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Tell Me a Story
- 1. Photo by *Muhammad* - Creative Commons Attribution License https://www.flickr.com/photos/16478858@N00 Created with Haiku Deck
- 2. Photo by UNE Photos - Creative Commons Attribution License https://www.flickr.com/photos/71926021@N06 Created with Haiku Deck
- 3. Photo by Amir Kuckovic - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/12389767@N04 Created with Haiku Deck
- 4. Photo by Hammonton Photography - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/25880282@N04 Created with Haiku Deck
- 5. Photo by monkeyc.net - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/73584213@N00 Created with Haiku Deck
- 6. Photo by LoKan Sardari - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/30013612@N03 Created with Haiku Deck
- 7. Photo by Camera Eye Photography - Creative Commons Attribution License https://www.flickr.com/photos/22605449@N06 Created with Haiku Deck
- 8. Photo by Scurzuzu - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/51035734412@N01 Created with Haiku Deck
- 9. Hansel and Gretel just got out of the movie theater and are waiting for their mom to pick them up. Hansel is bored bored bored so he convinces Gretel they can just explore the mall for a few minutes and be right back in time for meeting mom who is ALWAYS late. Gretel is worried that they won’t be able to find their way back because the mall is huge and they’ve never ventured out into it before. They decide to leave a trail of popcorn on the floor to find their way back. After checking out the toy store and drooling over the Godiva chocolates, they decide to go back, but with all the people walking around their popcorn trail is long gone. The children are scared and don’t know what to do. They go into a candy store looking for help.
- 10. Photo by whisperwolf - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/16102959@N00 Created with Haiku Deck
- 11. Keeping up with the Ewoks can be a real challenge, but with the new tagging system attached to his blaster, Luke is able to tag each of the little fur balls without difficulty. Once back at his ship, he can track them through their daily activities. He gets an alert that the Ewoks are clogging up the currently grounded Milennium Falcon's engines. Again. They just can't seem to resist climbing in there and their fur plays havoc with the engine parts. He sends a message to Han to reapply the deterrent spray at his next opportunity and vacuum out the engine.
- 12. Photo by mr.smashy - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/41139106@N00 Created with Haiku Deck
- 13. Jared, a recently created zombie, needs to switch status of his bank accounts to ensure that unscrupulous relatives do not take advantage of his newly undead status to plunder his savings. Using a tablet, he accesses his accounts, indicating his status as "undead" rather than "dead". The software takes a quick identifying picture and asks a series of simple questions targeted at confirming his undead status. Even with the challenges of reanimated fingers, the large buttons and type face make the identification test easy. Once complete, he receives a txt confirmation of his status change, along with investment options most attractive to undead clients.
- 14. Photo by Jordanhill School D&T Dept - Creative Commons Attribution License https://www.flickr.com/photos/42042252@N02 Created with Haiku Deck
- 15. Photo by Chiot's Run - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/34912142@N03 Created with Haiku Deck
- 16. Photo by Kels Photo Images - Creative Commons Attribution License https://www.flickr.com/photos/60642114@N08 Created with Haiku Deck
- 17. Photo by Andy Hay - Creative Commons Attribution License https://www.flickr.com/photos/29172291@N00 Created with Haiku Deck
- 18. Photo by jakuza - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/56091882@N00 Created with Haiku Deck
- 19. Photo by disneyspeak.com - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/37222866@N03 Created with Haiku Deck
- 20. References and Further Reading • Quesenbery, W. and Brooks, K. (2010) Storytelling for User Experience. Brooklyn, NY: Rosefeld Media, LLC • Spool, J. (2014, Oct 01) Promise, Vision, Scenario and User. [Blog post] Retrieved from http://www.uie.com/articles/promise_vision_scenario/ • Inchauste, F. (2010, Jan 29) Better UX with Story Telling. Smashing Magazine. Retrieved fromhttp://www.smashingmagazine.com/2010/01/29/bett er-user-experience-using-storytelling-part-one/ • Hackos, J. and Redish, J. (1998) User and Task Analysis for Interface Design. New York, NY: John Wiley & Sons, Inc.
Editor's Notes
- People have been using stories to share information for as long as people have been talking to one another. Stories are a part of everyone's every day lives. And whether you know it or not, you are a story teller. When you tell someone about the latest and greatest whizbang device you just got - it's a story. When you complain about how your boss made you stay late, again - a story.
- Someone once said if content is king, then context is God. Stories are a tool that help easily provide context for everyone on a product development team. User experience is the source of those stories, of that context. Remember, everyone on a team is a designer - regardless of what their title is. They will be making design decisions every time they code, write copy, or apply fixes. By creating stories for your human users, you ensure that when those design decisions are made, that the CONTEXT of how the product is used and the HUMAN ELEMENT that is using it stay front and center.
- Ain't Nobody Got Time for Stories? Making time for stories is seems like it would be tricky – however, it takes less time than you might think. To create a space for stories, consider how you are taking notes when you collect data. By creating a script for your interviews with product and users, you can ensure you’re collecting the juicy details you need for your stories will be collected. The good news is, you're already using stories. You may call them scenarios, user research reports, or design presentations, but you're using stories every day to convey the reasons behind your designs. Stories transform the conversation from "Because it's a UX best practice" to "Because it would help Laura use this while she's shopping”
- Stories aren't just for bedtimes and for design presentations. In UX, we can use stories for many different things. Promise Stories - We can use stories to explain motivation and situation in which our humans operate Seed Stories - We can use stories to illustrate pain points and guide us to feature generation Vision stories - near-futuristic stories can spur ideas and be a great way to brainstorm next generation solutions User Stories - As a X I want to do Y Specifications - You can use stories to add context to your specifications, ensuring a better understanding of how a human interacts with the collection of components that are presented.
- Hansel and Gretel just got out of the movie theater and are waiting for their mom to pick them up. Hansel is bored bored bored so he convinces Gretel they can just explore the mall for a few minutes and be right back in time for meeting mom who is ALWAYS late. Gretel is worried that they won’t be able to find their way back because the mall is huge and they’ve never ventured out into it before. They decide to leave a trail of popcorn on the floor to find their way back. After checking out the toy store and drooling over the Godiva chocolates, they decide to go back, but with all the people walking around their popcorn trail is long gone. The children are scared and don’t know what to do. They go into a candy store looking for help.
- Keeping up with the Ewoks can be a real challenge, but with the new tagging system attached to his blaster, Luke is able to tag each of the little fur balls without difficulty. Once back at his ship, he can track them through their daily activities. He gets an alert that the Ewoks are clogging up the currently grounded Milennium Falcon's engines. Again. They just can't seem to resist climbing in there and their fur plays havoc with the engine parts. He sends a message to Han to reapply the deterrent spray at his next opportunity and vacuum out the engine.
- Jared, a recently created zombie, needs to switch status of his bank accounts to ensure that unscrupulous relatives do not take advantage of his newly undead status to plunder his savings. Using a tablet, he accesses his accounts, indicating his status as "undead" rather than "dead". The software takes a quick identifying picture and asks a series of simple questions targeted at confirming his undead status. Even with the challenges of reanimated fingers, the large buttons and type face make the identification test easy. Once complete, he receives a txt confirmation of his status change, along with investment options most attractive to undead clients.
- Stories can be applied at any stage of the UX process - ideally they are applied throughout. At Active, we start with a seed story (a story collected from product management, data, user observations, social media, etc.) that describes a problem. We then evolve that story throughout the process getting progressively more specific at each step. Let's see how that works using an example from Active!
- Christmas is such a wonderful time of year but so stressful! This past Sunday I had 27 volunteers scheduled to cover our Giraffe, Hippo, and Bunny rooms (those are our youngest nursery age children) which should have been plenty. But 2 called in that morning to say they couldn’t make it, 3 people just didn’t show up, and we had 10 more babies than usual because the minister’s new series “Momma Mary” has been such a huge hit. I had to scramble to get 10 of the usual volunteers to work double to help cover things. This happens all the time - with 135 volunteers to manage across all the children’s ministries, I just can’t keep track of everything. I want to be able to be considerate and understanding with our volunteers - I appreciate what they do so much and try to make communicating their availability and interests easy - but with so many people to coordinate along with my own responsibilities, I end up treating them like numbers and not able to really make them feel appreciated. At least it’s not just me - I know the other pastors have the same problem trying to keep up with it all.
- Christmas is such a wonderful time of year! This past Sunday I had 27 volunteers scheduled to cover our Giraffe, Hippo, and Bunny rooms (those are our youngest nursery age children). I had 2 respond to their weekly reminder to say they couldn’t make it, and had to follow up with 3 people that didn't respond to the reminders (they had forgotten it was their Sunday), but I was able to call up my reserve folks. We were able to cover everything, even the extra 10 babies - the minister’s new series “Momma Mary” has been such a huge hit we're really seeing an uptick in children's attendance. With 135 volunteers to manage across all the children’s ministries, I schedule touch points so I can be considerate and understanding with our volunteers - I appreciate what they do so much! Fortunately, communicating their availability and interests is so easy - with so many people to coordinate along with my own responsibilities, it would be easy to end up treating them like numbers and not able to really make them feel appreciated. I know the other pastors feel the same - it's great to be able to go online and manage it all.
- Janice has to manage volunteers for all of the Children's Ministries. At Christmas, she has a lot of people cancel or forget that they volunteered to teach classes. She uses the software to set up automatic txt reminders with a response tag to each of her volunteers. This week she got 2 responses to say they couldn’t make it, and had to follow up with 3 people that didn't respond to the reminders. To cover the additional need, she accessed her reserve volunteers and quickly finds two people who can fill in. She schedules 10 minute calls with 30 volunteers for each week to ensure she has a personal touchpoint with each person during the holiday season to let them know they are appreciated. We could also generate vision stories for the volunteers and the senior pastor.
- As a coordinator, I want to send automated txt reminders with a response tag to each of my volunteers. As a coordinator, I want a contact list of volunteers who did not respond. As a coordinator, I want to have a current list of volunteers that I can call on when others cancel (reserves) As a coordinator, I want to be able to schedule calls with volunteers on a variable recurring basis. As a coordinator, I want to keep notes on each volunteer that give me relevant details about their interests and current volunteer status.
- Stories are an important part of our daily communications toolbox and a powerful way to ensure context stays in front of the team throughout the development process. So, what's your story?