1. Dimer LLC: UV-Hammer
November 2018
Who are we?
Dimer LLC is a team of infection preventionists, physicians, aerospace engineers and
professionals. Dr. Arthur Kreitenberg, Dimer Co-founder and CTO is a serial inventor and holds
more than a dozen utility patents for his unique application of Ultra-Violet C light targeting
fomites from sports balls (volleyballs and basketballs) to commonly touched surfaces on
airplanes. Kreitenberg’s GermFalcon, a device specifically designed for airlines to meet the
challenge of improved global health while providing passengers with a safer, more hygienic
cabin. The GermFalcon has now evolved into the UV-Hammer™ to meet the serious, deadly
and costly healthcare problem of HAIs (Healthcare Associated Infections).
The UV-Hammer is safe, sturdy and compact. It has a single limb with strategically placed UV
lamps. The operator is protected by a patented shield. The UV-Hammer’s mobility, variably
extensible limb make it unique among UV disinfecting solutions currently available in the
healthcare space. Dimer LLC is currently completing the first iteration of the UV-Hammer, for
fast, efficient and cost-effective, terminal whole-room disinfection.
Executive Team
Dr. Arthur Kreitenberg MD, FACS - Cofounder and CTO
Elliot M. Kreitenberg - Cofounder and President, Infection preventionist, Business Development
Melissa Carr- Director, General Counsel
Advisory Council
Jason Lazich Founding Member, Virgin America
Chris Lynch US Consul General, Germany (Ret)
Leonard Mermel, MD Brown University, Infectious Disease
Jeff Lapin Former CEO Starwood Hotels, Rockstar Games
2. Market and Demand
Hospitals and health providers are in a battle with HAIs, some are antibiotic resistant infections,
some are virus with no known cure. Sometimes these pathogens are referred to as “nightmare
bacteria” or “superbugs”.
● “With an Estimated one in 25 hospitalized patients having at least one hospital
associated infection on any given day, this serious issue continues to cause morbidity
and deaths while adding billions to health care costs” CDC 2018
● Medicare penalizes hospitals for HAI’s and readmissions
○ Cost of HAIs is around $20 Billion annually.
○ Penalties increased for all hospitals in 2018, set to increase again in 2019
○ Studies show UV whole room programs reduced 30-50% of HAI’s in 12 hospitals
(https://www.businesswire.com/news/home/20171219005696/en/Ochsner-Medic
al-Center-Reports-49-Decrease-Infection)
● As infectious diseases continue to plague hospitals across the globe, the UV disinfection
robot market continues to increase. According to a report by Allied Market Research
titled “UV Disinfection Equipment Market - Size, Industry Analysis, Trends, Growth, and
Forecast, 2013-2020,” the global UV disinfection equipment market has a potential to
reach $2.8 billion by 2020, registering a compound annual growth rate of 15.3 percent
until 2020.
UV-Hammer Competition and Value Proposition vs. Competitors
Gen 1 Design Gen 2 Design: UV-Hammer
3. Competitors in Healthcare Space (All 1st Generation UVC Devices):
● Market leader: Xenex (last round valuation >$91.4 Million)
○ Key Differentiation vs. other Gen1s: Proprietary Pulsed Xenon UV lamps
● Tru-D
○ Key Differentiation: Real time usage tracking Software
● Surfacide
○ Key Differentiation: multiple units deployed simultaneously in each room
● Clorox OpTiMuM UV - UVDI
○ Differentiation: Clorox exclusive
● Moonbeam
○ Differentiation: 3 single-lamp arms positioned randomly on stationary device
Feature 1st Gen UVC Devices UV-Hammer
Treatment Time <5minutes NO YES
Variable Lamp Orientation
(vertical to horizontal)
NO YES
Curtains Disinfected NO YES
Fabric Surface Disinfected NO YES
Floor Disinfected NO YES
Bathroom Disinfected NO YES
Shoe Covers on Board NO YES
Cordless NO YES
ICU, OR, and ER NO YES
Hospital Cost Analysis
Sales Price per unit $80,000-$110,000 $80,000
Treatment Time per room 40-60 minutes 5 minutes
Rooms per unit/ 8-hr shift 7-10 ~80
#units for 80 rooms/ shift 10 1
Cost of Ownership $800,000-$1,100,000 $80,000