OTC Healthcare in Romania to 2014

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OTC Healthcare in Romania to 2014
Published on July 2010

Report Summary

Introduction

This databook provides key data and information on the OTC healthcare market in Romania. This report is a comprehensive resource
for market, category and segment level data including value, distribution share and company & brand share.

Scope

* Contains information on:analgesics,medicated
skinproduct,topicalOTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits

*Market,category and segment level information on value with historic (2004-09) and forecast (2010-14) data

*Category level company and brand share as well as distribution share information for 2008 and 2009

*Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Romania increased at a compound annual growth rate of 8% between 2004 and 2009.

The traditional medicines category led the OTC healthcare market in Romania, accounting for a share of 21.3%.

Leading players in Romanian OTC healthcare market include Bayer AG, Johnson & Johnson and Boiron SA.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Romania

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of Content

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: OTC healthcare 2

OTC Healthcare in Romania to 2014 Page 1/10


Summary category level: analgesics 3
Summary category level: topical OTC medicines 4
Summary category level: cough and cold preparations 5
Summary category level: indigestion preparations 6
Summary category level: medicated skin products 7
Summary category level: first aid kits 8
Summary category level: other OTC healthcare products 9
Summary category level: plasters & bandages 10
Summary category level: traditional medicines 11
Summary category level: vitamins and minerals 12
Chapter 2 Introduction 13
What is this report about' 13
How to use this report 13
Market definition 14
Chapter 3 Market Overview 30
Value analysis (Romanian New Leu ), 2004'09 30
Value analysis (US dollars), 2004'09 34
Company and brand share analysis 37
Distribution analysis 44
Chapter 4 Leading Company Profiles 46
Bayer AG 46
Johnson & Johnson 49
Chapter 5 Category Analysis: Analgesics 51
Chapter 6 Category Analysis: Topical OTC Medicines 61
Chapter 7 Category Analysis: Cough and Cold Preparations 72
Chapter 8 Category Analysis: Indigestion Preparations 83



Chapter 9 Category Analysis: Medicated Skin Products 93
Chapter 10 Category Analysis: First Aid Kits 104
Chapter 11 Category Analysis: Other OTC Healthcare Products 112
Chapter 12 Category Analysis: Plasters & bandages 124
Chapter 13 Category Analysis: Traditional Medicines 135
Chapter 14 Category Analysis: Vitamins and Minerals 143
Chapter 15 Country Comparison 153
Value 153
Market share 157
Chapter 16 New Product Development 158
Product launches over time 158
Recent product launches 160



Chapter 17 Macroeconomic Profile 161
Macroeconomic Indicators 161
Chapter 18 Research Methodology 166
Methodology overview 166
Secondary research 167
Market modeling 168
Creating an initial data model 168
Revising the initial data model 168
Creating a final estimate 169
Creating demographic value splits 169
Primary research 169
Data finalization 170
Ongoing research 170
Chapter 19 Appendix 171
Future readings 171
How to contact experts in your industry 171
Disclaimer 171

LIST OF FIGURES
Figure 1: OTC healthcare, Romania, value by category (RONm), 2004'14 33
Figure 2: OTC healthcare, Romania, category growth comparison, by value, 2004'14 36
Figure 3: OTC healthcare, Romania, company share by value (%), 2008'09 41
Figure 4: OTC healthcare, Romania, distribution channels by value (%), 2008'09 45
Figure 5: Analgesics, Romania, value by segment (RONm), 2004'14 53
Figure 6: Analgesics, Romania, category growth comparison, by value, 2004'14 55
Figure 7: Analgesics, Romania, company share by value (%), 2008'09 57
Figure 8: Analgesics, Romania, distribution channels by value (%), 2008'09 60
Figure 9: Topical OTC medicines, Romania, value by segment (RONm), 2004'14 63
Figure 10: Topical OTC medicines, Romania, category growth comparison, by value, 2004'14 66
Figure 11: Topical OTC medicines, Romania, company share by value (%), 2008'09 68
Figure 12: Topical OTC medicines, Romania, distribution channels by value (%), 2008'09 71
Figure 13: Cough and cold preparations, Romania, value by segment (RONm), 2004'14 74
Figure 14: Cough and cold preparations, Romania, category growth comparison, by value, 2004'14 77
Figure 15: Cough and cold preparations, Romania, company share by value (%), 2008'09 79
Figure 16: Cough and cold preparations, Romania, distribution channels by value (%), 2008'09 82
Figure 17: Indigestion preparations, Romania, value by segment (RONm), 2004'14 85
Figure 18: Indigestion preparations, Romania, category growth comparison, by value, 2004'14 87
Figure 19: Indigestion preparations, Romania, company share by value (%), 2008'09 89
Figure 20: Indigestion preparations, Romania, distribution channels by value (%), 2008'09 92
Figure 21: Medicated skin products, Romania, value by segment (RONm), 2004'14 95
Figure 22: Medicated skin products, Romania, category growth comparison, by value, 2004'14 98
Figure 23: Medicated skin products, Romania, company share by value (%), 2008'09 100
Figure 24: Medicated skin products, Romania, distribution channels by value (%), 2008'09 103
Figure 25: First aid kits, Romania, value (RONm), 2004'14 105
Figure 26: First aid kits, Romania, company share by value (%), 2008'09 108
Figure 27: First aid kits, Romania, distribution channels by value (%), 2008'09 111
Figure 28: Other OTC healthcare products, Romania, value by segment (RONm), 2004'14 114
Figure 29: Other OTC healthcare products, Romania, category growth comparison, by value, 2004'14 117
Figure 30: Other OTC healthcare products, Romania, company share by value (%), 2008'09 120
Figure 31: Other OTC healthcare products, Romania, distribution channels by value (%), 2008'09 123



Figure 32: Plasters & bandages , Romania, value by segment (RONm), 2004'14 126
Figure 33: Plasters & bandages , Romania, category growth comparison, by value, 2004'14 129
Figure 34: Plasters & bandages , Romania, company share by value (%), 2008'09 131
Figure 35: Plasters & bandages , Romania, distribution channels by value (%), 2008'09 134
Figure 36: Traditional medicines, Romania, value (RONm), 2004'14 136
Figure 37: Traditional medicines, Romania, company share by value (%), 2008'09 139
Figure 38: Traditional medicines, Romania, distribution channels by value (%), 2008'09 142
Figure 39: Vitamins and minerals, Romania, value by segment (RONm), 2004'14 145
Figure 40: Vitamins and minerals, Romania, category growth comparison, by value, 2004'14 147
Figure 41: Vitamins and minerals, Romania, company share by value (%), 2008'09 149
Figure 42: Vitamins and minerals, Romania, distribution channels by value (%), 2008'09 152
Figure 43: Global OTC healthcare market split (value terms, 2009), top five countries 154
Figure 44: Global OTC healthcare market value, 2004'09, top five countries 156
Figure 45: Annual data review process 167

LIST OF TABLES
Table 1: OTC healthcare category definitions 15
Table 2: OTC healthcare distribution channels 17
Table 3: OTC healthcare, Romania, value by category (RONm), 2004'09 31
Table 4: OTC healthcare, Romania, value forecast by category (RONm), 2009'14 32
Table 5: OTC healthcare, Romania, value by category ($m), 2004'09 34
Table 6: OTC healthcare, Romania, value forecast by category ($m), 2009'14 35
Table 7: OTC healthcare, Romania, brand share by value (%), 2008'09 37
Table 8: OTC healthcare, Romania, value by brand (RONm), 2008'09 39
Table 9: OTC healthcare, Romania, company share by value (%), 2008'09 42
Table 10: OTC healthcare, Romania, value by company (RONm), 2008'09 43
Table 11: OTC healthcare, Romania, distribution channels by value (%), 2008'09 44
Table 12: OTC healthcare, Romania, value by distribution channel (RONm), 2008'09 44
Table 13: Bayer AG key facts 46
Table 14: Johnson & Johnson key facts 49
Table 15: Analgesics, Romania, value by segment (RONm), 2004'09 51
Table 16: Analgesics, Romania, value forecast by segment (RONm), 2009'14 52
Table 17: Analgesics, Romania, value by segment ($m), 2004'09 54
Table 18: Analgesics, Romania, value forecast by segment ($m), 2009'14 54
Table 19: Analgesics, Romania, brand share by value (%), 2008'09 56
Table 20: Analgesics, Romania, value by brand (RONm), 2008'09 56
Table 21: Analgesics, Romania, company share by value (%), 2008'09 58
Table 22: Analgesics, Romania, value by company (RONm), 2008'09 58
Table 23: Analgesics, Romania, distribution channels by value (%), 2008'09 59
Table 24: Analgesics, Romania, value by distribution channel (RONm), 2008'09 59
Table 25: Topical OTC medicines, Romania, value by segment (RONm), 2004'09 61
Table 26: Topical OTC medicines, Romania, value forecast by segment (RONm), 2009'14 62
Table 27: Topical OTC medicines, Romania, value by segment ($m), 2004'09 64
Table 28: Topical OTC medicines, Romania, value forecast by segment ($m), 2009'14 65
Table 29: Topical OTC medicines, Romania, brand share by value (%), 2008'09 67
Table 30: Topical OTC medicines, Romania, value by brand (RONm), 2008'09 67
Table 31: Topical OTC medicines, Romania, company share by value (%), 2008'09 69
Table 32: Topical OTC medicines, Romania, value by company (RONm), 2008'09 69
Table 33: Topical OTC medicines, Romania, distribution channels by value (%), 2008'09 70
Table 34: Topical OTC medicines, Romania, value by distribution channel (RONm), 2008'09 70



Table 35: Cough and cold preparations, Romania, value by segment (RONm), 2004'09 72
Table 36: Cough and cold preparations, Romania, value forecast by segment (RONm), 2009'14 73
Table 37: Cough and cold preparations, Romania, value by segment ($m), 2004'09 75
Table 38: Cough and cold preparations, Romania, value forecast by segment ($m), 2009'14 76
Table 39: Cough and cold preparations, Romania, brand share by value (%), 2008'09 78
Table 40: Cough and cold preparations, Romania, value by brand (RONm), 2008'09 78
Table 41: Cough and cold preparations, Romania, company share by value (%), 2008'09 80
Table 42: Cough and cold preparations, Romania, value by company (RONm), 2008'09 80
Table 43: Cough and cold preparations, Romania, distribution channels by value (%), 2008'09 81
Table 44: Cough and cold preparations, Romania, value by distribution channel (RONm), 2008'09 81
Table 45: Indigestion preparations, Romania, value by segment (RONm), 2004'09 83
Table 46: Indigestion preparations, Romania, value forecast by segment (RONm), 2009'14 84
Table 47: Indigestion preparations, Romania, value by segment ($m), 2004'09 86
Table 48: Indigestion preparations, Romania, value forecast by segment ($m), 2009'14 86
Table 49: Indigestion preparations, Romania, brand share by value (%), 2008'09 88
Table 50: Indigestion preparations, Romania, value by brand (RONm), 2008'09 88
Table 51: Indigestion preparations, Romania, company share by value (%), 2008'09 90
Table 52: Indigestion preparations, Romania, value by company (RONm), 2008'09 90
Table 53: Indigestion preparations, Romania, distribution channels by value (%), 2008'09 91
Table 54: Indigestion preparations, Romania, value by distribution channel (RONm), 2008'09 91
Table 55: Medicated skin products, Romania, value by segment (RONm), 2004'09 93
Table 56: Medicated skin products, Romania, value forecast by segment (RONm), 2009'14 94
Table 57: Medicated skin products, Romania, value by segment ($m), 2004'09 96
Table 58: Medicated skin products, Romania, value forecast by segment ($m), 2009'14 97
Table 59: Medicated skin products, Romania, brand share by value (%), 2008'09 99
Table 60: Medicated skin products, Romania, value by brand (RONm), 2008'09 99
Table 61: Medicated skin products, Romania, company share by value (%), 2008'09 101
Table 62: Medicated skin products, Romania, value by company (RONm), 2008'09 101
Table 63: Medicated skin products, Romania, distribution channels by value (%), 2008'09 102
Table 64: Medicated skin products, Romania, value by distribution channel (RONm), 2008'09 102
Table 65: First aid kits, Romania, value (RONm), 2004'09 104
Table 66: First aid kits, Romania, value forecast (RONm), 2009'14 105
Table 67: First aid kits, Romania, value ($m), 2004'09 106
Table 68: First aid kits, Romania, value forecast ($m), 2009'14 106
Table 69: First aid kits, Romania, brand share by value (%), 2008'09 107
Table 70: First aid kits, Romania, value by brand (RONm), 2008'09 107
Table 71: First aid kits, Romania, company share by value (%), 2008'09 109
Table 72: First aid kits, Romania, value by company (RONm), 2008'09 109
Table 73: First aid kits, Romania, distribution channels by value (%), 2008'09 110
Table 74: First aid kits, Romania, value by distribution channel (RONm), 2008'09 110
Table 75: Other OTC healthcare products, Romania, value by segment (RONm), 2004'09 112
Table 76: Other OTC healthcare products, Romania, value forecast by segment (RONm), 2009'14 113
Table 77: Other OTC healthcare products, Romania, value by segment ($m), 2004'09 115
Table 78: Other OTC healthcare products, Romania, value forecast by segment ($m), 2009'14 116
Table 79: Other OTC healthcare products, Romania, brand share by value (%), 2008'09 118
Table 80: Other OTC healthcare products, Romania, value by brand (RONm), 2008'09 119
Table 81: Other OTC healthcare products, Romania, company share by value (%), 2008'09 121
Table 82: Other OTC healthcare products, Romania, value by company (RONm), 2008'09 121
Table 83: Other OTC healthcare products, Romania, distribution channels by value (%), 2008'09 122
Table 84: Other OTC healthcare products, Romania, value by distribution channel (RONm), 2008'09 122



Table 85: Plasters & bandages , Romania, value by segment (RONm), 2004'09 124
Table 86: Plasters & bandages , Romania, value forecast by segment (RONm), 2009'14 125
Table 87: Plasters & bandages , Romania, value by segment ($m), 2004'09 127
Table 88: Plasters & bandages , Romania, value forecast by segment ($m), 2009'14 128
Table 89: Plasters & bandages , Romania, brand share by value (%), 2008'09 130
Table 90: Plasters & bandages , Romania, value by brand (RONm), 2008'09 130
Table 91: Plasters & bandages , Romania, company share by value (%), 2008'09 132
Table 92: Plasters & bandages , Romania, value by company (RONm), 2008'09 132
Table 93: Plasters & bandages , Romania, distribution channels by value (%), 2008'09 133
Table 94: Plasters & bandages , Romania, value by distribution channel (RONm), 2008'09 133
Table 95: Traditional medicines, Romania, value (RONm), 2004'09 135
Table 96: Traditional medicines, Romania, value forecast (RONm), 2009'14 136
Table 97: Traditional medicines, Romania, value ($m), 2004'09 137
Table 98: Traditional medicines, Romania, value forecast ($m), 2009'14 137
Table 99: Traditional medicines, Romania, brand share by value (%), 2008'09 138
Table 100: Traditional medicines, Romania, value by brand (RONm), 2008'09 138
Table 101: Traditional medicines, Romania, company share by value (%), 2008'09 140
Table 102: Traditional medicines, Romania, value by company (RONm), 2008'09 140
Table 103: Traditional medicines, Romania, distribution channels by value (%), 2008'09 141
Table 104: Traditional medicines, Romania, value by distribution channel (RONm), 2008'09 141
Table 105: Vitamins and minerals, Romania, value by segment (RONm), 2004'09 143
Table 106: Vitamins and minerals, Romania, value forecast by segment (RONm), 2009'14 144
Table 107: Vitamins and minerals, Romania, value by segment ($m), 2004'09 146
Table 108: Vitamins and minerals, Romania, value forecast by segment ($m), 2009'14 146
Table 109: Vitamins and minerals, Romania, brand share by value (%), 2008'09 148
Table 110: Vitamins and minerals, Romania, value by brand (RONm), 2008'09 148
Table 111: Vitamins and minerals, Romania, company share by value (%), 2008'09 150
Table 112: Vitamins and minerals, Romania, value by company (RONm), 2008'09 150
Table 113: Vitamins and minerals, Romania, distribution channels by value (%), 2008'09 151
Table 114: Vitamins and minerals, Romania, value by distribution channel (RONm), 2008'09 151
Table 115: Global OTC healthcare market value, 2009 153
Table 116: Global OTC healthcare market split (value terms ($m), 2009), top five countries 156
Table 117: Leading players, top five countries 157
Table 118: Romania OTC healthcare new product launches reports, by company 2009 158
Table 119: Romania OTC healthcare new product launches SKUs, by company 2009 158
Table 120: Romania OTC healthcare new product launches (reports), by flavor and fragrances 2009 159
Table 121: Romania OTC healthcare new product launches (reports), by ingredients (top 10 ingredients), 2009 159
Table 122: Romania OTC healthcare new product launches (reports), by package tags or claims 2009 160
Table 123: Romania OTC healthcare new product launches - recent launches (2009) 160
Table 124: Romania population, by age group, 2004'09 (millions) 161
Table 125: Romania population forecast, by age group, 2009'14 (millions) 162
Table 126: Romania population, by gender, 2004'09 (millions) 162
Table 127: Romania population forecast, by gender, 2009'14 (millions) 163
Table 128: Romania nominal GDP, 2004'09 (RONbn, nominal prices) 163
Table 129: Romania nominal GDP forecast, 2009'14 (RONbn, nominal prices) 163
Table 130: Romania real GDP, 2004'09 (RONbn, 2000 prices) 164
Table 131: Romania real GDP forecast, 2009'14 (RONbn, 2000 prices) 164
Table 132: Romania real GDP, 2004'09 ($bn, 2000 prices) 164
Table 133: Romania real GDP forecast, 2009'14 ($bn, 2000 prices) 165
Table 134: Romania consumer price index, 2004'09 (2000=100) 165



Table 135: Romania consumer price index, 2009'14 (2000=100) 165



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