Bfor b introduction

BforB.co.uk
GUIDE TO SUSTAINABLE BUSINESS REFERRALS
EXPERIENCE
KNOW
LIKE
TRUST
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GUIDETO SUSTAINABLE BUSINESS REFERRALS
www.bforb.co.uk SUPPORT DESK: 0844 576 3428
JOHN FISHER
Managing Director/
Founder
john@bforb.co.uk
The support given by our members
to each other is phenomenal along
with the personal growth and
conﬁdence they gain from their
group meetings. I knew when I
started BforB that the power of
referral networking was immense
but the soft beneﬁts our member’s
receive, such as support, free
advice and practical assistance
are on their own invaluable and
that is why I remain passionate
about BforB.
My mission is simple “to be the
most effective referral organisation
on the planet.”
FOREWORD
03

Friendly and relaxed with structured
content and the least amount of rules
as possible.
UK wide meetings every two weeks.
Managed by the members for the
members.
Sector exclusivity with each group.
BforB
B

B
BforB started out of a need to generate continued
referral leads to increase business in a cost
effective, relaxed and friendly environment that
allows natural friendships to emerge.
Ever been to an open networking event or business
function and you don’t know what to say? Then
you know you need to build relationships with
people before business is achieved.
BforB is structured to develop 1-2-1 appointments
following each meeting, which fast tracks business
opportunities.
You will ﬁnd all your business product and service
needs are met. However if it’s not then, you can
join us and help to complete the team.
B
What BforB Gives You
& Your Business
05
We at BforB
wholeheartedly
believe that people
do business with
those they know,
like and trust. The
old saying “people
do business with
people” comes to
mind.

Referrals are the most effective, efﬁcient
positive and least expensive way for any
company to attract new business.
It expands your support network.
It raises your business proﬁle and increases
your sales by making strong relationships
with like-minded business professionals.
You gain a ready-made sales team to
help you promote your business through
recommendations.
You get to Know Like & Trust as well as build
friendships that turn into real business.
What is
REFERRAL
networking?

WHAT’S
IN IT FOR
YOU?
It creates a PROFITABLE
lasting source of business.
You and your company become
part of a business community
that gives support, advice and
NEW BUSINESS.
As a private business club, we
specialise in working WITH
PROFESSIONALS, decision
makers and business people who
want to develop each others’
businesses.
Each MEETING is designed
to be fun, informative and
productive.
Being part of the team, you will
have the unique opportunity to
brief your colleagues EVERY 2
WEEKS about your products,
services and the type of clients
you want to be referred to.
www.bforb.co.uk SUPPORT DESK: 0844 576 3428 07

BREAKFAST
LUNCH
EVENING
WOMEN ONLY
Experience tells us that time is the most valuable
commodity to any business.
You can meet your business needs and the chance to
promote your services and products at:
Our members attend because they know being in the
room is the best way of building longer term relationships
that turn into business!
Anyhow, its hard to pass a referral to an empty chair!
FOUR CHOICES THAT
SUIT YOUR TIME
08

All the meetings are run the same way . . .
effectively !
1. ARRIVE. Open networking - meet your fellow
members to continue to build relationships and have the
opportunity to meet people you’ve not met before. Over
coffee or juice, you can be reassured we will
make you feel welcome.
2. 60 SECOND SOUND BITE. Your chance to promote
your business, services and products, and also to ask
for those all important contacts you’d like to talk to.
This is where you can create interest and curiosity and
attention. Let people know why they can refer you with
conﬁdence.
3. BUSINESS SPOTLIGHT. 10 minutes window for you to
not sell but highlight your business and create awareness
of your offering. This allows members to talk about your
business to their contacts.
4. REFERRAL NETWORK BREAK. Further opportunity to
grab a drink, develop those most important relationships,
arrange 1-2-1 meetings and discuss referrals.
5. LEARNING POINT. A chance for members to introduce
a tip or an item of interest/knowledge, market intelligence
or resources to the attention of the group.
6. POSITIVE CONTRIBUTION. The engine room of the
meeting where members arrange 1-2-1s, pass referrals,
thank you’s and testimonials
WHAT
SHOULD
I EXPECT?

Appointments
are the life blood
of your business.
At every meeting
you get at least
5 CHANCES to
establish a link.
RELATIONSHIP BRIDGE BUILDERS
The key to successful referrals is for members to know,
understand, trust and value their fellow members and their
business. The key is to have regular one to one’s.
You explore what your fellow members do and who they are in
greater depth. This is the vital ﬁrst step in getting to know, like
and trust each other.
Real power is unleashed when you understand and refer even
your best customer to fellow members knowing that all three of
you will beneﬁt.
You will know a lot more about your fellow members afterwards
and can answer questions when referring to such things as ‘how‘
they offer what they do.
You will have provided an extra service to your clients or
contacts by introducing them to an important opportunity.
10

Sectors - we attract a high calibre of
business people from a wide selection of
business sectors. Each sector is exclusive to
a group thereby creating stability to build
know, like and trust between the members.
Members run the groups on your behalf,
thereby creating a will to develop the
group into a strong business power base for
referrals and member development.
Attendance is vital. One of the few rules
we have is for you to attend the bi-weekly
meetings. Let’s face it, you can’t develop
relationships without being present.
All are welcome. We don’t exclude anyone
from visiting groups. Members win by
choice of new members.
Third party value. Members are welcome to
bring known, trusted contacts as guests.
IT’S YOUR
REFERRAL NETWORK
We believe
in setting
as few rules
as possible,
which makes
for a more
relaxed
professional
way of doing
business. Of
course some
rules must
be in place to
ensure BforB
works for
everyone.

Meetings are a way to catch up with fellow
members, ask for advice, make new friends and ﬁnd
out about new ideas, suppliers and clients.
A simple hello - gets things moving and eases yourself in, just
like dating; but don’t try too hard.
Complete your business proﬁle on the website, tell people
all about why they should use your services, upload a photo
of yourself and your business as people buy from people
ultimately.
Use social media to discuss your fellow members’ services
and they will respond with the same for you.
Join your local forums and linkedin groups and begin to pass
ideas and discuss topics that matter to you.
12
It’s just like dating

WHAT OUR
MEMBERS SAY
MARK WHITEHEAD, A Head 4 Sales
www.ahead4sales.co.uk
“I initially was skeptical about joining a referral network,
due to the commitments of juggling a growing business and
particularly as I am in an industry in which it is particularly
difficult to gain referrals. However, BforB’s dedication and
commitment to the groups won me over. I committed and
attended every meeting and have build strong relationships
within my group and how glad am I. Six months in and
I have secured orders worth in the region of £16,000.
Thank you BforB for your commitment, and for being more
interested in helping us build our businesses than you are
in building your own.”
KIMBERLEY THOMSON, Root Fifty Two Design & Print
www.rootfiftytwo.co.uk
Upon setting up my business in October 2008 I joined
Business for Breakfast after being invited as a guest. I had
such a warm welcome from everyone, felt completely at
ease therefore I joined as member. This was the best thing I
could have done to get my business off the ground.
Two and a half years later I am still a member of Business
for Breakfast and I can quite confidently say that 80% of
my client base is though companies that I have met or
recommendations through BforB networking groups. BforB
is invaluable to my business and I would fully recommend
it to any company just starting off or looking to grow their
business.
RICHARD ANDERSON,
Head of Debt Recovery at Beswicks Solicitors
www.beswicks.co.uk
BforB is the best referral marketing platform. It is effective
in promoting your business and building relationships. You
get to know, like and trust people. You have the full support
within the BforB family. I would fully recommend referral
marketing and if you are serious about expanding your
business, join Business for Breakfast - you will not regret it.
MARK
KIMBERLEY
RICHARD

We’re all in this together - so don’t try too hard. Be true to who you
are. We’ve created a relaxed but professional culture where you can
be yourself. There are no clicky groups or people, no status and none
judgemental.
Allow people to get to know you, through one to ones and social
events without always talking shop!
Remember everyone knows at least 250 people - so don’t pre-judge
a person by who they are or what they do. You can never tell how
good their contacts are and how you both can help each other.
Never shut the door!
Go your hardest and undertake as many one to one meetings as
possible to get to know, like and trust your fellow members and
potential guests.
Getting the most
out of BforB
14

The Business Spotlight
Not everyone feels conﬁdent or comfortable presenting
infrontofpeople,sothefriendlyandrelaxedatmosphere
of being in a room of people you know, like and trust
makes the experience much more enjoyable.
Remember that communication is only 7% from words,
38% from the tone and intonation of your voice and
55% from your body language.
It’s a fantastic 10 minutes platform to demonstrate
your knowledge and expertise and as a result promote
yourself and your business.
15
This is your opportunity to
present your specialist subject,
experiences or interests. People
like to see demonstrations or
expertise and this is your chance
to engage members with useful
information about your business.

One of the many benefits of membership is your access to find all
the skills and services your business will need as you build and
grow.
As you build know,like and trust and get to know people you may
well also choose them as suppliers.
“Just wanted to tell someone
my van ‘AA’ cover renewal
was £195.08. Exact same
through my BforB member
benefit card is £44.40, I like
this benefit! Many Thanks
Gerrard, Chemex
(Middlesborough) Ltd
Find the skills
that support you
and your business
16
Keeping costs under control is also essential as a valued member
we give you an exclusive Member Benefits Card that gives you
access to over 2,500 group discounts...... let’s face it money saved
is just as valuable as money earned.

Increase your business profile by running a
BforB group.
If you’ve got the enthusiasm and energy along
with commitment to start a group then please
join us.
We are seeking a mix of talents:
Organised - checking venue details,
refreshments and signing people in.
Sharing by bringing a regular flow of
new guests to group meetings.
Persuade people to join in, but only
those whom will benefit from the
members.
Manage the meeting - passion, energy
and drive to create a dynamic but
friendly atmosphere and banter.
If you’d like to get involved please contact us at
admin@bforb.co.uk
Be the
FOCAL POINT
of Your Group
Each BforB group
is run by a team
of 3: Moderator,
Coordinator, and
Host. As we open
more groups, there
are opportunities for
you to get involved
and to raise your
profile by running
existing groups or
starting a new one.
17www.bforb.co.uk SUPPORT DESK: 0844 576 3428

Cardiff
Edinburgh
London
UNITED KINGDOM
Chernivtsi
Luts'k
Rivne
L'viv
Ternopil
UKRAINE
AUSTRIA
SWITZERLAND
SPAIN
SLOVENIA
SLOVAKIA
SERBIA
Kaliningrad
ROMANIA
PORTUGAL
POLANDNETHERLANDS
MOLDOVA
MALTA
LITHUANIA
LATVIA
KOSOVO
Cagliari
ITALY
SAN MARINO
Dublin
Belfast
IRELAND
HUNGARY
GREECE
GERMANY
Ajaccio
FRANCE
MONACO
ESTONIA
DENMARK
CZECH REPUBLIC
CROATIA
BELGIUM
LUX
BULGARIA
BELARUS
BOSNIA
AND HERZEGOVINA
LICHTENSTEIN
MONTENEGRO
ANDORRA
ALBANIA
INVERNESS
ABERDEEN
EDINBURGH
PRESTWICK
GLASGOW
BELFAST
DUBLIN LIVERPOOL
CARLISLE
TEES SIDE
LEEDS
HUMBERSIDE
MANCHESTER
EAST
MIDLANDS
BIRMINGHAM
COVENTRY
STANSTED
LUTON
HEATHROW
CARDIFF
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200GR UPS
ACROSS THE UK
AND IN EUROPE

MEET
KNOW
LIKE
TRUST
As a way of starting a relationship have
an informal chat.
Through the 60 second sound-bite ﬁnd
out a little bit more about your fellow
members.
Really getting to know someone through
1-2-1s and regular meeting attendance.
The trust comes when you feel
comfortable with and know the person
well enough to do business with them.
We cannot guarantee the chemistry between people but you will be
meeting numerous times to ﬁnd out if it is there!
It’s what BforB
is all about . . .

Where It All Happens!
BforB In Action
Have a peek at our groups in action
by visiting us on line at:
www.bforb.co.uk/welcome
www.bforb.co.uk/join
www.bforb.co.uk
Follow us on:

We’re focused on creating groups and a network
witharelaxedandfriendlyatmosphere,butbehind
the scenes is an efﬁcient operation ensuring our
members’ experience is a memorable one.
Dedicated Support - no matter what group
you join you’ll ﬁnd a focus on detail and clear
information about who’s attending and useful
tools that support you during the meeting.
Focused On Training - this is a joint role with
us and members. We provide quality focused
training to ensure our members gain the skills to
get the maximum out of attending from 60 second
sound-bites to 10 minute business spotlights and
general networking tips.
Structured And Relaxed - as we expand, we will
continue to try to ensure we never lose sight of
our guiding focus to minimise those barriers.
CARING FOR OUR MEMBERS

It’s that good
where do I join?
Come along and be our guest
to any of the Bforb groups before joining.
Secure your sector now before your competitor does!
So what’s on offer to you?
ONE MEMBERSHIP FEE
Hurry! Sectors are being taken on a ﬁrst come ﬁrst serve basis.
£498 + vat
22

The Head Office of business for breakfast
works hard behind the scenes to ensure:
Processing Membership
Re-setting passwords
Setting up your on line profile
Membership benefit card admin
Queries relating to BforB.co.uk website
Any questions about guest visits
FOR HELP WITH ANYTHING BforB
Call our SUPPORT DESK on 0844 5796 3428
or email helpdesk@bforb.co.uk
23

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