Pablo Caño Sterck

Madrid Area, Spain Spain

Digital Transformation & Innovation Director at La Factoría (Grupo Prisa)

Technology / Software / Internet

Pablo Caño Sterck is the innovation & digital Director at La Factoría (Prisa). Specialised in Digital Marketing, and online media management with an ongoing focus on conversion and bran experience. Has been a serial entrepreneur, CEO at TerceroB, partner at Apréndelo.com, VivaBi.com and CoolBook. Pablo was born in the UK of an English mother and Spanish father and was brought up in England and Spain. After graduating with honors at Hertford University he joined the Hachette Filipacchi media group (now Hearst Magazines) to train in magazine and online project management spending two months in each of the primary departments. At the age of 24 his entrepreneurial spirit led him to found