Global Watches and Clocks Industry

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Global Watches and Clocks Industry
Published on April 2011

Report Summary

This report analyzes the worldwide markets for Watches and Clocks in US$ Million by the following Product Segments: Watches
(Mass (Under $50), Middle ($50-$299), Upper ($300 - $999), & Luxury ($1000), and Clocks. The report provides separate
comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and
forecasts are provided for the period 2009 through 2017. A six-year historic analysis is also provided for these markets.The report
profiles 211 companies including many key and niche players such as Bulgari, Casio Computer Co., Ltd., Chopard, Citizen Holdings
Co., Ltd., Bulova, Compagnie Financière Richemont International, Cartier SA, Fossil, Inc., Gucci Group, Hermes International,
Hindustan Machine Tools, Junghans Uhren GmbH, LVMH Moet Hennessy Louis Vuitton SA, Tag Heuer International SA, Movado
Group Inc., Patek Philippe SA, Rhythm Watch Co., Ltd., Rolex SA, Seiko Holdings Corporation, Seiko Corporation of America, The
Swatch Group Ltd., Timex Corporation, Timex Group India Ltd., and Titan Industries Ltd. Market data and analytics are derived from
primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Table of Content

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 2
Quantitative Techniques & Analytics 3
Product Definitions and Scope of Study 3
Watch 4
Mass Market Watches 4
Upper Priced Watches 4
Luxury Watches 4
Clock 4

2. INDUSTRY OVERVIEW 5
Introduction 5
Recession Derails Watches and Clocks Industry 5
Outlook 6
Luxury Watches - Current market Scenario 6
Industry Highlights 7
Production Scenario 7
Production by Watch Type 7
Table 1: Global Watch Production (2008): Percentage

Global Watches and Clocks Industry (From Slideshare) Page 1/23


Breakdown by Watch Type - Analog Quartz, Digital Quartz, and
Mechanical (includes corresponding Graph/Chart) 8
Clock Production 8
Table 2: Global Clock Market (2006-2008): Production in
Million Units (includes corresponding Graph/Chart) 8
Major Market Trends 8
Watches with Fashion Statement in Demand 8
The 1980's Fashion Movement Presents Stiff Competition to
Designer Watches 9
Focus on Innovation Brings Out Novel Products 9
Vintage Watch Market - Still Going Strong 9
Super- Sizing: The New Trend in the Luxury Watch Segment 10
Sport Watches Grow in Popularity 10
Digital Watches Continue to Maintain Share 10
Demand for Diamond Jewelry Watches On an Upswing 10
Switzerland: Leader in Watch Production 11
Asia - A Buoyant Market for Swiss Watches 11
Price: A Key Attribute 11
The Demand and the Competition 11
Manufacturers Search for Crystal Alternatives 12
Counterfeit Products Negatively Influence the Market 12
Electronic Gadgets Pose A Serious Threat to Wrist Watches 12
Industry Background and Development 12
Electronic Watches Mark End of Dominance of Old-Line Watchmakers 13
Development of the Quartz Crystal Clock - A Significant Step 13
Seiko Markets the First Quartz Wall Clock 13
The Industry in the early 1990s 13
The Industry in Late 1990s 14
The Industry in the Recent Past 14
Role of Digital Technology 14
Watches with Automotive Brands 14
Changes in Technology 15
Timex's Indiglo Brand of Watches 15
Watch with Palmtop Computer/Data Processor 15
Distance Recording Watch from SunTime 15
Piquot Meridien's Volantis Line of Watches 15
Competitive Scenario 16
Table 3: Global Watches Market (2009): Percentage Share
Breakdown of Value Sales by Leading Players (includes
corresponding Graph/Chart) 16

Table 4: Leading Players in the Global Luxury Watch Market
(2009): Percentage Breakdown of Value Sales for Rolex S.A.,
Swatch Group, LVMH, and Others (includes corresponding
Graph/Chart) 16

Table 5: Watches & Clocks Market (2009): Percentage Share
Breakdown of Export Value by Leading Export Nations



(includes corresponding Graph/Chart) 17

Table 6: Watches & Clocks Market (2009): Percentage Share
Breakdown of Import Value by Leading Importing Nations

3. PRODUCT OVERVIEW 18
Clock 18
Watches 18
Classification by Function 18
Classification by Price 18
Middle Priced Watches 19
Upper Priced Watches 19
Luxury Watches 19
Jewelry 19
Sport 20
Lifestyle 20
Fashion 20
Connoisseurs 20
Channels of Distribution 21
Branding in the Watches Market 21
Retail Chains 21

4. PRODUCT INTRODUCTIONS/INNOVATIONS 22
Tommy Hilfiger Launches Limited Edition Men's Automatic Watch 22
Nike Introduces High-End Sportswatch with GPS 22
Nixon Launches Sporty Watches 22 Parmigiani Fleurier Launches
Islamic Hijri Clock 22
Omega Launches Countdown Clock for London Olympics 23
International Watch Company Launches New Portofino Collection 23
Baume & Mercier to Unveil New Timepiece Collection 23
Timex Introduces Versace Watches 23
JeanRichard Launches Three New Watch Models for Men 23
Gucci Introduces Twirl Watch 23
Zenith Launches The Captain Collection 24
David Yurman Launches Ancestrale Tourbillon Timepiece 24
Casio Computer to Launch Low Energy Bluetooth Enabled Timepiece 24
MICHELE® Watches Introduces New Luxury Timepieces for Spring
Season 24
Manufacture Hysek to Unveil Luxury Watch with Touch Screen 25
Casio India Unveils G-Shock Watches 25
MODUS to Launch Broad Line of Watches in North America 25
TW Steel with California Tourism Unveils a Watch Collection 25
Macrorich Metro to Launch Alpina 26
Ebel Unveils New Classic Sport Watch Collection 26
Casio Computer Unveils Ladies Dress Wristwatches 26
Frederique Constant to Launch a Watch Comprising Hindi Numerals 27



Brissmor Launches New Watch Collection for Women 27
Titan Industries to Expand Xylys Product Line 27
Titan Industries Launches Watches for Children 27
Titan Launches a Collection of Raga Timepiece for Women in India 27
Provogue India to Unveil Timepieces Sourced from Global Brand
Fossil in India 27
DKNY Unveils Analogue Watch Collection in India 28
Gucci Timepieces & Jewelry Launches Grammy Jewelry and Watch
Collection 28
Howard Miller Launches Two New Wall Clocks 28
Hermes International Unveils Arceau Squelette Sellier 28
TAG Heuer Launches Calibre 16 Day-Date Chronograph Watch 28
Rolex Introduces Oyster Perpetual Datejust Lady Watches 29
Omega Targets Women with a New Constellation of 35mm 29
Richard Mille Unveils RM 011 DLC Titanium Orange Watches 29
U-Boat Italo Fontana Launches U-42 Watches 30
Edox Unveils World Rally Championship Chronorally Watches 30
Ventura Introduces V-tec Sigma Watch 30
Breguet Presents Tradition 7047 Watch 30
Ellicott Launches Lady Tuxedo Midnight Watch 30
Yvan Arpa Unveils Volnatomic Radioactive Watch Collection 31
Harry Winston Unveils Cluster of Time Watch 31
Jaeger-LeCoultre and Aston Martin Introduce AMVOX5 31
Christian Jacques to Launch Ceramica 31
Jaeger-LeCoultre Unveils Master Compressor Navy SEALs Collection 32
Tissot Watches Launches Tissot T Touch Expert 32
Gresso Introduces the Grand Wind Skeleton Collection 32
Jaeger-LeCoultre Introduces Incursion Edition of Navy SEALs 33
McGonigle Watches to Introduce Tuscar "One of Ten" Timepieces 33
Luminox Introduces Deep Dive Watches 33
Michele Watches Unveils Tropical Paradise Collection Watches 33
SEIKO Debuts Electronic Ink Watch 34
Rolex Launches Rolex Submariner Date 34
TAG Heuer Debuts Pendulum Concept 34
Ora Swiss Watch Introduces Ora #1 34
Vulcain Introduces New Cricket Anniversary Automatic Calender
Watch 34
Breitling Extends Avenger Product Line 35
Audemars Piguet Unveils Millenary Chronograph Watch 35
Bell & Ross and Peugeot Launch Peugeot SR1 Watch 35
Swatch Group Introduces Full Blooded White Swatch 35
Cabestan Launches Nostromo Watch 36
Bulgari Introduces Diagono 303 Chronograph 36
Armaan Debuts in the US 36
Seiko to Launch 'Ananta' and 'Premium' Collections 36
Rolex Launches Special Edition Collection 36
Sonata Unveils Sona Sitara 37
Melrose Jewelers Launches New Models of Luxury Watches 37



Timex to Expand Business in India 37
PA Time Launches New Watches of SSTEELE 37
Ambre Watches Introduces Paco Rabanne Watch Collection 37
Sonata Launches Super Fibre Range 37
Titan Introduces Automatic Mechanical Watches 38
Timex Group Acquires Marc Ecko Trademark 38
Richard Mille Launches RM 028 Watch 38
Richemont Unveils Ralph Lauren's Collection of Luxury Watches 38
Timex Group USA Unveils TX 530 World Timer Airport Lounge Watch 38
Swatch Unveils Swatch Chrono Automatic Collection 39
Breitling to Launch Cosmonaute Limited Edition 39
Ethos SUMMIT and Carl F. Butcher Unveil Patravi EviTec DayDate 39
Praesto Introduces Praesto Aviator 39
CASIO Launches Casio G-Shock GWF-1000 Frogman 39
Urwerk Introduces Urwerk UR-CCI 40
Tag Heuer Introduces Tag Heuer Monaco LS 40
Titan Sonata Unveils New Super Fibre Watch Models 40
Casio G-Shock Launches Gravity Defier Series Watches 40
Harry Winston Debuts Opus 9 40
Tag Heuer Launches New Monaco Series Watch 40
Wyler Geneve Unveils New Range of Chronographs 41
Tag Heuer Introduces Monaco 1969 Original Re-Edition 41
Casio Unveils New BGR3000J Slim Marine 41
Timex Unveils TX 800 Series Linear Chronograph Watches 41
Timex to Release Expedition WS4 42
TokyoFlash Japan Launches R75 Bionic Timing Watch 42
Breitling Introduces Brietling Navimeter 125e Anniversaire
Chronograph 42
Titan Unveils Nebula Calligraphy Collection 42
Citizen Watch Introduces EKUSHIDO Collection 42
Timex Launches the Torque Collection 43
Titan Launches Orion Collection 43
Titan Unveils WWF Collection 43
Titan Introduces Nebula Zeus 43
IWC Schaffhausen Unveils Pilot's Watch 43
Titan Industries Introduces Braille Watches 44
Sonata Unveils Super Fibre Watches 44
Titan Launches Xylys Watches 44
IWC Schaffhausen Introduces Top Gun Version Watch 44

5. PRODUCT INNOVATIONS/LAUNCHES IN RECENT PAST - A PERSPECTIVE
BUILDER 45
Timex® Introduces Ironman* Collection of iControl' Watch 45
Timex Introduces the Latest SLX Range of Sport Luxury Watches 45
Nike Introduces the Latest Triax Vapor 300 Mobile Performance
Watch 45
TAG Heuer Introduces Grand Carrera Series 45
Sony Ericsson in Partnership with Fossil Launches New



Bluetooth Watches 46
The Worshipful Company Introduces Newgate Wandering Hour
Street Clock 46
Casio Releases New Baby-G® Watches for Women 46
Casio Introduces New Oceanus Manta 47
Seiko Launches Wired Delta Watches 47
Bulgari Introduces Bulgari Calibers 47
Timex Introduces Valentine '07 Collection 47
Linde Werdelin Launches Two Wrist Watches 47
Seiko Augments Spring Drive Collection with GMT design 48
Seiko Introduces Seiko Velatura 48
Timex Launches Timex T Series 48
Lathem Introduces Wireless GPS Clock Solutions 48
Timex Rolls Out Timex TX Brand 49
Angular Momentum Unveils Gold & Diamond Watches 49
Trimble Launches Mini-T' GPS Clock 49
Titan Introduces 'Titan Aviator' Watch Series 49
STMicroelectronics Launches Serial Real-Time Clock Chips 49
Lathem Launches PayClock® Express 50
Timex Introduces Timex Expedition E-Tide-Temp-Compass Collection 50
Timex Watches Introduces 'Heavy Metal Collection' 50
Citizen Launches New Version of VIRT Bluetooth Watch 51
Casio Adds New G-SHOCK® Watch 51
Macally Introduces iPod Alarm Clock - Tune Pro 51
Bulgari Launches Assioma D Watch Collection 51
Tag Heuer Unveils Premium Watch 51
Titan to Launch New Products 52
Titan Introduces Designer Watches 52
Swatch to Launch Two Watch Brands in India 52
HMT to Launch Trendy Watches 52

6. RECENT INDUSTRY ACTIVITY 53
LVMH Moet Hennessy Louis Vuitton to Acquire Italian Watchmaker
Bulgari 53
Uttermost Takes Over Timeworks 53
Swatch Group Enters into Licensing Agreement with Liquidmetal®
Technologies 53
Phillips-Van Heusen Enters into Licensing Agreement with Ritmo
Mundo 54
TAG Heuer Merges with Zenith 54
Hengdeli Holdings Takes Over Tianjin Hengdeli Watch and Clock
Company 54
Montre DeWitt Inks Partnership Deal with Guards Polo Club 55
Bulgari Inks Distribution Partnership with Hengdeli Holdings 55
Vivienne Westwood Inks an Agreement with Zeon Limited 55
Melges Performance Sailboats to Partner with Cuervo Y Sobrinos
for Yachting Watch 55
Patek Philippe Enters into Partnership with Cortina Watch for



New Boutique 56
Richemont to Acquire Net-a-Porter.com 56
Patek Philippe Expands Presence in La Chaux-de-Fonds 56
In4mation Partners with Casio G-Shock to Introduce GLX6900X-2 56
Mywa Takes Over EganaGoldpfeil Group 57
Alliance Time Takes Over Colibri, Linden Clocks and Seth Thomas 57
Mark Feldstein & Associates and United Media Enter into
Partnership 57
Montres Corum Acquires Corum USA 58
Iguzzini and Lu 12.28 Enter Partnership 58
Martin-Baker and Bremont Collaborate to Manufacture Aviation
Watches 58
Gucci Group Sells Bedat 58
Samay Group to Enter into Partnership with Japanese Manufacturers 58
Citizen Watches to Establish Additional Exclusive Outlets 59
Swiss Junction to Set Up 100 Outlets 59
Titan Industries to Expand Globally 59
FremantleMedia Enterprises Enters into Partnership with
Colibri Group 59
Citizen Watches to Spend for Expansion 59
Jaeger-LeCoultre Implements PTC Product Development Solution 59
Timex Opens Seventh Time Factory Store 60
TAG Heuer Associates with Fondation de la Haute Horlogerie 60
Casio Computer Sets Up Subsidiary to Increase Sales 60
Casio Computer Establishes Subsidiary Company 60
Bulgari to Launch New Flagship Store 60
Audemars Piguet Launches New Pavilion in Ningbo 60
Audemars Piguet Launches New Boutique in Taiwan 61
Richemont Purchases Stake in Roger Dubuis 61
Chow Tai Fook Acquires Milus 61
Binda Group Takes Over Advance Watch Group 61
Swatch Group Acquires Stake in Rivoli Group 61
Swatch Group Divests Michel Präzisionstechnik 61
Swatch Group Purchases Watch Components Division of Burri 62
Blancpain Acquires Stake in Vica Sarl 62
Frédéric Piguet Purchases François Golay 62
LVMH Moet Hennessy Louis Vuitton Acquires Hublot Group 62
Citizen Watch Takes Over Bulova 62

7. CORPORATE ACTIVITY IN RECENT PAST - A PERSPECTIVE BUILDER 63
Richemont Acquires Donzé-Baume 63
Richemont Takes over Manufacturing Operations of Roger Dubuis 63
DIC Takes Over Rivoli Group 63
NXP Takes Over Little Switzerland 63
Richemont and Polo Ralph Set Up New Joint Venture for Luxury
Watches 64
Hanowa Inks Agreement with Network Ltd 64
Timex Group Inks Licensing Agreement with Valentino 64



Seiko Inaugurates Seiko Watch India Private Limited 64
Timex to Target Luxury Lifestyle Segment in India 65
Timex Opens 'Time Factory' Store in South India 65
Longines to Open New Retail Outlets in India 65
Gitanjali Forms JV with Morellato 65
Gitanjali to Form JV with AMRO Finance 65
Timex Watches Changes its Name 66
Titan Inks Contract with MGI Luxury Asia-Pacific 66
Kamla Dials to Expand Retail Network 66
Rajesh Exports Forms JV with Fossil 66
IWC Set to Open New Stores in Abu Dhabi 66
Swatch Enters into Agreement with Tiffany 66

8. FOCUS ON SELECT PLAYERS 67
Bulgari (Italy) 67
Casio Computer Co., Ltd. (Japan) 67
Chopard (Switzerland) 67
Citizen Holdings Co., Ltd. (Japan) 68
Bulova (US) 68
Compagnie Financière Richemont International (Switzerland) 68
Cartier SA (France) 68
Fossil, Inc. (US) 69
Gucci Group (US) 69
Hermes International (France) 69
Hindustan Machine Tools (India) 70
Junghans Uhren GmbH (Germany) 70
LVMH Moet Hennessy Louis Vuitton SA (France) 70
Tag Heuer International SA (Switzerland) 70
Movado Group, Inc. (US) 71
Patek Philippe SA (Switzerland) 71
Rhythm Watch Co., Ltd. (Japan) 71
Rolex SA (Switzerland) 71
Seiko Holdings Corporation (Japan) 72
Seiko Corporation of America (US) 72
The Swatch Group Ltd. (Switzerland) 72
Timex Corporation (US) 73
Timex Group India Ltd. (India) 73
Titan Industries Ltd. (India) 74

9. GLOBAL MARKET PERSPECTIVE 75
Table 7: World Recent Past, Current & Future Analysis for
Watches by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) 75

Table 8: World Historic Review for Watches by Geographic



Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets Independently
Analyzed with Annual Sales in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) 76

Table 9: World 15-Year Perspective for Watches by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin America Markets for Years 2003, 2010 & 2017 (includes

Clocks by Geographic Region - US, Canada, Japan, Europe,
Markets Independently Analyzed with Annual Sales in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) 78

Table 11: World Historic Review for Clocks by Geographic

Table 12: World 15-Year Perspective for Clocks by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada,
Latin America Markets for Years 2003, 2010 & 2017 (includes
Watches Market by Product Segment 81
Mass-Priced Watches (Priced under $50) by Geographic Region -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets Independently Analyzed
with Annual Sales in US$ Million for Years 2009 through 2017

Table 14: World Historic Review for Mass-Priced Watches
(Priced under $50) by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) Middle East and Latin
America Markets Independently Analyzed with Annual Sales in
US$ Million for Years 2003 through 2008 (includes

Table 15: World 15-Year Perspective for Mass-Priced Watches
(Priced under $50) by Geographic Region - Percentage Breakdown
of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets for



Years 2003, 2010 & 2017 (includes corresponding Graph/Chart) 83

Middle-Priced Watches (Priced between $50-$299) by Geographic
Region - US, Canada, Japan, Europe, Asia- Pacific (excluding

Table 17: World Historic Review for Middle-Priced Watches
(Priced between $50-$299) by Geographic Region - US, Canada,
Latin America Markets Independently Analyzed with Annual Sales
in US$ Million for Years 2003 through 2008 (includes

Table 18: World 15-Year Perspective for Middle-Priced Watches
(Priced between $50-$299) by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Markets for Years 2003, 2010 & 2017 (includes corresponding
Graph/Chart) 86

Upper-Priced Watches (Priced between $300-$999) by Geographic

Table 20: World Historic Review for Upper-Priced Watches
(Priced between $300-$999) by Geographic Region - US, Canada,
Latin America Markets Independently Analyzed with Annual Sales
in US$ Million for Years 2003 through 2008 (includes

Table 21: World 15-Year Perspective for Upper-Priced Watches
(Priced between $300-$999) by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Graph/Chart) 89

Luxury Watches (Priced $1000 - $5000) by Geographic Region -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets Independently Analyzed




Table 23: World Historic Review for Luxury Watches (Priced
$1000 - $5000) by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) Middle East and Latin
America Markets Independently Analyzed with Annual Sales in

Table 24: World 15-Year Perspective for Luxury Watches (Priced
$1000 - $5000) by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets for
Years 2003, 2010 & 2017 (includes corresponding Graph/Chart) 92

10. THE UNITED STATES 93
A.Market Analysis 93
Outlook 93
Market Scenario 93
Table 25: Leading Players in the North American Market for
Watches (2009): Percentage Share Breakdown of Value Sales
by Company for Timex, Seiko, Casio and Others (includes
After-Sales Service and Grey Market - A Big Challenge 94
Fashion Statement 94
Liking for Jewelry Watches Cuts Across the Genders 94
Holiday Seasons Witness Maximum Sales of High-End Watches 95
Women Go For Technically Advanced Watches 95
Women Emerging as a Reckonable Consumer in the Watch Market 95
Untapped Luxury Watch Segment in the US Offers Potential 95
Add-on Gadgets Set the Pace 95
Purchasing Trends of Watches 96
Counterfeit Watches 96
Trend in Clocks Market 96
Trends in Design and Colors 96
Theme Clocks 97
Role of 4 P's in Market Development 97
Table 26: Fashion and Sports Watches Market in North
America (2009): Percentage Share Breakdown of Value Sales
by Distribution Channel (includes corresponding
Graph/Chart) 97

Table 27: Watches and Jewelry Sales by Distribution Channel
in the US (2009): Percentage Breakdown of Value Sales by
Independent Jewelers, Chain Jewelers, and Mass Merchants,
Department Stores, and Others (includes corresponding
Graph/Chart) 98



Table 28: US Market for Household Clocks (2009): Percentage
Breakdown of Value Sales by Distribution Channel for Mass
Merchants, Specialty Stores, and Others (includes
B.Market Analytics 99
Table 29: US Recent Past, Current & Future Analysis for
Watches by Product Segment - Mass-Priced Watches (Under
$50), Middle-Priced Watches ($50-$299), Upper-Priced Watches
($300 - $999) and Luxury Watches ($1000- $5000) Markets
Independently Analyzed with Annual Sales in US$ Million for
Years 2009 through 2017 (includes corresponding Graph/Chart) 99

Table 30: US Historic Review for Watches by Product Segment
Mass-Priced Watches (Under $50), Middle- Priced Watches
($50-$299), Upper-Priced Watches ($300 - $999) and Luxury
Watches ($1000- $5000) Markets Independently Analyzed with
Annual Sales in US$ Million for Years 2003 through 2008

Table 31: US 15-Year Perspective for Watches by Product
Segment - Percentage Breakdown of Dollar Sales for
Watches ($1000- $5000) Markets for Years 2003, 2010 & 2017

Table 32: US Recent Past, Current & Future Analysis for
Clocks Market with Annual Sales in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) 102

Table 33: US Historic Review for Clocks Market with Annual
Sales in US$ Million for Years 2003 through 2008 (includes

11. CANADA 103
Outlook 103
Table 34: Canadian Recent Past, Current & Future Analysis
for Watches by Product Segment - Mass- Priced Watches (Under

Table 35: Canadian Historic Review for Watches by Product
Segment - Mass-Priced Watches (Under $50), Middle-Priced
Watches ($50-$299), Upper-Priced Watches ($300 - $999) and



Luxury Watches ($1000- $5000) Markets Independently Analyzed

Table 36: Canadian 15-Year Perspective for Watches by
Product Segment - Percentage Breakdown of Dollar Sales for

Table 37: Canadian Recent Past, Current & Future Analysis
for Clocks Market with Annual Sales in US$ Million for Years

Table 38: Canadian Historic Review for Clocks Market with

12. JAPAN 108
Outlook 108
Overview 108
Segmentation 109
Japanese Makers Eager to Compete with Swiss Players 109
Competitive Scenario 110
Table 39: Leading Players in the Japanese Watch Market
(2009): Percentage Breakdown of Volume Production for
Citizen Holdings, Seiko Group, Ricoh Elemex, and Others

Table 40: Japanese Market for Watches (2009): Percentage
Breakdown of Volume Production of Watches by Product Type

Table 41: Leading Players in the Japanese Watches & Clocks
Market for Wrist Watches (2009): Percentage Breakdown of
Value Sales by Company for Citizen Watch, Seiko Watch, and
Others (includes corresponding Graph/Chart) 110

Table 42: Leading Players in the Japanese Market for Clocks
(2009): Percentage Breakdown of Value Sales by Company for
Rhythm Watch, Seiko Clock and Others (includes
Table 43: Japanese Recent Past, Current & Future Analysis
for Watches by Product Segment - Mass-Priced Watches (Under




Table 44: Japanese Historic Review for Watches by Product

Table 45: Japanese 15-Year Perspective for Watches by
Mass-Priced Watches (Under $50), Middle-Priced Watches

Table 46: Japanese Recent Past, Current and Future Analysis
for Clocks Market with Annual Sales in US$ Million for Years

Table 47: Japanese Historic Review for Clocks Market with

13. EUROPE 115
Outlook 115
Market Highly Fragmented 115
Large Scale Retail Outlets Monopolize Distribution Network 116
Table 48: European Recent Past, Current & Future Analysis
for Watches by Geographic Region - France, Germany, Italy,
UK, Spain, Russia & Rest of Europe Markets Independently

Table 49: European Historic Review for Watches by Geographic
Region - France, Germany, Italy, UK, Spain, Russia & Rest of
Europe Markets Independently Analyzed with Annual Sales in

Table 50: European 15-Year Perspective for Watches by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, Spain, Russia & Rest of Europe



Graph/Chart) 119

for Watches by Product Segment - Mass- Priced Watches (Under

Table 52: European Historic Review for Watches by Product

Table 53: European 15-Year Perspective for Watches by

for Clocks by Geographic Region - France, Germany, Italy,
UK, Spain, Russia & Rest of Europe Markets Independently

Table 55: European Historic Review for Clocks by Geographic
Region - France, Germany, Italy, UK, Spain, Russia & Rest of
Europe Markets Independently Analyzed with Annual Sales in

Table 56: European 15-Year Perspective for Clocks by
Geographic Region - Percentage Breakdown of Dollar Sales for
France, Germany, Italy, UK, Spain, Russia & Rest of Europe
Graph/Chart) 125

13a. FRANCE 126
Market Analysis 126
Table 57: French Recent Past, Current & Future Analysis for




Table 58: French Historic Review for Watches by Product

Table 59: French 15-Year Perspective for Watches by Product

Table 60: French Recent Past, Current & Future Analysis for

Table 61: French Historic Review for Clocks Market with

13b. GERMANY 130
Outlook 130
Overview 130
Table 62: Leading Players in the German Market for Watches
and Clocks (2009): Percentage Breakdown of Value Sales by
Company for Rolex, Swatch and Others (includes
Table 63: German Recent Past, Current & Future Analysis for
Watches by Product Segment - Mass- Priced Watches (Under

Table 64: German Historic Review for Watches by Product

Table 65: German 15-Year Perspective for Watches by Product




Table 66: German Recent Past, Current & Future Analysis for

Table 67: German Historic Review for Clocks Market with

13c. THE UNITED KINGDOM 135
Consumers Prefer Pre-Owned Luxury Watches 135
Table 68: UK Recent Past, Current & Future Analysis for

Table 69: UK Historic Review for Watches by Product Segment -
Watches ($1000- $5000) Markets Independently Analyzed with

Table 70: UK 15-Year Perspective for Watches by Product

Table 71: UK Recent Past, Current & Future Analysis for

Table 72: UK Historic Review for Clocks Market with Annual

13d. ITALY 140



Outlook 140
Overview 140
Table 73: Italian Recent Past, Current & Future Analysis for

Table 74: Italian Historic Review for Watches by Product

Table 75: Italian 15-Year Perspective for Watches by Product

Table 76: Italian Recent Past, Current & Future Analysis for

Table 77: Italian Historic Review for Clocks Market with

13e. SPAIN 145
Market Analysis 145
Table 78: Spanish Recent Past, Current & Future Analysis for

Table 79: Spanish Historic Review for Watches by Product



Table 80: Spanish 15-Year Perspective for Watches by Product

Table 81: Spanish Recent Past, Current & Future Analysis for

Table 82: Spanish Historic Review for Clocks Market with

13f. RUSSIA 149
Outlook 149
The Russian Watch Market Overview 149
Table 83: Russian Recent Past, Current & Future Analysis for

Table 84: Russian Historic Review for Watches by Product

Table 85: Russian 15-Year Perspective for Watches by Product

Table 86: Russian Recent Past, Current & Future Analysis for

Table 87: Russian Historic Review for Clocks Market with



13g. REST OF EUROPE 154
Outlook 154
Switzerland 154
Overview 154
Exports Scenario in 2009 155
By Value 155
Table 88: Swiss Watch Market (2009): Percentage Breakdown
of Value Exports by Country - Hong Kong, US, France,
Italy, Germany, Japan, China, Singapore, UK, UAE, and
Others (includes corresponding Graph/Chart) 156
By Region 156
of Value Exports by Region - Asia, Europe, America, and
Rest of World (includes corresponding Graph/Chart) 156
By Material Used 156
of Value and Unit Exports by Material Used - Steel,
Precious Metals, Gold-Steel, Other Metals, and Other
Materials (includes corresponding Graph/Chart) 157
Exports Scenario in 2010 157
China - Emerging Niche Market for Swiss Watches 157
Swiss Watch Industry Comes Up with Initiatives to Counter
Fake Products 158
Market Participants 158
Luxury Watches 158
Table 91: Rest of Europe Recent Past, Current & Future
Analysis for Watches by Product Segment - Mass-Priced
Watches (Under $50), Middle-Priced Watches ($50-$299),
Upper-Priced Watches ($300 - $999) and Luxury Watches
($1000- $5000) Markets Independently Analyzed with Annual

Table 92: Rest of Europe Historic Review for Watches by
Product Segment - Mass-Priced Watches (Under $50),
Middle-Priced Watches ($50-$299), Upper-Priced Watches ($300 -
$999) and Luxury Watches ($1000- $5000) Markets

Table 93: Rest of Europe 15-Year Perspective for Watches by



Table 94: Rest of Europe Recent Past, Current & Future
Analysis for Clocks Market with Annual Sales in US$ Million
for Years 2009 through 2017 (includes corresponding
Graph/Chart) 162

Table 95: Rest of Europe Historic Review for Clocks Market

14. ASIA-PACIFIC 163
Outlook 163
Brief Description of Select Markets 163
China 163
Industry Highlights 163


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