Some companies, including Nestl

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Coffee - Uruguay
Published on March 2010
Report Summary
Some companies, including Nestlé del Uruguay SA, Castera Hnos SA and Carrau & Cia SA, increased unit prices significantly in an
effort to augment value sales in 2009. Category leader, Nestlé del Uruguay SA, also widened its product portfolio with Bracafé 3-in-1
and Nescafé 'sticks', a premiumisation move that was followed by some competitors.
Euromonitor International's Coffee in Uruguay report offers a comprehensive guide to the size and shape of the market at a national
level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading
companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or
pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Fresh Coffee, Instant Coffee
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report'
* Get a detailed picture of the Hot Drinks industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online
information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network
of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help
drive informed strategic planning.
Table of Content
Coffee in Uruguay
Euromonitor International
March 2010
List of Contents and Tables
Executive Summary
Hot Drinks - Not So Hot Anymore'
Coca-Cola Enters Other Hot Drinks With La Vuelta
Two Companies Grab Lion's Share of Hot Drinks
Yerba Mate Dominates Hot Drinks Total Volume Sales
Future Sales Cooling Off
Market Data
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Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2004-2009
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2004-2009
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2004-2009
Table 4 Retail Sales of Hot Drinks by Sector: Value 2004-2009
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2004-2009
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2004-2009
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2004-2009
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2004-2009
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2004-2009
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2004-2009
Table 11 Hot Drinks Company Shares by Value 2005-2009
Table 12 Hot Drinks Brand Shares by Value 2006-2009
Table 13 Sales of Hot Drinks by Distribution Format: % Analysis 2004-2009
Table 14 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2009
Table 15 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2009-2014
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2009-2014
Table 17 Forecast Retail Sales of Hot Drinks by Sector: Volume 2009-2014
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Value 2009-2014
Table 19 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2009-2014
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2009-2014
Table 21 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2009-2014
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2009-2014
Table 23 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2009-2014
Table 24 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Canarias SA
Strategic Direction
Key Facts
Summary 2 Canarias SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Canarias SA: Competitive Position 2009
Castera Hnos SA
Strategic Direction
Key Facts
Summary 4 Castera Hnos SA: Key Facts
Company Background
Production
Competitive Positioning
Table 25 Summary2 Castera Hnos SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 26 Retail Sales of Coffee by Type: Volume 2004-2009
Table 27 Retail Sales of Coffee by Type: Value 2004-2009
Table 28 Retail Sales of Coffee by Type: % Volume Growth 2004-2009
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Table 29 Retail Sales of Coffee by Type: % Value Growth 2004-2009
Table 30 Coffee Company Shares 2005-2009
Table 31 Coffee Brand Shares 2006-2009
Table 32 Forecast Retail Sales of Coffee by Type: Volume 2009-2014
Table 33 Forecast Retail Sales of Coffee by Type: Value 2009-2014
Table 34 Forecast Retail Sales of Coffee by Type: % Volume Growth 2009-2014
Table 35 Forecast Retail Sales of Coffee by Type: % Value Growth 2009-2014
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