Global Sports and Fitness Clothing Industry

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Global Sports and Fitness Clothing Industry
Published on February 2011

Report Summary

This report analyzes the worldwide markets for Sports and Fitness Clothing in US$ Million by the following Product Segments: Sports
Apparel, and Fitness Clothing. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe,
Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2007 through 2015. Also,
a seven-year historic analysis is provided for these markets. The report profiles 264 companies including many key and niche players
such as Adidas AG, Reebok, Algo Group, Amer Sports Corporation, Ashworth Inc, ASICS America Corporation, Benetton Group
S.p.A, Billabong International Limited, Blacks Leisure Group Plc, Columbia Sportswear Company, Descente Ltd., Eddie Bauer, Inc,
Escada AG, Everlast Worldwide, Inc., Fila Online Inc., Foot Locker, Inc., FUBU, Gap, Inc., Banana Republic, Old Navy, Gildan
Activewear, Inc., Hanesbrands Inc., HartMarx Corp, Hugo Boss AG, Jacques Moret Inc., JJB Sports Plc, Jockey International, Jones
Apparel Group Inc., Levi Strauss & Co., Liz Claiborne Inc., Louis Garneau Sports Inc., New Balance, Nike Inc., Umbro Plc, Onward
Holdings Company Ltd., Perry Ellis International Corporation, Phillips - Van Heusen Corp., Polo Ralph Lauren Corporation, Prada
S.p.A Group, Quiksilver Inc., Russell Corporation, Brooks Sports Inc., The Athletic Sportshow Inc., The Timberland Company, T.J.
Maxx, Tommy Hilfiger, Tommy Hilfiger Europe, Triumph Apparel Corporation, Triumph International AG, Under Armour, Inc., V.F.
Corporation, Nautica Enterprises Inc., Majestic Athletic, Wacoal Holdings Corporation, and Warnaco Group Inc. Market data and
analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported
select online sources.

Table of Content

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 3
Quantitative Techniques & Analytics 3
Product Definitions and Scope of Study 3
Sports Apparel 4
Fitness Clothing 4

2. OUTLOOK AND CURRENT SCENARIO 5
Sports and Fitness Apparel: Sporty, Fit and Fine 5
Competitive Scenario 5
Table 1: Global Sports and Fitness Clothing Market (2008):
Percentage Share Breakdown by Leading Athletic Apparel
Manufacturers- Nike, Adidas, VF Knitwear, Columbia, Puma,
Quiksilver, Reebok and Others (includes corresponding

Global Sports and Fitness Clothing Industry Page 1/22


Graph/Chart) 6
Core Competencies to Excel in Sportswear Market 6
Favorable Trends Drive Growth 7
Versatility and Functionality - Key Growth Drivers 7
Women Participation Revs up the Engine of Apparel Growth 8

3. GLOBAL SPORTING GOODS INDUSTRY: AN INSIGHT 9
Apparel Propels Market as Equipment and Footwear Flatten 9
Apparel Production - Switching Base 9
Asian Tigers - Roaring Loud 9

4. PRODUCT OVERVIEW 10
Sports Licensed Apparel 10
Sports Apparel 10
Select Product Segments 10
Casualwear 10
Leisurewear 11
Activewear 11
Track Suits and Jogging Suits 11
Sports Dresses, Sports Skirts and Sports Trouser 11
Special Sports Suits 11
Skiwear 11
Items in Fitness Clothing 11
Popular Casualwear Items 11
Polo, Jerseys, Sweatshirts 11
T-shirts 12
Coats 12
Indoor Jackets 12
Jeans 12
Skirts 12
Shirts 12
Outdoor Jackets 13
Trousers 13
Current and future analysis for product types 13

5. RAW MATERIALS OVERVIEW 14
Technological Innovation: Crucial Factor 14
Trends 14
Fiber and Fabrics 14
Textiles 14
Contemporary Sportswear Fabrics 15
Wellkey 15
Gore-Tex 15
Exceltech 15
Cosmopion 15
Sway 15
Spandex 15

6. TRENDS/ISSUES 16
Intersection of Casual Wear and Sports Apparel 16



Fashion Conscious Women Trigger Changes in Player Strategies 16
Growing Awareness in Consumers about Technical Specifications 16
What's on the Tracks - Sport-Specific Apparel 16
Intimate Sports Apparel - An Emerging Market 17
Growth of E-Commerce Presents Innumerable Opportunities 17
Table 2: Internet Features Attracting Consumers (includes
corresponding Graph/Chart) 17
Team Sports Apparel - Fueling Growth 18
Performance Fabrics Drive Clothing Market 18
New Age Performance Wear 18
Moisture Management- A New Generation Fiber Trend 18
Sportswear Makers and Sports Associations Join Hands 18
Active Sportswear - Cool, Casual Wear! 18
Most Happening Sports Clothing Market 19
Table 3: Global Sports Apparel Market (2009): Percentage
Share Breakdown of Sales by Leading Players- Nike, Under
Armour and Others (includes corresponding Graph/Chart) 19
Adventure Travel Sets Tone for Fabric Innovations 19

7. CONSUMER AND DEMOGRAPHIC PROFILE 20
Women's Sportswear Market 20
Swim Wear: Swimming through Popularity Currents 20
T-Shirts and Sweatshirts 20
Shorts 20
Jeans 20
Slacks 20
Other Garments 20
Women Getting Attracted to TV Sports 21
Men's and Boy's Sportswear Market 21
Sports Apparel - Not Just for Sports 21
Key Brands and Players 22
Trends 23
Key Factors Driving Men's and Boys' Sportswear Market 23
Table 4: Global Market for Men's and Boys' Sportswear
(2010): Percentage Share Breakdown of Value Sales by
Distribution Channels -Discount Stores, Sport-Specialty
Stores, Chain Stores, Department Stores, Factory Outlets,
Specialty Chains, Mailing and Other Specialty Stores
(includes corresponding Graph/Chart) 23
Collection Sportswear: A Worthy Collection' 24
Developments in the Men's and Boys' Sportswear Market 24
Fashion-Forward Features in Sports Apparel 24
Differences between Activewear, Sportswear and Denim Phasing Out 24
Competition 25
Children's Sportswear Market 25
Licensed Sports Apparel Market Encouraged by Team Sports 25
Changing Trends in Fabric Manufacturing 25
Sports Apparel Attitude 26
Table 5: Primary uses of Sports Apparel (Percentage of
Persons) (includes corresponding Graph/Chart) 26



Table 6: Percentage that is Sure of the Brand They Want to
Buy (includes corresponding Graph/Chart) 26

Table 7: What will they do if the brand is not available
(Percentage of Individuals) (includes corresponding
Graph/Chart) 27

Table 8: Spending Planned for Purchase (Percentage of
Individuals) (includes corresponding Graph/Chart) 27

Table 9: How they prefer to use apparel (includes

8. PRODUCT INTRODUCTIONS/INNOVATIONS 29
K-citymarkets to Launch Minea Blomqvist 29
Giorgio Armani and Reebok International to Introduce EA7/
Reebok Collection 29
SEE THRU SOUL Rolls out Sportswear Collection 29
Gold's Gym International Introduces Men's Fitness Apparel Line 29
Adidas Launches miCoach Fitness Apparel Line 30
Century Clothing Launches Sportswear Line 30
Raging Bull Introduces Spring Collection 30
Nike Introduces PreCool Vest 30
Cole Haan to Introduce Sports Clothing Collection 30
Xtep and Dow Corning to Introduce Screen Printed Sportswear Line 31
Pitti Immagine Uomo Introduces Riva Luxury Sportswear Collection 31
Speedo® Introduces Speedo® LZR RACER' 31
JCPenney Introduces American Living Brand 31

9. PRODUCT LAUNCHES IN RECENT PAST - A PERSPECTIVE BUILDER 32
Reebok Launches the Big Papi 2M Signature Cleat 32
New Balance's Apparel Line Features CoCoNa' Technology 32
Creora Introduces Eco-friendly Fabrics 32
adidas Golf Debuts Exclusive Women's Apparel Line 32
Dockers® Launches Dockers Championship Pant 33
HO Sports Company Unveils Hyperlite Apparel Line 33
Swirl Gear Introduces Unique Fitness Line 33
Wuhan Releases Latest Wool Wear Designed for Sports 34

10. RECENT INDUSTRY ACTIVITY 35
Surface Ski Takes Over Joystick Skiing 35
Collective Brands to Acquire Above The Rim brand of Reebok
International 35
Jones Apparel Group Takes Over Moda Nicola International 35
National Hockey League Signs Multi-Year Agreement with Knights
Apparel 35
Anasl API to Establish Hampton Court Business Park 36
Dreams and NBC Sports Enter into Partnership 36
Lotto to Invest in Indian Branded Sports Equipment and Apparel
Market 36



Pantaloons Establishes Store (India) 36
K2 Sports Takes Over Zoot Sports (Hawaii) 36
Sports Fan-Attic Takes over Hat World of Genesco 37
JCPenney and Dreams Sign Agreement to Offer Sports/Apparel
from a Web Store 37
JD Sports Acquires Canterbury Brand 37
Zhaott Pou to Acquire Outstanding Interest in Farsighted
International 38
VF Takes Over Capital Stock of Mo Industries 38
TAG and TAG Team Uniforms to Merge for Forming TAG Holdings 38
Active Sportswear International Acquires H2O (Denmark) 38
Malabo Group to Distribute Newron Sport's Inline Skates in Asia 38
Carvico of Italy to Set up Factory in Vietnam 39
Lotto Sport Italia Signs Licensing Pact with Star 360 Sdn Bhd 39
TaylorMade adidas Golf Plans to Takeover Ashworth in a
Strategic Move 39
Gap Closes Athleta Acquisition 40
Macquarie Announces Acquisition of Skis Rossignol 40
Horny Toad Acquires Nau's Assets 40
Shimano Acquires Pearl Izumi 40
Spyder Takes over Cloudveil Mountain Works 40
BCBG Max Acquires Dorotennis SA 41
Quad-C Management Takes over AGS Sports 41
Youngor Group Acquires Xin Ma and Smart Apparel 41
Adidas Plans to Take over Ashworth 41
Gap Plans to Acquire Athleta and Expand Women's Activewear
Business 42
Under Armour Becomes Maryland University's Outfitter for
Athletics 42
Quiksilver Agrees to Divest Sports Equipment Business to
Chartreuse & Mont Blanc 42
Dorel Industries Acquires PTI Sports 42
Adidas forms Distribution Joint Venture with Vulcabras 43
Nike to Divest Stake in Bauer Hockey Business 43
Vivarte Plans to Take over Super Sport 43
Ashworth Acquires Sunice® and Sun Ice® Trademarks from FLG 43
Nike Acquires Umbro 44
Shimano Takes Over Pearl Izumi 44
Spyder Active Takes Over Cloudveil 44
Reebok Enters into a Joint Venture with Vulcabras 44
Ashworth Acquires Sun Ice® and Sunice® Brands 45
Vivarte to Take Over Super Sport 45
Quad-C Takes Over Augusta Sportswear 45
Reebok Now in Dick's Stores 45
Perry Ellis Acquires Laundry® and C&C California® Brands 45
Liz Claiborne Enters into an Agreement with Donna Karan 45
Tommy Hilfiger Now at Fifth Avenue in New York City 46
Under Armour Provides Outfit for University of Hawaii Football
Team 46
Majestic Provides Baseball Gear to Minor League Baseball' Clubs 46



Cache Acquires Adrienne 46
Jarden Announces Acquisition of K2 46
NWG Acquires Cutter & Buck 47
VF Imagewear Acquires Majestic Athletic Ltd 47
Ever-Glory International Acquires Nanjing Catch Luck Garment Co 47
Hartmarx Acquires Monarchy LLC 47
Brands Holdings Acquires Everlast Worldwide Inc. 48
M&M Direct Ltd. /Management Acquires M&M Direct from ECI 48
Sequoia Partners Acquires Minority Stake in Fujian Peak 48

11. CORPORATE ACTIVITY IN RECENT PAST - A PERSPECTIVE BUILDER 49
adidas' Sports Licensed Division Acquires Mitchell & Ness
Nostalgia 49
Billabong Acquires Xcel 49
Hartmarx Takes Over the Business of Monarchy 49
New Balance Takes Over Vital Apparel Group 49
TA Associates Takes Over M&M Direct 49
Hanesbrands and Walt Disney Enter into a Marketing Agreement 49
Billabong to Operate Directly in South Africa 50
Columbia Sportswear Makes Changes in Montrail's Operations 50
Perry Ellis Signs Three Licensing Deals in Asia 50
UMBRO and Swedish Football Association Partnership Extended 50
Unlimited Sports Secures Distribution Rights from Under Armour 50
Easton Bell Procures Sportswear from India 50
Sports Direct International Invests in Amer 51
New Wave Group Takes Over Cutter & Buck 51
Dogi International Takes Over Elastic Fabrics 51
Hidary Group Acquires Everlast Worldwide 51
VF Imagewear Takes Over Majestic Athletic 51
Fila Korea Acquires Fila Luxembourg 52
Sport-Haley Acquires the Remaining Stake in Reserve Apparel 52
G-III Buys Assets from Jessica 52
Lord Daniel Sportswear Ties up With Top Circle Hosiery Mills 52
Ford Edge Collaborates with Time Inc. and Dominator Clothing 53
Everlast Ties Up with BMH to Enter China 53
Enyce to Form Alliance with Gina 53
Phillips-Van Heusen Enters into Licensing Agreement with
Timberland 54
Under Armour Signs Pact with Unlimited Sports Group 54
Calvin Klein Enters into Licensing Agreement with Windsong Sport 54
Perry Ellis Signs Licensing Agreement with ES Apparel 55
Perry Ellis Signs Licensing Agreement with Burlington and TrapTek 55
Liz Claiborne Enters into Partnership with Narciso Rodriguez 55
PPR Overcomes Approval Hitch to Take Over Puma 56
adidas to Integrate Distribution Centers by 2009 56
adidas to Add Outlets in Mainland China 56
Reliance Retail Offers Outlets and Yarns for Its Global Allies 56

12. FOCUS ON SELECT GLOBAL PLAYERS 57
Adidas AG (Germany) 57



Reebok (USA) 58
Algo Group (Canada) 58
Amer Sports Corporation (Finland) 59
Ashworth Inc. (USA) 59
ASICS America Corporation (USA) 60
Benetton Group S.p.A (Italy) 60
Billabong International Limited (Australia) 61
Blacks Leisure Group Plc (UK) 62
Columbia Sportswear Company (USA) 62
Descente Ltd. (Japan) 62
Eddie Bauer Inc. (USA) 63
Escada AG (Germany) 63
Everlast Worldwide Inc. (USA) 63
Fila Online Inc. (USA) 64
Foot Locker Inc. (USA) 64
FUBU (USA) 65
Gap Inc., (USA) 65
Banana Republic (USA 65
Old Navy (USA) 66
Gildan Activewear Inc. (Canada) 66
Hanesbrands Inc. (USA) 66
HartMarx Corp (USA) 67
Hugo Boss AG (Germany) 67
Jacques Moret Inc. (USA) 68
JJB Sports Plc (UK) 69
Jockey International (USA) 69
Jones Apparel Group Inc. (USA) 69
Levi Strauss & Co. (USA) 70
Liz Claiborne Inc. (USA) 70
Louis Garneau Sports Inc. (Canada) 70
New Balance (USA) 70
Nike Inc. (USA) 71
Umbro Plc (UK) 71
Onward Holdings Company Ltd. (Japan) 71
Perry Ellis International Corporation (USA) 72
Phillips - Van Heusen Corp (USA) 72
Polo Ralph Lauren Corporation (USA) 74
Prada S.p.A Group (Italy) 74
Quiksilver Inc. (USA) 74
Russell Corporation (USA) 75
Brooks Sports, Inc. (USA) 75
The Athletic Sportshow Inc. (Canada) 75
The Timberland Company (USA) 76
T.J. Maxx (USA) 76
Tommy Hilfiger (USA) 76
Tommy Hilfiger Europe 77
Triumph Apparel Corporation (USA) 77
Triumph International AG (Germany) 77
Under Armour, Inc. (USA) 77
V.F. Corporation (USA) 78



Nautica Enterprises Inc. (USA) 79
Majestic Athletic (USA) 79
Wacoal Holdings Corporation (Japan) 79
Warnaco Group Inc. (USA) 79

13. GLOBAL MARKET PERSPECTIVE 80
Table 10: World Recent Past, Current & Future Analysis for
Sports and Fitness Clothing by Geographic Region/ Country -
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2007
through 2015 (includes corresponding Graph/Chart) 80

Table 11: World Historic Review for Sports & Fitness Clothing
by Geographic Region/Country - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2000 through 2006 (includes

Table 12: World 11-Year Perspective for Sports & Fitness
Clothing by Geographic Region/Country - Percentage Breakdown
of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets for
Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 82

Sports Apparel by Geographic Region/ Country - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2007 through 2015

Table 14: World Historic Review for Sports Apparel by
Geographic Region/Country - US, Canada, Japan, Europe,

Table 15: World 11-Year Perspective for Sports Apparel by
Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2005, 2010 & 2015 (includes corresponding Graph/Chart) 85

Fitness Clothing by Geographic Region/ Country - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual



Sales Figures in US$ Million for Years 2007 through 2015

Table 17: World Historic Review for Fitness Clothing by
Geographic Region/Country - US, Canada, Japan, Europe,

Table 18: World 11-Year Perspective for Fitness Clothing by
Geographic Region/Country - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets for Years
2005, 2010 & 2015 (includes corresponding Graph/Chart) 88

14. THE UNITED STATES 89
A.Market Analysis 89
Current and future analysis 89
Sports Apparel - A Versatile Interpretation 89
Athletics and Americans - High Health Consciousness 89
Women Participation Revs up the Engine of Apparel Growth 90
What Consumers Want 90
Changing Pricing Scenario 90
Baby Boomers - Present Good Prospects 90
Brand Ubiquity: The In-thing in Sportswear 91
Increasing Popularity of Specialty Stores 91
Running Apparel Segment - Picking Up Pace 91
Surging Demand for Advanced Performance 92
Table 19: US Sports and Apparel Market (2010): Percentage
Share Breakdown of Athletic Apparel by Preferred
Performance Attributes (includes corresponding Graph/Chart) 92

Table 20: US Sports and Fitness Apparel Market (2008):
Percentage Share Breakdown by Consumer Segments- Women's
Sports Apparel, Men's Sports Apparel and Children's Sports
Apparel (includes corresponding Graph/Chart) 93
Fitness Instructors and Personal Trainers to Market Athletic
Wear 93
Ladies Sports Shirts in Demand 94
Sports Apparel to Outperform Total Apparel Market 94
Racket Squad: Apparel for Tennis Players 94
Sales of Ski and Snowboard Apparel 94
New Challenges in the Sports Apparel Market 95
Trade Dynamics During 2008 and 2009 95
Imports 95
Table 21: US Imports for Ski Suits of Textile Material -
Knitted or Crocheted (2008 and 2009): Annual Breakdown of
Value Imports by Leading Countries -China, Italy, Mexico,
Colombia, Poland, Switzerland, Canada, Taiwan, France, El



Salvador and Others (includes corresponding Graph/Chart) 95

Table 22: US Sports and Fitness Clothing Market (2008 and
2009): Major Import Sources of Track Suits - Knitted -
Cotton by Country-China, Vietnam, Cambodia (Kampuchea),
Pakistan, Malaysia, Bangladesh, Indonesia, India,
Thailand, Taiwan and Others (includes corresponding
Graph/Chart) 96

2009): Major Import Sources of US Track Suits - Knitted -
Textile NES by Country-China, Turkey, Italy, Mexico,
Bangladesh, Canada, Thailand, Vietnam, France, Brazil and
Others (includes corresponding Graph/Chart) 97

Table 24: US Imports of Mens/Boys Swimwear - Woven (2008
and 2009): Annual Breakdown of Value Imports by Leading
Countries - Bangladesh, China, Vietnam, Indonesia,
Thailand, Cambodia (Kampuchea), Sri Lanka, Bahrain,
Taiwan, Philippines and Others (includes corresponding
Graph/Chart) 98

Table 25: US Imports of Mens/Boys Swimwear - Knitted -
Textile NES (2008 and 2009): Annual Breakdown of Value
Imports by Leading Countries - Italy, Spain, Thailand,
Colombia, El Salvador, Malaysia, China, Bangladesh,
Portugal, Bahamas and Others (includes corresponding
Graph/Chart) 99

Table 26: US Imports of Mens/Boys Swimwear - Knitted
-Synthetic Fibres (2008 and 2009): Annual Breakdown of
Value Imports by Leading Countries - Mexico, China,
Indonesia, Bangladesh, Spain, Vietnam, Canada, Italy,
Taiwan, Dominican Republic and Others (includes

2009): Major Import Sources of Women's/Girls Swimwear -
Woven by Country - China, Indonesia, Portugal, Sri Lanka,
Italy, Vietnam, Taiwan, Brazil, Cambodia (Kampuchea),
France and Others (includes corresponding Graph/Chart) 101

2009): Major Import Sources of Women/Girl Swimwear -
Knitted - Textile NES by Country- China, Indonesia,
Italy, Philippines, Portugal, Vietnam, Brazil, Cambodia
(Kampuchea), El Salvador, Mexico and Others (includes




2009): Major Import Sources of Women/Girl Swimwear -
Knitted - Synthetic Fibers by Country- China, Indonesia,
Mexico, Vietnam, Cambodia (Kampuchea), Sri Lanka,
Dominican Republic, Taiwan, Bangladesh, Philippines and
Import Statistics in the Recent Past 104
Table 30: Major Import Sources of US Ski Suits - Woven by
Country for (2005 & 2006) - China, Bangladesh, Vietnam,
India, Italy, Indonesia and Others (Imports in US$)

Table 31: Major Import Sources of US Track Suits -
Knitted - Synthetic Fibers by Country for (2005 & 2006) -
China, Egypt, Pakistan, Honduras, Bangladesh and Others
(Imports in US$) (includes corresponding Graph/Chart) 105
Exports 106
Table 32: US Exports for Ski Suits of Textile Material -
Knitted or Crocheted (2008 and 2009): Annual Breakdown of
Value Exports by Leading Destination Countries - Japan,
New Zealand, Mexico, United Kingdom, Honduras, Canada,
Spain, New Caledonia, Russia, Germany, and Others

2009): Major Export Destinations of US Track Suits -
Knitted - Cotton by Country-Mexico, United Kingdom,
Canada, Japan, Hong Kong, United Arab Emirates,
Venezuela, Greece, Italy, Austria and Others (includes

2009): Major Export Destinations of Track Suits - Knitted
- Textile NES by Country- South Korea, Mexico, United
Kingdom, Canada, Italy, Nicaragua, Bahamas, Norway,
Brazil, Japan and Others (includes corresponding
Graph/Chart) 108

Table 35: US Exports of Mens/Boys Swimwear - Woven (2008
and 2009): Annual Breakdown of Value Exports by Leading
Destination Countries - Canada, Mexico, United Arab
Emirates, Japan, Taiwan, UK, Finland, Denmark, Australia,
Germany and Others (includes corresponding Graph/Chart) 109

Table 36: US Exports of Mens/Boys Swimwear - Knitted -
Exports by Leading Destination Countries -United Arab
Emirates, Chile, El Salvador, Netherlands Antilles,
British Virgin Islands, Germany, United Kingdom, Sweden,
Canada, Spain, and Others (includes corresponding
Graph/Chart) 110



Table 37: US Exports of Mens/Boys Swimwear - Knitted -
Synthetic Fibres (2008 and 2009): Annual Breakdown of
Value Exports by Leading Destination Countries - Canada,
Mexico, UK, Australia, Japan, Netherlands, Norway,
Taiwan, France, Belgium and Others (includes

2009): Major Export Destinations of Women's/Girls
Swimwear - Woven by Country- Canada, Mexico, Japan,
United Kingdom, Cayman Islands, Netherlands, Australia,
Kuwait, Hong Kong, Cambodia (Kampuchea) and Others

2009): Major Export Destinations of Women/Girl Swimwear -
Knitted - Textile NES by Country- Dominican Republic,
Mexico, Canada, United Kingdom, Australia, Sweden,
Bermuda, Switzerland, Turkey, France and Others (includes

2009): Export Destinations of US Women/Girl Swimwear -
Knitted - Synthetic Fibers by Country- Canada, Mexico,
United Kingdom, Australia, Lebanon, United Arab Emirates,
Japan, Netherlands, Dominican Republic, Hong Kong and
Export Statistics in the Recent Past 115
Table 41: Major Export Destinations of US Ski Suits -
Woven by Country for (2006) - Mexico, Japan, Vietnam, New
Zealand, Ecuador and Others (Exports in US$) (includes

Table 42: Major Export Destinations of US Track Suits -
Knitted - Synthetic Fibers by Country for (2005 & 2006) -
Mexico, UK, Canada, El Salvador, Honduras, Japan and
Others (Exports in US$) (includes corresponding
Graph/Chart) 115

Table 43: US Sports Clothing Market (2010): Percentage
Breakdown by Apparel Type - General Sports Apparel and
Active Sports Apparel (includes corresponding
Graph/Chart) 116

Table 44: US Sports and Fitness Clothing Market (2010):
Percentage Breakdown of Value Sales by Product Segment -
T-shirts, Other sports shirts, Swimwear, Sweatshirts,
Sweatpants and pants, Outerwear/jackets, Socks, Shorts,
Caps/hats, Sports bras, and Other active wear (includes



Percentage Breakdown of Consumer Spending on Active
Sports Apparel by Type of Sport (includes corresponding
Graph/Chart) 117

Table 46: US Sports goods Market (2009): Percentage Share
Breakdown of Value Sales by Retail Outlets-Specialty
stores, Mass merchants, Department stores, National
chains, Sports goods stores, Off-price stores, Pure play
direct mail/E-tailers, Factory outlets, Wholesale
clubs/Hypermarts and Others (includes corresponding
Graph/Chart) 117

Table 47: US Sports Goods Market (2008): Percentage Break
Down of Sales by Leading Sporting Goods
Retailers-Wal-Mart, Target, Dick's Sporting Goods, Sports
Authority, Cabela's, Foot Locker, Bass Pro Shops, Academy
Sports + Outdoors, L.L. Bean, Pacific Sunwear, J.C.
Penney, REI, Finish Line, Kohl's and Others (includes

Table 48: US Sports Apparel Market: Popular Reasons for
Buying Licensed Sports Apparel (includes corresponding
Graph/Chart) 118
Extreme Interests 118
Table 49: US Sports Apparel Market: Key Elements
Impacting Sports Apparel Spending (includes
Table 50: US Sports Apparel Market (2010): Usage
Preferences of Sports Apparel by Consumers for Other
Purposes (includes corresponding Graph/Chart) 120
Tennis Surpasses Golf in Style 120
Designers Compete for Golf Biz 120
Technology in Snowboard Attire 120
Motocross Apparel Hits New High 121
Smaller Companies and Extreme Sports Conquer Sporting
Goods Industry 121
Fabric, Colors, Finishes & More 121
Nylon Apparel in Sportswear Market 121
Sportswear Design Trends 122
Sporting New Colors 122
Denim Finds Use in Sports Apart from Active Lifestyle
Applications 122
US Activewear Market 122
Activewear: A Segment with High Growth Opportunities 122
Table 51: US Sports and Apparel Market (2005 and 2010):
Percentage Share Breakdown of Value Sales by Best-Selling
Active wear Segments - Knitted T Shirts & Sports Shirts,
Outerwear/Topcoats, Swim wear, Sweats and Warm Ups,
Intimate Apparel, Team Sports Uniforms, Tops & Bottoms and



Other Sports & Fitness Apparel & Accessories for the years
2005 and 2010 (includes corresponding Graph/Chart) 123

Table 52: US Sports and Apparel Market (2009): Percentage
Share Breakdown of Value Sales by Activity - Walking for
Exercise, Running/Jogging, Basketball,
Aerobics/Fitness/Exercise and Golf (includes corresponding
Graph/Chart) 124
Performance is not the Only Criterion for Buying Active 124
Active Styles to Re-Emerge 124
Intense Competition in the Active Wear Market 124
Mass Merchandisers & Discounters Dominate Retailing 125
Casualwear Market 125
An Overview of Casualwear Market 125
Casual Wear: A Retro Focus on Trends - 2003 & Before 125
Casual Wear for Winter 2002-03 126
Table 53: Leading Makers of Cotton T-Shirts in the US
(2003 Vs 2001): Percentage Breakdown for Gilden, Fruit of
the Loom and Others (includes corresponding Graph/Chart) 127

Table 54: Leading Jeans Labels for Adults (18-24 age
group) in 2003: Percentage Breakdown for Tommy Hilfiger,
Levi, Gap, Old Navy, LEI, Express, Calvin Klein, Polo,
Mudd, Guess, Abercrombie & Fitch and Jnco (includes

Table 55: Fleece Sales at Discount Stores (2003 Vs 2001):
Percentage Breakdown by Type of Material - Cotton, 50%
Poly/50% Cotton and Others (includes corresponding
Graph/Chart) 128
Casual Clothing Trends 128
Casual Sportswear 128
Marketing Trends in Casual Clothing 129
Licensed Sports Apparel 129
Market Highlights 129
Licensed Sports Apparel for Children - A Growing Market 130
Rebirth of Sports Licensing 130
Consumer Segments 130
Women's Sports Apparel Segment 130
What Women Want 130
Women's Participation in Sports 131
Growth of Small Female Run Companies 131
Womenswear Market Vitals - A Quick Brush Up 131
Table 56: US Sportswear Market (2008-2009): Percentage
Share Breakdown of Women's Sportswear Market by Age
Group: 55+, 35-54, 25-34, 18-24, 13-17, Below 12
Women and Girls Apparel Marketing 132
Nike Appeals to Women's Market 132
Women Display Preference for Fitness over Competitive



Sporting Activities 132
Female Participation by Activities - Pilates Training,
Yoga/Tai Chi, Water Exercise, Fitness Swimming and Others
Women Pioneers Shaping Sports Apparel Market 132
Womens Sportswear Led by its Own Thrust 133
Pregnant Women: A Growing Segment 133
Teenage Girls: Enthusiastic Purchasers 133
Table 58: US Teenage Sportswear Market (2008 & 2009):
Percentage Breakdown of Value Sales by Distribution
Channels - Specialty, Department, Mass, and Other Stores

Table 59: Apparel Market for Girls (2008): Percentage
Breakdown of Value Share by Categories - Tops, Bottoms,
Dresses, Skirts, Activewear, Intimate Apparel, Outerwear
and Others (includes corresponding Graph/Chart) 134
Buying Patterns of Women Shopping for Sports and Fitness
Clothing 134
Table 60: Elements That Draw Women to Activewear
Purchases (includes corresponding Graph/Chart) 134
Important Sources of Sports Apparel Information 135
Table 61: Source of Information on Activewear for Women
Review of Intimate Sports Apparel Section 135
The Bra Segment 135
Rising Popularity of Women's Sports Bra 136
Prints and Colors in Vogue 136
Distribution Channels for Women's Apparel 136
Discount Stores 136
Women's Favorite Sales Outlets 136
Table 62: US Sports Apparel and Activewear Stores for
Women (2008): Percentage Breakdown for Department Store,
Discount Store, Catalog, Athletic Footwear Store,
Specialty Store, Sporting Goods Store and Online
Retailer (includes corresponding Graph/Chart) 137
Casual SportsWear Industry - Trekking the Crests & Troughs 137
Casualization Booms Women's Spending 137
National Chains Lead Sales 138
Men's and Boy's Sportswear Market 138
Consumer Behavior 138
A Growing Segment of Sportswear - Golf Apparel 138
Sport Coats 138
An Alternative to Pricey Suits 139
Trousers 139
Table 63: US Mens Apparel Market (2008 & 2009) -
Percentage Share Breakdown by Category - Activewear,
Outerwear, Suits/Sportscoats, Tops, Bottoms, Furnishings,
and Others (includes corresponding Graph/Chart) 139



Men's Innerwear 140
Inner Sportswear 140
Established Players Gamble - Combining Sportivity with
Intimacy 140
Men's Underwear Now Ranges from Bikini Briefs to Baggy
Boxers 140
Sports Apparel Base Layer Fabrics 140
Advance Features and Crossover Style Characterize New
Base Layers 140
Men are Fashion Conscious 141
Children's Sportswear 142
Apparel for Obese Kids: A Niche Segment 142
Table 64: US Boy's Clothing Market (2009) - Percentage
Share Breakdown by Category - Tops, Bottoms, Activewear,
Furnishings, Outerwear, Suits, Sports Coats and Others
Jeans and Sneakers - Most Preferred Apparel by Teenagers 142
Table 65: Jeans Market in 2010 - Percentage Breakdown by
Popular Colors - Black, Light Blue, Medium Blue, Dark
Blue, and Others (includes corresponding Graph/Chart) 143
Surf and Skateboard Influencing Children's Wear 143
Fitness Fervor Vibes the US Market - A Note on Evolution and
Historic Trends & Stats 143
American Fitness Industry 143
Evolution of the American Fitness Industry 143
Timeline of Popular Fitness Activities 144
Table 66: Favorite Fitness Activities in the US during
1997-2000 (Percentage Share) (includes corresponding
Graph/Chart) 145
Relationship between Fitness and Health: Driving Industry
Growth 145
Table 67: US Health Club Membership 2008 (individuals in
million) - Breakdown by Age Groups (includes
Growth Factors in the American Fitness Industry 146
Sports Participation in the US 146
Teens Participation in Sports - A Historic Perspective 147
Highlights of Teen and Pre-Teen Sports Participation
during 1990 - 2000 147
Favorite Sports Activities of 7-11 and 12-17 Age Groups 147
Elders Increasingly Embrace Fitness Activities 148
Sports and Fitness Habits of Americans 148
Fitness Exercise: A Daily Mantra of Americans 148
Key Trends 148
Free Weight: Carrying Great Appeal 148
Popular Exercises 149
Sports Trends in the US 149
Skiing 149
Renaissance of Conventional Ski Looks 149
Table 68: US Winter Sports Market (2009): Percentage



Breakdown of Sporting Activity by Male and Female Skiers
and Snowboarders (includes corresponding Graph/Chart) 150
Skiing and Riding Participation 150
Demographic Profiles of Skiers and Riders 150
Activity Participation 150
Suitable Apparel and their Performance 150
Snowboard Sports 151
Hip Snowboard Clothing Popular with Winter Athletes and Skiers 151
Soft Adventure Snow Sports 151
Volleyball 151
Important Trends in Volleyball Participation 151
Soccer 152
Table 69: Classification of Soccer Participants in 2008:
Percentage Breakdown by Age Groups (includes corresponding
Graph/Chart) 152
Trail Running, Adventure Racing, and Triathlons 152
Growth Factors 152
Escalation in Outdoor Cross Training Participation 152
Hiking Picks Up Pace 153
Sports Apparel - Snapshots of Sales Trends in Past Years 153
Ten Significant Facts about Sports Apparel - A Historic
Insight 153
Leading Sportswear Companies 153
Fashion Labels in Fitness Clothing 154
Fitness Clothing Manufacturers 154
Companies Involved in Licensed Fitness Clothing 154
Fitness Apparel Retailing 155
Traditional Retailers of Sporting Items 155
Specialty Outlets for Sporting Items 155
Discount Outlets and Mass Merchandisers 156
Department Stores 156
E-Commerce and Mail Order Retailers 156
Swimming 156
Table 70: Leading Performance Swimwear Makers in the US
(2008 and 2009): Percentage Share Breakdown by - Speedo,
Tyr, Nike and Others (includes corresponding Graph/Chart) 156

Table 71: Swimwear Market by Consumer Segments in 2008:
Annual Sales Estimates and Percentage Breakdown for
Women's, Men's, Girl's, Boy's, and Infant/Toddler
Branded Activewear 157
Table 72: US Sports and Fitness Apparel Market (2009):
Percentage Share Breakdown by Leading Active Wear
Makers-Nike, Under Armour, Adidas and Others (includes

Table 73: US Sports and fitness apparel market (2008):
Percentage Share Breakdown by Leading Compression Apparel
Makers- Under Armour, Nike, McDavid and Vital Apparel



Active Wear Firms: Subtler Logos 157
Retailers Focus on Branded and Private Label Activewear 158
Bodywear 158
Performance Apparel 158
Distribution Scenario 158
Sporting Goods Outlets 158
Table 74: Retail Sales of Sports Merchandise in North
America by Channel of Distribution: 2008 (In %) (includes
Key Regional Players 159
B.Market Analytics 165
Table 75: US Recent Past, Current & Future Analysis for
Sports and Fitness Clothing by Product Segment - Sports
Apparel and Fitness Clothing Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2007
through 2015 (includes corresponding Graph/Chart) 165

Table 76: US Historic Review for Sports and Fitness Clothing
by Product Segment - Sports Apparel and Fitness Clothing
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2000 through 2006(includes

Table 77: US 11-Year Perspective for Sports and Fitness
Clothing by Product Segment - Percentage Breakdown of Dollar
Sales for Sports Apparel and Fitness Clothing Markets for
2005, 2010 & 2015 166

15. CANADA 167
A.Market Analysis 167
Outlook 167
Market Snapshots 167
Dominating US Presence 167
Antimicrobial Microfiber Undergarments for Hockey Players 168
Sportswear Retailing 168
Table 78: Market for Men's Sports Coats and Blazers in
Canada: Market Share Breakdown of Retailing Avenues for the
Year 2007 & 2008 - Men's Apparel Stores, Men's Independent,
Specialty Shops, Department Outlets, and Other Stores
Imports and Exports Scenario 169
Imports 169
Table 79: Canadian Imports for Ski Suits of Textile
Material - Knitted or Crocheted (2008 and 2009): Annual
Breakdown of Value Imports by Leading Countries - - China,
Italy, Poland, Pakistan, US, Vietnam, Lithuania,
Bangladesh, Sweden, Taiwan and Others (includes



Table 80: Canadian Sports and Fitness Clothing Market
(2008 and 2009): Major Import Sources of Track Suits -
Knitted - Cotton by Country - China, Pakistan, Italy,
Madagascar, Cambodia (Kampuchea), India, Vietnam, Turkey,
Bangladesh, Hungary and Others (includes corresponding
Graph/Chart) 170

(2008 and 2009): Major Import Sources of Track Suits -
Knitted - Textile NES by Country- Bangladesh, China, US,
Italy, Croatia, Hungary, France, Mexico, United Kingdom,
Honduras and Others (includes corresponding Graph/Chart) 171

Table 82: Canadian Imports for Mens/Boys Swimwear - Woven
(2008 and 2009): Annual Breakdown of Value Imports by
Leading Countries - China, Bangladesh, Vietnam, Indonesia,
Thailand, Cambodia (Kampuchea), Philippines, Sri Lanka,
Italy, Portugal and Others (includes corresponding
Graph/Chart) 172

Table 83: Canadian Imports of Mens/Boys Swimwear - Knitted-
Imports by Leading Countries - China, Italy, Bangladesh,
Thailand, US, France, Laos, Spain, Taiwan, Tunisia and

Table 84: Canadian Imports of Mens/Boys Swimwear - Knitted-
Synthetic Fibres (2008 and 2009): Annual Breakdown of
Value Imports by Leading Countries - China, Mexico,
Bangladesh, US, Italy, Indonesia, Australia, Vietnam,
Malaysia, Cambodia (Kampuchea), and Others (includes

Table 85: Canadian Sports and Fitness clothing Market:
Major Import Sources of Women/Girls Swimwear - Woven by
Country- China, US, Dominican Republic, Colombia, Vietnam,
Australia, Cambodia (Kampuchea), Portugal, Brazil,
Indonesia and Others (includes corresponding Graph/Chart) 175

(2008 and 2009): Major Import Sources of Women's/Girls
Swimwear - Knitted - Textile NES by Country- China, US,
India, France, Finland, Italy, Turkey, Brazil, Dominican
Republic, Japan and Others (includes corresponding
Graph/Chart) 176

(2008 and 2009): Major Import Sources of Women's/Girls
Swimwear - Knitted - Textile NES by Country- China, US,
India, France, Finland, Italy, Turkey, Brazil, Dominican



Republic, Japan and Others (includes corresponding
Graph/Chart) 177
Import Statistics in the Recent Past 178
Table 88: Major Import Sources of Canadian Ski Suits -
Woven by Country for (2005 & 2006) - China, Bangladesh,
Vietnam, Italy, US and Others (Imports in US$) (includes
corresponding



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