Countries covered: United States The outlook for newspaper publishers is grim. Their business model is broken and advertisers are bailing. Newspaper advertising revenues in the US declined 16.4% in 2008 to $37.9 billion. By 2012, spending will slide to $28.4 billion. Is there hope for this proud medium'The Newspapers In Crisis report analyzes the trends that are contributing to a historic downslide in newspaper revenues and readership. Newspaper circulation continues to deteriorate as people increasingly go online for news that is timelier and free. And the relatively high fixed costs of paper, printing and distribution show no signs of waning. And there is little relief online, where newspaper revenues are dropping as well. eMarketer estimates that even Internet revenues dipped slightly in 2008, 0.4% to $3.15 billion.Key questions the 'Newspapers in Crisis' report answers:How far and fast are newspaper revenues falling'What trends are contributing to decreased newspaper readership'Why are the younger readers abandoning newspapers'Are larger or smaller circ newspapers being hit hardest'Can online ad revenues make up for print ad shortfalls'Are alternative online content models working'And many others'

1. Find Industry reports, Company profiles
ReportLinker and Market Statistics
>> Get this Report Now by email!
Newspapers in Crisis: Migrating Online
Published on January 2009
Report Summary
Countries covered: United States
The outlook for newspaper publishers is grim. Their business model is broken and advertisers are bailing. Newspaper advertising
revenues in the US declined 16.4% in 2008 to $37.9 billion. By 2012, spending will slide to $28.4 billion. Is there hope for this proud
medium'
The Newspapers In Crisis report analyzes the trends that are contributing to a historic downslide in newspaper revenues and
readership.
Newspaper circulation continues to deteriorate as people increasingly go online for news that is timelier and free. And the relatively
high fixed costs of paper, printing and distribution show no signs of waning.
And there is little relief online, where newspaper revenues are dropping as well. eMarketer estimates that even Internet revenues
dipped slightly in 2008, 0.4% to $3.15 billion.
Key questions the 'Newspapers in Crisis' report answers:
How far and fast are newspaper revenues falling'
What trends are contributing to decreased newspaper readership'
Why are the younger readers abandoning newspapers'
Are larger or smaller circ newspapers being hit hardest'
Can online ad revenues make up for print ad shortfalls'
Are alternative online content models working'
And many others'
Table of Content
Executive Summary
US Newspaper Advertising Revenues, 2007-2012 (billions and % change)
The eMarketer View
Key eMarketer Numbers--Newspapers in Crisis
Newspaper Ad Revenues
US Spending
US Newspaper Advertising Revenues, 2005-2012 (billions and % change)
Comparative Estimates: US Newspaper Advertising Revenues, 2008-2010 (billions)
Comparative Estimates: US Newspaper Advertising Revenue Growth, 2008-2010 (% change)
Newspapers in Crisis: Migrating Online Page 1/5

2. Find Industry reports, Company profiles
ReportLinker and Market Statistics
US Total Media Advertising Spending Growth, 2007-2013 (% change)
US Newspaper Online and Print Advertising Revenue Growth, by Quarter, 2004-2008 (% change*)
US Newspaper Online Advertising Revenue Growth, by Quarter, 2004-2008 (% change*)
US Newspaper Online Advertising Revenues, 2007-2009 (billions and % change)
US Online Advertising Spending Growth, 2007-2013 (% change)
Advertising Revenues by Category
US Newspaper Advertising Revenue Growth, by Category, 2004-2007 (% change)
US Newspaper Print Advertising Revenue Growth, by Category, Q1-Q3 2008 (% change*)
Top 10 US Newspaper Companies, Ranked by Net Newspaper Revenues, 2007 (millions and % change)
Leading US Newspaper Companies, Ranked by Advertising Revenue Growth, Q2 2007-Q3 2008 (% change)
Consumer Usage
Select Types of Websites Visited by US Internet Users, August 2008 (% of respondents)
Average Monthly Unique Visitor Metrics for US Newspaper Websites, Q1-Q3 2008
Change in Print Newspaper Consumption by US Adult Internet Users Since Visiting* a Newspaper's Website, 2003-2008 (% of
respondents)
Circulation Trends
Top 25 US Daily Newspapers, Ranked by Average Circulation, September 2007 & September 2008 (thousands and % change)
Demographics of Online News Readers
US Adult Newspaper Readers*, by Age and Channel, 2006 & 2008 (% of respondents in each group)
Demographic Profile of US Adult Internet Users and Total US Adults Who Go Online for News*, 1998 & 2008 (% of respondents in
each group)
Demographic Profile of US Adult Newspaper Website Visitors, March-April 2008 (% of respondents)
Newspaper Websites: Strengths and Weaknesses
Top 10 US Print Media Websites, Ranked by Market Share of Visits, March 2008
US Adult Local Online Content Users Who Took Action* After Seeing Local Advertising on Websites in the Past Year, by Website
Type, Spring 2008 (% of respondents)
US Adult Local Online Content Users Who Trust* Local Advertising on Websites, by Website Type, Spring 2008 (% of respondents)
Average Time Spent per Unique Visitor to Leading US Newspaper Websites, July 2007 & July 2008 (mins:secs)
Content Strategies Online
Interactive Features Offered on the Websites of the Top 100* US Newspapers, 2007 & 2008 (% of total)
Advertising Strategies
US Online Advertising Spending Growth, by Format, 2008-2013 (% change)
Change in Marketing Spending According to US Marketers, by Tactic, September 2008 (% of respondents)
Ad Networks
Average Advertising Network CPMs for US Websites in Select Industries, Q1 2008-Q3 2008
APT from Yahoo!
Revamped Sales Structures
Mobile and Local Search
Case Studies
The Christian Science Monitor
Lawrence Journal-World
Primary Source Used by US Internet Users When Searching for Local Business Information, May 2007 & July 2008 (% of
respondents)
The Wall Street Journal
Conclusions
Endnotes
100027 | 100331 | 100533
US Newspaper Advertising Revenues, 2007-2012 (billions and % change)
Key eMarketer Numbers--Newspapers in Crisis
US Newspaper Advertising Revenues, 2005-2012 (billions and % change)
Newspapers in Crisis: Migrating Online Page 2/5

3. Find Industry reports, Company profiles
ReportLinker and Market Statistics
100025 | 100534
Comparative Estimates: US Newspaper Advertising Revenues, 2008-2010 (billions)
Comparative Estimates: US Newspaper Advertising Revenue Growth, 2008-2010 (% change)
099570
US Total Media Advertising Spending Growth, 2007-2013 (% change)
099562 | 099567
US Online Advertising Spending Growth, 2007-2013 (% change)
US Online Advertising Spending Growth, by Format, 2008-2013 (% change)
098829
Average Advertising Network CPMs for US Websites in Select Industries, Q1 2008-Q3 2008
Related Information and Links
Related Links
Contact
Report Contributors
Newspapers in Crisis: Migrating Online Page 3/5

4. Find Industry reports, Company profiles
ReportLinker and Market Statistics
Fax Order Form
To place an order via fax simply print this form, fill in the information below and fax the completed form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
If you have any questions please visit http://www.reportlinker.com/notify/contact
Order Information
Please verify that the product information is correct and select the format(s) you require.
Newspapers in Crisis: Migrating Online
Product Formats
Please select the product formats and the quantity you require.
Digital Copy--USD 695.00 Quantity: _____
Contact Information
Please enter all the information below in BLOCK CAPITALS
Title: Mr Mrs Dr Miss Ms Prof
First Name: _____________________________ Last Name: __________________________________
Email Address: __________________________________________________________________________
Job Title: __________________________________________________________________________
Organization: __________________________________________________________________________
Address: __________________________________________________________________________
City: __________________________________________________________________________
Postal / Zip Code: __________________________________________________________________________
Country: __________________________________________________________________________
Phone Number: __________________________________________________________________________
Fax Number: __________________________________________________________________________
Newspapers in Crisis: Migrating Online Page 4/5

5. Find Industry reports, Company profiles
ReportLinker and Market Statistics
Payment Information
Please indicate the payment method, you would like to use by selecting the appropriate box.
Payment by credit card Card Number: ______________________________________________
Expiry Date __________ / _________
CVV Number _____________________
Card Type (ex: Visa, Amex…) _________________________________
Payment by wire transfer Crédit Mutuel
RIB : 10278 07314 00020257701 89
BIC : CMCIFR2A
IBAN : FR76 1027 8073 1400 0202 5770 189
Payment by check UBIQUICK SAS
16 rue Grenette – 69002 LYON, FRANCE
Customer signature:
Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at
http://www.reportlinker.com/index/terms
Please fax this form to:
Europe, Middle East and Africa : + 33 4 37 37 15 56
Asia, Oceania and America : + 1 (805) 617 17 93
Newspapers in Crisis: Migrating Online Page 5/5