This document discusses how libraries can use social media as a cheap and powerful tool to influence public opinion, rebrand libraries and the profession, and accelerate professional discussion. It provides tips for library leaders such as supporting creativity in staff, volunteers, and supporters; hiring outside talent; promoting democracy, freedom of speech, human rights, education and reading; and connecting people and ideas. The document encourages leaders to avoid fees for libraries and asks the audience to ask more questions.

1. SOCIAL MEDIA
– CHEAP AND
POWERFUL
Rauha Maarno
Executive Director, Finnish Library Association
23rd August 2018

2. I NFLUENCE PUBLI C OPI NI ON
REBRAND THE LI BRARY &
THE PROFESSI O N
ACCELERATE PROFESSI O NAL
DI SCUSSI O N

3. ”IT’S FOOLISH NOT
TO USE A LIBRARY”

4. TIPS FOR
LEADERS

5. SUPPORT CREATIVITY IN
EVERYBODY:
STAFF, VOLUNTEERS ,
SUPPORTERS

6. MOSTLY JUST ENABLE!
STAND OUT OF THE WAY OF
CREATIVE FLOW.

7. HIRE TALENT OUTSIDE
LIBRARIES. WE HAVE THE
LIBRARY ANGLE, NOW WE
NEED NEW ONES!

9. LET’S
PROMOTE
DEMOCRACY
FREEDOM OF SPEECH
HUMAN RIGHTS
EDUCATION
READING

10. FEES FOR LIBRARIES?
NO THANKS!

11. CONNECT PEOPLE AND
IDEAS.

12. FAVOURITE BOOKS OF
PRESIDENT
CANDIDATES

13. THANKS!
ASK ME
MORE!