1. | APRIL 27 20151
27 APRIL 2015 | V o l u m e 45, N u m b e r 17 | W W W . I D GCENTRAL. c o m
BIG NEWS
One On One - page 3 | NEWS - page 4-5 | ANNIVERSARIES - page 6 | CHECK THIS VIEW - page 8
Also inside
Media Management Institute graduates new class
One on one: CPI Media Group Publishing Director
Raj Rammohan talks about the Middle East market
HP re-signs as sponsor of IDG Germany’s
management education program
PC Welt’s YouTube channel has broadened its audience with six playlists
such as Mobile World Congress and a tech talk show.
SEE MORE ON PAGE 5
PC Welt’s YouTube subscribers
drawn to playlists, raffles
IDC, IDG runners give it their all
in this month’s Boston and Paris
marathons.
SEE MORE ON PAGE 7
Take a look at the scenery outside
these business unit offices in seven
cities around the world.
SEE MORE ON PAGE 8
Log on to www.idgcentral.com to
vote on this week’s question:
What is your preferred
book-reading format?
How often do you make restaurant
reservations online?
Question of the week results
Always
27%
DEMO brand addsTraction
Rarely
40%
Never
33%
IDG U.S. Media SVP and Chief Content Officer John Gallant (left)
leads a panel discussion on Transforming the Data Center with ex-
ecutives from Facebook and Primary Data at DEMO Traction, a new
one-day DEMO event that focuses on connecting promising start-up
companies with prospective partners. The event, part of IDG U.S.
Media’s portfolio, was held April 22 in San Francisco.
STEPHENBRASHEAR
W W W . I D GCENTRAL. c o m
CLICK HERE

2. | APRIL 27 20152
Employees gain insights into company’s key areas of business at MMI
P
articipants in last month’s
IDG Media Management
Institute (MMI) spent
three days in Boston getting an
insider’s look at many of IDG’s
key areas of business.
Organized by IDG’s Corpo-
rate Training and Development
group, MMI featured presenta-
tions by 14 IDG business leaders
and senior managers, including
IDG Communications Worldwide
CEO Michael Friedenberg,
who shared insights into the IDG
TechNetwork, programmatic
advertising, demand generation,
IDG.tv, finance and forecasting
at IDG, editorial priorities and
trends, IDC, new initiatives at
the CIO Executive Council, IDG
Research Services, IDG Strategic
Marketing Services and the latest
happenings at IDG U.S. Media.
The 23 participants were
also divided into three teams
and spent time throughout the
program working on a case
study in which each team was
challenged to come up a new
business proposal designed to
grow revenue or audience for
IDG. During the program’s final
session, each group presented
its solution to a board com-
prising Andrew
Sambrook, general
manager, IDG Con-
nect; Andrea
D’Amato, IDG
Global Solutions
VP, Americas; and
Matt Smith, SVP,
COO, Finance, U.S.
Media.
“Attending the MMI provided
a great opportunity to look
beyond my own business unit to
learn more about other busi-
nesses and departments that
collectively play critical roles in
the continued success of IDG,”
said Tim Scannell, director,
strategic content, CIO
Executive Council.
“The program and its
team-based work-
shops also allowed
me to interact with
other leaders across
the company to learn
from their experience
and apply that knowledge to
current and future projects. IDG
is a vast pool of incredible talent
and creative dynamics, so taking
Participants in last week’s Media Management Institute included:Matika Angkatavanich,director,program management,IDG Global
Solutions; Christine Ayuso,project manager,U.S.Media; Scott Boutwell,community manager,CIO Executive Council; Joyce Carpenter,
director,IDG Contributor Network,U.S.Media; Eliza Chue,senior manager,program architecture,IDG Strategic Marketing Services; Meg
Dings,VP,consulting,IDC; Jeff Gallagher,account director,events,U.S.Media; Lee Goulet,sales operations manager,U.S.Media; Jon
Guloyan,VP,marketing and lead development,IDC; Rich Hein,managing editor,CIO.com,US Media; Brian Kukowski,senior database
administrator,IDG Corporate Services Group; Chris Lee,lead web engineer,U.S.Media; Mark Lewis,VP,IDG Insider Program,U.S.Media;
Kathy Moran,senior manager,Conference & Programs,U.S.Media; Lauren Moranski,manager,account executives,U.S.Media; Karen
Moser,director,product management,IDC; Anthony Polcino,director,business operations,U.S.Media; Valerie Potter,assistant manag-
ing editor,features,U.S.Media; Marisa Preston,director,programmatic operations/digital platforms,U.S.Media; Melissa Rocco,account
director,U.S.Media; Tim Scannell,director,strategic content,CIO Executive Council; Ujwal Trivedi,senior software engineer,U.S.Media;
and Dawn Voyta-Petersen,director,SEO,U.S.Media.
the time to immerse myself in
programs like the MMI will have
a major impact on my activities
as a manager at the CIO Execu-
tive Council and its contributions
to the company as a whole.”
Added Joyce Carpenter, di-
rector, IDG Contributor Network
at U.S. Media, “Having been at
IDG for over nine years, I finally
have a much better understand-
ing of the various business units
and the overall strategies for the
company. I really enjoyed learn-
ing about the different perspec-
tives as my group worked on our
project. Overall, an extremely
valuable few days.”
The Media Management
Institute is one of five corporate
training programs — along
with the Global Media Institute,
the Management Excellence
Program, the IDG Professional
and IDG Compass — offered
by IDG’s Corporate Training and
Development group. Presented
annually (along with a European
Media Management Institute)
MMI helps participants gain
a better understanding of the
breadth of IDG’s business activi-
ties as well as the trends affect-
ing its business priorities.
For more information, con-
tact Carolyn Yanuskiewicz. n
“Overall, an
extremely
valuable few
days.”
Joyce Carpenter
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3. continued on page 6
The publishing director of CPI in
Dubai,United Arab Emirates,is
this week’s columnist.Reach her
at raj.ram@cpimediagroup.com.
| APRIL 27 20153
OneonOne
Rajashree
Rammohan
CPI MediaGroup
Q What do you publish under license to IDG?
A CPI has been an IDG partner since May 1998. We
publish CNME (formerly known as Computer News
Middle East) under license from IDG. We have a
20-member team working on the magazine and web
portal out of the head office in Media City, Dubai.
CPI used to publish Network World Middle East as
a stand-alone publication till 2011. Having under-
gone a major overhaul in 2012, the new-look CNME
sports seven sections in the magazine, including
Network World, and is uniquely positioned to deliver
a comprehensive audience of all key stakeholders re-
sponsible for making technology purchase decisions
in the enterprise. IT decision makers can consider
CNME as the one-stop shop for all their ICT news
and analysis.
The monthly magazine is circulated within GCC
[Gulf Cooperation Council countries] the UAE, Saudi
Arabia, Qatar, Oman, Bahrain, Kuwait and also has
a limited footprint in Levant countries in the eastern
Mediterranean. CNME is published only in Eng-
lish. This is primarily because our target audience
is IT decision makers who are highly educated, in
most cases Western-educated, and prefer English.
Besides, the terminologies in most cases cannot be
translated into Arabic.
While we still have loyal followers for our print edi-
tions, we are seeing a surge in online readership.
Our recent experience shows online is the most
effective platform to publish news articles, while
an analysis or a feature is often better suited for
print. An almost 150% growth in traffic in the last 18
months has also resulted in double-digit growth in
online advertising.
Our other tech brand, Reseller ME, for the local
channel industry, does not use IDG content.
Q What is the tech media market like in the
UAE, and how does CPI fit in?
A We see a rapid change in the tech media market
in the Middle East. Advertisers are looking more
into ROI-focused campaigns, although keeping the
traditional print and digital advertising as the basic
mediums. For about 18 years, CNME has led the
way in delivering content that is unmatched in an
industry saturated with vendor perspectives. By put-
ting users first and leveraging the experience of IT
decision makers, we have earned an unprecedented
level of trust and loyalty in the IT community.
Our stats reflect that 85% of readers consider CNME
editorial to be as good or better than that of other
publications within the sector, and 50% of readers
often use CNME to make purchasing decisions
based on its editorial and advertising content. This
puts us ahead of any of our competitors, as the
advertiser gains more ROI by being part of an unbi-
ased publication.
Q Is there anything particularly distinctive about
the UAE tech media market?
A The Middle East is a highly consultative market;
it relies on traditional methods and suppliers. For
an advertiser, trust plays a vital role in purchasing
decisions. While we see more mature markets work
purely on a CPL model, the Middle East prefers to
package its media activities covering all aspects of
advertising and generate ROI from such packages.
One advertiser has showed interest in a packaged
deal that covers print, digital and event sponsor-
ships. With such packages, we can show them both
qualitative and quantitative ROI from their media
spend.
Q What kinds of events do you produce?
A Events are fast becoming an integral part of our
business model, as we recognize the growing need
for our audience to meet and interact with poten-
tial partners. We started the year with the CIO 100
program where 100 top CIOs in the region were
honored for their successful technology implementa-
tions. This was the first time we brought this globally
well-known awards program to the region, though
we have done CIO 20 and CIO 50 in the past. We
haven’t exactly replicated the CIO 100 Program of
IDG, rather it was an extension of CIO 50 from 2014.
We invited nominations based on 2014 implementa-
tions, and the winners were chosen from this list. We
then held a morning forum and followed it up with
the awards. The program also helps us generate a
lot of content based on regional best practices.
CNME currently hosts monthly CIO Council Round-
tables in association with technology partners. These
are two or three morning sessions, leading up to a
networking lunch with 12 to 15 CIO/IT decision mak-
ers in attendance. Jeevan Thankappan, the group
editor of CNME, moderates the roundtables, and
these are held in in various cities in Saudi Arabia,
Qatar and the UAE.
We also host a series of end-user-focused events
in Saudi Arabia, Qatar and the UAE that provide a
unique opportunity to generate leads and promote
brand visibility in an intimate setting. Enterprise 360
Security, Cloud & Data Center Roadshows are such
events, and they attract close to 100 attendees per
“As part of the IDG
family, we feel we are
uniquely positioned to
take local news to the
world stage and bring
world news and
comment to the local
market. No other
publishing house in
the region has this
capability.”
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4. | APRIL 27 20154
I
DG Germany recently re-signed Hewlett-Packard to a
second three-year contract as the exclusive partner of
its Leadership Excellence Program (LEP). One of the
most profitable programs in IDG Germany’s portfolio,
the program focuses largely on developing the general
management skills of CIOs, who now spend more time
managing people than technology.
“There is a need for management training for IT
managers, so there is no IT content in the LEP,” said IDG
Business Media Head of Database Operations Mirja
Wagner. “Managers get an overview about leadership,
strategy, change management and competition.”
HP has been a sponsor of the program since its
founding in 2012 and will continue to be through 2018.
“HP sees this as a valuable opportunity to build long-
term relationships with senior IT decision makers, in
particular the next generation of CIOs,” Wagner said.
She said HP has two representatives on site during the
program’s two modules and sends others to the different
events to which IDG Germany invites LEP alumni.
The course is offered once a year in two modules.
Each fall there is a five-day class on management skills
at WHU – Otto Beisheim School of Management in
Vallendar, Germany. For the international component
of the program, the following spring attendees have
four days of practical experience on intercultural issues
in either India or China, which were chosen because
both are prime production countries and managing that
part of the business
is key to CIOs’ evolv-
ing roles. Some of the
course offerings of this
February’s India module
included intercultural
and legal aspects of
doing business in India
and the myths and
realities associated with
IT offshoring to India
as well as field trips to
production sites of Indian and European companies’
India-based facilities.
WHU is largely responsible for the content of the
classes, and IDG Germany manages all other aspects of
the program, from marketing it to choosing the par-
ticipants. IDG Germany and HP representatives decide
which applicants are selected for the program. Partici-
pants must have IT responsibility at a company with
2,000 or more employees, at least 10 years of profes-
sional experience and at least five in a leadership role.
The class limit is
25 people.
CIO Ger-
many — “a very
strong brand
that readers
trust,” Wagner
said — is also
involved in
the program’s
development,
which Editor-
in-chief Horst
Ellermann
works on with
WHU. “CIO
is very close
to the target
group of IT ex-
ecutives, so we
know what they want to know and what their aims and
objectives are,” Wagner said. Other LEP organizers at
IDG Germany include Project Manager Riem Sarsam,
Account Manager Elinor Selbeck and Executive Rela-
tions Director Henriette
von Wangenheim.
Tuition is 7,500
euros (US$8,000) for
both modules. From
those tuition fees IDG
Germany pays WHU
15,000 euros ($15,900)
for each of the course’s
nine days.
The program is mar-
keted to IDG Germany’s
VIP database and through articles in CIO and Comput-
erwoche. LEP alumni are invited to four to six of IDG
Germany’s bigger events “so they become part of our
CIO community through personal interaction with their
peers, their fellow alumni and the CIO community.”
Click here for more details or contact Mirja Wagner. n
HP re-signs as sponsor of IDG Germany’s CIO
management education program
The class from the 2014 Leadership Excellence Program,organized by
IDG Germany and sponsored by Hewlett-Packard,took a break from their
India module for a photo.
Among those organizing LEP at IDG Germany are (l-r):Head of Database Operations
Mirja Wagner,CIO Germany Editor-in-chief Horst Ellermann and Project Manager Riem
Sarsam.
W W W . I D GCENTRAL. c o m

5. | APRIL 27 20155
P
C Welt’s YouTube channel recently saw the
number of its subscribers top 100,000, con-
tributing to the channel’s 700,000 to 1 million
video views per month.
Not strictly devoted to tech news, the channel has broad-
ened its audience with six playlist sub-categories. These are
devoted to topics such as Mobile World Congress, product
test results, PC Welt’s souped-up Höllenmaschine (“Machine
From Hell”) and others. This spring, PC Welt added a sev-
enth playlist called Tech Up.
“Tech Up is a talk show about tech,” said Daniel
Behrens, editor of PC Welt and AndroidWelt and head of
video production. “Two or three editors from PC Welt and
AndroidWelt discuss hot tech topics of the day. We don’t
produce Tech Up on a regular schedule, but when breaking
tech news happens.” There are currently 35 Tech Up videos,
from just under two minutes long to nearly 20 minutes long.
According to Behrens, the most popular PC Welt playlist
is the one for PC Welt’s Höllenmaschine. Its 30-plus videos
have collected more than 500,000 video views to date. Also
popular are videos about Windows 10, 3D printers, personal
drones and smartphones.
Behrens said that when combining all of PC Welt’s vari-
ous video revenue streams (YouTube ads, pre- and post-roll
ads on PCWelt.de videos and paid syndication of videos to
other portals), “we are break-even or slightly profitable. But
even if we weren’t, we would continue to post videos on
PCWelt.de and our You-
Tube channel because it
is a valuable investment
in the future. As with
any Facebook ac-
tivities, videos — espe-
cially those posted on
YouTube — are a way
to gain audience you
couldn’t get otherwise.
PC Welt also uses raffles
to pull in new subscrib-
ers. Its biggest raffle
to date with 80,000 hopefuls was for the Höllenmaschine
6 — the PC was worth more than 20,000 euros (US$21,000)
— late last year. “To keep subscribers entertained we
have smaller raffles for t-shirts from our Geek Shirt Shop,”
Behrens said. “At the moment, we’re running a raffle for the
Höllenmaschine Portable, a ‘pimped-to-the-max’ notebook
computer and the little brother of the Höllenmaschine.”
To enter the Höllenmaschine raffle, people had to first
subscribe to the PC Welt YouTube channel, then enter their
YouTube user name in the raffle. “To subscribe to a YouTube
channel you only have to log in to YouTube with a Google
account, then click on the Subscribe button. People can only
enter each raffle once; we filter out any duplicates,” Behrens
said. For the smaller raffles, he said users only have to write
a comment on the video’s page stating they want to win,
“ideally in combination with constructive feedback on the
video.”
As the
channel owner,
PC Welt has
no access to
the personal
data or even
email ad-
dresses of
its subscrib-
ers. “We can
only see their
user names,”
Behrens said.
“To take part
in the Höl-
lenmaschine
raffle users had to fill out a form that did ask for personal
data. If people opt in for PC Welt promotional offers their
data goes into the IDG Germany database where we use it
to send them newsletters or product offers. Apart from that,
the more YouTube subscribers you have the more monthly
video views you get. And more video views bring in more
revenue.”
According the IDG Germany Publisher Jonas Triebel, the
sales team from YouTube and its parent company Google
feature PC Welt’s channel as one of the premium areas for
video advertising on YouTube. Behrens attributed this to
“our high-quality video content that draws a lot of thumbs-
ups/likes from our viewers.” He added that every PC Welt
video has an accompanying ad before the content begins.
PC Welt has one freelance video producer, Christian
Seliger, who works solely on video production of the videos
(shooting, editing, publishing). All the hosts in the videos are
print and online editors from PC Welt and AndroidWelt.
See the video Behrens and his team produced when PC
Welt topped 100,000 YouTube subscribers. For more infor-
mation contact Daniel Behrens. n
PC Welt uses playlists, raffles to increase
subscribers to its YouTube channel
(L-R):PC Welt Editors and frequent video hosts Dennis Steimels and Michael
Schmelzle,PC Welt Editor and Head of Video Production Daniel Behrens and
freelance video producer Christian Seliger on the set ofTech Up.
The sales team
from YouTube and
its parent company
Google feature PC
Welt’s channel as
one of the premium
areas for video ad-
vertising on
YouTube.
W W W . I D GCENTRAL. c o m

6. 6 | APRIL 27 2015
One on one
continued from page 3
city. Gala dinner awards ceremonies are another way of engaging with our
readers, and we host these twice in a year under the brands of Network
World Middle East Awards and ICT Achievement Awards.
Q What are some of CPI’s reader revenue initiatives?
A CNME has adopted a 360-degree approach to the revenue generat-
ing initiatives in the Middle East. Print is still a premium revenue genera-
tor with traditional print advertisements, advertorials, technology guides
and content creation for prominent partners. Digital advertising is also
growing, and we have spread our wings to lead generation activities
online. Events play a crucial role in revenue generation. Recently we have
introduced the CNME Research Hub, leveraging our long-standing rela-
tionships and credibility in the region to cull genuine data and gauge tech
spending trends in the Middle East. This is an in-house initiative, and
the research is carried out by our own editorial staff, reaching out to the
relevant IT decision makers from the whole region to gather data, and
subsequently analyze it to bring out the reports. These reports are further
commercialized. This is a first-of-its-kind initiative in the Middle East, as no
other media houses offer research capabilities.
Q How have you integrated mobile into your product offerings?
A We have yet to venture into mobile applications. However, our web-
sites are optimized for the mobile platforms, and we are planning to bring
out mobile apps very soon. PDF copies of all our magazines/guides are
uploaded on to the websites for digital viewing.
Q How has CPI benefitted from its relationship with IDG?
A As part of the IDG family, we feel we are uniquely positioned to take
local news to the world stage and bring world news and comment to the
local market. No other publishing house in the region has this capability
nor publishes a range of IT titles that belong to globally recognized maga-
zine product families. Our IDG relationship also helps us look into various
new media initiatives from the global market and integrate them to match
the requirements locally. We have also started working very closely with IDG
Global Solutions, and that has resulted in a significant increase in revenue,
especially from vendors who are looking to enter the Middle East market. n
anniversaries
Jana Pelikanova,managing director,IDG Czech Republic,takes in some Scottish culture
during a break from the meetings at last week’s International Managers’Meeting in
Edinburgh.
Scene in Scotland
Congratulations to the following em-
ployees who are celebrating
anniversaries with the company.
23
York von Heimburg IDG Germany
22
Karine Paoli IDC U.K.
16
Curtis Price IDC
Nikolina Jurisic IDC Adriatics
15
Dagmar Schütze IDG Germany
Lisa Esseen IDG Germany
13
Kevin Brodie IDC
12
Linda Grier IDC U.K.
11
Melissa Bambauer IDC
Rene Heuser IDG Germany
Luciano Crippa IDC Miami
10
Jakub Stolarski IDC
Jerome Drevet IDC France
Alexi Gvozdenko IDC Ukraine
Carolina Hernando IDG Spain
9
Svetlana Barbarawi IDC CEMA
Chani Stern IDC Israel
Manfred Riepl IDG Germany
8
David Hammett IDC Middle East,
Africa andTurkey
Daniel Feith IDG Germany
Lars Dobos IDG Sweden
Marie Jerbrant IDG Sweden
7
Pearce Rohan IDG Australia
John Delaney IDC U.K.
Sven Hollunder IDG Germany
6
Annette Berg IDC Denmark
Annsofie Petersson IDC Sweden
Marina Soldatova IDC Russia/CIS
Jeroen Boer IDG Netherlands
Marius Flückiger IDG Switzerland
5
Nathalie Feeney IDC France
Lenka Zizkova IDC CEMA
Joern Leue IDG Germany
Halyna Kubiv IDG Germany
Ben Tumminaro IDG Netherlands
4
Christian Glas IDC Central Europe
Spencer Izard IDC U.K.
Dennis Steimels IDG Germany
Semir Jasarevic IDG Sweden
3
Bence Bagi IDC Hungary
Florian Heider IDG Germany
Henk Jan Buist IDG Netherlands
2
Alexander West IDG Australia
Piotr Pietruszynski IDG Poland
Natasha Cristi IDC Middle East,
Africa andTurkey
Cenk Soyluoglu IDCTurkey
Jessica Papachriston U.S.Media
Paula Berenárd IDG Sweden
Alma Delia Gonzalez IDC Mexico
1
Hani Al Sayed IDC Saudi Arabia
PAMELACARLSON
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7. | APRIL 27 20157
F
or a group of intrepid IDC and IDG runners, this April signified
not just the arrival of spring but also a personal challenge to
complete a 26.2-mile run to the best of their abilities. Four of
them took on the Boston Marathon on April 20, and another
said bonjour to the Paris Marathon on April 12.
The Boston event took
place on one of the coldest days
in its 119-year history, with the
temperature in the 40s, wind and
rain. Despite that, IDC SVP/Chief
Analyst Frank Gens — who’s
tackled Boston three times and
nine marathons overall — ran it in
3:22:28, his best Boston by seven
minutes and one minute behind
his best-ever marathon time.
“Unbelievably, I finished 33rd out
of 926 in my age group,” he said.
“The bad weather must have
been motivating me to finish fast.” The best part of the race was seeing
his family cheering for him about a mile before Heartbreak Hill — “a
huge boost!” Gens and his training buddies in Lexington, Mass., ran as
part of Boston Children’s Hospital’s Miles for Miracles team, which overall
raised $1.5 million. Next up is a suburban Boston marathon in July and
his first New York Marathon in November, for which he is time-qualified.
IDC Mexico WW Senior Produc-
tion Coordinator Yazmin Vallejo
took off with the wave one runners
— a prestigious seeding — and
finished her first Boston in 3:07:53,
the fourth-best time of all female
Mexican runners that day. She had
been a high-level competitor for
the University of Central Missouri
and has been a nationally ranked
and semi-professional runner in
Mexico for the past few years. “Be-
ing part of such a historic marathon
and running with the support of
so many cheering, enthusiastic
fans was a great thrill,” Vallejo
said. Now that she has her seventh
marathon under her belt, Vallejo
is looking forward to the Berlin
Marathon in September.
Warren Childs, consulting director for IDC’s Desktop Systems
group, conquered the course in 3:41:25, his first Boston as a qualified
entrant after running in 2010 through a waiver with his Colonial Runners
Club south of Boston. “Starting in the third wave, it was rainy, cold and
wet the whole way, but I would rather have that than too hot — plus I
had trained all winter in miserable
conditions,” he said. Nonetheless,
he ran the time he had hoped.
“Turning left onto Boylston St.
for the final quarter of a mile is an
incredible experience. You’re beat
up, and there are thousands of
spectators cheering you on.”
Childs has finished eight
marathons since 2009 and plans
to take a break for at least a year.
“We’ll see how that works out!”
Boston-based IDG News Ser-
vice Writer Fred O’Connor quali-
fied for his fifth Boston Marathon
and finished in 3:03:53, placing
3,396th overall. He’s also run the
Chicago and New York marathons
and others in Malibu, Calif., and
Portland, Maine. O’Connor is a
regular participant in road races as
well as overnight relay races and
said his marathon training helps
with the latter, since his total mile-
age for those races is close to 26
miles.
SVP/Enterprise Systems and
IDC Fellow for IoT Vernon Turner
earned a lottery spot to run
Boston in 2014 but missed out this
year. Around the same time, the
CEO of one of IDC’s customers,
Schneider Electric, asked him to
be his training and running partner
for the Paris Marathon, for which
Schneider is the primary spon-
sor. “Of course, the customer is
always right — even with this most
unusual request — and I agreed,”
he said. Turner was on track to
finish at his goal of 4:15 when he
struggled with glycogen depletion
around mile 22. Despite that, he
clocked in at 4:37:00, his personal
best among his three marathons.
Turner will be in Washington, D.C.,
for the Marine Corps Marathon
in October. Having had two heart
surgeries in 2011, “every day is a
blessed day for me.” n
Not just out for a jog: seasoned runners take on a marathon challenge
Frank Gens with his son Andrew at the finish
line in Boston.
Yazmin Vallejo hit the finish line for the
second time after visiting IDG’s Boston office
(in background,) last week.
Warren Childs and his wife Abby after the
Boston Marathon.
Fred O’Connor is in marathon training
mode eight months a year.
Vernon Turner takes to the road in Paris.
W W W . I D GCENTRAL. c o m

8. | APRIL 27 20158
rooms with a view
Editors
Penny Winn 617-239-7825
penny_winn@idg.com
Patricia Smith 617-239-7826
patricia_smith@idg.com
Assistant Editor/West Coast
David Bromley 415-974-7431
david_bromley@idg.com
One Exeter Plaza
15th floor, Boston, MA 02116
U.S.A.
tel.: 617-423-9030
fax: 617-423-0712
world_update@idg.com
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The editors of IDG World Update asked colleagues to share the views from their offices.
From IDG China’s sixth-floor office,Corporate Communications
VP Karen Ren looks out on Beijing’s Chang’an Avenue,one of
the city’s major thoroughfares and the site of military parades
and presidential motorcades.Across the street on the right is the
Guanghua Chang’an Mansion,home of the Beijing Chang’an
GrandTheater.To the left is the white Beijing International
Hotel,where many of IDG China’s guests stay.
IDG Australia in North Sydney“has amazing views from the
whole southern side of our office,”said Managing Director
Davy Adams.“You name it — the Sydney Harbour Bridge,
the city skyline and the commuter ferries,which several of our
employees take to work.”
Macworld U.K.Online Editor David Price looks out on two of
London’s most famous buildings from his seat at IDG U.K.’s of-
fices.The modern building on the left,built in 1997, is the British
Library,the national library of the U.K.and the largest library (by
number of cataloged items) in the world.The spired building on
the right is St.Pancras International Station,completed in 1868.
Price said in the distance beyond the library“I can just make out
Parliament Hill,where I proposed to my wife in 2010 — a nice
reminder whenever I glance in that direction.”
DOMINIKTOMASZEWSKI
IDG World Update Assistant Editor David
Bromley said his immediate view of the
South of Market area of San Francisco isn’t
the prettiest in the city —“It’s mostly the
approach to the Bay Bridge”— but in the
distance he can see his apartment building
on the hill beneath the locally iconic Sutro
Tower,built in the early 1970s to improve the
city’s television reception.“Well,with binocu-
lars I can see my place.”
IDGWORLDUPDATE
Office Manager
Gina Graham
said that while
no one at New
York City-based
IDG TechNet-
work has a
private office,“we
do have a num-
ber of conference
rooms with
windows and
nice views.”She
called this view
up Madison Av-
enue in Midtown
“the best view we
have.”
According to IDC ASEAN Managing Director Jim Sailor,the
view from the kitchen area at IDC’s offices in Malaysia looks
out at the apartment towers in the Kuala Lumpur suburb of
Bangsar,“a nice neighborhood.”
NURIZZATIABKADIR
thanksto
The editors of IDG World
Update would like to thank the
following people who assisted
with this issue:
Daniel Behrens IDG Germany
Raj Rammohan CPI Media
Group
Mirja Wagner IDG Germany
Carolyn Yanuskiewicz IDG
...and all the marathon and
room-with-a-view contributors.
“I am very fortunate to have a view of Boston’s Back Bay,the
Charles River,and the city of Cambridge from my window,”said
IDG International Pubiishing Services Systems Manager Pat-
rick Kenney.The view extends from the Longfellow bridge (just
out of the frame to the right) to Kendall square in the center,
and MIT to the left. Starting in early spring there are classes of
beginning sailors in dozens of one-man sailboats. And on fall
mornings the crew teams (from MIT and Harvard,I assume) are
out there training.
IDGWORLDUPDATE
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