The document discusses VitaBetter liquid vitamins and their advantages over traditional supplements. VitaBetter vitamins have 10x higher absorption rates and stay in the bloodstream longer due to their liposomal encapsulation technology. They have various clinical studies showing their high absorption rates and ability to lower oxidative stress. The document outlines VitaBetter's marketing strategies like influencer collaborations and sales funnels to grow their online business and reviews case studies and social media testimonials praising the positive effects of their products.

1. 1
Better Vitamins, Better Health.

2. 2
The Problem
Americans Spend Billions of $$$ on
Vitamins and Supplements That
Don’t Work.
WHY?
Most vitamin pills and powders are filled with a
ton of artificial ingredients, sugar, and other filler
ingredients.
...and most of all: they aren’t properly
digested or absorbed into your body!

3. 3
3
Your body only absorbs 15-20%
of the average vitamin supplement
FACT:

4. 4
VitaBetter Liquid Vitamins have up to
10X more absorption and
bioavailability than traditional vitamin
supplements
The Solution
AND they stay in your bloodstream
up to 2-3 times longer.
4
That’s why we created something much, much better.

5. 5
Market Size
Total
Available Market
?
68%
of US adults
consume dietary
supplements
More than 170 million U.S.
adults take dietary
supplements
$132.8B
Dietary Supplements

6. 6
6
Our Flagship Product
• The only clinically tested and clinically
proven liposomal vitamin C on the
market
• World Record 95% Absorption Rate
(highest recorded absorption of oral
vitamin C)
• Clinically proven to lower oxidative
stress

7. 7
How do we achieve these
revolutionary results?
How It Works
Liposomal Encapsulation
Liposomal encapsulation is a tiny bubble vesicle that carries
vitamins and nutrients into your bloodstream. It is made out of
the same material as a human cell membrane.
VitaBetter Vitamins are encapsulated to mimic that of a
human cell, which is why they are absorbed at such
amazing rates.
Your body instantly recognizes these “liposomes”, making the
digestion and absorption far easier and more efficient.

8. 8
Market Validation
• A boost in overall use: Increases in
supplement use can be seen among all
ages (see image right).
• According to a Harris poll, 40% of the
population has a hard time swallowing
pills.
Rise in search volume for keyword “liposomal vitamin C” since 2004:

9. 9
9
Biggest
Liposomal
Players
Est. $184.7K/mo
on Amazon
Est. $226.8K/mo
on Amazon
Est. $864K/mo
on Amazon
Est. $8K/mo on
Amazon
The opportunity is massive. While there are some new entrants, the market remains relatively untapped.
Opportunity and Current Competitive Landscape

10. 10
Our Competitive Advantages
Clinical studies - the only clinically
proven liposomal C on the market
Proven absorption, efficacy,
bioavailability and proven to lower
oxidative stress
Naturally produced in the USA - we
do not use any high temperatures,
pressures or solvents.
World record in highest
absorption of oral vitamin C
cGMP Certified for Liposome
Manufacturing: We are the only
company in the world to achieve
this certification
Manufacturer-direct model allows
us to save on costs, resulting in
higher profit margins.

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Clinical Trials
Absorption: Better C Liposomal Vitamin C vs. Normal
Vitamin C
Better C Liposomal Vitamin C
Effect on Stress Levels

12. 12
Direct To
Consumer
Funnels
Amazon
Affiliate
Marketing
Influencer
Collaborations
Market Adoption Strategy
Currently driving users to
ClickFunnels for sales
funnels and Shopify for our
general e-commerce site.
We will push subscriptions
and bundle sales to
increase AOV and LTV.
We are really beginning to
focus in on this channel and
have an expert consultant
dedicated to growing
revenue. We expect to be
generating $50K/mo in
revenue by 2019.
Using our 18 years of SEO
experience and 8 years of
CPA marketing expertise,
we will be creating valuable
partnerships with various
niche sites to drive
targeted search traffic and
affiliate sales.
We believe influencer
collaborations and
partnerships will provide
immense value in terms of
brand awareness and
bottom-line profits. We have
access to 50K micro-
influencers via partnerships.

13. 13
Product Margins
With solid product margins, we have the ability to test various promotions and pricing strategies.
C Bottle C Box/Packets D3 / B12 Curcumin Glutathione Kids D3
Retail Price $29.99 $39.99 $24.99 $24.99 $29.99 $19.99
CoGS $4.23 $9.38 $3.77 $3.98 $7.88 $3.32
Margin $ $25.76 $30.61 $21.22 $21.01 $22.11 $16.67
Margin % 86% 77% 85% 84% 74% 83%

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Revenue
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
Oct-17 Nov-17 Dec-17 Jan-18 Feb-18 Mar-18
Actual Actual Actual Actual Actual Actual
Online Product Sales ($)
ClickFunnels Shopify Amazon

15. 15
Returning Customers
0
200
400
600
800
1000
1200
1400
1600
1800
2000
2017-10 2017-11 2017-12 2018-01 2018-02 2018-03
First Time vs Returning Sales ($)
First Time Sales Returning Sales
46%
19%
15%
29%

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Case Studies
“
”
I have to say the products made by VitaBetter are THE BEST QUALITY hands down. They have such a
high bioavailability (your body can absorb them easily) and they don’t have any of the chemicals or
byproduct that you would find in almost all off the shelf vitamin companies. Let me stress. This vitamin
therapy has CHANGED MY LIFE! I have completely overcome my depression and haven’t had a single
negative thought in a month!! That has NEVER happened before. If you want the BEST quality in product,
VitaBetter has it. Hands down. Try it for yourself!!
-Richard
“
My hemoglobin had been somewhat low(I was slightly anemic) and wasn’t budging much with a
healthier diet but took a jump after using the Liposomal c for a month!!! I believe it has also
strengthened my immune system (along with the healthier food) as I haven’t been sick and has
given me more energy! I wasn’t expecting this kind of benefit! I was even happier when you sent me
the 30% off code and just ordered a bottle! I WILL be bragging about your supplement as being a
powerful weapon in my immune modulating arsonel! Thank you!
-Lisa Abbott

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Case Studies

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@jessegolden
198K followers
Influencer Collaborations and Social Media Testimonials
@joyfullygreen
42.8K followers
@taramisioux
38.1K followers

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@curlyduo
162K followers
Influencer Collaborations and Social Media Testimonials
@blackmomsblog
398K followers
@chelseehood
22.8K followers

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@caseyeanderson
13.7K followers
Influencer Collaborations and Social Media Testimonials
@karlatafra
34.7K followers
@mialoren_and_me
89.3K followers

21. Thank you!
21
Questions? Email Ashley@getVitaBetter.com