Phil Parsons

Harrow, United Kingdom United Kingdom

User Experience Architect

Technology / Software / Internet

End-to-end development of large scale, user-centred projects including the implementation of the new johnlewis.com checkout, Gift List and search and navigation engine across desktop, tablet and mobile. Responsibilities Information architecture / Task flows / Site maps / Usability testing / Wireframes / Prototyping / User scenarios / Persona creation / Story creation and mapping / MVP identification / Workshopping / Competitor analysis / UCD, Agile and Lean practices / In-store experience /