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Guided Navigation (Faceted Search)

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Guided Navigation hat sich als Navigationsvariante durchgesetzt für Websites mit grossen Datenbanken dahinter: Über verschiedene Kriterien kann man die Trefferliste laufend verfeinern.
- Worauf ist zu achten?
- Welche Ausprägungen gibt es?
- Wer liefert mir so eine Navigation?

Published in: Technology
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Guided Navigation (Faceted Search)

  1. 1. Guided NavigationWühltisch für Datenbanken?<br />FacetedSearch im Einsatz<br />Walter Schärer<br />http://e-byz.ch<br />
  2. 2. Was ist das Problem?<br />(Nachdem man eine passende Website gefunden hat…)<br />Sicht des Anwenders:<br />Welche Datenmenge erwartet mich auf einer Website?<br />Wie finde ich die für mich interessanten Inhalte?<br />Wie kriege ich ein „gutes Gefühl“ (gute UX)<br />Sicht des Anbieters:<br />Wie kann ich die grosse Datenmenge sinnvoll strukturieren?<br />Wonach suchen die Benutzer überhaupt?<br />Wie kann ich die Inhalte für eine intuitive Suche präsentieren?<br />Welche Software löst mein Problem?<br />Wie komme ich zu dieser Lösung?<br />Vorsicht vor Inside-Out-Denke!<br />
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  4. 4. „Guided Navigation“<br />Der Begriff wurde geprägt von der amerikanischen Firma Endeca.com<br />Endeca bietet Software-Lösungen für Suche und Darstellung von Daten<br />Der eigentliche Fachbegriff für das hier vorgestellte Navigationskonzept heisst „FacetedSearch“<br />
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  8. 8. Beispiele Reisebranche<br />Feriensuche leichtgemacht?<br />
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  18. 18. Beispiele von Stellenbörsen<br />Nach welchen Kriterien findet man eine Arbeitsstelle?<br />
  19. 19. Keljob<br />Eine der grössten Jobplatt-<br />formen Frankreichs<br />
  20. 20. CareerBuilder<br />
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  24. 24. Erweiterte Konzepte<br />3D-Datenbankvisualisierung<br />Wie erhalte ich ein „Gefühl“ für Daten?<br />
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  30. 30. Metainformationen / strukturierte Daten<br />Sortieren nach bestimmten „Kriterien“ bedingt, dass die Daten über diese Informationen über die Daten verfügen (Metadaten)<br />Tags, Context, Semantic Web<br />Metainformationen machen aus Daten Informationen (strukturierte Daten oder wenigstens semi-strukturierte Daten)<br />
  31. 31. Erstellen einer „guten“ Website<br />Es braucht ein interdisziplinäres Team mit<br />Analysten und „Anwälte“ des Kunden / Benutzers<br />Informationsarchitektur: Was findet man wie und wo unter welchem Begriff?<br />Graphisches Benutzerinterface / Usability<br />ICT: Welche Lösung bietet sich für welches Umfeld an: MakeorBuy, Open Source vs. Produkt<br />Betrieb: Wer pflegt die Inhalte in Web und Blog, analysiert die Benutzerströme, erweitert die Plattform, erbringt Support für Kunden?<br />Budget: Wie rechnet sich die Website, was darf sie kosten oder muss sie einnehmen?<br />u.v.m.<br />Und viel Enthusiasmus und Engagement hilft ;-)<br />Peter Morville, <br />UX Experte<br />
  32. 32. Guided NavigationFacetedSearch<br />Walter Schärer<br />http://e-byz.ch/usability/guided-navigation-faceted-search-websites<br />

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