The document outlines a marketing strategy for Nata Resifence Boyolali that includes defining the strategic triangle of customers, products, and competition. It also discusses market segmentation, positioning, price, and performance. A SWOT analysis is presented identifying strengths, weaknesses, opportunities, and threats. Progress on marketing activities is tracked in a Gantt chart.

1. NATA RESIFENCE BOYOLALI
BRAND MARKETING
SRTATEGY

2. THE STRATEGIC TRIANGLE
Customer
Produk
Win property
Promotion
Company Competitor

3. LOREM IPSUM
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A
C2 D1
B2
B1
C1
Market
Segmentation
Positioning

4. Price
Performance
Positioning
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A
C
B

5. Strength
• Strength
SWOT ANALYSIS
Opportunity
• Opportunity
Weakness
• Weakness
Threat
• Threat
SWOT

6. Thank you
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> 78 % > 52 %
Weeks 1 2 3 4 5 6 7 8 9 10
Summary Element
Activity Spg Mobile
Activity Spg Stay Modern Market
Activity Sosmed Selling
Activity Branding Lokasi
Activity Above The line
Activity Collective Selling
Activity Below the line
54% Complete
41% Complete
52% Complete
50% Complete
84% Complete
47% Complete
50% Complete
73% Complete
Today
Gantt Chart
> 48 %
GANTT CHART

7. Thank you