1. Joseph Cunanan
Personal Brand Launch – Name Descriptor
Ateneo Graduate School of Business

2. BChamp
 Brand name: Joseph Cunanan

Logo: symbol of an ice skater (done via Paint program)

USP: BChamp (Business Champion)

Slogan: BChamp (Business Champion) Accelerates
Performance Through Business Initiatives and
Coaching Effectiveness
 Short Slogan/ Battlecry: BChamp Accelerates with
Power and Passion

3. Every employee has his own goals within the organization, but
needs a driver to accelerate his own performance

4. BChamp creates business initiatives that give employees sense
of direction
Business initiatives to fuel performance

5. While business initiatives are set, BChamp gives employees
proper coaching and guidance as they perform their roles
within the organization
guidance
coaching

6. And since BChamp works with power and passion, it makes the
journey so easy and light for the employees
White zigzag lines
represents employees
working with ease.

7. BChamp realizes that employees may stumble and fall along the
way, that’s why coaching happens consistently amidst business
adversities.
Slope represents business
challenges

8. Since BChamp is consistent in accelerating team performance,
people stay on top and WINS at the end of the day.

9. Since BChamp is consistent in accelerating team performance,
people stay on top and WINS at the end of the day.

10. Since BChamp is consistent in accelerating team performance,
people stay on top and WINS at the end of the day.