Consumer Trends in the Ice Cream Market in China, 2011

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Consumer Trends in the Ice Cream Market in China, 2011
Published on January 2012

Report Summary

Synopsis
This report provides the results for the Ice Cream market in China from Canadean's unique, highly detailed and proprietary study of
consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product
markets.

Its coverage includes, but is not limited to, consumption behaviours, the extent to which consumer trends influence their consumption
and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this
information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product
category level.

Summary
Marketers in the Ice Cream market in China face a major challenge. Understanding market size and segmentation is valuable, but the
keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of
consumer trends.

This report provides integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer
groups, how much of the Ice Cream market in China they account for and which consumer trends drive their behaviour, and as such
allows the companies to develop strong growth strategies.

Scope
' Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets ' and as such
the companies need to know what these trends are and be able to quantify their influence in the market.

' This report provides highly detailed insight into exactly who the consumer is and how the latest consumer trends are changing the
market by examining over 20 consumer trends and the share of sales across over 30 consumer groups.

Reasons To Buy
' The data in this report allows marketers to track consumer behaviour through to its actual value impact on a product market.

' Unique in the market, this reports also provides readers with a highly detailed data analysis of the market allowing marketing tactics
and strategy to be updated in line with the very latest consumer behaviours.

Key Highlights
' Detailed category coverage is provided, covering Artisanal Ice Cream market, Impulse Ice Cream market, and Take-home Ice Cream
market.

' Detailed consumer segmentation data covering over 30 consumer groups, 20 consumer trends and consumption frequency for each
product category covered.

' Detailed brand and private label category shares for 2011 for each product category

Consumer Trends in the Ice Cream Market in China, 2011 (From Slideshare) Page 1/8


' Unique retailer choice and switching data at the product category level for 2011

Table of Content

Table of Contents
1 Introduction
1.1 What is this Report About'
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Ice Cream Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Artisanal Ice Cream
2.2.2 Impulse Ice Cream
2.2.3 Take-home Ice Cream
2.3 Behavioral Trends and Market Value
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.2 Consumer Profiles by Product Category



4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Ice Cream Brand Choice and Private Label Shares
5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Ice Cream
6 Consumption Impact: Market Valuation
6.1 Ice Cream Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Ice Cream Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Ice Cream Volume Impact of Consumer Behavior Trends
6.3.1 Share Growth by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption Per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Ice Cream
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Artisanal Ice Cream
7.2.2 Retail Share by Volume - Impulse Ice Cream
7.2.3 Retail Share by Volume - Take-home Ice Cream
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 A-Best Supermarket Co., Ltd Switching analysis
7.3.3 Carrefour China Switching analysis
7.3.4 Dashang Group Switching analysis
7.3.5 Metro Cash & Carry Switching analysis
7.3.6 New Cooperation Joint-stock trade chain CO., Ltd. Switching analysis
7.3.7 Tesco China Switching analysis
7.3.8 Trust Mart Switching analysis
7.3.9 Wal-Mart Super center, China Switching analysis
7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching analysis
7.3.11 Wumart Stores. Group Switching analysis
7.3.12 Other Switching analysis
7.4 Profiles of End-Consumers of Ice Cream, by Retailer Used
7.4.1 A-Best Supermarket Co., Ltd



7.4.2 Carrefour China
7.4.3 Dashang Group
7.4.4 Metro Cash & Carry
7.4.5 New Cooperation Joint-stock trade chain CO., Ltd.
7.4.6 Tesco China
7.4.7 Trust Mart
7.4.8 Wal-Mart Super center, China
7.4.9 Wuhan Zhongbai Group Co., Ltd.
7.4.10 Wumart Stores. Group
7.4.11 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer

List of Tables
Table 1: Volume Units for the Ice Cream Market
Table 2: Foreign Exchange Rate - CNY Vs. US$, 2011
Table 3: Population Profiles
Table 4: China Ice Cream Value Share (%), by Age Groups, 2011
Table 5: China Ice Cream Value Share (%), by Gender, 2011
Table 6: China Ice Cream Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: China Ice Cream Value Share (%) by Education Level Achieved Groups, 2011
Table 8: China Ice Cream Value Share (%) by Wealth Groups, 2011
Table 9: China Ice Cream Value Share (%) by Busy Lives Groups, 2011
Table 10: China Artisanal Ice Cream Consumer Group Share (% market value), 2011
Table 11: China Impulse Ice Cream Consumer Group Share (% market value), 2011
Table 12: China Take-home Ice Cream Consumer Group Share (% market value), 2011
Table 13: China Total Artisanal Ice Cream Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 14: China Total Impulse Ice Cream Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 15: China Total Take-home Ice Cream Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: China Artisanal Ice Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 17: China Artisanal Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 18: China Impulse Ice Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 19: China Impulse Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 20: China Take-home Ice Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: China Take-home Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: China Artisanal Ice Cream Consumer Profiles (% consumers by sub-group), 2011
Table 23: China Impulse Ice Cream Consumer Profiles (% consumers by sub-group), 2011
Table 24: China Take-home Ice Cream Consumer Profiles (% consumers by sub-group), 2011
Table 25: China Ice Cream Private Label Penetration (% Vol), by Category, 2011
Table 26: China Artisanal Ice Cream Brand Share by Volume (% Vol), 2011
Table 27: China Impulse Ice Cream Brand Share by Volume (% Vol), 2011
Table 28: China Take-home Ice Cream Brand Share by Volume (% Vol), 2011
Table 29: China, Overall Ice Cream: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 30: China, Artisanal Ice Cream: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 31: China, Impulse Ice Cream: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011
Table 32: China, Take-home Ice Cream: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011



Table 33: China Ice Cream Market Value (Yuan Renminbi million), by Category, 2011
Table 34: China Ice Cream Market Value (US$ million), by Category, 2011
Table 35: China Ice Cream Market Volume (Kg m), by Category, 2011
Table 36: China Ice Cream Market Share (US$ million), by Category, 2011
Table 37: China Ice Cream Expenditure Per Capita (Yuan Renminbi), by Category, 2011
Table 38: China Ice Cream Expenditure Per Capita (US$), by Category, 2011
Table 39: China Ice Cream Expenditure Per Household (Yuan Renminbi), by Category
Table 40: China Ice Cream Expenditure Per Household (US$), by Category
Table 41: China Ice Cream Market Volume Share (Kg m), by Category, 2011
Table 42: China Ice Cream Consumption Per Capita (Kilograms per head), by Category, 2011
Table 43: China Ice Cream Consumption Per Household (Kilograms per household), by Category, 2011
Table 44: China Ice Cream Retailer Share by Volume (Kg m), 2011
Table 45: China Artisanal Ice Cream Retailer Share by Volume (Kg m), 2011
Table 46: China Impulse Ice Cream Retailer Share by Volume (Kg m), 2011
Table 47: China Take-home Ice Cream Retailer Share by Volume (Kg m), 2011
Table 48: China: Switchers to A-Best Supermarket Co., Ltd for Their Ice Cream Purchases in the Last Six Months (Thousands), 2011
Table 49: China: Switchers From A-Best Supermarket Co., Ltd for Their Ice Cream Purchases in the Last Six Months (Thousands),
2011
Table 50: China: Switchers to Carrefour China for Their Ice Cream Purchases in the Last Six Months (Thousands), 2011
Table 51: China: Switchers From Carrefour China for Their Ice Cream Purchases in the Last Six Months (Thousands), 2011
Table 52: China: Switchers to Dashang Group for Their Ice Cream Purchases in the Last Six Months (Thousands), 2011
Table 53: China: Switchers From Dashang Group for Their Ice Cream Purchases in the Last Six Months (Thousands), 2011
Table 54: China: Switchers to Metro Cash & Carry for Their Ice Cream Purchases in the Last Six Months (Thousands), 2011
Table 55: China: Switchers From Metro Cash & Carry for Their Ice Cream Purchases in the Last Six Months (Thousands), 2011
Table 56: China: Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for Their Ice Cream Purchases in the Last Six
Months (Thousands), 2011
Table 57: China: Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for Their Ice Cream Purchases in the Last Six
Months (Thousands), 2011
Table 58: China: Switchers to Tesco China for Their Ice Cream Purchases in the Last Six Months (Thousands), 2011
Table 59: China: Switchers From Tesco China for Their Ice Cream Purchases in the Last Six Months (Thousands), 2011
Table 60: China: Switchers to Trust Mart for Their Ice Cream Purchases in the Last Six Months (Thousands), 2011
Table 61: China: Switchers From Trust Mart for Their Ice Cream Purchases in the Last Six Months (Thousands), 2011
Table 62: China: Switchers to Wal-Mart Super center, China for Their Ice Cream Purchases in the Last Six Months (Thousands),
2011
Table 63: China: Switchers From Wal-Mart Super center, China for Their Ice Cream Purchases in the Last Six Months (Thousands),
2011
Table 64: China: Switchers to Wuhan Zhongbai Group Co., Ltd. for Their Ice Cream Purchases in the Last Six Months (Thousands),
2011
Table 65: China: Switchers From Wuhan Zhongbai Group Co., Ltd. for Their Ice Cream Purchases in the Last Six Months
(Thousands), 2011
Table 66: China: Switchers to Wumart Stores. Group for Their Ice Cream Purchases in the Last Six Months (Thousands), 2011
Table 67: China: Switchers From Wumart Stores. Group for Their Ice Cream Purchases in the Last Six Months (Thousands), 2011
Table 68: China: Switchers to Other for Their Ice Cream Purchases in the Last Six Months (Thousands), 2011
Table 69: China: Switchers From Other for Their Ice Cream Purchases in the Last Six Months (Thousands), 2011
Table 70: China: Profile of Ice Cream Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup),
2011
Table 71: China: Profile of Ice Cream Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup), 2011
Table 72: China: Profile of Ice Cream Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup), 2011



Table 73: China: Profile of Ice Cream Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup), 2011
Table 74: China: Profile of Ice Cream Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO.,
Ltd. (% by Subgroup), 2011
Table 75: China: Profile of Ice Cream Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup), 2011
Table 76: China: Profile of Ice Cream Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup), 2011
Table 77: China: Profile of Ice Cream Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup),
2011
Table 78: China: Profile of Ice Cream Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by
Subgroup), 2011
Table 79: China: Profile of Ice Cream Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup), 2011
Table 80: China: Profile of Ice Cream Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011

List of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: China Ice Cream Value Share (%), by Age Groups, 2011
Figure 3: China Ice Cream Value Share (%), by Gender, 2011
Figure 4: China Ice Cream Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: China Ice Cream Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: China Ice Cream Value Share (%) by Wealth Groups, 2011
Figure 7: China Ice Cream Value Share (%) by Busy Lives Groups, 2011
Figure 8: China Artisanal Ice Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: China Artisanal Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: China Impulse Ice Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: China Impulse Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: China Take-home Ice Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: China Take-home Ice Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: China Ice Cream Private Label Penetration (% Vol), by Category, 2011
Figure 15: China Ice Cream Market Share (US$ million), by Category, 2011
Figure 16: China Ice Cream Expenditure Per Capita (US$), by Category, 2011
Figure 17: China Ice Cream Expenditure Per Household (US$), by Category
Figure 18: China Ice Cream Retailer Share by Volume (Kg m), 2011
Figure 19: China Artisanal Ice Cream Retailer Share by Volume (Kg m), 2011
Figure 20: China Impulse Ice Cream Retailer Share by Volume (Kg m), 2011
Figure 21: China Take-home Ice Cream Retailer Share by Volume (Kg m), 2011
Figure 22: China: People Who Have Switched Retailer for Their Ice Cream Purchases in the Last Six Months (Thousands), 2011


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