Cheese in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2014

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Cheese in the BRIC (Brazil, Russia, India, China) Countries Market
Overview and Forecasts to 2014
Published on December 2010

Report Summary

Introduction

This report covers key aspects of the cheese market in the four emerging economies: Brazil, Russia, India and China. Data is
provided on market value and volume by category; company and brand shares; distribution channels; and expenditure and
consumption per capita for the historic and forecast periods.

Scope

*Contains information on two categories: processed and natural cheese

*Market and category level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast
(2010-14) data

*Market level company and brand shares as well as distribution share information

*Recent product launches

Highlights

Brazil is home to the second largest cheese market, led by natural cheese, while its processed cheese category displays rapid
growth.

Russia leads the cheese market in terms of value among the BRIC nations.

China is set to be the most lucrative investment destination for the cheese market in future.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the cheese market in high growth / emerging nations

*Identify key players within the cheese in Brazil, Russia, India and China to plan lucrative M&A, partnerships and agreements

*Obtain insight into new product launches within the cheese market in Brazil, Russia, India and China

Table of Content

Cheese in the BRIC (Brazil, Russia, India, China) Countries Market Overview and Forecasts to 2014 (From Slideshare) Page 1/8


TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Brazil is home to the second largest cheese market, led by natural cheese, while its processed cheese category displays rapid growth
2
Russia leads the cheese market in terms of value among the BRIC nations 2
China is set to be the most lucrative investment destination for the cheese market in future 2
Chapter 2 Introduction 3
What is this report about' 3
How to use this report 3
Market definition 4
Chapter 3 Overview 17
BRIC cheese market, value overview 17
BRIC cheese market, volume overview 22
Chapter 4 Global Cheese Market ' Top Five vs BRIC Countries 27
Value Analysis 27
Volume Analysis 29
Chapter 5 Brazil 31
Value analysis (Brazilian Real), 2004'09 31
Value analysis (Brazilian Real), 2009'14 32
Value analysis (US dollars), 2004'09 34
Volume analysis, 2004'09 36
Company and brand share analysis 39
Distribution analysis 44
Expenditure and consumption per capita 46
Chapter 6 Russia 49
Value analysis (Russian Ruble), 2004'09 49
Value analysis (Russian Ruble), 2009'14 50
Chapter 7 India 65
Value analysis (Indian Rupee), 2004'09 65
Value analysis (Indian Rupee), 2009'14 66
Chapter 8 China 81
Value analysis (Chinese Yuan Renminbi), 2004'09 81



Value analysis (Chinese Yuan Renminbi), 2009'14 82
Chapter 9 New Product Development 97
Product launches 2009: Brazil 97
Recent product launches 99
Product launches 2009: Russia 100
Product launches 2009: India 103
Product launches 2009: China 106
Chapter 10 Research Methodology 109
Methodology overview 109
Secondary research 110
Market modeling 111
Creating an initial data model 111
Revising the initial data model 111
Creating a final estimate 112
Creating demographic value splits 112
Primary research 112
Data finalization 113
Ongoing research 113
Chapter 11 Appendix 114
Future readings 114
How to contact experts in your industry 114
Disclaimer 114

LIST OF FIGURES
Figure 1: Cheese market, BRIC, value ($m), 2004'14 17
Figure 2: Cheese market, BRIC, value ($m) , 2004'09 19
Figure 3: Cheese market, BRIC, value ($m) , 2009'14 20
Figure 4: Cheese market, BRIC, value growth analysis, 2004'14 21
Figure 5: Cheese market, BRIC, volume (kg, million), 2004'14 22
Figure 8: Cheese market, BRIC, volume growth analysis, 2004'14 26
Figure 9: Global cheese market split ($m), top five vs BRIC countries, 2009'14 27
Figure 10: Global cheese market split (kg, million), top five vs BRIC countries, 2009'14 29
Figure 11: Cheese, Brazil, value by segment (BRLm), 2004'14 33
Figure 12: Cheese, Brazil, category growth comparison, by value, 2004'14 35
Figure 13: Cheese, Brazil, volume by segment (kg, million), 2004'14 38
Figure 14: Cheese, Brazil, category growth comparison, by volume, 2004'14 38



Figure 15: Cheese, Brazil, company share by value (%), 2008'09 41
Figure 16: Cheese, Brazil, distribution channels by value (%), 2008'09 45
Figure 17: Cheese, Russia, value by segment (RUBm), 2004'14 51
Figure 18: Cheese, Russia, category growth comparison, by value, 2004'14 53
Figure 19: Cheese, Russia, volume by segment (kg, million), 2004'14 56
Figure 20: Cheese, Russia, category growth comparison, by volume, 2004'14 56
Figure 21: Cheese, Russia, company share by value (%), 2008'09 58
Figure 22: Cheese, Russia, distribution channels by value (%), 2008'09 61
Figure 23: Cheese, India, value by segment (INRm), 2004'14 67
Figure 24: Cheese, India, category growth comparison, by value, 2004'14 69
Figure 25: Cheese, India, volume by segment (kg, million), 2004'14 72
Figure 26: Cheese, India, category growth comparison, by volume, 2004'14 72
Figure 27: Cheese, India, company share by value (%), 2008'09 74
Figure 28: Cheese, India, distribution channels by value (%), 2008'09 77
Figure 29: Cheese, China, value by segment (CNYm), 2004'14 83
Figure 30: Cheese, China, category growth comparison, by value, 2004'14 85
Figure 31: Cheese, China, volume by segment (kg, million), 2004'14 88
Figure 32: Cheese, China, category growth comparison, by volume, 2004'14 88
Figure 33: Cheese, China, company share by value (%), 2008'09 90
Figure 34: Cheese, China, distribution channels by value (%), 2008'09 93
Figure 35: Annual data review process 110

LIST OF TABLES
Table 1: Cheese category definitions 5
Table 2: Cheese distribution channels 6
Table 3: Cheese market, BRIC, value ($m), 2004'14 18
Table 6: Cheese market, BRIC, volume (kg, million), 2004'14 23
Table 9: Global cheese market split ($m), top five vs BRIC countries, 2009'14 28
Table 10: Global cheese market split (kg, million), top five vs BRIC countries, 2009'14 30
Table 11: Cheese, Brazil, value by segment (BRLm), 2004'09 31
Table 12: Cheese, Brazil, value forecast by segment (BRLm), 2009'14 32
Table 13: Cheese, Brazil, value by segment ($m), 2004'09 34
Table 14: Cheese, Brazil, value forecast by segment ($m), 2009'14 34
Table 15: Cheese, Brazil, volume by segment (kg, million), 2004'09 36
Table 16: Cheese, Brazil, volume forecast by segment (kg, million), 2009'14 37
Table 17: Cheese, Brazil, brand share by value (%), 2008'09 39
Table 18: Cheese, Brazil, value by brand (BRLm), 2008'09 40
Table 19: Cheese, Brazil, company share by value (%), 2008'09 42
Table 20: Cheese, Brazil, value by company (BRLm), 2008'09 43
Table 21: Cheese, Brazil, distribution channels by value (%), 2008'09 44
Table 22: Cheese, Brazil, value by distribution channel (BRLm), 2008'09 44
Table 23: Cheese, Brazil, expenditure per capita (BRL), 2004'09 46
Table 24: Cheese, Brazil, forecast expenditure per capita (BRL), 2009'14 46
Table 25: Cheese, Brazil, expenditure per capita ($), 2004'09 47



Table 26: Cheese, Brazil, forecast expenditure per capita ($), 2009'14 47
Table 27: Cheese, Brazil, consumption per capita (kg), 2004'09 48
Table 28: Cheese, Brazil, forecast consumption per capita (kg), 2009'14 48
Table 29: Cheese, Russia, value by segment (RUBm), 2004'09 49
Table 30: Cheese, Russia, value forecast by segment (RUBm), 2009'14 50
Table 31: Cheese, Russia, value by segment ($m), 2004'09 52
Table 32: Cheese, Russia, value forecast by segment ($m), 2009'14 52
Table 33: Cheese, Russia, volume by segment (kg, million), 2004'09 54
Table 34: Cheese, Russia, volume forecast by segment (kg, million), 2009'14 55
Table 35: Cheese, Russia, brand share by value (%), 2008'09 57
Table 36: Cheese, Russia, value by brand (RUBm), 2008'09 57
Table 37: Cheese, Russia, company share by value (%), 2008'09 59
Table 38: Cheese, Russia, value by company (RUBm), 2008'09 59
Table 39: Cheese, Russia, distribution channels by value (%), 2008'09 60
Table 40: Cheese, Russia, value by distribution channel (RUBm), 2008'09 60
Table 41: Cheese, Russia, expenditure per capita (RUB), 2004'09 62
Table 42: Cheese, Russia, forecast expenditure per capita (RUB), 2009'14 62
Table 43: Cheese, Russia, expenditure per capita ($), 2004'09 63
Table 44: Cheese, Russia, forecast expenditure per capita ($), 2009'14 63
Table 45: Cheese, Russia, consumption per capita (kg), 2004'09 64
Table 46: Cheese, Russia, forecast consumption per capita (kg), 2009'14 64
Table 47: Cheese, India, value by segment (INRm), 2004'09 65
Table 48: Cheese, India, value forecast by segment (INRm), 2009'14 66
Table 49: Cheese, India, value by segment ($m), 2004'09 68
Table 50: Cheese, India, value forecast by segment ($m), 2009'14 68
Table 51: Cheese, India, volume by segment (kg, million), 2004'09 70
Table 52: Cheese, India, volume forecast by segment (kg, million), 2009'14 71
Table 53: Cheese, India, brand share by value (%), 2008'09 73
Table 54: Cheese, India, value by brand (INRm), 2008'09 73
Table 55: Cheese, India, company share by value (%), 2008'09 75
Table 56: Cheese, India, value by company (INRm), 2008'09 75
Table 57: Cheese, India, distribution channels by value (%), 2008'09 76
Table 58: Cheese, India, value by distribution channel (INRm), 2008'09 76
Table 59: Cheese, India, expenditure per capita (INR), 2004'09 78
Table 60: Cheese, India, forecast expenditure per capita (INR), 2009'14 78
Table 61: Cheese, India, expenditure per capita ($), 2004'09 79
Table 62: Cheese, India, forecast expenditure per capita ($), 2009'14 79
Table 63: Cheese, India, consumption per capita (kg), 2004'09 80
Table 64: Cheese, India, forecast consumption per capita (kg), 2009'14 80
Table 65: Cheese, China, value by segment (CNYm), 2004'09 81
Table 66: Cheese, China, value forecast by segment (CNYm), 2009'14 82
Table 67: Cheese, China, value by segment ($m), 2004'09 84
Table 68: Cheese, China, value forecast by segment ($m), 2009'14 84
Table 69: Cheese, China, volume by segment (kg, million), 2004'09 86
Table 70: Cheese, China, volume forecast by segment (kg, million), 2009'14 87
Table 71: Cheese, China, brand share by value (%), 2008'09 89
Table 72: Cheese, China, value by brand (CNYm), 2008'09 89
Table 73: Cheese, China, company share by value (%), 2008'09 91



Table 74: Cheese, China, value by company (CNYm), 2008'09 91
Table 75: Cheese, China, distribution channels by value (%), 2008'09 92
Table 76: Cheese, China, value by distribution channel (CNYm), 2008'09 92
Table 77: Cheese, China, expenditure per capita (CNY), 2004'09 94
Table 78: Cheese, China, forecast expenditure per capita (CNY), 2009'14 94
Table 79: Cheese, China, expenditure per capita ($), 2004'09 95
Table 80: Cheese, China, forecast expenditure per capita ($), 2009'14 95
Table 81: Cheese, China, consumption per capita (kg), 2004'09 96
Table 82: Cheese, China, forecast consumption per capita (kg), 2009'14 96
Table 83: Brazil cheese new product launches reports, by company (top five companies), 2009 97
Table 84: Brazil cheese new product launches SKUs, by company (top five companies), 2009 97
Table 85: Brazil cheese new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 98
Table 86: Brazil cheese new product launches (reports), by ingredients (top 10 ingredients), 2009 98
Table 87: Brazil cheese new product launches (reports), by package tags or claims (top 10 claims), 2009 99
Table 88: Brazil cheese new product launches - recent five launches (2009) 99
Table 89: Russia cheese new product launches reports, by company (top five companies), 2009 100
Table 90: Russia cheese new product launches SKUs, by company (top five companies), 2009 100
Table 91: Russia cheese new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 101
Table 92: Russia cheese new product launches (reports), by ingredients (top 10 ingredients), 2009 101
Table 93: Russia cheese new product launches (reports), by package tags or claims (top 10 claims), 2009 102
Table 94: Russia cheese new product launches - recent five launches (2009) 102
Table 95: India cheese new product launches reports, by company (top five companies), 2009 103
Table 96: India cheese new product launches SKUs, by company (top five companies), 2009 103
Table 97: India cheese new product launches (reports), by flavor and fragrances, 2009 104
Table 98: India cheese new product launches (reports), by ingredients (top 10 ingredients), 2009 104
Table 99: India cheese new product launches (reports), by package tags or claims, 2009 105
Table 100: India cheese new product launches - recent five launches (2009) 105
Table 101: China cheese new product launches reports, by company (top five companies), 2009 106
Table 102: China cheese new product launches SKUs, by company (top five companies), 2009 106
Table 103: China cheese new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 107
Table 104: China cheese new product launches (reports), by ingredients (top 10 ingredients), 2009 107
Table 105: China cheese new product launches (reports), by package tags or claims, 2009 108
Table 106: China cheese new product launches - recent five launches (2009) 108


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