Organization / Workplace

Location

Occupation

Industry

Advertising / Marketing / PR

About

A passionate consumer and market researcher, having over 6 years experience of working with global MR agencies across various sectors, serving wide clientele. My expertise spans across quantitative customised ad hoc studies, NPD, Concept/Product Test, Pricing, Ad Test, U&A, Segmentation, Mystery Shopping, Customer Satisfaction, Brand & Ad Tracking, Omnibus, Market Sizing & Estimation, etc. with experience across FMCG, Telecom, Finance, Retail, Social/Public, Technology and Media sectors. I have handled local, multi-country & regional projects serving local & blue chip clients like BAT, Diageo, MTN, Coca Cola, UL, Cadbury, BBC, Standard Bank, Tata Motors, incl Global MR agencies. I pos...