The global outlook series on Coffee (Roasted and Specialty) provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of global coffee market, highlights latest market trends, and key growth drivers. Amply illustrated with 223 fact-rich market data tables, charts, and graphs, the report provides a comprehensive overview of major coffee producing nations, and coffee importing countries. Regional markets briefly abstracted include the US, Canada, Japan, Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, The Netherlands, Norway, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, The United Kingdom, Australia, China, India, Indonesia, South Korea, Thailand, Vietnam, Brazil, Colombia, Costa Rica, Cuba, Guatemala, Mexico, Panama, Peru, Venezuela, Angola, Ethiopia, Rwanda, and Tanzania. The reader stands to gain macro-level insights into recent noteworthy corporate developments such as mergers, acquisitions, product launches, and other industry activities. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 535 companies worldwide.
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Global Coffee (Roasted and Specialty) Industry
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Global Coffee (Roasted and Specialty) Industry
Published on October 2009
Report Summary
The global outlook series on Coffee (Roasted and Specialty) provides a collection of statistical anecdotes, market briefs, and concise
summaries of research findings. The report offers an aerial view of global coffee market, highlights latest market trends, and key
growth drivers. Amply illustrated with 223 fact-rich market data tables, charts, and graphs, the report provides a comprehensive
overview of major coffee producing nations, and coffee importing countries. Regional markets briefly abstracted include the US,
Canada, Japan, Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece,
Hungary, Ireland, Italy, Latvia, Lithuania, The Netherlands, Norway, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden,
Switzerland, The United Kingdom, Australia, China, India, Indonesia, South Korea, Thailand, Vietnam, Brazil, Colombia, Costa Rica,
Cuba, Guatemala, Mexico, Panama, Peru, Venezuela, Angola, Ethiopia, Rwanda, and Tanzania. The reader stands to gain
macro-level insights into recent noteworthy corporate developments such as mergers, acquisitions, product launches, and other
industry activities. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 535
companies worldwide.
Table of Content
COFFEE (ROASTED & SPECIALTY)GOS-211
A GLOBAL OUTLOOK, OCTOBER 2009
CONTENTS
1. Overview 1
Market Outlook 1
Effect of Recession on Coffee Industry 1
Coffee Producers Feel the Heat 1
Valuation of Local Currencies Against the US Dollar: A Key
Factor 1
Coffee: The Lifestyle Beverage 2
Classification of Coffee 2
Key Facts and Figures 2
Table 1: Top Ten Coffee Producing Nations in the World
(2008): Percentage Share Breakdown by Country - Brazil,
Vietnam, Colombia, Indonesia, India, Mexico, Ethiopia,
Guatemala, Honduras, Peru, and Others 3
A Peek into History 3
Coffee Production: A Review 3
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Table 2: World Coffee Production (2005-2008): Annual Output
(in Millions of 60-Kg Bags), and Percentage Change for
Brazil, Vietnam, Colombia, Indonesia, India, Mexico,
Ethiopia, Guatemala, Honduras, Peru, Uganda, Nicaragua, Papua
New Guinea, and Others 4
Table 3: World Coffee Production (2005-2008): Annual Output
(in Millions of 60-Kg Bags) and Percentage Change by Coffee
Type - Robustas, Colombian Mild Arabicas, Brazilian Natural
Arabicas, and Other Mild Arabicas 5
Lifeline for the Developing World 5
Table 4: Global Coffee Market: Percentage Share of Coffee in
Total Value Exports for Select Regions -Burundi, El
Salvador, Ethiopia, Guatemala, Honduras, Nicaragua, Rwanda,
and Uganda 5
Aspects of Importance for the Global Coffee Production Sector 6
Promoting Sustainable Coffee Cultivation 6
Consumption in Producing Nations Crucial for Long Term Growth 6
Newer Technologies in Coffee Production and Processing 6
Quality Enhancement for Long-term Sustainability 6
Coffee Exports Scenario 7
Table 5: Global Coffee Market (2009): Volume Exports and
Percentage Share Breakdown by Leading Coffee Exporting
Nations - Brazil, Vietnam, Colombia, Indonesia, Peru,
Guatemala, Uganda, Honduras, India, Mexico, Ethiopia, and
Others 7
Table 6: Global Coffee Market (2009): Volume Exports and
Percentage Share Breakdown by Coffee Variety - Robustas,
Brazilian Natural Arabicas, Colombian Mild Arabicas, and
Other Mild Arabicas 7
Table 7: Global Coffee Exports (2007 & 2008): Percentage
Share Breakdown of Volume Exports by Country - Brazil,
Vietnam, Colombia, Indonesia, Peru, Guatemala, Uganda,
Honduras, India, Mexico, Ethiopia, Papua New Guinea, and
Others 8
Table 8: Global Coffee Exports (2006-2008): Volume Exports in
Millions of 60-kg bags, and Percentage Change by Coffee
Variety - Arabicas (Colombian Milds, Other Milds, Brazilian
Naturals), and Robustas 9
Table 9: Global Coffee Exports (2006-2008): Value Exports in
US$ Billion, and Percentage Change by Coffee Variety -
Arabicas (Colombian Milds, Other Milds, Brazilian Naturals),
and Robustas 9
Table 10: Global Coffee Market (2008): Volume Imports and
Percentage Share Breakdown by Select Coffee Importing Nations -
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USA, Germany, Italy, Japan, Belgium, France, Spain, United
Kingdom, Netherlands, Switzerland, and Austria 10
Global Coffee Consumption Statistics 10
Table 11: World Current and Future Analysis for Coffee Market -
Consumption Statistics (in Millions of 60-Kg Bags) for the
Years 2008 through 2012 11
Table 12: World Coffee Consumption Statistics (in Millions of
60-Kg Bags) for Select Coffee Producing Nations for the Years
2004 through 2007 11
Table 13: World Coffee Consumption Statistics (in Millions of
60-Kg Bags) for Select Coffee Importing Nations for the Years
2004 through 2007 12
Per Capita Coffee Consumption 12
Table 14: Per Capita Consumption of Coffee in Select
Exporting Countries for the Years 2006, 2007 and 2008 13
Table 15: Per Capita Consumption of Coffee in Select
Importing Countries for the Years 2006, 2007 and 2008 14
Rising Demand for Arabica Coffee Beans 15
Global 'Boom and Bust' Pricing Cycle 15
Table 16: Global Coffee Market: Average Coffee Prices (in US$
Cents for 1lb of Coffee) for the Years 2000, 2004, 2008, and
June 2009 by Coffee Variety - Colombian Mild Arabicas,
Brazilian Natural Arabicas, Other Mild Arabicas, and Robustas 16
Table 17: Global Coffee Market: Retail Prices of Roasted
Coffee (in US$ Cents for 1lb of Coffee) for the Years 2006,
2007, and 2008 by Select Importing Countries 17
Health Aspects of Coffee: To Be or Not to Be 18
Coffee Controversies 18
A Liver Tonic 18
Coffee and Cardio Vascular Diseases 18
Other Health Benefits 18
Coffee As a Source of Alternative Fuel: A Mystery 19
Certified Coffee: The New Buzz Word in Global Coffee Sector 19
All About Fair Trade Organization (FLO) 19
So What If I Have FLO Certification' 19
Fair Trade Certified Coffee: Popularity Soars 19
Existence of FLO 20
Certified Coffee Becomes the Wining Mantra for the Global Giants 20
Global Scenario in Certified Coffee 20
Organic Coffee: A Primer 21
Pre-requisites for the Farmer 21
Opportunities and Challenges to the Grower 21
Organic Coffee is Well-Worth the Effort and Price 21
Specialty Coffee: A Prelude 22
Starbucks: The Leader in Specialty Coffee 22
Global Coffee Retail Sector 23
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Changing Lifestyle of the Population: The Prime Driver 23
Innovation is the Key in the Coffee Retailing Sector 23
Nescafe- A Truly Global Brand 23
2. Product Overview 24
Introduction 24
Cultivation Tit bits 24
Ideal Conditions for Cultivation of Coffee 24
Anatomical Distinction Between Arabica and Robusta Beans 24
Major Coffee Producing Nations by Coffee Variety - Colombian
Mild Arabicas, Other Mild Arabicas, Brazilian Natural
Arabicas, and Robustas 25
Blended Coffee 25
Roasted Coffee Adds to Flavor 25
Roasting Equipment 25
Commercial Roasters 25
Roasting Procedure 26
Roast Profile 26
Stages in Roasting 26
Drying Stage 26
Browning Stage 26
Finishing Stage 27
Darkening Process 27
Styles of Roasting 27
Packaging of Roasted Coffee 27
Home Roasting Process 28
Home Roasting On Revival 28
Gourmet Coffee 28
Gourmet Coffee Types 28
Factors Affecting the Gourmet Coffee Market 29
Organic Coffee 29
3. Mergers & Acquisitions 29
4. Strategic Corporate Developments 33
5. Product Launches 46
A REGIONAL MARKET PERSPECTIVE
1. North American Market Perspective 50
1a. The United States 50
Overview 50
US Coffee Market: Facts and Figures 50
Table 18: US Current and Future Analysis for Coffee Market -
Consumption Statistics (in Millions of 60-Kg Bags) for the
Years 2008 through 2012 51
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Table 19: Coffee Consumption Statistics in the US for the
Years 2004 through 2007 51
Table 20: US Specialty Coffee Sector (2001-2007): Percentage
of Population with Daily Consumption of Specialty Coffee 51
Table 21: The US Coffee Imports for the Years 2001 through 2008 52
Daily Consumption of Coffee Types for 18-24 and 25-39 Age Groups 52
Table 22: US Coffee Market (2006): Daily Coffee Consumption
by Time and Age (% of Total Brewers) 52
Table 23: US Coffee Market (2006): Percentage Breakdown of
Coffee Consumption by Location - Home, Work Place, Traveling,
Eating Place, and Others 53
Table 24: Soft Drink Consumption Statistics in the US (2008):
Percentage Share Breakdown by Beverage Type -Bottled Water,
Carbonated Soft Drinks, Iced Tea, Specialty Coffee,
Traditional Coffee, and Other Beverages 53
The US Specialty Coffee Market 53
Table 25: US Current & Future Analysis for Specialty Coffee -
Annual Sales Figures in US$ Billion for the Years 2008
through 2012 54
Commercial Roasters Scripted the Success Story 54
Recession Struck Hard But Players Show Resilience 54
Current Market Perspective 55
Table 26: US Current & Future Analysis for Whole Bean
Specialty Coffee Market - Annual Sales Figures in US$
Million for Years 2008 through 2012 55
Table 27: US Current & Future Analysis for Whole Bean
Specialty Coffee and Whole Bean Non-Specialty Coffee -
Annual Sales Figures in Million Pounds for Years 2008
through 2012 55
Table 28: US Specialty Coffee Sector: Number of Specialty
Coffee Outlets for the Years 2001-2007 56
Take Home Specialty Coffee Segment 56
Fair Trade Specialty Coffee Leads the Bandwagon 56
Roasted Coffee Market 56
Overview 56
Kraft Food and Procter & Gamble Dominate the US Roasting Market 56
Mainstream Roast and Ground Coffee 56
Retailers May Undertake Roasting due to Rising Shipping Costs 57
Some Coffee Roasters are Buying Farms to Ensure Quality
Consistency 57
Growing Interest Among the Roasters Towards Social Issues of
the Grower 57
Gourmet or Specialty Coffee Bean Roasting Gains Traction 57
Lack of Finance haunts the Small Roasters 58
Organic Coffee - On the Demand Curve 58
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Retail Coffee Market 58
Historical Perspective 58
Coffee Caféés: Opportunities and Challenges Ahead 59
Table 29: US Specialty Coffee Sector (2006): Number of
Operating Outlets by Type - Coffee Cafés, Coffee Kiosks,
Coffee Carts, Coffee Roasters/Retailers, and Food & Drug
Mass Merchandisers 59
Folgers, the Market Leader 59
Table 30: Leading Players in the US Retail Coffee Market
(2008): Percentage Breakdown of Value Shares for Folgers',
Kraft and Others 60
Table 31: Leading Brands in the US Ground Coffee Market
(2007 & 2008): Percentage Breakdown of Value Sales by Brand -
Chock Full o' Nuts, Eight O'Clock, Folgers, Maxwell House,
Peets Coffee, Seattle's Best, Starbucks, Yuban, Private
Label, and Others 60
Table 32: Leading Brands in the US Ground Coffee Market
(2007 & 2008): Percentage Breakdown of Volume Sales by Brand -
Eight O'Clock, Folgers, Maxwell House, Peets Coffee,
Seattle's Best, Starbucks, Yuban, Private Label, and Others 61
Coffee Distribution Channels in the US 61
Table 33: US Coffee Market (2006): Percentage Share
Breakdown of Value Sales by Distribution Channels - Grocery
Stores, Food Service Stores, and Alternate Channel 61
Table 34: US Market for Specialty Coffee (2008): Percentage
Breakdown of Value Sales by Distribution Channels -
Roasters/Retailers, Food, Drug, Mass Specialty Bean Outlets,
and Cafes/Others 62
1b. Canada 62
Overview 62
Focused Services Lead to Increased Coffee Consumption 62
Table 35: Canadian Current and Future Analysis for Coffee
Market - Consumption Statistics (in Millions of 60-Kg Bags)
for the Years 2008 through 2012 63
Table 36: Canadian Coffee Market: Consumption Statistics for
the Years 2004 through 2007 63
Imports and Exports 63
Table 37: Canadian Coffee Exports (2005 & 2006): Percentage
Breakdown of Volume Exports by Destination Countries - United
States, Australia, Japan, United Kingdom, Germany, South
Korea, New Zealand, Czech Republic, Ireland, United Arab
Emirates, and Others 64
Table 38: Canadian Coffee Market (2007): Percentage Share
Breakdown of Volume Sales by Distribution Channels -
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Supermarkets/ Hypermarkets, Other Food Stores, Discounters,
Vending, and Others 64
Table 39: Canadian Coffee Market (2005): Percentage Share
Breakdown of Value Sales by Major Players - Maxwell House,
Nabob, Nescafé, General Foods International, Melitta,
Starbucks, Private Label, and Others 65
2. Japanese Market Perspective 65
Coffee Market - A Review 65
Table 40: Japanese Current and Future Analysis for Coffee
Market - Consumption Statistics (in Millions of 60-Kg Bags)
for the Years 2008 through 2012 65
Table 41: Japanese Coffee Market: Consumption Statistics for
the Years 2004 through 2007 66
Rising Popularity of Fresh Ground Coffee 66
Market Scenario for Fresh Ground Coffee 66
Table 42: Japanese Coffee Market (2005): Percentage Share
Breakdown of Value Sales by Leading Brands -Excella, Nescafé,
UCC, President, Maxim, Blendy, Key, VP, Private Label, and
Others 67
Japanese Specialty Coffee Sector 67
Strategic Move for the Small Time Roasters 67
Table 43: Japanese Coffee Market (2006 & 2007): Volume
Exports (in Thousand Metric Tons) by Coffee Form - Green
Coffee, Roasted Coffee, Soluble Coffee, Extracts (With
Sugar), and Extracts (Without Sugar) 68
Table 44: Japanese Coffee Imports the Years 2001 through 2008 68
Table 45: Japanese Coffee Market (2008): Percentage Share
Breakdown of Volume Sales by Distribution Channel -
Supermarkets/ Hypermarkets, Other Food Stores, Discounters,
Vending, and Others 68
3. European Market Perspective 69
Overview 69
Branded Coffee Shops 69
Who Leads the Race in Coffee Certification in Europe' 69
Certified Mainstream Coffee in Europe 69
Certified Premium Coffee in Europe 69
European Coffee Market Trends By Coffee Forms 70
Organic Coffee Market in Europe 70
Roasted Coffee Leads in Intra-EU Trade 70
Table 46: Leading Suppliers of Roasted Coffee to European
Union (2007): Value in ' Million and Percentage Share by
Country 71
Table 47: Production of Non-Decaffeinated Roasted Coffee in
Metric Tons by European Union (27) Countries for the Years
2006 & 2007 72
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Key Statistical Findings 73
Table 48: Western European Imports of Green Coffee (2006 &
2007): Percentage Breakdown of Volume Imports by Major
Countries - Austria, Belgium, Finland, France, Germany,
Italy, Netherlands, Poland, Spain, Sweden, Switzerland,
United Kingdom, and Others 73
Table 49: Leading Exporters of Green Coffee to EU-25 (2006 &
2007): Percentage Share Breakdown by Exporting Country -
Brazil, Colombia, India, Indonesia, Peru, Vietnam, and Others 74
Table 50: European Union (27) Exports of Soluble Coffee (2006 &
2007): Percentage Breakdown of Volume Exports to Non-EU
Regions - Australia, Canada, Israel, Japan, Russia, Saudi
Arabia, Turkey, UAE, Ukraine, US, and Others 75
Table 51: European Retail Coffee Market (2007): Percentage
Breakdown of Value Sales by Coffee Form - Mixed Instant
Coffee, Mixed ground Coffee, Pure Ground Coffee and Pure
Instant Coffee 75
3a. Austria 76
Overview 76
Imports and Exports Market 76
Table 52: Austrian Coffee Imports for the Years 2001 through
2008 76
Table 53: Austrian Imports of Non-Decaffeinated Green Coffee
(2006 & 2007): Percentage Breakdown of Volume Imports by
Region - Brazil, Colombia, El Salvador, Honduras, Kenya,
Peru, Thailand, Vietnam, and Others 77
Table 54: Per Capita Consumption of Coffee in Austria for the
Years 2004 through 2008 77
3b. Belgium 78
Outlook 78
Table 55: Per Capita Consumption of Coffee in Belgium for the
Years 2004 through 2007 78
Import/Export Scenario 78
Table 56: Belgian Coffee Imports for the Years 2001 through 2008 79
Table 57: Belgian Imports of Non-Decaffeinated Green Coffee
(2005 & 2006): Percentage Breakdown of Volume Imports by
Region - Brazil, Columbia, Ethiopia, France, Guatemala,
Honduras, India, Peru, Uganda, Vietnam, and Others 79
Table 58: Belgian Imports of Roasted Coffee (2007):
Percentage Breakdown of Value Imports by Region - European
Union Member Countries (Germany, Netherlands, France, Italy,
Luxemburg, and Others), and Non-European Union Member
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Countries (Switzerland, Malaysia, and Others) 80
Table 59: Belgian Exports of Roasted Coffee (2006):
Percentage Breakdown of Volume Exports by Region - France,
Germany, Italy, Netherlands, UK, and Others 80
3c. Bulgaria 81
Overview 81
Table 60: Per Capita Coffee Consumption in Bulgaria for the
Period 2004 - 2008 81
Table 61: Annual Average Retail Prices of Roasted Coffee in
Bulgaria in US$ per Pound for the Period 2006 - 2008 81
Import/Export Scenario 82
Table 62: Bulgarian Imports of Coffee for the Period
2001-2008 82
3d. Cyprus 82
Overview 82
Table 63: Per Capita Coffee Consumption in Cyprus for the
Period 2004-2008 82
Table 64: Annual Average Retail Prices of Roasted Coffee in
Cyprus in US$ per Pound for the Period 2006 - 2008 83
Imports and Exports 83
Table 65: Imports of Coffee in Cyprus for the Period 2004 -
2008 83
3e. Czech Republic 84
Overview 84
Table 66: Per Capita Coffee Consumption in Czech Republic for
the Period 2004 - 2008 84
Imports/Exports Market 84
Table 67: Czech Imports of Coffee for the Period 2004 - 2008 84
3f. Denmark 85
Overview 85
Table 68: Per Capita Consumption of Coffee in Denmark for the
Years 2004 through 2008 85
Import/Export Scenario 85
Table 69: Danish Coffee Imports for the Years 2001 through 2008 85
Table 70: Danish Imports of Coffee (2005 & 2007): Value
Imports (in ' million) by Type - Green Coffee and Roasted
Coffee 86
Table 71: Danish Imports of Non-Decaffeinated Green Coffee
(2006 & 2007): Percentage Breakdown of Volume Imports by
Region -Brazil, Burundi, China, Colombia, Ethiopia, Honduras,
Indonesia, Kenya, Mexico, Nicaragua, Papua New Guinea, Peru,
Rwanda, Uganda, Vietnam, and Others 86
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Table 72: Danish Imports of Non-Decaffeinated Green Coffee
(2006 & 2007): Percentage Breakdown of Volume Imports by
Coffee Variety - Colombian Mild Arabicas, Brazilian Natural
Arabicas, Other Mild Arabicas, Robustas, and Others 87
Table 73: Danish Imports of Roasted Coffee (2006 & 2007):
Percentage Breakdown of Value Imports by Region - Austria,
Belgium, Germany, Italy, Netherlands, Sweden, Switzerland,
US, and Others 87
Table 74: Danish Exports of Coffee (2006 & 2007): Volume
Exports in Metric tons by Category - Green Coffee
(Decaffeinated), Roasted Coffee (Decaffeinated), Roasted
Coffee (Non-Decaffeinated), and Soluble Coffee 88
3g. Estonia 88
Overview 88
Table 75: Per Capita Coffee Consumption in Estonia for the
Period 2004 - 2008 89
Imports/Exports Scenario 89
Table 76: Estonian Imports of Coffee for the Period 2004 -
2008 89
3h. Finland 89
Overview 89
Table 77: Per Capita Consumption of Coffee in Finland For the
Years 2004 through 2008 90
Import -Export Scenario 90
Table 78: Finnish Coffee Imports for the Years 2001 through
2008 90
Table 79: Finnish Imports of Green Coffee (2006 & 2007):
Percentage Breakdown of Volume Imports by Region - Brazil,
Burundi, Colombia, Ethiopia, Guatemala, Honduras, India,
Kenya, Nicaragua, Peru, Tanzania, Vietnam, Zambia, and Others 91
Table 80: Finnish Exports of Coffee (2006 & 2007): Volume
Exports in metric Tons by Coffee Variety - Green Coffee,
Roasted Coffee, and Instant Coffee 91
3i. France 92
Overview 92
Table 81: French Current and Future Analysis for Coffee
Market - Consumption Statistics (in Millions of 60-Kg Bags)
for the Years 2008 through 2012 92
Table 82: French Coffee Consumption Statistics for Years 2004
to 2007 92
Imports/Exports Scenario 93
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Table 83: French Coffee Imports for the Years 2001 through
2008 93
Table 84: French Coffee Imports (2006 & 2007): Percentage
Breakdown of Volume Imports by Region - Brazil, Cameroon,
Colombia, Ethiopia, Guinea, Honduras, India, Peru, Uganda,
Vietnam, and Others 94
Table 85: French Imports of Non-Decaffeinated Green Coffee
(2006 & 2007): Percentage Breakdown by Coffee Variety -
Colombian Mild Arabicas, Other Mild Arabicas, Brazilian
Natural Arabicas, Robustas, and Others 94
Table 86: French Imports of Roasted Coffee (2007): Percentage
Breakdown of Value Imports By Country - European Union Member
Countries (Belgium, Germany, Italy, Spain, Netherlands, Czech
Rep., and Others); and Non-European Union Member Countries
(Switzerland, Colombia, Turkey, and Others) 95
3j. Germany 95
A Coffee Drinking Nation 95
Table 87: German Market for Roasted Coffee (2006 & 2007):
Volume Sales in Thousand Tons for Decaffeinated and
Non-Decaffeinated Variety 96
Table 88: German Current and Future Analysis for Coffee
Market - Consumption Statistics (in Millions of 60-Kg Bags)
for the Years 2008 through 2012 96
Table 89: German Coffee Consumption Statistics for Years 2004
to 2007 96
Coffee Export/Import Scenario 97
Vibrant Café Culture Showcases the Life in Germany 97
Table 90: German Coffee Imports for the Years 2001 through
2008 97
Table 91: German Imports of Non-Decaffeinated Green Coffee
(2006 & 2007): Percentage Breakdown of Volume Imports by
Country - Brazil, Colombia, El Salvador, Ethiopia, Honduras,
Indonesia, Peru, Vietnam, and Others 98
Table 92: German Imports of Non-Decaffeinated Green Coffee
(2006 & 2007): Percentage Breakdown by Coffee Variety -
Colombian Mild Arabicas, Other Mild Arabicas, Brazilian
Natural Arabicas, Robustas, and Others 98
Soluble Coffee Market Garners Lion's Share 99
Coffee Roasters Under Immense Cost Pressure 99
Table 93: German Coffee Market: Average Consumer Price of
Non-Decaffeinated Roasted Coffee (in ' for 500 Grams) for the
Years 2001 to 2007 99
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Table 94: German Market for Roasted Coffee (2005 & 2006):
Percentage Breakdown of Value Sales by category - Treated
(Decaffeinated, Special Mild), and Untreated (Naturally Mild,
Others) 99
Emergence of Private Roasting Shops 100
Table 95: Leading Distribution Channels in the German Coffee
Market (2008): Percentage Share Breakdown of Retail Volume
Sales by Supermarkets/Hypermarkets, Other Food Stores,
Discounters, Vending, and Others 100
3k. Greece 100
Overview 100
Table 96: Coffee Consumption Statistics in Greece for the
Period 2004 - 2008 101
Imports/Exports Scenario 101
Table 97: Imports of Coffee in Greece for the Period 2004 -
2008 101
3l. Hungary 102
Overview 102
Table 98: Per Capita Coffee Consumption in Hungary for the
Period 2004 - 2008 102
Imports - Exports Market 102
Table 99: Hungarian Imports of Coffee for the Period 2004 -
2008 102
3m. Ireland 103
Overview 103
Table 100: Per Capita Coffee Consumption in Ireland for the
Period 2004 - 2008 103
Imports/Exports Scenario 103
Table 101: Imports of Coffee in Ireland for the Period 2003 -
2007 103
3n. Italy 104
Overview 104
Table 102: Italian Current and Future Analysis for Coffee
Market - Consumption Statistics (in Millions of 60-Kg Bags)
for the Years 2008 through 2012 104
Table 103: Italian Coffee Consumption Statistics for the
Years 2004 through 2007 105
Import/Export Scenario 105
Table 104: Italian Coffee Imports for the Years 2001 through
2008 106
Table 105: Italian Imports of Green Coffee (2006 & 2007):
Percentage Breakdown of Volume Imports by Region - Brazil,
Cameroon, Colombia, Cote d'Ivoire, Ethiopia, Guatemala,
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Honduras, Indonesia, India, Uganda, Vietnam, and Others 106
Table 106: Italian Imports of Green Coffee (2006 & 2007):
Percentage Breakdown of Volume Imports by Coffee Variety -
Colombian Mild Arabicas, Other Mild Arabicas, Brazilian
Natural Arabicas, and Robustas 107
Table 107: Italian Imports of Roasted Coffee (2007):
Percentage Breakdown of Value Imports By Country - European
Union Member Countries (Belgium, Germany, France, Austria,
Netherlands, and Others); and Non-European Union Member
Countries (Switzerland, Brazil, Ecuador, and Others) 107
Table 108: Italian Coffee Exports (2006 & 2007): Volume
Exports in Thousand Tons by Product Category - Roasted
Coffee, Roasted Decaffeinated Coffee, Green Coffee, and Green
Decaffeinated Coffee 108
Table 109: Italian Coffee Market (2008): Percentage Share
Breakdown of Volume Sales by Distribution Channels -
Supermarkets/ Hypermarkets, Other Food Stores, Discounters,
Vending, and Others 108
3o. Latvia 109
Overview 109
Table 110: Per Capita Coffee Consumption in Latvia for the
Period 2004 - 2008 109
Import - Export Market 109
Table 111: Imports of Coffee in Latvia for the Period 2004 -
2008 109
3p. Lithuania 110
Overview 110
Table 112: Per Capita Coffee Consumption in Lithuania for the
Period 2004 - 2008 110
Import/Export Scenario 110
Table 113: Lithuania Imports of Coffee for the Period 2004 -
2008 110
3q. The Netherlands 111
Outlook 111
Table 114: Dutch Current and Future Analysis for Coffee
Market - Consumption Statistics (in Millions of 60-Kg Bags)
for the Years 2008 through 2012 111
Table 115: Coffee Consumption Statistics in the Netherlands
for the Years 2004 through 2007 111
Growing Interest Among Population for Certified Coffee 112
Production Standards in the Dutch Market 112
Imports/Exports Scenario 112
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Table 116: The Netherlands Coffee Imports for the Years 2001
through 2008 112
Table 117: The Netherlands Imports of Green Coffee (2006 &
2007): Percentage Breakdown of Volume Imports by Region -
Brazil, Colombia, Ethiopia, Honduras, Peru, Uganda, Vietnam,
and Others 113
Table 118: The Netherlands Imports of Green Coffee (2006 &
2007): Percentage Breakdown of Volume Imports by Coffee
Variety - Colombian Mild Arabicas, Other Mild Arabicas,
Brazilian Natural Arabicas, Robustas, and Others 113
3r. Norway 114
Overview 114
Table 119: Per Capita Consumption of Coffee in Norway for the
Years 2004 through 2008 114
Table 120: Norwegian Coffee Imports for the Years 2001
through 2008 114
Table 121: Norwegian Imports of Non-Decaffeinated Green
Coffee (2005 & 2006): Percentage Breakdown of Volume Imports
by Region - Brazil, Colombia, Ethiopia, Guatemala, Honduras,
India, Indonesia, Kenya, Mexico, Nicaragua, Peru, Tanzania,
Vietnam, and Others 115
Table 122: Norwegian Imports of Non-Decaffeinated Roasted
Coffee (2006): Percentage Breakdown of Volume Imports by
Region - Brazil, Colombia, Denmark, Germany, Italy,
Netherlands, Sweden, and Others 115
3s. Portugal 116
Overview 116
Table 123: Per Capita consumption of Coffee in Portugal For
the Years 2004 through 2008 116
Coffee Imports Scenario 116
Table 124: Portuguese Coffee Imports for the Years 2001
through 2008 116
3t. Romania 117
Overview 117
Table 125: Per Capita consumption of Coffee in Romania For
the Years 2004 through 2008 117
Coffee Imports Scenario 117
Table 126: Romanian Coffee Imports the Years 2001 through
2008 117
3u. Russia 118
Outlook 118
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Table 127: Russian Coffee Consumption Statistics for the
Years 2004 through 2008 118
Table 128: Russian Market for Coffee (2008): Percentage Share
Breakdown of Volume Sales by Leading Distribution Channels -
Food Stores, Supermarkets/Hypermarkets, Discounters, Vending,
and Others 118
3v. Slovakia 119
Overview 119
Table 129: Per Capita Consumption of Coffee in Slovakia For
the Years 2004 through 2008 119
Coffee Import Scenario 119
Table 130: Slovakian Coffee Imports the Years 2001 through
2008 119
3w. Slovenia 120
Overview 120
Table 131: Per Capita Consumption of Coffee in Slovenia For
the Years 2004 through 2008 120
Coffee Import Scenario 120
Table 132: Slovenian Coffee Imports the Years 2001 through
2008 120
3x. Spain 121
Overview 121
Table 133: Spanish Current and Future Analysis for Coffee
Market - Consumption Statistics (in Millions of 60-Kg Bags)
for the Years 2008 through 2012 121
Table 134: Coffee Consumption Statistics in Spain for the
Years 2004 through 2007 122
Table 135: Spanish Coffee Imports for the Years 2001 through
2008 122
Table 136: Spanish Imports of Coffee (2006 & 2007):
Percentage Breakdown of Volume Imports by Region - Brazil,
Colombia, Cote d'Ivoire, Germany, Honduras, India, Nicaragua,
Peru, Uganda, Vietnam, and Others 123
Table 137: Spanish Imports of Coffee (2006 & 2007):
Percentage Breakdown of Volume Imports by Coffee Variety -
Colombian Mild Arabicas, Other Mild Arabicas, Brazilian
Natural Arabicas, and Robustas 123
3y. Sweden 124
Overview 124
Table 138: Coffee Consumption Statistics in Sweden for the
Years 2004 through 2008 124
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Table 139: Swedish Coffee Imports for the Years 2001 through
2008 124
Table 140: Swedish Imports of Non-Decaffeinated Green Coffee
(2006 & 2007): Percentage Breakdown of Volume Imports by
Region - Brazil, Burundi, Colombia, Ethiopia, Guatemala,
Honduras, Indonesia, Kenya, Peru, Vietnam, and Others 125
Table 141: Swedish Imports of Non-Decaffeinated Green Coffee
(2006 & 2007): Percentage Breakdown of Volume Imports by
Coffee Variety - Colombian Mild Arabicas, Other Mild
Arabicas, Brazilian Natural Arabicas, Robustas, and Others 125
Table 142: Swedish Exports of Roasted Coffee (2007):
Percentage Breakdown of Volume Exports by Region - Denmark,
the US, Baltic Countries, Norway, Finland, and Others 126
3z. Switzerland 126
Overview 126
Table 143: Per Capita Consumption of Coffee in Switzerland
for the Years 2004 through 2008 126
Import and Export Scenario 126
Table 144: Swiss Coffee Imports for the Years 2001 through
2008 127
Table 145: Swiss Imports of Non-Decaffeinated Green Coffee
(2006 & 2007): Percentage Breakdown of Volume Imports by
Country - Brazil, Colombia, Costa Rica, Guatemala, Honduras,
India, Indonesia, Mexico, Togo, Vietnam, and Others 127
Table 146: Swiss Coffee Imports (2006 & 2007): Volume Imports
in Thousand Metric Tons and Percentage Change for Soluble
Coffee (Pure Extracts), Roasted Coffee, Green Coffee, and
Decaffeinated Green Coffee 128
Table 147: Swiss Coffee Exports (2006 & 2007): Volume Exports
in Thousand Metric Tons and Percentage Change for Soluble
Coffee (Pure Extracts), Roasted Coffee, Green Coffee, and
Decaffeinated Green Coffee 128
3ab. The United Kingdom 129
Outlook 129
Table 148: UK Current and Future Analysis for Coffee Market -
Consumption Statistics (in Millions of 60-Kg Bags) for the
Years 2008 through 2012 129
Table 149: The UK Coffee Consumption Statistics for the Years
2004 through 2007 130
Certified Coffee: The New Flavor in the UK Coffee Market 130
Manufacturers Take Steps to Popularize Instant Coffee 130
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Import/Export Scenario 131
Table 150: The UK Coffee Imports for the Years 2001 through
2008 131
Table 151: The UK Imports of Non-Decaffeinated Green Coffee
(2006 & 2007): Percentage Breakdown of Volume Imports by
Region - Brazil, Colombia, Costa Rica, Ethiopia, Guatemala,
Honduras, Indonesia, Kenya, Nicaragua, Peru, Uganda, Vietnam,
and Others 132
Table 152: The UK Imports of Coffee (2006 & 2007): Percentage
Breakdown of Volume Imports by Coffee Variety - Colombian
Mild Arabicas, Other Mild Arabicas, Brazilian Natural
Arabicas, and Robustas, and Others 133
Table 153: The UK Coffee Exports (2006 & 2007): Volume
Exports in Thousand Metric Tons and Percentage Change by
Coffee Variety - Roasted Coffee, Green Coffee, Roasted
Decaffeinated Coffee, Green Decaffeinated Coffee, Soluble
Coffee and Coffee Extracts 133
Players Initiatives to Boost Roast and Ground Coffee Sales 134
Increasing Consumer Awareness 134
Growing Coffee Bar Chains Culture 134
Table 154: The UK Hot Beverages Market (2006): Percentage
Breakdown of Retail Value Sales by Beverage Type - Standard
Tea, Instant Coffee Standard, Roast & Ground, Hot Chocolate,
Instant Coffee-Specialty, Instant Coffee-Decaffeinated,
Malted Drinks, Fruit & Herbal Tea, and Green Tea 134
4. Asia-Pacific Market Perspective 135
Coffee Roasters in Asia Reduce Imports in Anticipation of
Recession 135
4a. Australia 135
Overview 135
Consumption Scenario 135
Table 155: Australian Coffee Market: Consumption Statistics
for the Years 2004 through 2008 136
Domestic Production and Imports Scenario 136
End-Use Segments 136
Retail Coffee Sector 136
Specialty Coffee Segment 137
4b. China 137
Overview 137
Market is Indeed Growing 137
An Under Penetrated Market 137
China Takes a Leap in Coffee Exports 138
4c. India 138
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Overview 138
Table 156: Indian Coffee Market (2007 & 2008): Area Under
Cultivation and Production Output By Coffee Variety - Arabica
and Robusta (Area in '000 Hectares and Output in '000 Metric
Tons) 139
Table 157: Production Statistics for Coffee in India: Crop
Years 2000/01 to 2008/09 139
Table 158: Indian Exports of Coffee for the Years 2001
through 2008 140
Table 159: Indian Exports of Coffee (2007 & 2008): Percentage
Breakdown of Volume Exports by Country - Italy, Russia,
Germany, Belgium, Spain, Finland, Greece, Slovenia, Croatia,
Ukraine, Jordan, and Others 140
Domestic Coffee Sector Set to Boom 141
Table 160: Indian Current and Future Analysis for Coffee
Market - Consumption Statistics (in Millions of 60-Kg Bags)
for the Years 2008 through 2012 141
Table 161: Consumption Statistics for Coffee in India: Years
2004 to 2007 142
Coffee Board of India Intensifies Promotional Campaign 142
Decline in Specialty and Value Added Coffee Exports in 2007-08 142
Table 162: Indian Coffee Exports (2007 & 2008): Volume
Exports in Metric Tons for Specialty Coffee (Mysore Nuggests
EB, Mansooned Malabar AA, Mansooned Robusta AA, Mansooned
Arabica Triage, Mansooned Robusta Triage, Mansooned
Basanally, Robusta Kapi Royale), and Value Added Coffee
(Ground, Instant, and Roasted) 143
Table 163: Indian Coffee Exports (2007 & 2008): Percentage
Breakdown of Value Exports for Specialty Coffee (Mysore
Nuggests EB, Mansooned Malabar AA, Mansooned Robusta AA,
Mansooned Arabica Triage, Mansooned Robusta Triage, Mansooned
Basanally, Robusta Kapi Royale), and Value Added Coffee
(Ground, Instant, and Roasted) 144
Higher Transportation Costs: A Prime Concern 144
Rise in Coffee Cultivation Across Non-Traditional Areas 144
Table 164: Indian Coffee Market (2008): Coffee Production in
Metric Tons by State -Kerala, Tamilnadu, Karnataka, North
Eastern Region, and Non Traditional Areas 145
The Indian Retail Coffee Sector 145
4d. Indonesia 146
Introduction 146
Indonesian Coffee Varieties 146
Coffee Processing Techniques in Indonesia 146
Key Statistics 147
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Table 165: Production Statistics for Coffee in Indonesia:
Crop Years 2000/01 to 2008/09 147
Table 166: Indonesian Current and Future Analysis for Coffee
Market - Consumption Statistics (in Millions of 60-Kg Bags)
for the Years 2008 through 2012 147
Table 167: Consumption Statistics for Coffee in Indonesia:
Years 2004 to 2007 148
Table 168: Indonesian Coffee Cultivation Sector (2003-2007):
Area of Coffee Plantation (in '000 Hectares) by Ownership -
Small Holders, State Plantation Companies, and Private
Companies 148
Table 169: Indonesian Exports of Coffee for the Years 2001
through 2008 149
4e. South Korea 149
Overview 149
Table 170: Korean Current and Future Analysis for Coffee
Market - Consumption Statistics (in Millions of 60-Kg Bags)
for the Years 2008 through 2012 150
Specialty Coffee Shines Amid Recession 150
Table 171: Korean Current and Future Analysis for Ready-To-Go
Coffee Beverage Market - Annual Sales Figures in US$ Million
for the Years 2008 through 2012 150
Table 172: South Korean Coffee Industry (2008): Percentage
Breakdown of Value Sales by Coffee Variety -Single Serving
Premixed Coffee, Instant Coffee, Canned Coffee, and
Whole-bean Coffee 151
4f. Thailand 151
Overview 151
Table 173: Production Statistics for Coffee in Thailand: Crop
Years 2000/01 to 2008/09 152
Table 174: Thai Exports of Coffee for the Years 2001 through
2007 152
4g. Vietnam 153
Market Outlook 153
Government Advices Farmers Not to Expand Coffee Cultivation Area 153
Table 175: Production Statistics for Coffee in Vietnam: Crop
Years 2000/01 to 2008/09 153
Increasing Domestic Consumption: The Prime Driver 154
Table 176: Vietnamese Current and Future Analysis for Coffee
Market - Consumption Statistics (in Thousands of 60-Kg Bags)
for the Years 2008 through 2012 154
Table 177: Consumption Statistics for Coffee in Vietnam:
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Years 2004 to 2007 155
Growing Instant Coffee Demand 155
Vietnamese Coffee Export Market 155
Table 178: Vietnamese Exports of Coffee for the Years 2001
through 2008 156
Table 179: Vietnamese Exports of Coffee (2008): Percentage
Breakdown of Value Exports by Region - Germany, the US and
Others 156
Nestle to Invest in Coffee Production 156
5. South and Central American Market Perspective 157
Nespresso Draws Stable Demand Amid Recession 157
Domestic Consumption Boosts Demand for Coffee in Central America 157
5a. Brazil 157
Introduction 157
Production and Consumption Scenario 158
Table 180: Production Statistics for Coffee in Brazil: Crop
Years 2000/01 to 2008/09 158
Table 181: Brazilian Current and Future Analysis for Coffee
Market - Consumption Statistics (in Millions of 60-Kg Bags)
for the Years 2008 through 2012 159
Table 182: Brazilian Coffee Consumption Statistics for the
Years 2004 to 2007 159
Elevated Prices Help Maintain Coffee Value Sales 159
Table 183: Brazilian Market for Hot Beverages (2008):
Percentage Share Breakdown of Volume Sales by Leading
Distribution Channels - Supermarkets/Hypermarkets, Food
Stores, and Others 160
Increase in the Per Capita Consumption of Roasted and Ground
Coffee 160
Table 184: Brazilian Per Capita Coffee Consumption (2004-2008) 160
Exports Scenario 161
Roasted and Ground Coffee Exports 161
Roasted and Ground Coffee Adds Value to Exports 161
Table 185: Brazilian Exports of Coffee for the Years 2001
through 2008 161
Brazil Eyes the Middle Eastern Market 161
5b. Colombia 162
Overview 162
Table 186: Production Statistics for Coffee in Colombia: Crop
Years 2000/01 to 2008/09 162
Colombian Exports Sector 163
Table 187: Colombian Exports of Coffee for the Years 2001
through 2008 163
Recession Affects the Colombian Coffee Sector 163
The Historic 'Price Protection Contract' (PPC) 163
Coffee growers Suffered Even in Times of Soaring International
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Prices 164
Low Domestic Consumption: A Matter of Concern 164
Table 188: Colombian Current and Future Analysis for Coffee
Market - Consumption Statistics (in Milli
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