This is a short marketing plan for a new craft-beer company. There are some useful stat about industry and product components.

1. MICROBREWERY IN ONTARIO
DON VALLEY BREWING CO.
Quinn Andrea Talisa Tom

2. CONTENTS
Situation Analysis
Mission and Vision
Target Market
Product
Marketing Strategy

3. Situation Analysis
37%
$600M Taste
changing

4. Vision
Mission
SWOT

5. Target Market
JAY
25 yrs old
Middle-class
Likes trying
new beer
Enjoys hanging out
Drinks 2 times/wk
Prefers bottle
Likes bitter flavour
Environment concern
The Keg Crowd Shaken-not-Stirred

6. Our Craft Beer
Perception
Appearance Mouthfeel
Aroma Flavour
Ingredients
Malt Hops
Yeast Water

7. Marketing Strategy
Brand awareness:
excitement
recognition
Strategic positioning: wet hopping technique
Brand development
Reputation establishment
Objectives

8. Marketing Strategy
Perceptual map

9. Marketing Strategy
Wet hopping technique
Fresh hops

10. Marketing Strategy
Marketing mix
82 Thorncliffe Park Dr$12.00

11. Marketing Strategy
Marketing mix

12. Marketing Strategy
Marketing mix

13. “Thank you.”
–Don Valley Brewery Co.