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Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision
Vision

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Editor's Notes

  1. Some larger companies will spend billions of dollars on marketing and advertising each year using traditional methods of advertising (i.e. magazines, billboards, and tv ads)
  2. Nike alone spends over $2 Billion a year in marketing and advertising. We obviously see the way they do their branding is soliciting high powered athletes like LeBron James or Tiger Woods to promote their products. A 12 year-old kid sees what the athletes wear and thinks that by wearing the same aparrel, he can play like his idols.
  3. The reality is that even with all of this money spent in marketing and advertising, most ad campaigns will get less than a 4% return on investment. So for every dollar I spend, I get back $1.04… not very good.
  4. So at Vision when we were designing our model, the first thing we established is we weren’t okay with just a 4% return. Because 4% kinda sucks.
  5. The second thing we realized was because Vision isn’t a household name, we couldn’t work with just anyone. We needed to work with some very established companies that would give us the credibility we needed.