The Breakfast Cereals in the United Kingdom industry profile is an essential resource for top-level data and analysis covering the Breakfast Cereals industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information. Scope * Contains an executive summary and data on value, volume and/or segmentation* Provides textual analysis of Breakfast Cereals in the United Kingdom's recent performance and future prospects* Incorporates in-depth five forces competitive environment analysis and scorecards * Includes a five-year forecast of Breakfast Cereals in the United Kingdom* The leading companies are profiled with supporting key financial metrics * Supported by the key macroeconomic and demographic data affecting the market Highlights * Detailed information is included on market size, measured by both value and volume * Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape* Market shares are covered by manufacturer and/or brand* Also features market breakdown by distribution channel Why you should buy this report * Spot future trends and developments * Inform your business decisions * Add weight to presentations and marketing materials * Save time carrying out entry-level researchMarket DefinitionThe breakfast cereals market consists of hot cereals and ready-to-eat cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.For the purpose of this report Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, Ukraine and the United Kingdom.

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Breakfast Cereals in the United Kingdom
Published on January 2011
Report Summary
The Breakfast Cereals in the United Kingdom industry profile is an essential resource for top-level data and analysis covering the
Breakfast Cereals industry. It includes data on market size and segmentation, plus textual and graphical analysis of the key trends
and competitive landscape, leading companies and demographic information.
Scope
* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of Breakfast Cereals in the United Kingdom's recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of Breakfast Cereals in the United Kingdom
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market
Highlights
* Detailed information is included on market size, measured by both value and volume
* Five forces scorecards provide an accessible yet in depth view of the market's competitive landscape
* Market shares are covered by manufacturer and/or brand
* Also features market breakdown by distribution channel
Why you should buy this report
* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research
Market Definition
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The breakfast cereals market consists of hot cereals and ready-to-eat cereals. The market is valued according to retail selling price
(RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using
constant 2009 annual average exchange rates.
For the purpose of this report Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, the
Netherlands, Norway, Poland, Romania, Russia, Spain, Sweden, Ukraine and the United Kingdom.
Table of Content
TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7
Market Definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION I 12
MARKET SEGMENTATION II 13
MARKET SHARE 14
FIVE FORCES ANALYSIS 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Kellogg Company 21
Weetabix Limited 25
Cereal Partners Worldwide 27
MARKET DISTRIBUTION 28
MARKET FORECASTS 29
Market value forecast 29
Market volume forecast 30
MACROECONOMIC INDICATORS 31
APPENDIX 33
Methodology 33
Industry associations 34
Related Datamonitor research 34
Disclaimer 35
ABOUT DATAMONITOR 36
Premium Reports 36
Summary Reports 36
Datamonitor consulting 36
LIST OF TABLES
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Table 1: United Kingdom breakfast cereals market value: $ million, 2005'09 10
Table 2: United Kingdom breakfast cereals market volume: million kilograms, 2005'09 11
Table 3: United Kingdom breakfast cereals market segmentation I:% share, by value, 2009 12
Table 4: United Kingdom breakfast cereals market segmentation II: % share, by value, 2009 13
Table 5: United Kingdom breakfast cereals market share: % share, by value, 2009 14
Table 6: Kellogg Company: key facts 21
Table 7: Kellogg Company: key financials ($) 23
Table 8: Kellogg Company: key financial ratios 23
Table 9: Weetabix Limited: key facts 25
Table 10: Cereal Partners Worldwide: key facts 27
Table 11: United Kingdom breakfast cereals market distribution: % share, by value, 2009 28
Table 12: United Kingdom breakfast cereals market value forecast: $ million, 2009'14 29
Table 13: United Kingdom breakfast cereals market volume forecast: million kilograms, 2009'14 30
Table 14: United Kingdom size of population (million), 2005'09 31
Table 15: United Kingdom gdp (constant 2000 prices, $ billion), 2005'09 31
Table 16: United Kingdom gdp (current prices, $ billion), 2005'09 31
Table 17: United Kingdom inflation, 2005'09 32
Table 18: United Kingdom consumer price index (absolute), 2005'09 32
Table 19: United Kingdom exchange rate, 2005'09 32
LIST OF FIGURES
Figure 1: United Kingdom breakfast cereals market value: $ million, 2005'09 10
Figure 2: United Kingdom breakfast cereals market volume: million kilograms, 2005'09 11
Figure 3: United Kingdom breakfast cereals market segmentation I:% share, by value, 2009 12
Figure 4: United Kingdom breakfast cereals market segmentation II: % share, by value, 2009 13
Figure 5: United Kingdom breakfast cereals market share: % share, by value, 2009 14
Figure 6: Forces driving competition in the breakfast cereals market in the United Kingdom, 2009 15
Figure 7: Drivers of buyer power in the breakfast cereals market in the United Kingdom, 2009 16
Figure 8: Drivers of supplier power in the breakfast cereals market in the United Kingdom, 2009 17
Figure 9: Factors influencing the likelihood of new entrants in the breakfast cereals market in the United Kingdom, 2009 18
Figure 10: Factors influencing the threat of substitutes in the breakfast cereals market in the United Kingdom, 2009 19
Figure 11: Drivers of degree of rivalry in the breakfast cereals market in the United Kingdom, 2009 20
Figure 12: Kellogg Company: revenues & profitability 24
Figure 13: Kellogg Company: assets & liabilities 24
Figure 14: United Kingdom breakfast cereals market distribution: % share, by value, 2009 28
Figure 15: United Kingdom breakfast cereals market value forecast: $ million, 2009'14 29
Figure 16: United Kingdom breakfast cereals market volume forecast: million kilograms, 2009'14 30
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