Apparel in Morocco

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Apparel in Morocco
Published on January 2013

Report Summary

There was a marked downturn in sales in 2009 for overall apparel, with this linked to economic concerns and a decline in global
remittances. However, the final two years of the review period saw a strong recovery in sales, with the review period as a whole thus
seeing good growth. Growth in 2010 and 2011 was linked to rising economic confidence and strong retail development, with
consumers gaining access to a widening range of brands and products and becoming more confident regarding their...

Euromonitor International's Apparel in Morocco report offers a comprehensive guide to the size and shape of the market at a national
level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving
growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market.
Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Clothing, Footwear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report'
* Get a detailed picture of the Apparel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Content

APPAREL IN MOROCCO
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Executive Summary
Strong Recovery Following Downturn in Middle of Review Period
Low-income Consumers Benefit From Subsidies and Wage Increases
Fragmented Sales Led by Private Label and Strong Domestic and Global Brands
Consumers Shift To Modern Retail Channels
Strong Growth Ahead for Forecast Period
Key Trends and Developments

Apparel in Morocco (From Slideshare) Page 1/10


Government Spending Enables Low-income Groups To Spend More Freely
Polarisation As Low-income Groups Buy in and Mid- and High-income Groups Trade Up
Leading Players Lose Share As Retail Landscape Develops
Sportswear Boosted by Fitness Trend But Constrained by Counterfeit Sales
Market Data
Table 1 Sales of Apparel by Category: Volume 2006-2011
Table 2 Sales of Apparel by Category: Value 2006-2011
Table 3 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 4 Sales of Apparel by Category: % Value Growth 2006-2011
Table 5 Apparel Company Shares 2007-2011
Table 6 Apparel Brand Shares 2008-2011
Table 7 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 8 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 9 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 10 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 11 Forecast Sales of Apparel by Category: Value 2011-2016
Table 12 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 13 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources
Aksal Group SA in Apparel (morocco)
Strategic Direction
Key Facts
Summary 2 Aksal Group SA: Key Facts
Summary 3 Aksal Group SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Aksal Group SA: Competitive Position 2011
Internet Strategy
Aom Partners Sarl in Apparel (morocco)
Strategic Direction
Key Facts
Summary 5 Aom Partners Sarl: Key Facts
Company Background
Chart 1 AOM Partners Sarl: Marwa in Morocco Mall
Production
Summary 6 Aom Partners Sarl: Competitive Position 2011
Internet Strategy
Bogart SA in Apparel (morocco)
Strategic Direction
Key Facts
Summary 7 Bogart SA: Key Facts
Company Background
Production



Summary 8 Bogart SA: Competitive Position 2011
Internet Strategy
Dvh Sarl in Apparel (morocco)
Strategic Direction
Key Facts
Summary 9 Dvh Sarl: Key Facts
Company Background
Production
Summary 10 Dvh Sarl: Competitive Position 2011
Internet Strategy
Inditex, Industria De Diseño Textil SA in Apparel (morocco)
Strategic Direction
Key Facts
Summary 11 Inditex, Industria de Diseño Textil SA: Key Facts
Company Background
Chart 2 Inditex, Industria de Diseño Textil SA: Zara in Morocco Mall
Production
Summary 12 Inditex, Industria de Diseño Textil SA: Competitive Position 2011
Internet Strategy
Mercure International of Morocco in Apparel (morocco)
Strategic Direction
Key Facts
Summary 13 Mercure International Of Morocco: Key Facts
Company Background
Chart 3 Mercure International of Morocco: Adidas in Morocco Mall
Production
Summary 14 Mercure International Of Morocco: Competitive Position 2011
Internet Strategy
Nesk Investment Sarl in Apparel (morocco)
Strategic Direction
Key Facts
Summary 15 Nesk Investment sarl: Key Facts
Company Background
Chart 4 Nesk Investment sarl: Aldo in Morocco Mall
Production
Summary 16 Nesk Investment sarl: Competitive Position 2011
Internet Strategy
Ona Goupe in Apparel (morocco)
Strategic Direction
Key Facts
Summary 17 Ona Groupe: Key Facts
Summary 18 Ona Groupe: Operational Indicators
Company Background
Chart 5 Ona Groupe: Marjane in Morocco Mall



Production
Summary 19 Ona Groupe: Competitive Position 2011
Internet Strategy
Planet Sport Sarl in Apparel (morocco)
Strategic Direction
Key Facts
Summary 20 Planet Sport SARL: Key Facts
Summary 21 Planet Sport SARL: Operational Indicators
Company Background
Chart 6 Planet Sport SARL: Planet Sport in Morocco Mall
Production
Summary 22 Planet Sport SARL: Competitive Position 2011
Internet Strategy
Saham SA in Apparel (morocco)
Strategic Direction
Key Facts
Summary 23 Saham SA: Key Facts
Company Background
Production
Summary 24 Saham SA: Competitive Position 2011
Internet Strategy
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Sales of Childrenswear by Category: Volume 2006-2011
Table 15 Sales of Childrenswear by Category: Value 2006-2011
Table 16 Sales of Childrenswear by Category: % Volume Growth 2006-2011
Table 17 Sales of Childrenswear by Category: % Value Growth 2006-2011
Table 18 Childrenswear Company Shares 2007-2011
Table 19 Childrenswear Brand Shares 2008-2011
Table 20 Sales of Childrenswear by Distribution Format: % Analysis 2006-2011
Table 21 Forecast Sales of Childrenswear by Category: Volume 2011-2016
Table 22 Forecast Sales of Childrenswear by Category: Value 2011-2016
Table 23 Forecast Sales of Childrenswear by Category: % Volume Growth 2011-2016
Table 24 Forecast Sales of Childrenswear by Category: % Value Growth 2011-2016
Headlines
Trends
Prospects
Category Data
Table 25 Sales of Clothing Accessories by Category: Volume 2006-2011
Table 26 Sales of Clothing Accessories by Category: Value 2006-2011
Table 27 Sales of Clothing Accessories by Category: % Volume Growth 2006-2011



Table 28 Sales of Clothing Accessories by Category: % Value Growth 2006-2011
Table 29 Clothing Accessories Company Shares 2007-2011
Table 30 Clothing Accessories Brand Shares 2008-2011
Table 31 Sales of Clothing Accessories by Distribution Format: % Analysis 2006-2011
Table 32 Forecast Sales of Clothing Accessories by Category: Volume 2011-2016
Table 33 Forecast Sales of Clothing Accessories by Category: Value 2011-2016
Table 34 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2011-2016
Table 35 Forecast Sales of Clothing Accessories by Category: % Value Growth 2011-2016
Headlines
Trends
Prospects
Category Data
Table 36 Sales of Men's Outerwear: Volume 2006-2011
Table 37 Sales of Men's Outerwear: Value 2006-2011
Table 38 Sales of Men's Outerwear: % Volume Growth 2006-2011
Table 39 Sales of Men's Outerwear: % Value Growth 2006-2011
Table 40 Men's Outerwear Company Shares 2007-2011
Table 41 Men's Outerwear Brand Shares 2008-2011
Table 42 Sales of Men's Outerwear by Distribution Format: % Analysis 2006-2011
Table 43 Forecast Sales of Men's Outerwear: Volume 2011-2016
Table 44 Forecast Sales of Men's Outerwear: Value 2011-2016
Table 45 Forecast Sales of Men's Outerwear: % Volume Growth 2011-2016
Table 46 Forecast Sales of Men's Outerwear: % Value Growth 2011-2016
Table 47 Apparel Size Chart for Men: Zara
Table 48 Apparel Size Chart for Men: GAP
Table 49 Apparel Size Chart for Men: Celio
Headlines
Trends
Prospects
Category Data
Table 50 Sales of Women's Outerwear: Volume 2006-2011
Table 51 Sales of Women's Outerwear: Value 2006-2011
Table 52 Sales of Women's Outerwear: % Volume Growth 2006-2011
Table 53 Sales of Women's Outerwear: % Value Growth 2006-2011
Table 54 Women's Outerwear Company Shares 2007-2011
Table 55 Women's Outerwear Brand Shares 2008-2011
Table 56 Sales of Women's Outerwear by Distribution Format: % Analysis 2006-2011
Table 57 Forecast Sales of Women's Outerwear: Volume 2011-2016
Table 58 Forecast Sales of Women's Outerwear: Value 2011-2016
Table 59 Forecast Sales of Women's Outerwear: % Volume Growth 2011-2016
Table 60 Forecast Sales of Women's Outerwear: % Value Growth 2011-2016
Table 61 Apparel Size Chart for Women: Zara
Table 62 Apparel Size Chart for Women: GAP
Table 63 Apparel Size Chart for Women: Springfield
Headlines
Trends



Prospects
Category Data
Table 64 Sales of Jeans: Volume 2006-2011
Table 65 Sales of Jeans: Value 2006-2011
Table 66 Sales of Jeans: % Volume Growth 2006-2011
Table 67 Sales of Jeans: % Value Growth 2006-2011
Table 68 Sales of Men's Jeans: Volume 2006-2011
Table 69 Sales of Men's Jeans: Value 2006-2011
Table 70 Sales of Men's Jeans: % Volume Growth 2006-2011
Table 71 Sales of Men's Jeans: % Value Growth 2006-2011
Table 72 Sales of Women's Jeans: Volume 2006-2011
Table 73 Sales of Women's Jeans: Value 2006-2011
Table 74 Sales of Women's Jeans: % Volume Growth 2006-2011
Table 75 Sales of Women's Jeans: % Value Growth 2006-2011
Table 76 Jeans Company Shares 2007-2011
Table 77 Jeans Brand Shares 2008-2011
Table 78 Forecast Sales of Jeans: Volume 2011-2016
Table 79 Forecast Sales of Jeans: Value 2011-2016
Table 80 Forecast Sales of Jeans: % Volume Growth 2011-2016
Table 81 Forecast Sales of Jeans: % Value Growth 2011-2016
Table 82 Forecast Sales of Men's Jeans: Volume 2011-2016
Table 83 Forecast Sales of Men's Jeans: Value 2011-2016
Table 84 Forecast Sales of Men's Jeans: % Volume Growth 2011-2016
Table 85 Forecast Sales of Men's Jeans: % Value Growth 2011-2016
Table 86 Forecast Sales of Women's Jeans: Volume 2011-2016
Table 87 Forecast Sales of Women's Jeans: Value 2011-2016
Table 88 Forecast Sales of Women's Jeans: % Volume Growth 2011-2016
Table 89 Forecast Sales of Women's Jeans: % Value Growth 2011-2016
Summary 25 Jeans by Price Platform 2011
Headlines
Trends
Prospects
Category Data
Table 90 Sales of Underwear, Nightwear and Swimwear by Category: Volume 2006-2011
Table 91 Sales of Underwear, Nightwear and Swimwear by Category: Value 2006-2011
Table 92 Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2006-2011
Table 93 Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2006-2011
Table 94 Sales of Men's Underwear, Nightwear and Swimwear: Volume 2006-2011
Table 95 Sales of Men's Underwear, Nightwear and Swimwear: Value 2006-2011
Table 96 Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2006-2011
Table 97 Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2006-2011
Table 98 Sales of Women's Underwear, Nightwear and Swimwear: Volume 2006-2011
Table 99 Sales of Women's Underwear, Nightwear and Swimwear: Value 2006-2011
Table 100 Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2006-2011
Table 101 Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2006-2011
Table 102 Underwear, Nightwear and Swimwear Company Shares 2007-2011



Table 103 Underwear, Nightwear and Swimwear Brand Shares 2008-2011
Table 104 Sales of Men's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2006-2011
Table 105 Sales of Women's Underwear, Nightwear and Swimwear by Distribution Format: % Analysis 2006-2011
Table 106 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Volume 2011-2016
Table 107 Forecast Sales of Underwear, Nightwear and Swimwear by Category: Value 2011-2016
Table 108 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Volume Growth 2011-2016
Table 109 Forecast Sales of Underwear, Nightwear and Swimwear by Category: % Value Growth 2011-2016
Table 110 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Volume 2011-2016
Table 111 Forecast Sales of Men's Underwear, Nightwear and Swimwear: Value 2011-2016
Table 112 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Volume Growth 2011-2016
Table 113 Forecast Sales of Men's Underwear, Nightwear and Swimwear: % Value Growth 2011-2016
Table 114 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Volume 2011-2016
Table 115 Forecast Sales of Women's Underwear, Nightwear and Swimwear: Value 2011-2016
Table 116 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Volume Growth 2011-2016
Table 117 Forecast Sales of Women's Underwear, Nightwear and Swimwear: % Value Growth 2011-2016
Headlines
Trends
Prospects
Category Data
Table 118 Sales of Hosiery by Category: Volume 2006-2011
Table 119 Sales of Hosiery by Category: Value 2006-2011
Table 120 Sales of Hosiery by Category: % Volume Growth 2006-2011
Table 121 Sales of Hosiery by Category: % Value Growth 2006-2011
Table 122 Hosiery Company Shares 2007-2011
Table 123 Hosiery Brand Shares 2008-2011
Table 124 Sales of Hosiery by Distribution Format: % Analysis 2006-2011
Table 125 Forecast Sales of Hosiery by Category: Volume 2011-2016
Table 126 Forecast Sales of Hosiery by Category: Value 2011-2016
Table 127 Forecast Sales of Hosiery by Category: % Volume Growth 2011-2016
Table 128 Forecast Sales of Hosiery by Category: % Value Growth 2011-2016
Headlines
Trends
Prospects
Category Data
Table 129 Sales of Footwear by Category: Volume 2006-2011
Table 130 Sales of Footwear by Category: Value 2006-2011
Table 131 Sales of Footwear by Category: % Volume Growth 2006-2011
Table 132 Sales of Footwear by Category: % Value Growth 2006-2011
Table 133 Footwear Company Shares 2007-2011
Table 134 Footwear Brand Shares 2008-2011
Table 135 Sales of Footwear by Distribution Format: % Analysis 2006-2011
Table 136 Forecast Sales of Footwear by Category: Volume 2011-2016
Table 137 Forecast Sales of Footwear by Category: Value 2011-2016
Table 138 Forecast Sales of Footwear by Category: % Volume Growth 2011-2016
Table 139 Forecast Sales of Footwear by Category: % Value Growth 2011-2016


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