Frozen food in the US to 2013

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Frozen food in the US to 2013
Published on December 2009

Report Summary

Introduction

This databook provides key data and information on the frozen food market in the US. This report is a comprehensive resource for
market, category and segment level data including value, volume, distribution share and company & brand share. This report also
provides expenditure and consumption data for the historic and forecast periods.

Scope

Contains information on: Frozen Meat,Frozen vegetables,Frozen ready meals,fish/seafood,Frozen potato,pizza,Frozen
desserts,Frozen bakery &Frozen fruitMarket,category and segment level information on value, volume, and expenditure &
consumption, with historic (2003-2008) and forecast (2009-2013) dataCategory level company and brand share as well as distribution
share information for 2007 and 2008Review of the top two companies within the frozen food market, including company overview, key
facts and business description

Highlights

The market for frozen food in the US increased at a compound annual growth rate of 2.3% between 2003 and 2008.

The frozen ready meals category led the frozen food market in the US, accounting for a share of 29.7%.

Leading players in the US frozen food market include Nestle S.A., H.J. Heinz Company and ConAgra Foods, Inc.

Reasons to Purchase

Develop business strategies by understanding the quantitative trends within the frozen food market in the USDesign effective
marketing and sales strategies by identifying key market categories and segmentsIdentify key players within the market to plan
lucrative M&A, partnerships and agreements

Table of Content

TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: frozen food 2
Summary category level: frozen bakery products 3
Summary category level: frozen fish/seafood 4
Summary category level: frozen potato products 5
Summary category level: frozen meat products 6
Summary category level: frozen vegetables 7

Frozen food in the US to 2013 Page 1/11


Summary category level: frozen ready meals 8
Summary category level: frozen pizza 9
Summary category level: frozen desserts 10
Summary category level: frozen fruit 11
Chapter 2 Introduction 12
What is this report about' 12
How to use this report 12
Market definition 13
Chapter 3 Market Overview 31
Value analysis (US Dollar), 2003'08 31
Volume analysis, 2003'08 34
Company and brand share analysis 38
Distribution analysis 45
Expenditure and consumption per capita 47
Chapter 4 Leading Company Profiles 51
Nestle S.A. 51
H.J. Heinz Company. 54
Chapter 5 Category Analysis: Frozen Bakery Products 56
Chapter 6 Category Analysis: Frozen Fish/Seafood 69
Chapter 7 Category Analysis: Frozen Potato Products 82
Chapter 8 Category Analysis: Frozen Meat Products 95



Chapter 9 Category Analysis: Frozen Vegetables 109
Chapter 10 Category Analysis: Frozen Ready Meals 120
Chapter 11 Category Analysis: Frozen Pizza 136
Chapter 12 Category Analysis: Frozen Desserts 149
Chapter 13 Category Analysis: Frozen Fruit 159
Chapter 14 Country Comparison 169
Value 169
Volume 173
Market share 177
Chapter 15 PESTLE Analysis 178
Summary 178
Political analysis 179
Economic analysis 182
Social analysis 186



Technological analysis 190
Legal analysis 194
Environmental analysis 197
Chapter 16 New Product Development 201
Product launches over time 201
Recent product launches 203
Chapter 17 Macroeconomic Profile 204
Macroeconomic indicators 204
Chapter 18 Research Methodology 209
Methodology overview 209
Secondary research 210
Market modeling 211
Creating an initial data model 211
Revising the initial data model 211
Creating a final estimate 212
Creating demographic value splits 212
Primary research 212
Data finalization 213
Ongoing research 213
Chapter 19 APPENDIX 214
Future readings 214
How to contact experts in your industry 214
Disclaimer 214

LIST OF FIGURES
Figure 1: Frozen food, US, value ($m), 2003'13 33
Figure 2: Frozen food, US, category growth comparison, by value, 2003'13 33
Figure 3: Frozen food, US, volume (kg, million), 2003'13 36
Figure 4: Frozen food, US, category growth comparison, by volume, 2003'13 37
Figure 5: Frozen food, US, company share by value (%), 2007'08 42
Figure 6: Frozen food, US, distribution channels by value (%), 2007'08 46
Figure 7: Frozen bakery products, US, value ($m), 2003'13 58
Figure 8: Frozen bakery products, US, category growth comparison, by value, 2003'13 58
Figure 9: Frozen bakery products, US, volume (kg, million), 2003'13 61
Figure 10: Frozen bakery products, US, category growth comparison, by volume, 2003'13 61
Figure 11: Frozen bakery products, US, company share by value (%), 2007'08 63
Figure 12: Frozen bakery products, US, distribution channels by value (%), 2007'08 66
Figure 13: Frozen fish/seafood, US, value ($m), 2003'13 71
Figure 14: Frozen fish/seafood, US, category growth comparison, by value, 2003'13 71
Figure 15: Frozen fish/seafood, US, volume (kg, million), 2003'13 74
Figure 16: Frozen fish/seafood, US, category growth comparison, by volume, 2003'13 74
Figure 17: Frozen fish/seafood, US, company share by value (%), 2007'08 76
Figure 18: Frozen fish/seafood, US, distribution channels by value (%), 2007'08 79
Figure 19: Frozen potato products, US, value ($m), 2003'13 84
Figure 20: Frozen potato products, US, category growth comparison, by value, 2003'13 84
Figure 21: Frozen potato products, US, volume (kg, million), 2003'13 87
Figure 22: Frozen potato products, US, category growth comparison, by volume, 2003'13 87
Figure 23: Frozen potato products, US, company share by value (%), 2007'08 89
Figure 24: Frozen potato products, US, distribution channels by value (%), 2007'08 92
Figure 25: Frozen meat products, US, value ($m), 2003'13 97



Figure 26: Frozen meat products, US, category growth comparison, by value, 2003'13 97
Figure 27: Frozen meat products, US, volume (kg, million), 2003'13 100
Figure 28: Frozen meat products, US, category growth comparison, by volume, 2003'13 100
Figure 29: Frozen meat products, US, company share by value (%), 2007'08 103
Figure 30: Frozen meat products, US, distribution channels by value (%), 2007'08 106
Figure 31: Frozen vegetables, US, value ($m), 2003'13 110
Figure 32: Frozen vegetables, US, volume (kg, million), 2003'13 112
Figure 33: Frozen vegetables, US, company share by value (%), 2007'08 114
Figure 34: Frozen vegetables, US, distribution channels by value (%), 2007'08 117
Figure 35: Frozen ready meals, US, value ($m), 2003'13 122
Figure 36: Frozen ready meals, US, category growth comparison, by value, 2003'13 122
Figure 37: Frozen ready meals, US, volume (kg, million), 2003'13 125
Figure 38: Frozen ready meals, US, category growth comparison, by volume, 2003'13 125
Figure 39: Frozen ready meals, US, company share by value (%), 2007'08 128
Figure 40: Frozen ready meals, US, distribution channels by value (%), 2007'08 131
Figure 41: Frozen pizza, US, value ($m), 2003'13 138
Figure 42: Frozen pizza, US, category growth comparison, by value, 2003'13 138
Figure 43: Frozen pizza, US, volume (kg, million), 2003'13 141
Figure 44: Frozen pizza, US, category growth comparison, by volume, 2003'13 141
Figure 45: Frozen pizza, US, company share by value (%), 2007'08 143
Figure 46: Frozen pizza, US, distribution channels by value (%), 2007'08 146
Figure 47: Frozen desserts, US, value ($m), 2003'13 150
Figure 48: Frozen desserts, US, volume (kg, million), 2003'13 152
Figure 49: Frozen desserts, US, distribution channels by value (%), 2007'08 156
Figure 50: Frozen fruit, US, value ($m), 2003'13 160
Figure 51: Frozen fruit, US, volume (kg, million), 2003'13 162
Figure 52: Frozen fruit, US, distribution channels by value (%), 2007'08 166
Figure 53: Global frozen food market split (value terms, 2008), top five countries 170
Figure 54: Global frozen food market value, 2003'08, top five countries 172
Figure 55: Global frozen food market split (volume terms, 2008), top five countries 174
Figure 56: Global frozen food market volume, 2003'08, top five countries 176
Figure 57: Annual data review process 210

LIST OF TABLES
Table 1: Frozen food category definitions 14
Table 2: Frozen food distribution channels 15
Table 3: Frozen food, US, value by category ($m), 2003'08 31
Table 4: Frozen food, US, value forecast by category ($m), 2008'13 32
Table 5: Frozen food, US, volume by category (kg, million), 2003'08 34
Table 6: Frozen food, US, volume forecast by category (kg, million), 2008'13 35
Table 7: Frozen food, US, brand share by value (%), 2007'08 38
Table 8: Frozen food, US, value by brand ($m), 2007'08 40
Table 9: Frozen food, US, company share by value (%), 2007'08 43
Table 10: Frozen food, US, value by company ($m), 2007'08 44
Table 11: Frozen food, US, distribution channels by value (%), 2007'08 45
Table 12: Frozen food, US, value by distribution channel ($m), 2007'08 45
Table 13: Frozen food, US, expenditure per capita ($), 2003'08 47
Table 14: Frozen food, US, forecast expenditure per capita ($), 2008'13 48
Table 15: Frozen food, US, consumption per capita (kg), 2003'08 49
Table 16: Frozen food, US, forecast consumption per capita (kg), 2008'13 50



Table 17: Nestle S.A. key facts 51
Table 18: H.J. Heinz Company. key facts 54
Table 19: Frozen bakery products, US, value by segment ($m), 2003'08 56
Table 20: Frozen bakery products, US, value forecast by segment ($m), 2008'13 57
Table 21: Frozen bakery products, US, volume by segment (kg, million), 2003'08 59
Table 22: Frozen bakery products, US, volume forecast by segment (kg, million), 2008'13 60
Table 23: Frozen bakery products, US, brand share by value (%), 2007'08 62
Table 24: Frozen bakery products, US, value by brand ($m), 2007'08 62
Table 25: Frozen bakery products, US, company share by value (%), 2007'08 64
Table 26: Frozen bakery products, US, value by company ($m), 2007'08 64
Table 27: Frozen bakery products, US, distribution channels by value (%), 2007'08 65
Table 28: Frozen bakery products, US, value by distribution channel ($m), 2007'08 65
Table 29: Frozen bakery products, US, expenditure per capita ($), 2003'08 67
Table 30: Frozen bakery products, US, forecast expenditure per capita ($), 2008'13 67
Table 31: Frozen bakery products, US, consumption per capita (kg), 2003'08 68
Table 32: Frozen bakery products, US, forecast consumption per capita (kg), 2008'13 68
Table 33: Frozen fish/seafood, US, value by segment ($m), 2003'08 69
Table 34: Frozen fish/seafood, US, value forecast by segment ($m), 2008'13 70
Table 35: Frozen fish/seafood, US, volume by segment (kg, million), 2003'08 72
Table 36: Frozen fish/seafood, US, volume forecast by segment (kg, million), 2008'13 73
Table 37: Frozen fish/seafood, US, brand share by value (%), 2007'08 75
Table 38: Frozen fish/seafood, US, value by brand ($m), 2007'08 75
Table 39: Frozen fish/seafood, US, company share by value (%), 2007'08 77
Table 40: Frozen fish/seafood, US, value by company ($m), 2007'08 77
Table 41: Frozen fish/seafood, US, distribution channels by value (%), 2007'08 78
Table 42: Frozen fish/seafood, US, value by distribution channel ($m), 2007'08 78
Table 43: Frozen fish/seafood, US, expenditure per capita ($), 2003'08 80
Table 44: Frozen fish/seafood, US, forecast expenditure per capita ($), 2008'13 80
Table 45: Frozen fish/seafood, US, consumption per capita (kg), 2003'08 81
Table 46: Frozen fish/seafood, US, forecast consumption per capita (kg), 2008'13 81
Table 47: Frozen potato products, US, value by segment ($m), 2003'08 82
Table 48: Frozen potato products, US, value forecast by segment ($m), 2008'13 83
Table 49: Frozen potato products, US, volume by segment (kg, million), 2003'08 85
Table 50: Frozen potato products, US, volume forecast by segment (kg, million), 2008'13 86
Table 51: Frozen potato products, US, brand share by value (%), 2007'08 88
Table 52: Frozen potato products, US, value by brand ($m), 2007'08 88
Table 53: Frozen potato products, US, company share by value (%), 2007'08 90
Table 54: Frozen potato products, US, value by company ($m), 2007'08 90
Table 55: Frozen potato products, US, distribution channels by value (%), 2007'08 91
Table 56: Frozen potato products, US, value by distribution channel ($m), 2007'08 91
Table 57: Frozen potato products, US, expenditure per capita ($), 2003'08 93
Table 58: Frozen potato products, US, forecast expenditure per capita ($), 2008'13 93
Table 59: Frozen potato products, US, consumption per capita (kg), 2003'08 94
Table 60: Frozen potato products, US, forecast consumption per capita (kg), 2008'13 94
Table 61: Frozen meat products, US, value by segment ($m), 2003'08 95
Table 62: Frozen meat products, US, value forecast by segment ($m), 2008'13 96
Table 63: Frozen meat products, US, volume by segment (kg, million), 2003'08 98
Table 64: Frozen meat products, US, volume forecast by segment (kg, million), 2008'13 99
Table 65: Frozen meat products, US, brand share by value (%), 2007'08 101
Table 66: Frozen meat products, US, value by brand ($m), 2007'08 102



Table 67: Frozen meat products, US, company share by value (%), 2007'08 104
Table 68: Frozen meat products, US, value by company ($m), 2007'08 104
Table 69: Frozen meat products, US, distribution channels by value (%), 2007'08 105
Table 70: Frozen meat products, US, value by distribution channel ($m), 2007'08 105
Table 71: Frozen meat products, US, expenditure per capita ($), 2003'08 107
Table 72: Frozen meat products, US, forecast expenditure per capita ($), 2008'13 107
Table 73: Frozen meat products, US, consumption per capita (kg), 2003'08 108
Table 74: Frozen meat products, US, forecast consumption per capita (kg), 2008'13 108
Table 75: Frozen vegetables, US, value ($m), 2003'08 109
Table 76: Frozen vegetables, US, value forecast ($m), 2008'13 110
Table 77: Frozen vegetables, US, volume (kg, million), 2003'08 111
Table 78: Frozen vegetables, US, volume forecast (kg, million), 2008'13 112
Table 79: Frozen vegetables, US, brand share by value (%), 2007'08 113
Table 80: Frozen vegetables, US, value by brand ($m), 2007'08 113
Table 81: Frozen vegetables, US, company share by value (%), 2007'08 115
Table 82: Frozen vegetables, US, value by company ($m), 2007'08 115
Table 83: Frozen vegetables, US, distribution channels by value (%), 2007'08 116
Table 84: Frozen vegetables, US, value by distribution channel ($m), 2007'08 116
Table 85: Frozen vegetables, US, expenditure per capita ($), 2003'08 118
Table 86: Frozen vegetables, US, forecast expenditure per capita ($), 2008'13 118
Table 87: Frozen vegetables, US, consumption per capita (kg), 2003'08 119
Table 88: Frozen vegetables, US, forecast consumption per capita (kg), 2008'13 119
Table 89: Frozen ready meals, US, value by segment ($m), 2003'08 120
Table 90: Frozen ready meals, US, value forecast by segment ($m), 2008'13 121
Table 91: Frozen ready meals, US, volume by segment (kg, million), 2003'08 123
Table 92: Frozen ready meals, US, volume forecast by segment (kg, million), 2008'13 124
Table 93: Frozen ready meals, US, brand share by value (%), 2007'08 126
Table 94: Frozen ready meals, US, value by brand ($m), 2007'08 127
Table 95: Frozen ready meals, US, company share by value (%), 2007'08 129
Table 96: Frozen ready meals, US, value by company ($m), 2007'08 129
Table 97: Frozen ready meals, US, distribution channels by value (%), 2007'08 130
Table 98: Frozen ready meals, US, value by distribution channel ($m), 2007'08 130
Table 99: Frozen ready meals, US, expenditure per capita ($), 2003'08 132
Table 100: Frozen ready meals, US, forecast expenditure per capita ($), 2008'13 133
Table 101: Frozen ready meals, US, consumption per capita (kg), 2003'08 134
Table 102: Frozen ready meals, US, forecast consumption per capita (kg), 2008'13 135
Table 103: Frozen pizza, US, value by segment ($m), 2003'08 136
Table 104: Frozen pizza, US, value forecast by segment ($m), 2008'13 137
Table 105: Frozen pizza, US, volume by segment (kg, million), 2003'08 139
Table 106: Frozen pizza, US, volume forecast by segment (kg, million), 2008'13 140
Table 107: Frozen pizza, US, brand share by value (%), 2007'08 142
Table 108: Frozen pizza, US, value by brand ($m), 2007'08 142
Table 109: Frozen pizza, US, company share by value (%), 2007'08 144
Table 110: Frozen pizza, US, value by company ($m), 2007'08 144
Table 111: Frozen pizza, US, distribution channels by value (%), 2007'08 145
Table 112: Frozen pizza, US, value by distribution channel ($m), 2007'08 145
Table 113: Frozen pizza, US, expenditure per capita ($), 2003'08 147
Table 114: Frozen pizza, US, forecast expenditure per capita ($), 2008'13 147
Table 115: Frozen pizza, US, consumption per capita (kg), 2003'08 148
Table 116: Frozen pizza, US, forecast consumption per capita (kg), 2008'13 148



Table 117: Frozen desserts, US, value ($m), 2003'08 149
Table 118: Frozen desserts, US, value forecast ($m), 2008'13 150
Table 119: Frozen desserts, US, volume (kg, million), 2003'08 151
Table 120: Frozen desserts, US, volume forecast (kg, million), 2008'13 152
Table 121: Frozen desserts, US, brand share by value (%), 2007'08 153
Table 122: Frozen desserts, US, value by brand ($m), 2007'08 153
Table 123: Frozen desserts, US, company share by value (%), 2007'08 154
Table 124: Frozen desserts, US, value by company ($m), 2007'08 154
Table 125: Frozen desserts, US, distribution channels by value (%), 2007'08 155
Table 126: Frozen desserts, US, value by distribution channel ($m), 2007'08 155
Table 127: Frozen desserts, US, expenditure per capita ($), 2003'08 157
Table 128: Frozen desserts, US, forecast expenditure per capita ($), 2008'13 157
Table 129: Frozen desserts, US, consumption per capita (kg), 2003'08 158
Table 130: Frozen desserts, US, forecast consumption per capita (kg), 2008'13 158
Table 131: Frozen fruit, US, value ($m), 2003'08 159
Table 132: Frozen fruit, US, value forecast ($m), 2008'13 160
Table 133: Frozen fruit, US, volume (kg, million), 2003'08 161
Table 134: Frozen fruit, US, volume forecast (kg, million), 2008'13 162
Table 135: Frozen fruit, US, brand share by value (%), 2007'08 163
Table 136: Frozen fruit, US, value by brand ($m), 2007'08 163
Table 137: Frozen fruit, US, company share by value (%), 2007'08 164
Table 138: Frozen fruit, US, value by company ($m), 2007'08 164
Table 139: Frozen fruit, US, distribution channels by value (%), 2007'08 165
Table 140: Frozen fruit, US, value by distribution channel ($m), 2007'08 165
Table 141: Frozen fruit, US, expenditure per capita ($), 2003'08 167
Table 142: Frozen fruit, US, forecast expenditure per capita ($), 2008'13 167
Table 143: Frozen fruit, US, consumption per capita (kg), 2003'08 168
Table 144: Frozen fruit, US, forecast consumption per capita (kg), 2008'13 168
Table 145: Global frozen food market value, 2008 169
Table 146: Global frozen food market split (value terms ($m), 2008), top five countries 172
Table 147: Global frozen food market volume, 2008 173
Table 148: Global frozen food market split (volume terms, 2008), top five countries 176
Table 149: Leading players, top five countries 177
Table 150: Analysis of the US's political landscape 179
Table 151: Analysis of the US economy 182
Table 152: Analysis of the US's social system 186
Table 153: Analysis of the US's technology landscape 190
Table 154: Analysis of the US's legal landscape 194
Table 155: Analysis of the US's environmental landscape 197
Table 156: US frozen food new product launches reports, by company (top five companies), 2008 201
Table 157: US frozen food new product launches SKUs, by company (top five companies), 2008 201
Table 158: US frozen food new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 202
Table 159: US frozen food new product launches (reports), by ingredients (top 10 ingredients), 2008 202
Table 160: US frozen food new product launches (reports), by package tags or claims (top 10 claims), 2008 203
Table 161: US frozen food new product launches, recent five launches 2008 203
Table 162: US population, by age group, 2003'08 (millions) 204
Table 163: US population forecast, by age group, 2008'13 (millions) 205
Table 164: US population, by gender, 2003'08 (millions) 205
Table 165: US population forecast, by gender, 2008'13 (millions) 206
Table 166: US nominal GDP, 2003'08 ($bn, nominal prices) 206



Table 167: US nominal GDP forecast, 2008'13 ($bn, nominal prices) 206
Table 168: US real GDP, 2003'08 ($bn, 2000 prices) 207
Table 169: US real GDP forecast, 2008'13 ($bn, 2000 prices) 207
Table 170: US consumer price index, 2003'08 (2000=100) 207
Table 171: US consumer price index, 2008'13 (2000=100) 208



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