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KIDS PROMOTION - ASPETTI NORMATIVI

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Norme e linee guida per le promozioni rivolte ai minori

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KIDS PROMOTION - ASPETTI NORMATIVI

  1. 1. PROMOSFERA SRL - Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) - Tel-Fax 0331 252144 - P.I. 02250050024 KIDS PROMOTIONS ASPETTI NORMATIVI Norme e linee guida per le promozioni rivolte ai minori
  2. 2. PROMOSFERA Srl – www.Promosfera.it- Tel +39 (0)331 252144 • PREMESSE • ASPETTI NORMATIVI • Convenzione ONU • Regolamentazioni comunitarie • Coalizione CEO • Codice internazionale • ABOUT US
  3. 3. PROMOSFERA Srl – www.Promosfera.it- Tel +39 (0)331 252144 PREMESSE KIDS MERCATO DI GRANDE VALORE per le aziende PROMOZIONI? OCCHIO ALLE NORMATIVE
  4. 4. PROMOSFERA Srl – www.Promosfera.it- Tel +39 (0)331 252144 UNO SGUARDO ALLA NORMATIVA ➢ Normativa Internazionale: o convenzione Onu sui diritti dell’Infanzia ➢ Normativa Europea e Comunitaria: o convenzione europea sui diritti dell’uomo o direttiva sui servizi di media audiovisivi o coalizione ceo «INTERNET A BETTER PLACE FOR KIDS» ➢ Autoregolamentazione: o Codice internazionale di pratiche leali in materia di pubblicità della Camera di Commercio Internazionale
  5. 5. PROMOSFERA Srl – www.Promosfera.it- Tel +39 (0)331 252144 (art. 3) - «l’interesse superiore del fanciullo deve essere una considerazione preminente» (art. 5) «Gli Stati parti rispettano la responsabilità, il diritto ed il dovere dei genitori […] di dare a quest’ultimo, in maniera corrispondente allo sviluppo delle sue capacità, l’orientamento ed i consigli adeguati all’esercizio dei diritti che gli sono riconosciuti dalla presente Convenzione.» Ai bambini va riconosciuto il diritto di esprimersi e acquisire informazioni, con la guida dei genitori. Ma allo stesso tempo i bambini dovrebbero essere protetti da comunicazioni e pubblicità inappropriate. NORMATIVE INTERNAZIONALI LA CONVENZIONE ONU SUI DIRITTI DELL’INFANZIA
  6. 6. PROMOSFERA Srl – www.Promosfera.it- Tel +39 (0)331 252144 Art. 10 Diritto alla libertà d’espressione, di opinione e di informazione. Limitazione di tale libertà per: - proteggere la salute o della morale, - impedire la divulgazione di informazioni riservate, - garantire l’imparzialità del potere giudiziario. NORMATIVE EUROPEE E COMUNITARIE CONVENZIONE EUROPEA SUI DIRITTI DELL’UOMO
  7. 7. PROMOSFERA Srl – www.Promosfera.it- Tel +39 (0)331 252144 NORMATIVE EUROPEE E COMUNITARIE DIRETTIVA SUI SERVIZI DI MEDIA AUDIOVISIVI (Direttiva 2010/13/UE) ART. 47 PROMUOVERE L’«ALFABETIZZAZIONE MEDIATICA» Proteggere se stessi e le famiglie contro i contenuti nocivi od offensivi NORME PER LA TUTELA DELLO SVILUPPO FISICO, MENTALE E MORALE DEI MINORI Proteggere dalla presenza di contenuti nocivi nei servizi di media audiovisivi incluse le comunicazioni commerciali ART. 59
  8. 8. PROMOSFERA Srl – www.Promosfera.it- Tel +39 (0)331 252144 Obiettivi primari della coalizione: 1. Strumenti per la segnalazione di contenuti dannosi per i ragazzi, 2. Impostazioni sulla privacy all’età, 3. Maggiore gamma di opzioni per il controllo parentale 4. Monitorare età di navigazione in Internet, 5. Strumenti di rimozione da internet del materiale pedopornografico. Per ciascuno di questi 5 obiettivi sono sanciti principi e linee guida da utilizzare a livello comunitario NORMATIVE EUROPEE E COMUNITARIE COALIZIONE CEO «INTERNET A BETTER PLACE FOR KIDS»
  9. 9. PROMOSFERA Srl – www.Promosfera.it- Tel +39 (0)331 252144 Regole applicabili a tutte le comunicazioni pubblicitarie indirizzate ai bambini: ➢ La pubblicità non deve dare esempi negativi; ➢ I prodotti non idonei ai minori non devono essere pubblicizzati nei media a loro dedicati ➢ Le pubblicità per bambini e minori non devono essere posizionate in media il cui contenuto editoriale non sia a loro idoneo; NORME DI AUTOREGOLAMENTAZIONE CODICE INTERNAZIONALE DI PRATICHE LEALI IN MATERIA DI PUBBLICITA’ DELLA CAMERA DI COMMERCIO INTERNAZIONALE ➢ La pubblicità non deve sfruttare l’inesperienza e l’ingenuità dei bambini…. ➢ … né rivolgersi direttamente ai bambini con messaggi che inficino l’autorità, la responsabilità o il giudizio dei genitori
  10. 10. PROMOSFERA Srl www.Promosfera.it- Legal Microsites & POP Winners management Prizes ABOUT US Siamo un’agenzia specializzata in Manifestazioni a premio internazionali. Operiamo in oltre 40 paesi europei ed extraeuropei, supportando aziende ed agenzie in tutti gli aspetti strategici ed operativi della promozione
  11. 11. Email: info@promosfera.it - www.promosfera.it PROMOSFERA Srl – www.Promosfera.it- Tel +39 (0)331 252144 Hvala!
  12. 12. @Promosferaint Promosfera Promosferawww.promosfera.it Sonia Travaglini info@promosfera.it PROMOSFERA SRL - Via G. Giusti 65/A, 21019 – Somma Lombardo (VA) – Tel +39 (0) 331 252144 promosfera.it/newsletter

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