Social media has borne the brunt of many criticisms: It’s what promotes extremist views, fake news, and cyberbullying; it tends to present us an unrealistically beautiful image of life, making us compare ourselves with flawless, edited images of someone’s face or body; and not to mention, the chase for attention or following has given rise to many questionable behaviors.

1. Use Social media in better way
Can Social Media Be Healthy?
Social media has borne the brunt of many criticisms: It’s what promotes extremist views,
fake news, and cyberbullying; it tends to present us an unrealistically beautiful image of
life, making us compare ourselves with flawless, edited images of someone’s face or
body; and not to mention, the chase for attention or following has given rise to many
questionable behaviours.
As a result, it’s increasingly often to see someone do a “social media detox”, either by
pressing pause on posting content, or on viewing it. Not just the consumers of social
media, but also creators themselves, find it necessary to take a break, every now and
then, from the overwhelming noise, judgement and pressure of apps like Instagram or
TikTok, which are supposedly “toxic”.
So, ironically, platforms designed to bring people together are now pushing us away with
their sheer “connectedness”. Public opinion surrounding social media has been so
negative, that it got me thinking: Can we, as users, benefit from social media at all? Are
there ways we can harness its features to create a healthy, conducive online space for
ourselves?
Engage with affirmative content
Curating a “healthy” social media feed takes a lot of work — so let the algorithm do it!
While the algorithm has been faulted for cherry-picking content and presenting to us only
the things we want to see, we can actually exploit this feature by setting intentions on
what we “want to see.”For example, I make it a point to engage with affirmative posts
ever so often. Be it overused positivity quotes or cheesy motivational advice, I know that
these little reminders matter when it comes to social media exposure. After the algorithm
has learnt my pattern and started pushing out even more affirmation posts to my feed,
scrolling through my homepage became an actually enjoyable process, sprinkled with
nice little reminders like “Take Deep Breaths” and “Be kind to yourself”.

2. Make full use of the “Mute”, “Unfollow” and “Not Interested” buttons(And understand that
others have full right to use them, too.)
If you come across posts or accounts that are triggering or upsetting for you, exercise
your freedom to block them from your feed — not necessarily in an angry or bitter way,
but just for the sake of your peace of mind. If you feel absolutely miserable about your
own life after watching someone’s luxury travel vlog, the simple solution is “don’t watch
it.”
On the other hand, know that other people have the freedom to block your posts too,
perhaps through no fault of your own. Reminding yourself that muting, unfollowing or
disengaging doesn’t always have to be personal, is key to releasing yourself from the
stress of consuming unhealthy content, and also from second-guessing other people’s
judgement of you on social media.
However, this is not the same as blocking out alternative opinions and creating an echo
chamber, as will be discussed later in this article.
Follow values, not opinions
An undesirable effect of engaging with content we want to keep seeing and disengaging
with content we don’t, is that it creates an “echo chamber” that prevents us from getting
to know alternative viewpoints. It’s easy to be convinced that everyone holds your
opinion, if you only engage with dialogues that agree with your opinion.
For activists on social media, one way to work around this echo chamber effect is to
learn to follow accounts that align with your values, not necessarily your opinions. I
follow many health and fitness experts on social media, whose opinions sometimes
directly go against each other: One nutritionist might be completely anti-diet, while
another might be promoting ways to eat healthier. What unites them, though, is their
values: the passion for human well-being and the willingness to keep learning and
updating their knowledge. With exposure to both camps, and the evidence that supports
each side, I found myself more informed of the field as a whole.
Bring online connection to real life

3. All the performativity aside, social media is an excellent way to keep in touch with
friends, especially those you don’t get to see often in real life. If connection with friends
is your primary reason for using social media, try to actively interact with them and
initiate offline meetups. That way, your connection is “real” and your friendship is built on
more than what is selectively presented in images or short videos.
Social media is also great for meeting new people who share a similar hobby or interest
in a subject as you. In this case, organise offline activities that don’t just involve you
sitting down and staring at your phone screen. Social media isn’t life, but it can be a way
for us to add new elements to life!
Despite criticisms of social media, I love it for the information and knowledge it provides
me, and the connections and relationships it facilitates. Certainly we can take steps to
mitigate the problems of social media; but so can we take advantage of its benefits and
opportunities. And since social media seems to be in it for the long haul, perhaps
harnessing its strengths is just as important as preventing its harms.
02
HOW SOCIAL MEDIA HELPS SEO
History of Social Media & SEO
While we can assuredly tell that a website’s social profiles do not influence the site’s
rankings directly, there’s a little more to it than that. Looking back at the history of social
media and SEO gives us a sneak peek into the grey area of this subject.
Companies like Google, behind search engine algorithms, don’t prefer to share their
ranking algorithms. Even after their mystery methods, experts have been able to confirm
some SEO techniques through backward engineering.

4. Danny Sullivan, one among these analysts, published that Google had “social signals”
that factored in ranking organic results. That sounds quite absolute. Matt Cutts, who
once headed Google’s web spam team, later confirmed the “social pages as ranking
signals” claim published by Dany.
But wait, there is more to this story. In 2014, Cutts modified the statement by stating this.
Google treats social media profiles as their organic search results rather than as ranking
signals.
Cutts’s 2014 take was later confirmed by Google Webmaster Trends Analyst Gary Illyes.
So, the moral of this story is that social signals do have a relationship with organic
rankings. Although, they do not directly affect those rankings. It’s just that the websites
having strong social presences with content shared across all their platforms, will tend to
be ranked at the top. Conclusively, the algorithm will rank websites with several social
profiles, but those profiles are not directly enhancing those rankings. The website as a
whole has to function well to rank highly.
How Social Media Helps SEO
As mentioned earlier, social media isn’t a ranking factor. Hence, it won’t directly help or
enhance your ranking. Despite having no direct relation between the two entities, the
benefits of social media do feed into SEO.
And if you’re working on advancing your SEO, here’s why you need to invest in social
media.
Boost Your Content Performance :

5. If you haven’t been sharing your content using social media, you’re missing out on a
great opportunity. Social platforms are important platforms to share content your
business produces.
When you publish content on the website and skip the further step of sharing, it’s just
going to lie there. Not sharing it is a waste of all the efforts gone into creating it.
Social platforms provide access to a much wider audience than you can ever have on
your website. The more people engage and visit your site through socially published
content, the more those positive user signals benefit your search rankings. You can see
that it has an indirect impact, but does have the impact.
More Opportunities to Gain Backlinks:
Bringing in more traffic isn’t the sole reason to share it on social media. With a wider
audience, the chances of someone linking to it increase significantly.
Backlinks are the most relevant and crucial part of ranking algorithms. They tell search
engines that the traffic finds the content on your website relevant and useful. Content
gets your website ranked higher if it’s quite relevant to users. You might have that
genuine and relevant content worthy of backlinks, but you won’t get it if the same goes
unnoticed.
And if people who found your content through social channels thought it was helpful,
some of them might want to share it with others. Content can spread easily through
social media, despite the number of followers. All you need is one person linking back to
you for even more people to see it, and what’s a better place than social media to get
this started.
Social Profiles Can Rank for Search Terms:

6. While how your website ranks might be a prominent interest for your business, you might
not have put any consideration into how your social profiles rank. When people search
for a company using branded search terms, social profiles have a chance of ranking
along with your website.
If you have further opportunities to rank for branded searches then why not? People are
searching for your brand, so they’re already interested in what you have to offer. There’s
a high chance that some people exploring your brand will want to see what you have on
social media. Your social media profiles can offer a diverse viewpoint of your business
than your website and provide additional information.
Here’s one more thing to make your mind clear about this. Going through active and
engaging social media profiles could be the push the explorers or your potential
customers might need when they’re trying to research to decide to be a purchaser.
Conclusion
Everything you do to develop your business online should work together. SEO and social
media, both have their particular benefits. But they can be more effective and offer
benefits other than their genre when they are supporting one another and presenting a
consistent and unified brand image.
Just having social media profiles won’t automatically do anything for enhancing your
business’s SEO, you have to be genuine, relevant, and original with your content and
service quality and has to see what works better and what not experimenting and
combining the two most powerful tools of SEO.
Furthermore, if you need any assistance with digital marketing and SEO for your
business, no matter the scale, we are always there to help. Visit www.prabisha.com to
know more about how we can make your business embark on a journey of full-scale
visibility with a head start of higher reach and lead conversion. We are Prabisha! And we
believe in Results and Growth!

7. For benefit of your mental health, moderate social media
https://www.socialpilot.co?fp_ref=prasadi32