1. RALPH E. HATFIELD, CSP
980 Hamlin Drive 513-405-0142
Maineville, Ohio 45039 Ralphhat@aol.com
CAREER OBJECTIVE: My goal is to be an integral part of a home building company that values the associates,
customers, and trade partners. I want to continue my career growth with a team of people where integrity prevails
and the key business drivers are customer satisfaction and quality home construction.
SKILLS AND QUALIFICATIONS:
 Accomplished new home real estate sales person with a track record of success, completing sales transactions of
1501 homes.
 Exceptional skills in communication, listening, and interpersonal relationships which have contributed to my
career success.
 Demonstrated ability in providing advice to prospective buyers that have resulted in them making new home
purchases at various price points and buyer profiles.
 Outstanding capabilities in motivation, initiative, and situation analysis, essential to analyzing a customer’s
needs and providing solutions that can be acted upon immediately.
 Core strength in adaptability to multiple selling environments and diversified customer demographics that
enables me to “hit the ground running” and close business quickly.
 Key contributor to the development of marketing and sales plans targeted to specific communities that resulted
in the expansion of home sales.
RELEVANT WORK EXPERIENCE:
FISCHER HOMES – CINCINNATI, OHIO
May 3, 2013 – December 30, 2016
 Sold 53 net condo homes during time with the company; a total of 56 of my prospects purchased a used
Fischer Homes condo in the assigned communities
 Worked a 2 week cycle in each of my assigned communities (constant rotation)
in Cincinnati, Ohio - Harrison, Ohio - Lawrenceburg, Indiana
 Held various events to highlight my communities and show benefit of living in the area
 Effectively use owner referrals and realtor relations to increase sales
MARONDA HOMES OF CINCINNATI
August 29, 2011 – April 1, 2013
 Sold 12 net in 14 months in a community where 3 prior sales reps had 4 sales in 30 months. Three of the
sales were 3 market homes aged 3-4 years.
 Through my perseverance with e-mails, photos, and constant communication, achieved success in getting
some very serious community and model problems corrected. This was a 12 month process.
SHEA HOMES – GROVELAND, FLORIDA
December 2010 to May 31, 2011
Senior Community Sales Representative
 Produced 50% of division net sales in my brief tenure by rapidly developing Realtor and member-owner
relationships. The company had 14 sales in12 months. I produced 7 of those sales in 5 months with no lead
bank. All other sales representatives, in addition to having the same home products and timeframe to sell
homes, were also given a lead bank of approx. 300+ leads.
 Achieved a high level of proficiency in Sales Force, a customer relationship sales automation software tool.
M/I HOMES – ORLANDO, FLORIDA
June 2008 to August 2010
Sales Consultant
 Sales generated within first six months were three times more than two previous sales representatives
combined. I produced 14 sales in 6 months vs. 4 sales in prior 6 months.
1/17/2017 Ralph Hatfield Resume
1

2. RALPH E. HATFIELD, CSP
 Revitalized a failing community. I analyzed all facets of the community and made a report to the area
president with an action plan. We improved the community and model presentation in addition to creating a
realtor marketing plan with special incentives.
 Consistently achieved excellent customer ratings.
CAMBRIDGE HOMES (K HOVANIAN HOMES) - ORLANDO, FLORIDA
August 2001 to June 2008
Sales Consultant
 Started 4 new communities and consistently exceeded sales goals. I had 246 sales in 6 ½ years.
 Yearly sales performance consistently met targets.
 Sold 21 townhomes in 7 months within a Latino market by creating broker relationships. During the prior
seven months, there were 0 sales; I solved the language barrier with bi-lingual homeowners and realtors,
providing a solution that resulted in the home sales.
 Advised the marketing department regarding a target revision with excellent sales results.
MI HOMES – ORLANDO, FLORIDA
January 1999 to August 2001
Sales Consultant
 Opened a new infill community and developed a sales strategy to sell-out against very strong and lower
priced competitors.
 Concurrently implemented and completed a “Grand Finale” program in two different communities.
 Supervised and coordinated construction completion of two inventory homes while maintaining full sales
activity.
January 1997 to January 1999
I moved to Ohio to accept an offer with a builder that did not meet my career expectations. Upon returning to
Florida, I could not immediately find a new home sales position that fit with my background and experience.
During my search process for the appropriate opportunity, I worked a few temporary sales assignments with
the following builders: Gold Key Homes, Higgins and Heath Realty, Centex Homes.
M/I HOMES-ORLANDO, FLORIDA
March 1995 – January 1997
Sales Consultant
 Ranked #1 of 9 in Division for 1996.
 Developed a lead and referral base for a new community.
RYLAND HOMES – CINCINNATI, OHIO and ORLANDO, FLORIDA
August 1975 – March 1995
Sales Consultant, Production Coordinator, Sales Manager
 Netted 34 sales in first year.
 Ranked #2 of 26 Sales Divisions nationally in 1989. As a sales manager.
 Ranked #3 of 165 nationally in 1984. As a sales consultant.
 Appointed trainer and mentor for new sales representatives.
 Self-initiated all product and sales training in first year.
 Led the company in two sales campaigns for model and inventory sales. As a sales manager
1/17/2017 Ralph Hatfield Resume
2

3. RALPH E. HATFIELD, CSP
AWARDS
 MAME and Million Dollar Circle Awards $1M to $19M throughout sales career
 Pathway of Champions 1991-94 – Consistently ranked #2 and #3 in Region
 Regional VIP Sales Awards 1989 and 1984-Received at London and Paris award trips
CERTIFICATIONS AND CONTINUING EDUCATION
 Electronic Marketing Course 2010 - E-Blasts to Realtors, Prospects
 Computer Systems - Pivotal (2009), Sales Tool (2001), CFT (1999)
 Richard Tiller One-on-One Sales Training 2004
 Certified Sales Professional Course 1997
 Pathway of Champions Sales Seminars 1991-94
 Myers-Briggs Communication Course 1993
 Neuro Linguistic Programming 1992 – The LaValle Group
 Effective Negotiation Course 1989
 Dave Stone Institute 1988
EDUCATION
Princeton High School – Graduate, General Education
University Of Cincinnati – Completed one year of Business Administration
1/17/2017 Ralph Hatfield Resume
3