We offer trainings on one or multiple topics of this presentation.

1. DOING BUSINESS IN CHINA
Phoebe Liang D’Alessandro
SinoUS International LLC

2. CONTENT
• Why global? Why China?
• The context: What shaped China today’s China?
• Understanding Chinese consumers
• Marketing to Chinese consumers
• Understanding the role of Chinese government
• Developing a harmonious relationship with the government
• Building a trusting relationship with your Chinese partners
• Business etiquette: Dos and Don’ts
• Protecting intellectual property rights in China
• Conclusions