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Paquet plus ecommercelive_20092013

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Les 5 bonnes raisons pour vous lancer dans l'asile colis

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Paquet plus ecommercelive_20092013

  1. 1. 20.09.2013 Pauline Durand-Mabire - Country Manager www.paquetplus.fr ASILE COLIS : Ou “Pourquoi devrais-je en faire?“ 5BONNES RAISONS QUI VOUS FERONT CHANGER D‘AVIS
  2. 2. L’asile colis par PaquetPLUS, explication… Pauline Durand-Mabire - Country Manager www.paquetplus.fr
  3. 3. Asile, ou asilage… Un mot qui fait peur Pauline Durand-Mabire - Country Manager www.paquetplus.fr Le terme „asilage“ nous vient du droit d‘asile… En d‘autres termes, vous obtenez un „droit d‘asile“ dans les colis d’e-commerçants pour tous vos flyers….
  4. 4. Idées reçues  Le mot fait peur  C’est un média dépassé  C’est réservé aux acteurs de la VAD  Cela coûte cher  Ce n’est pas Online Pauline Durand-Mabire - Country Manager www.paquetplus.fr
  5. 5. Pauline Durand-Mabire - Country Manager www.paquetplus.fr POURQUOI DEVRAIS-JE ME METTRE À L’ASILE COLIS ?
  6. 6. Bonne raison #1 Pauline Durand-Mabire - Country Manager www.paquetplus.fr …Car les autres en font
  7. 7. Car les autres en font Pauline Durand-Mabire - Country Manager www.paquetplus.fr
  8. 8. Pauline Durand-Mabire - Country Manager www.paquetplus.fr Bonne raison #2 …Car vous ne parlez pas assez de vous
  9. 9. Car faire parler de soi, c’est toujours mieux… Pauline Durand-Mabire - Country Manager www.paquetplus.fr En plus, vous communiquez directement avec vos prospects de façon ciblée.
  10. 10. Un taux d’ouverture imbattable Pauline Durand-Mabire - Country Manager www.paquetplus.fr My Brand -30% 100% Ouverture 100% de clients actifs en ligne 100% Cible atteinte My Brand -30% My Brand -30% My Brand -30%
  11. 11. Tendance du e-commerce Français • +14% en 2013 malgré la crise et la baisse du pouvoir d’achat (PaySitecash/FEVAD) • +50% de ventes sur les Marketplaces Pauline Durand-Mabire - Country Manager www.paquetplus.fr http://www.ecommerce- webmarketing.com/2013/08/12/infographie-e-commerce-la- performance-nest-plus-une-option-10288698
  12. 12. Pauline Durand-Mabire - Country Manager www.paquetplus.fr Bonne raison #3 …Car il faut être partout
  13. 13. Le multicanal, clef du succès My Brand OFFLINE Pauline Durand-Mabire - Country Manager www.paquetplus.fr Asile colis >> transversal ONLINE
  14. 14. Pauline Durand-Mabire - Country Manager www.paquetplus.fr Bonne raison #4 …Car si cela ne marchait pas, nous le saurions.
  15. 15. Témoignages et références clients Pauline Durand-Mabire - Country Manager www.paquetplus.fr « 37% des commandes générées par notre campagne provenaient de nouveaux clients sur une cible professionnelle » « +40% de CA avec 20% d'augmentation du bénéfice » « Dès notre première campagne nous avons dégagé un bénéfice. La mise en place des codes de réduction uniques nous a permis d’obtenir des informations précises sur la performance de notre campagne » « En l'espace d'un an, le volume d'envoi est passé de plusieurs milliers par mois à un million de coupons en asile colis » http://paquetplus.fr/annonceurs-references.htm
  16. 16. Pauline Durand-Mabire - Country Manager www.paquetplus.fr Bonne raison #5 …Car cela vaut le coup
  17. 17. Use case - ROI Pauline Durand-Mabire - Country Manager www.paquetplus.fr Campagne lancée le 02/09/13 >> 50.000 Flyers SOLO << Seuil de rentabilité atteint le 13/09 (5.200€) + 4.600€ de bénéfices dégagés au 17/09 Nouvelle campagne sur 100.000 exemplaires solo lancée le 25 Septembre La performance des distributeurs a été mesurée grâce à la mise en place de 5 codes promotionnels différents.
  18. 18. Votre campagne pour Noël, c‘est aujourd‘hui ! info@paquetplus.fr Pauline Durand-Mabire 09 77 19 77 96 Pauline Durand-Mabire - Country Manager www.paquetplus.fr 10.000 flyers solo : 1.400€ 50.000 flyers duo : 3.750€
  19. 19. Offre spéciale Pauline Durand-Mabire - Country Manager www.paquetplus.fr 50.000 solo = 5.000 € IMPRESSION OFFERTE 200.000 duo = 10.000 € IMPRESSION COMPRISE
  20. 20. Nos services Pauline Durand-Mabire - Country Manager www.paquetplus.fr  Réception et stockage vos encarts prêts à l’envoi  Conseil pour l’élaboration de vos campagnes d’asile colis  Éléments de suivi et de réponse  Sélection de partenaires distributeurs pertinents pour des campagnes sur une clientèle cible précise, selon la catégorie de produit souhaité  Coûts pour la livraison aux partenaires distributeurs affiliés du réseau  Contrôle des partenaires distributeurs, avec vérification de la livraison des encarts en asilage, achats-tests comme partie intégrante de notre contrôle qualité, sondage des acheteurs ainsi que demande de preuves d’envoi auprès de nos distributeurs affiliés  Décompte et versement de l’indemnisation financière aux partenaires distributeurs
  21. 21. Recontrons-nous! Pauline Durand-Mabire - Country Manager www.paquetplus.fr PaquetPLUS twitter.com/PaquetPLUS PaquetPLUS http://www.linkedin.com/company/paquetplus http://www.youtube.com/watch?v=3c-5GvBLJJY P-4610 000 flyers à gagner!
  22. 22. Pauline Durand-Mabire - Country Manager www.paquetplus.fr Q&R
  23. 23. Merci! Rendez-vous sur Paquetplus.fr Pauline Durand-Mabire - Country Manager www.paquetplus.fr Pauline Durand-Mabire info@paquetplus.fr 09 77 19 77 96

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