARKET ENVIRONMENT
1 Macroeconomic Indicators 8
2 Population & Households 11
3 Personal Consumption Expenditures 13
4 Retail Sales 15
5 Manufacturers' Shipments 17
6 Nondurable Goods Shipments 19
7 Food Shipments 22
8 Beverage Shipments 25
9 Durable Goods Shipments 28
10 Paper & Plastic Packaging Market, 1999-2009 30
11 Paperboard Pricing 34
12 Plastic Resin Pricing 36
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SECTION III -- PACKAGING OVERVIEW
1 Competitive Paper & Plastic Packaging Demand by Type 49
2 Rigid Competitive Paper & Plastic Packaging Demand
by Type & Material 52
3 Flexible Competitive Paper & Plastic Packaging Demand
by Type & Material 62
4 Competitive Paper & Plastic Packaging Demand by Material 70
5 Competitive Paper & Plastic Packaging Demand
by Market, 2009 76
6 Competitive Paper Packaging Demand by Market 81
7 Competitive Plastic Packaging Demand by Market 86
SECTION IV -- COMPETITIVE PRODUCT PACKAGING
1 Competitive Plastic Packaging Demand 90
2 Meat, Poultry & Seafood Market for Competitive Paper
& Plastic Packaging 93
3 Milk Market for Competitive Paper & Plastic Packaging 104
4 Plastic Milk Packaging Demand 108
5 Paperboard Milk Carton Demand 110
6 Dairy Product Market for Competitive Paper & Plastic
Packaging 113
7 Fruit Beverage Market for Competitive Paper & Plastic
Packaging 124
8 Plastic Fruit Beverage Packaging Demand 125
9 Paperboard Fruit Beverage Container Demand 131
10 Laundry Detergent Market for Competitive Paper & Plastic
Packaging 133
11 Baked Goods Market for Competitive Paper & Plastic
Packaging 138
12 Competitive Paper & Plastic Egg Carton Demand 144
13 Plastic Egg Carton Demand 146
14 Molded Pulp Egg Carton Demand 148
15 Candy & Confection Market for Competitive Paper
& Plastic Packaging 151
16 Pet Food Market for Competitive Paper & Plastic Packaging 159
17 Frozen Food Market for Competitive Paper & Plastic
Packaging 165
18 Foodservice Market for Competitive Paper & Plastic
Packaging 177
19 Dry Food Market for Competitive Paper & Plastic
Packaging 186
20 Soy & Other Nondairy Beverage Market for Competitive
Paper & Plastic Packaging 195
SECTION V -- COMPETITIVE SHIPPING & RETAIL
PRODUCTS
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1 Competitive Shipping & Retail Products Demand 198
2 Competitive Shipping Drum Demand 200
3 Plastic Shipping Drum Demand 203
4 Fibre Shipping Drum Demand 207
5 Competitive Retail Bag & Sack Demand 211
6 Plastic Retail Bag & Sack Demand 215
7 Paper Retail Bag & Sack Demand 218
8 Protective Packaging Market for Competitive Paper &
Plastic Packaging 221
9 Competitive Shipping Sack Demand 231
10 Paper Shipping Sack Demand 233
11 Plastic Shipping Sack Demand 238
SECTION VI -- INDUSTRY STRUCTURE
1 Selected Competitive Paper & Plastic Packaging Companies 243
2 Selected Acquisitions & Divestitures 257
3 Selected Cooperative Agreements 269
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
1 Paper & Plastic Packaging Market, 1999-2009 31
2 Paper, Plastic & Thermoplastic Resin Pricing, 1999-2009 32
SECTION III -- PACKAGING OVERVIEW
1 Rigid Competitive Paper & Plastic Packaging Demand
by Type, 2009 53
2 Flexible Competitive Paper & Plastic Packaging Demand
by Type, 2009 63
3 Competitive Paper & Plastic Packaging Demand
by Material, 1999-2009 71
4 Competitive Paper Packaging Demand by Market, 2009 82
5 Competitive Plastic Packaging Demand by Market, 2009 87
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