In this webinar, Gabrielle Dolan will discuss how fake news is affecting our levels of trust. She will explore how we are in a battle for truth and why we need to respond with real communication. Gabrielle will also discuss the aspects that hinder our ability to communicate in a genuine way, including what helps us to be real as leaders and communicators. Main points covered: • How the rise of fake news is impacting what and who we trust • Why leaders need to respond to this lack of trust through real communication • What hinders real communication? • How you can communicate in a way that is more real Presenter: Gabrielle Dolan can tell you a story or two. In fact, it was while working in a senior leadership role at National Australia Bank that she realised the power of storytelling in effective business communication. Since that epiphany, Gabrielle has found her calling as a global thought leader on authentic leadership and business storytelling. A highly sought-after keynote speaker, educator and author, Gabrielle has worked with thousands of high-profile leaders from around the world and helped countless of Australia’s top 50 ASX companies and multinationals to humanise their communications - Accenture, EY, VISA, Uber, Australia Post, National Australia Bank, Amazon and International Committee Red Cross to name drop a few. Gabrielle is also the bestselling author of Ignite: Real Leadership, Real Talk, Real Results (2015) which reached the top 5 on Australia’s bestselling business books. Her other published books include Storytelling for Job Interviews (2016), Hooked: How Leaders Connect, Engage and Inspire with Storytelling (2013), and Stories for Work: The Essential Guide to Business Storytelling (2017). Her latest Wiley publication, Real Communication: How to be you and lead true, is just recently available for purchase. Recorded Webinar: https://youtu.be/60xkwbmj6Cw

2. The Rise of
Fake News

3. Origins of
Fake News

4. 4
Decline in
Trust

5. “If a brand isn’t
trustworthy, when
choice is available it
will be rejected in
favour of one that is.”
5

6. Real

7. Jargon

8. Avoidance

9. Importance

10. Acceptance

11. Isolate &
Disconnect

12. Acronyms

13. SME

14. STI

15. BPS

16. Helpful Tips

17. Reduce
EUUA

18. Avoid
Jargon,
Clichés &
Metaphors

19. Use Real
Words

20. Stories

21. 21
Personal
ParablePublic
Professional
gabrielledolan.com
@GabrielleDolan1

22. Subscribe to our database
and receive the 7 Day Storytelling
Starter Kit
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Let’s Connect

23. ISO/IEC 27032
Training Courses
• ISO/IEC 27032 Introduction
1 Day Course
• ISO/IEC 27032 Foundation
2 Days Course
• ISO/IEC 27032 Lead Cybersecurity Manager
5 Days Course
Exam and certification fees are included in the training price.
www.pecb.com/en/education-and-certification-for-individuals/iso-iec-27032
www.pecb.com/events

24. THANK YOU
?
gabrielle@gabrielledolan.com gabrielledolan
www.gabrielledolan.com