1. PARTNERSHIPPROPOSAL:ARCADIATRAINING
INTRODUCTION
MarkhamCommunicationshasanopportunity topartnerwith Arcadia Training, a local company that
providessoftware training to small andlarge companiesin the Seattle area. This proposaldescribes the
issuesrelated to the partnershipin termsof three factors: PartnershipConditions, ProductsandServices,
andFinancial Considerations. IfMarkhamCommunicationsandArcadiaTraining agree to the proposed
partnership, theterms of the partnershipwill become active onJune 1, 2016 andextend to December 31,
2020, atwhich time a renewal of the agreement will be negotiated.
PARTNERSHIP CONDITIONS
This section providesbackgroundinformationaboutArcadiaTraining and discusseshow the partnership
could benefit bothMarkhamCommunicationsandArcadiaTraining.
BACKGROUND
Arcadia Training is conveniently located in the heart of Seattle’s businessdistrict, where mostof its clients
are alsolocated. Few othertraining services in the area offer on-sitetraining in state-of-the-artcomputer
labs. Arcadia Training’sagreements with several very high-profilecomputer software vendorshas
ensureda continuingsupply ofthe most recent—andpowerful—softwareapplicationsin categories
ranging from Office suites to Web site designpackages toNetworkingpackages. All levels are catered
to—fromthe executive assistanteager tolearn PowerPointtothe Web site designer who needsto
developSQL skills.
BENEFITS
Arcadia Training needsthe seminars providedby MarkhamCommunicationsinorderto offer an overall
business-trainingpackagethatwill appeal to its corporatecustomers. Inparticular, Arcadia Training
requires businesswriting seminars, online publishingseminars, anddatabasedesign seminars. By
providingArcadia Training with theseseminars, MarkhamCommunicationsextendsitsmarket.
CustomerstoArcadia Training can purchaseMarkhamCommunicationsseminarsandthencontact
MarkhamCommunicationsdirectly shouldthey require additionalseminarsor consultingservices.
Revenuesare also expected to rise. See the section on Projected Revenues.
PARTNERSHIP NEED
At present, Arcadia Training is not able to supplementits software training services with courses and
seminarsrelated to usingthe varioussoftware applicationsto develop meaningfulcontent. Two years
ago, Arcadia Training worked briefly with Clearly Communicatingtooffer business-writingseminarsthat
would supplementtrainingin word processingapplications. However, the quality of the printedmaterials
useddid not meet Arcadia Training’sexacting standards.

2. PRODUCTS ANDSERVICES
This section discussesthe proposedpartnershipinterms of the productsandservices each party will
provide.
ARCADIA TRAINING SERVICES
Arcadia Training providesthefollowing categories of software training:
 IntroductiontoOffice applications
 AdvancedOffice applications
 IntroductiontoWeb page design
 AdvancedWeb page programming
 AdvancedNetworking
The attached appendixlists the specific courses providedin each of the five principal categories.
MARKHAM COMMUNICATIONS PRODUCTS
Arcadia Training is mostinterested in our businesswriting seminarsand online publishingseminars
because these areas are most in demandby their current clients.
PACKAGEOPPORTUNITIES
Arcadia Training will offer MarkhamCommunicationsseminarsassupplementstosoftware training
courses. In addition, Arcadia Training andMarkhamCommunicationscancreate customtraining
packages.
FINANCIALCONSIDERATIONS
Arcadia Training hasprovidedinformationrelated totheir coursesales over the past three years. Based
on thisinformation, MarkhamCommunicationscouldexpecta minimum20% increase in revenueson the
sale of seminarsused by Arcadia Training tosupplementits software training courses. In addition,
MarkhamCommunicationscouldwork with Arcadia Training to generate revenue from the sale of
seminarsto Arcadia Training customersandthe inclusion of customizedseminarsin Arcadia Training
packages.
PROJECTED REVENUES
The column chart illustratedbelow showsthe revenuesprojected for each of the first four monthsof the
proposedpartnershipwith Arcadia Training.

3. FINANCING REQUIRED
Arcadia Training hasagreed to cover all costsassociated with the packagingof MarkhamCommunications
course materials for the first six monthsof the partnershipagreement.
CONCLUSION
MarkhamCommunicationshastheopportunity toincreaseits market share by partnering with Arcadia
Training. Bothcompaniesare seriously committedto providingtheir clients with complete, personalized
training packagesandto develop trainingmaterials that conformto the highest standardsofusability and
effectiveness.
In addition, bothMarkhamCommunicationsandArcadiaTraining are enjoyinga steady increase in
business. Bothcompaniesare considering franchising. The demandfor high-quality trainingin software
applicationsand businesswriting seemsunlikely to diminish. The marketis growing daily as more and
more businessesrecognize the necessity of keepingtheir employeesat the cutting edge of technology
andcommunications.
$0.00
$20,000.00
$40,000.00
$60,000.00
$80,000.00
$100,000.00
$120,000.00
$140,000.00
$160,000.00
$180,000.00
$200,000.00
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