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Mark Hoverson Irrestible info Marketing Blue Print
1. 10 Biggest Mistakes
When Creating Caffeine Products
1. “I haven’t made enough money yet to justify selling a
product, so I will wait until I make more money until I
do this.”
Take NOTES (why that is bunk):
2. 2. “My actual results are pretty lame. I mean I only
generate like 10 leads a week to my blog.”
Or, “I only get like 5 leads a day on YouTube PPC.”
Or, “People will think I’m a fraud if I sell a product and
I’m not even on the Leader Boards! They will see I’m
a fake and then all the puppies will die”
Or, “I only have a blog up that has maybe 20 viewers
a week. Therefore I suck way too bad to sell
something.”
Or, “My YouTube videos get some clicks but barely
any actual leads come from my videos, so I can’t sell
anything with integrity.”
Or, “I have some articles out there that have been
viewed many times, but they haven’t turned into much
money so I can’t actually sell what I do with much
confidence.”
Take NOTES (why that is bunk):
3. 3. “Oh, I’ve got this great idea…I sure hope one of the
gurus will JV with me on this! I’m going to network
with Mr. Guru-Savior or Mrs. Super-Power-Queen-
Guru-ess at the next live event…then once I get them
on board, I will rock this!”
Take NOTES (why that is bunk):
4. 4. Unrecognized anti-prosperity issues of actually
receiving money creep up and you say, “Oh, I just
want to give VALUE to people, and then the money
will come.”
Take NOTES (why that is bunk):
5. 5. Hide behind the “I’m a technophobe” excuse and say,
“Well, I don’t have a clue about how to record a video,
or put it up on make a ‘Buy Button’ on Paypal.” Or,
“Heck, I don’t even have a Paypal account.”
Take NOTES (why that is bunk):
6. 6. “I don’t even have a list, who would I even sell this to!”
Take NOTES (why that is bunk):
7. 7. “I don’t have time to do this. It sounds like a lot of
work.”
Take NOTES (why that is bunk):
8. 8. “Other people already have products out on this
subject, and they are WAY MORE experienced with
better results than me. How on earth could I charge
$197 when a GURU has a course on the same
subject for only $297!”
Take NOTES (why that is bunk):
9. 9. I’m already a leader in my company, and I make way
more just sponsoring people, so this just doesn’t
make sense for me to take time making a caffeine
product (especially if it offers personal coaching,
which takes up my time and I don’t have any to
spare). Thus, this concept doesn’t make sense for
me.
Take NOTES (why that is bunk):
10. 10. I’m just not ready for this! I should just focus on
my MLM/Direct Sales Company!
Take NOTES (why that is bunk):
11. BONUS #11: “I only know a couple tricks and strategies,
and they are pretty easy and take very little time, so I don’t
have enough information to even fill up 2 hours of training.
I mean honestly, I could teach this in about 20 minutes
total.”
Take NOTES (why that is bunk):