2. of day students
in the Upper
School are from more than 30
towns in the Pioneer Valley
6
65%
➜➜ large and small dorms
➜➜ a professional theater
➜➜ student campus center
➜➜ athletic complex
➜➜ 2 synthetic grass fields
(1 with lights and
stadium seating)
➜➜ enclosed ice rink
➜➜ 12 tennis courts
➜➜ arts studios and
art gallery
530STUDENTS FROM 25 STATES & 27 COUNTRIES
BOARDING STUDENTS
IN THE UPPER SCHOOL
(GRADES 9–12/PG)
students in
10 years
published in
The Concord
Review
WHO WE ARE
450 Upper School students
80 Middle School students
19% international students
35%
250 FEMALE STUDENTS; 280 MALE STUDENTS
125-ACRE
CAMPUS
8. WE FOUND OUR
STAR STUDENT.
You know the kind, on student government, an editor of the
school newspaper, active across campus, and Yale-, Harvard-,
or Stanford-bound.
17. IT WAS ABOUT CONNECTION
I want to help create a greater buzz in the social
media aspects of our Williston identity, to get
students, teachers, parents, and prospective
students more interested in the school and excited
to participate in our Williston family.”
1.
“
18. THE RESUMÉ POTENTIAL
I would like to be a member of Willy Pride because
I have always been interested in Marketing/PR/
Communications, and I would like to pursue any one
of those fields later on in life.”
2.
“
19. HONING EXISTING SKILLS
I had been looking for an extracurricular to do but
none of them were really speaking to me, until
assembly when Ms. Hanley spoke about this new club.
It immediately caught my attention because I love
using Instagram and Twitter and love to know all the
new things going on at Williston.”
3.
“
20. THE ADMISSION POTENTIAL
When students are applying or deciding to go to
Williston or not, I think that it always helps to be able
to look at Williston in different perspectives, and what
better way to do that than social media. Programs
like Instagram and Vine are able to capture Williston’s
true social environment.”
4.
“
21. SENSE OF SCHOOL PRIDE
I would love to give back to the school, and Willy
Pride seems like such a fantastic way to help out! Not
to mention to spread how awesome Williston is to
others and go create some more school pride! (If that
is even possible!)”
5.
“
23. TO MAKE THIS WORK, WE HAD TO
MAKE SURE OF THREE THINGS.
IT HAD
TO BE
MANAGEABLE.
FOR US AND
THEM.
WE NEEDED
CONTENT
TO GO OUT
IN A TIMELY
WAY.
IT HAD
TO BE
AUTHENTIC.
24. A leap of faith.
But of course, this is terrifying, right?
25. VETTING
team members
READ CLOSELY
through social media profiles.
DIG DEEPLY
into their histories.
ASK
about reputations
FIND OUT
how they really felt about
the school.
NEXT
26. I reviewed your
ONLINE PORTFOLIO
and I have to say that a couple of your posts made me pause. I’ve
attached a few of the ones I found concerning. Unfortunately, they also
disqualified you as a member this year.
30. On the website, there were an overwhelming number of pages (1,900 to
be exact), hidden menus, outdated content: it was like a time capsule of
outdated stuff.
WILLY
PRIDE
31. On the website, there were an overwhelming number of pages (1,900 to
be exact), hidden menus, outdated content: it was like a time capsule of
outdated stuff.
iWILLISTON
34. The initials have also become a bit of a game around campus.
Other students try to guess who’s posting what.
35. This is an experiment.
It only exists because
you make it work.
It can also fail at any time
because of you.
36. Because they feel so connected to it,
any time they do anything wrong,
they come to us.
One girl said she’d rather quit can cause any problems for the team.
46. Vet, vet, vet.
Give them ownership.
Establish expectations.
Reward good work.
Hold them accountable.
Create a showcase. Make sure everyone sees
what’s happening and wants to be a part of it.
47. TRACI WOLFE
Director of Constituent
Relations & Giving
twolfe@williston.com
RACHAEL HANLEY
Director of Online Communications
rhanley@williston.com
@rachaelhanley
CONTACT US
