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2. Dormant

3. Introduction

4. Engage

5. Embrace

6. Evangelic

7. Community

8. Ownership

10. 4 Major Levels of Interest Dimension I On-field participation :Trying out for the Netball, Hockey, Rugby, Football Team and Dance etc…

11. 4 Major Levels of Interest Dimension II Passive engagement : Activities such as listening to the game on local radio, watching the game on television, reading about the game in the local newspaper, and following the game on the Internet

12. 4 Major Levels of Interest Dimension III Purchasing : Football items as merchandise, clothing and memorabilia, and enrolling in the membership of a fan booster club

13. 4 Major Levels of Interest Dimension IV Social : Activities such as purchasing season tickets, attending home and away games, participating in tailgating, attendance at the bowl game, and attending postgame parties

14. Athletics Boxing F1 Football 49% 38% 27% 18% 9% 9% 8% 8% 8% 8% 7% 6% 6% 6% 5% 6% What is your favourite spectator sport

15. £38,000 The average supporters income this year